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What does your business actually stand for? Your core values shouldn't just be a few nice-sounding words you put on your website. They should define how you operate, how you lead, the culture you create, who you bring onto your team, and the experience your clients have with your business. And this is something I learned the importance of through experience, the good AND the bad. In this episode of The Rebel Show, I'm breaking down how I defined the five core values that guide my businesses and walking you through how to create your own. We're talking about: ✔️What core values actually mean in your business ✔️Why company culture matters more than I originally realized ✔️The experiences that helped me define what I would and wouldn't tolerate ✔️My five company core values and what each one means ✔️How to turn negative experiences into positive values ✔️Why your core values have to start with YOU ✔️How to actually use your values in your business By the end, I have some homework for you: define the 3–5 core values that truly represent the business and culture you want to build. Then come back and share yours in the comments. I want to hear them. 👇 💗 FREE 6-WEEK WAXING COURSE https://training.lashandwaxoc.com/101 🛍️ SHOP REBEL WAX https://lashandwaxoc.com/discount/BREE10 Use code BREE10 💬 JOIN THE FREE REBEL WAX BREEGADE https://www.skool.com/rebel-wax-breegade/ 📲 FOLLOW ME ON INSTAGRAM https://www.instagram.com/breemesquit/ Want to get Exciting Updates from Rebel Wax via Email? https://lashandwaxoc.com/pages/join-mailing-list #CoreValues #EstheticianBusiness #BeautyBusiness #BusinessGrowth #SalonOwner #Esthetician

My first treatment room rental as a solo esthetician was WILD. When I first went solo, I thought my biggest challenge would be finding clients. Instead, I found myself dealing with another renter who seemed determined to make running my business as difficult as possible…and the more time I spent there, the stranger things got. What started with complaints about my clients and a doorbell eventually turned into mediation, cameras, suspicious activity, and a conversation I definitely wasn't supposed to hear. This episode is mostly just for fun 😂 but looking back, those early rental experiences taught me A LOT about choosing the right space for your esthetics business. If you've ever had a treatment room, salon suite, or booth rental horror story, PLEASE tell me yours in the comments. I know I can't be the only one. And if you want an episode about what I would look for BEFORE renting a treatment room today, let me know below! ✨ FREE RESOURCES: FREE 6-Week Online Waxing Course: https://training.lashandwaxoc.com/101 Find Your Rebel Wax Formula: https://rebel-wax-finder.lovable.app/ Join the FREE Rebel Wax Breegade: https://www.skool.com/rebel-wax-breegade/ Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 Want to get Exciting Updates from Rebel Wax via Email? https://lashandwaxoc.com/pages/join-mailing-list Follow me on Instagram: https://www.instagram.com/breemesquit/ #Esthetician #SoloEsthetician #EstheticianBusiness #SalonSuite #WaxingBusiness #RebelWax

You can rank #1 on Google and STILL struggle to turn those searches into actual appointments. In this episode, I'm breaking down something I've been seeing with coaching clients: they're getting visibility, people are finding their business, but somewhere between the Google search and the booking confirmation, they're losing potential clients. We're talking about new client promotions, deposits, requiring a card on file, confusing booking menus, rebooking, and the small barriers that could be costing you new clients. I also explain why I personally don't require deposits or a card on file for first-time waxing clients, why we offer a $35 new-client Brazilian at Rebel Wax Studio, and why I'm willing to accept a few no-shows if it means converting significantly more new clients. My challenge for you: go through your booking process AS A CLIENT. Click every button. Read every service. Look for anything confusing, broken, or unnecessary and then test removing some of that friction for 30 days. Tell me in the comments: Do you currently require a deposit or card on file for new clients? ✨ RESOURCES The booking platform we use at Rebel Wax Studio: GlossGenius: https://app.glossgenius.com/invite/BREANNAM67 Get a 14-day free trial with no credit card required + $30 if you activate. FREE 6-Week Online Waxing Course: https://training.lashandwaxoc.com/101 Join the FREE Rebel Wax Breegade: https://www.skool.com/rebel-wax-breegade/ Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 Instagram: https://www.instagram.com/breemesquit/ Subscribe for more waxing, marketing, client retention, and esthetician business education. #EstheticianBusiness #WaxingBusiness #EstheticianMarketing #GoogleBusinessProfile #WaxingClients #BeautyBusiness

What actually happens when your beauty business grows big enough for your husband to quit his job and join you full-time? Chance is joining me for this episode to answer the questions you guys sent in after I shared that I “retired my blue-collar husband.” We're talking about how we knew it was time, what our finances and payroll actually look like, how we divided our roles, working together as husband and wife, handling disagreements, and why I DON'T think everyone should try to bring their spouse into their business. Our story definitely didn't happen overnight. We went from struggling to afford groceries and laundromat trips to building Rebel Wax together full-time and there was never some perfect roadmap telling us what to do next. If you're building a beauty business, thinking about working with your spouse, or wondering what's actually possible when you keep growing, I hope our story gives you some perspective. And remember: your journey doesn't need to look like ours to be successful. 👇 RESOURCES SHOP REBEL WAX: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 FREE 6-WEEK ONLINE WAXING COURSE: https://training.lashandwaxoc.com/101 JOIN THE FREE REBEL WAX BREEGADE: https://www.skool.com/rebel-wax-breegade/ FORMULA FINDER: https://rebel-wax-finder.lovable.app/ FOLLOW ME ON INSTAGRAM: https://www.instagram.com/breemesquit/ If you're an esthetician who wants to grow your clientele, improve your waxing skills and build a profitable beauty business, subscribe and come hang out with us every week. #Esthetician #BeautyBusiness #WaxingBusiness #Entrepreneurship #RebelWax

I asked our YouTube community one question: **What's your biggest obstacle to growing your business?** And you guys ANSWERED. 🥇 I overthink everything 🥈 I lose motivation 🥈 I don't know where to start 4️⃣ I get distracted And honestly? I've dealt with every single one of these. I still do sometimes. The difference is that after years of building businesses, making mistakes, changing directions, building a team, launching products, and figuring things out the hard way, I've gotten a whole lot better at recognizing when I'm doing these things and getting myself back on track. So that's what we're talking about in this episode. Why overthinking can turn into tactical avoidance. Why I don't rely on motivation anymore. Why being bored in your business might actually be a GOOD thing. How I handle an overwhelming list of things that need to get done. And why constantly chasing the next exciting idea might actually be slowing your business down. If you've been dealing with any of these lately, I want you to know you're definitely not the only one. And hopefully by the end of this episode, you'll have at least ONE thing you can take action on today. 💗 SHOP REBEL WAX + SAVE 10% https://lashandwaxoc.com/discount/BREE10 Use code: BREE10 🎓 TAKE MY FREE 6-WEEK ONLINE WAXING COURSE https://training.lashandwaxoc.com/101 💗 JOIN OUR FREE REBEL WAX BREEGADE COMMUNITY https://www.skool.com/rebel-wax-breegade/ 🧪 FIND YOUR REBEL WAX FORMULA https://rebel-wax-finder.lovable.app/ 🙋‍♀️ WANT TO TAKE AN IN-PERSON WAX + BUSINESS CLASS WITH ME? https://training.lashandwaxoc.com/workshop 📲 FOLLOW ME ON INSTAGRAM https://www.instagram.com/breemesquit/ Subscribe for new episodes of The Rebel Show every Monday + more waxing and business education throughout the week. #Esthetician #BeautyBusiness #WaxingBusiness #SoloEsthetician #EstheticianBusiness

Thinking about hiring your first employee as an esthetician? Before you post that job listing, there are a few things your business needs to have in place. In this episode of The Rebel Show, I'm answering a question from Megan of Bare Beauty Lounge, who's planning to hire her first employee within the next six months. We're getting into the part of hiring that isn't talked about enough: knowing when you're actually ready. I'm breaking down how I knew it was time to hire at Rebel Wax Studio, how I structure employee pay and commission, where I've found waxers, how I interview candidates, what training looks like, and the hiring mistake I made when I brought on too many people too quickly. We cover: ✔️The booking percentage I want to see before hiring ✔️Why hiring won't fix a broken business ✔️Systems you need before bringing someone onto your team ✔️Employee vs. booth rental ✔️Part-time vs. full-time employees ✔️New graduates vs. experienced waxers ✔️Where I find applicants ✔️My interview and screening process ✔️Why I hire for character over skill ✔️How I structure hourly pay + commission ✔️Retail commissions and tips ✔️How long training should take ✔️Who should be responsible for building clientele ✔️How to stay profitable while paying employees ✔️The biggest mistake I made with my first hires One of the biggest lessons I've learned is this: An employee doesn't fix weak systems. They expose them. Build the foundation first, then hire someone to help you expand it. 🎓 FREE 6-WEEK ONLINE WAXING COURSE Learn hard waxing fundamentals, Brazilian waxing, technique, common mistakes, business basics and more: https://training.lashandwaxoc.com/101 Over 25,000 students have gone through this free training. 📅 GLOSSGENIUS This is the booking platform we use at Rebel Wax Studio for booking, inventory, marketing and running the studio: https://app.glossgenius.com/invite/BREANNAM67 Get a 14-day free trial with no credit card required + $30 if you activate. 💗 JOIN THE FREE REBEL WAX BREEGADE COMMUNITY https://www.skool.com/rebel-wax-breegade/ 📲 CONNECT WITH ME ON INSTAGRAM https://www.instagram.com/breemesquit/ 🧴 SHOP REBEL WAX https://lashandwaxoc.com/discount/BREE10 Code: BREE10 If you're thinking about hiring your first esthetician, tell me in the comments: What part of hiring makes you the most nervous? #estheticianbusiness #esthetician #waxingbusiness #salonowner #waxer #beautybusiness #smallbusiness #rebelwax

What if comparing yourself to successful people isn't actually the problem? We've all heard, “Comparison is the thief of joy.” I've even said it myself. But I've changed my mind. Comparison is human nature. The question isn't whether you're going to compare yourself. it's what you DO with that comparison. In this episode, we're talking about the difference between destructive comparison and productive comparison, why someone else's success doesn't have to make you feel behind, and how you can actually use the people ahead of you as a roadmap for your own growth. We'll talk about: • Why comparison isn't automatically unhealthy • How to recognize destructive comparison • Turning jealousy and envy into useful information • The questions to ask when someone has what you want • Why you shouldn't compare your Chapter 1 to someone's Chapter 15 • Using successful people as a roadmap instead of a measuring stick • Choosing WHO you compare yourself to • Why habits, discipline, skills, and sacrifice matter more than “luck” • When it's time to mute or unfollow someone • The mindset shift from “Why them?” to “How do I get there?” Whether you're building your esthetics business, growing as an entrepreneur, working toward a personal goal, or simply feeling behind when you scroll social media, I hope this gives you a completely different way to think about comparison. 💬 QUESTION FOR YOU: When you see someone doing something you want to accomplish, does it usually make you feel inspired or defeated? Tell me in the comments. ✨ FREE RESOURCES FOR ESTHETICIANS ✨ FREE 6-WEEK ONLINE WAXING COURSE Over 25,000 students have gone through my free waxing training. Learn waxing fundamentals, technique, confidence, business and more: https://training.lashandwaxoc.com/101 JOIN THE FREE REBEL WAX BREEGADE COMMUNITY https://www.skool.com/rebel-wax-breegade/ FOLLOW ME ON INSTAGRAM https://www.instagram.com/breemesquit/ #Esthetician #EstheticianBusiness #EntrepreneurMindset

Why do some estheticians completely transform their business while others stay stuck even after taking the same classes, coaching, and courses? In this episode of The Rebel Show, I break down the 4 types of people when they receive information and explains why knowledge alone never creates success. If you've ever wondered why motivation fades, why shiny object syndrome keeps pulling you off track, or why implementation is harder than learning, this episode is for you. You'll learn: ✔️ The 4 learning personalities ✔️ Why motivation isn't enough ✔️ How successful entrepreneurs actually implement information ✔️ The biggest mistake keeping estheticians stuck ✔️ How to become an action taker Whether you're trying to grow your esthetics business, book more clients, build confidence, or create a six-figure beauty business, this episode will change the way you think about learning. 🎓 FREE Hard Waxing 101 Course:
 https://training.lashandwaxoc.com/101 🛍️ Save with Rebel Wax Subscribe & Save so you never run out of your favorite wax while saving on every recurring order. https://lashandwaxoc.com/collections/subscription If this episode helped you, don't forget to: 👍 Like the episode 🔔 Subscribe for weekly esthetician business, marketing, and waxing education. CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/breemesquit/ #esthetician #smallbusiness #beautybusiness #entrepreneur #waxingbusiness #mindset #businesscoach

Have you ever heard successful entrepreneurs say, "You need systems," but wondered what that actually means? In this episode of The Rebel Show, I'm breaking down business systems in the simplest way possible so you can finally understand how they help you grow your esthetics business without feeling overwhelmed. We'll cover the 8 essential systems every solo esthetician should build, including: ✔️ Client acquisition systems ✔️ Marketing systems ✔️ Client experience systems ✔️ Inventory systems ✔️ Money management systems ✔️ Productivity systems ✔️ CEO systems ✔️ Learning systems If you're tired of constantly putting out fires, wondering where your next client is coming from, or feeling like your business depends on you every second of the day, this episode is for you. Resources Mentioned: ✨ Get 2 FREE months of GlossGenius Premium with code REBEL. glossgenius.com/rebelshow 🎓 Join my FREE live marketing webinar with GlossGenius on August 4, where I'll be sharing practical strategies to help you attract more clients and grow your beauty business.https://glossgenius.biz/bree-mesquit-webinar 🛍️ Save with Rebel Wax Subscribe & Save so you never run out of your favorite wax while saving on every recurring order.https://lashandwaxoc.com/collections/subscription If this episode helped you, don't forget to: 👍 Like the episode 💬 Comment which system you're building first 🔔 Subscribe for weekly esthetician business, marketing, and waxing education. CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/breemesquit/

Have you ever wondered if you're supposed to push through the hard season... or if it's finally time to pivot? As entrepreneurs, it's one of the hardest decisions we'll ever make. In this episode of The Rebel Show, I share the exact questions I ask myself whenever I feel stuck in business. Whether you're struggling to book clients, questioning your marketing, considering changing your services, or wondering if you're simply in a difficult season, this episode will help you make decisions based on data instead of emotions. You'll learn: ✔️ How to know if you're simply uncomfortable or something is actually wrong ✔️ Why consistency matters more than instant results ✔️ The importance of collecting data before making major business decisions ✔️ How to tell if your ego is keeping you stuck ✔️ Signs it's time to pivot and signs you simply need to push through This episode is packed with real examples from my own business, including lessons from trade shows, marketing strategies, product decisions, and building Rebel Wax. If you're an esthetician, salon owner, beauty entrepreneur, or small business owner feeling stuck, this episode is for you. CONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/breemesquit/

Are you currently in esthetician school or thinking about becoming an esthetician? In this episode of The Rebel Show, I'm sharing everything I wish someone had told me before I started esthetic school. We'll talk about what school actually prepares you for, how to choose the right school, how to build a professional reputation from day one, avoid common mistakes, make the most of your education, and confidently start your esthetics career. Whether your dream is waxing, facials, brows, lashes, or owning your own business, this episode will help you enter the beauty industry with realistic expectations and a plan for long-term success. In this episode we cover:• What esthetician school really teaches you• How to choose the right aesthetics program• Why your reputation starts on day one• Mistakes that can hurt your career before it begins• How to get more education outside of school• Why every esthetician should attend trade shows• How to find your specialty• What to do after you graduate• Tips for passing state boards• Building a successful career in esthetics 🎓 FREE Hard Waxing 101 Course:https://training.lashandwaxoc.com/101 📱 Follow me on Instagram:https://www.instagram.com/breemesquit/ 🛍 Shop Rebel Wax:https://lashandwaxoc.com/discount/BREE10 Code: BREE10 #estheticianschool #esthetician #estheticianstudent #aestheticschool #estheticianlife #beautyschool #estheticianpodcast #waxingeducation #estheticianbusiness #newesthetician

If you've ever wondered what it's actually like to run a booth at a beauty trade show, this episode is for you. Chance and I are pulling back the curtain on our experience exhibiting at Be Well Vegas 2026. We're sharing the good, the bad, and everything in between, from driving 15+ hours with nearly 1,500 pounds of inventory, unexpected expenses, union rules, booth setup chaos, Wi-Fi prices that shocked us, and whether trade shows are still worth it for small businesses. This isn't a highlight reel. It's the real behind-the-scenes of what entrepreneurs go through to show up for their customers. In this episode we discuss: * What it really costs to exhibit at a beauty trade show * Our complete Vegas expense breakdown * Why so many vendors are struggling * Lessons we learned from Be Well Vegas 2026 * How we handle setbacks without quitting * Why documenting your journey matters * The real ROI beyond sales * The mindset that keeps us moving forward through every hurdle Whether you're an esthetician, salon owner, beauty brand, or entrepreneur, I hope this episode gives you an honest look at what happens behind the scenes of building a business. 🎧 Listen to The Rebel Show every week for business strategy, marketing, entrepreneurship, and esthetician education. 💗 Want to try Rebel Wax?
Claim your professional samples (licensed professionals & students). 📚 Join my FREE Hard Waxing Course 📲 Subscribe for more behind-the-scenes business content and waxing education. #BeautyBusiness #SmallBusiness #TradeShow #Entrepreneur #Esthetician #BeautyIndustry #BusinessPodcast #WaxingBusiness #RebelWax #TradeShowTips

If you're struggling to get more waxing clients, fill empty appointment slots, or grow your esthetics business, this episode is for you. Today I'm breaking down the exact marketing strategy I've been using to rapidly grow our waxing studio, and it's working. After implementing the Rule of 100, our brand-new waxer booked 31 clients in her first 7 days, and our studio continues to see new appointments coming in every single day. In this episode, I'll walk you through: ✔ What the Rule of 100 is ✔ How solo estheticians can use it to get fully booked ✔ The daily marketing habits that actually bring in clients ✔ DM outreach strategies that work ✔ Content ideas that attract local clients ✔ Why consistency beats talent every single time Whether you're a brand-new esthetician, opening your own suite, or trying to grow your waxing business, these are the same strategies I use inside my own business. 👇 Let me know in the comments: What's your 100 actions going to be today? A huge thank you to today's sponsor, GlossGenius! It's the booking software we use to help streamline our business, improve rebooking, and simplify our day-to-day operations. Use code REBEL for 50% off your first two months of a Premium plan.http://glossgenius.com/rebelshow FREE Hard Waxing Course: https://training.lashandwaxoc.com/101 Try Rebel Wax FREE (Licensed Professionals & Students): email us [email protected] with verification Shop Rebel Wax: https://www.rebelwax.com Book at Rebel Wax Studio: https://www.brazilianwaxbend.com 🎧 Listen to The Rebel Show every Monday for real business strategies, waxing education, and no-BS advice to help you grow your beauty business. #WaxingBusiness #Esthetician #SoloEsthetician #BeautyBusiness #GetMoreClients #WaxingStudio #EstheticianMarketing #SmallBusiness #BusinessGrowth #RebelWax

Are you only marketing your business when your books are slow? In this episode of The Rebel Show, I'm sharing one of the biggest mindset shifts that has helped me grow both my studio and Rebel Wax: the best defense is offense. Too many estheticians wait until appointments slow down, income drops, or motivation shows up before they take action. The truth is, by the time you're reacting, you're already behind. In this episode, I cover: ✨ Why waiting for motivation is hurting your business ✨ How we booked 70 clients for a brand-new waxer ✨ Why marketing is now your primary job as a business owner ✨ The importance of reviews, email marketing, and systems ✨ How to stop playing defense and start creating opportunities ✨ Why confidence comes AFTER action, not before If you've been waiting until your business feels "ready," this episode is your sign to start showing up now. 🎙 The Rebel Show releases every Monday at 6 AM. 💻 Want to learn hard waxing for FREE? Join my free Hard Waxing 101 course: https://training.lashandwaxoc.com/101 📍Own a waxing business and looking for supplies? Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 ✨ Special thanks to our sponsor, GlossGenius. Save 50% off your first two months of a premium plan using code REBEL. #EstheticianBusiness #WaxingBusiness #EstheticianMarketing #BeautyBusiness #SoloEsthetician #WaxingStudio Confidence doesn't come first. Action does.

Have you ever opened your waxing business full of excitement… only to find yourself crying in your car wondering if you made a huge mistake? You're not alone. In this episode of The Rebel Show, we're breaking down the 6 stages every solo esthetician goes through when building a beauty business. From the excitement of opening your doors to the dreaded "Valley of Despair," understanding this emotional cycle can help you push through the hard seasons instead of giving up too soon. If you've been struggling to book clients, questioning whether going solo was the right decision, or feeling overwhelmed by the realities of entrepreneurship, this episode is for you. You'll learn:
✨ The emotional cycle of change explained
✨ Why most estheticians quit too early
✨ How to recognize when you're in the Valley of Despair
✨ The mindset shift that helps you keep going
✨ What success and fulfillment actually look like as a beauty entrepreneur
✨ How to build a business you truly love. Whether you're a solo esthetician, waxing specialist, lash artist, or beauty professional dreaming of growing your business, this conversation will remind you that what you're experiencing is normal and that breakthrough is often closer than you think. Sponsored by GlossGenius Ready to simplify your beauty business? Use code REBEL to get 50% off your first two months of Premium plans. http://glossgenius.com/rebelshow 👇 Tell me in the comments: Which stage are you in right now? #SoloEsthetician #WaxingBusiness #EstheticianBusiness #BeautyBusiness #EstheticianLife #WaxingBusinessTips #BeautyEntrepreneur #TheRebelShow