Advertise on podcast: The Way with Best Era

Not everything has a simple answer. And that's exactly the point. In this episode of The Way, Ryan and Brittany explore the uncomfortable space between right and wrong, success and struggle, technology and humanity. They talk about why nuance matters, how social media has pushed us toward increasingly black-and-white thinking, and why difficult conversations are often where the most meaningful growth happens. From the realities of running a business to the ethical questions surrounding AI, social media, sports, and the future of work, they unpack what it means to acknowledge that something can be complicated without needing an immediate hot take. They also dive into the growing importance of real-world community and in-person connection in an increasingly digital world. Join the Best Era community: https://bestera.com

AI is moving fast, but what happens to human connection when technology can automate more and more of what we do? In this episode of The Way, Ryan and Brittany dig into the rapid evolution of AI, the future of work, and the bigger questions that come with it. They discuss how AI may change the legal profession, why community and in-person experiences are becoming even more important, and what happens when our value is no longer measured simply by how much work we can produce. They also talk about the importance of events, authentic connection, and building relationships in an increasingly automated world. Join the Best Era community: https://bestera.com

What separates thriving law firms from the ones that constantly struggle? In this episode of The Way, Ryan McKeen and Brittany Green break down the biggest mistakes law firm owners make and, more importantly, how to avoid them. From defining a clear vision and building core values to creating systems, mastering marketing, hiring strategically, and understanding your firm's finances, Ryan and Brittany share the lessons they've learned from working with hundreds of law firms. They also discuss why the wrong partnership can derail a business, how great client experiences start long before a case is signed, and why investing in yourself is one of the highest-return decisions you can make. Whether you're just starting your firm or looking to scale to the next level, this episode is packed with practical strategies to help you avoid costly mistakes and build a business that lasts. Join thousands of lawyers inside the Best Era community: https://bestera.com Ready to build a law firm that runs like a business? Join Ryan McKeen for The Revolutionary Era, an immersive one-day law firm entrepreneurship workshop on July 21, 2026, at Suffolk University in Boston. Reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra

This talk by Ryan McKeen explores the anthropological challenge posed by technological advancements, the courage required to embrace change, the human element in law firms, the excitement and fear surrounding AI, leadership and change management, adapting to change, building trust in the post-AI era, empowering and educating the team, and the importance of trust in the technological age. Takeaways Courage is essential in embracing change and uncertainty.Building trust and empowering the team are crucial in the post-AI era. Chapters 00:00 The Anthropological Challenge06:32 The Excitement and Fear of AI13:34 Building Trust in the Post-AI Era20:22 Living and Leading with Technology

Whether you're heading to a conference, a family vacation, or your next big adventure, Ryan McKeen and Brittany Green share the travel tips they swear by after years of life on the road. From rental car strategies and airport shortcuts to packing hacks, tech essentials, and avoiding common travel headaches, this episode is packed with practical advice you can use immediately. Ryan and Brittany discuss why choosing the right rental car company matters, how to navigate airports more efficiently, what to pack (and what to leave behind), and the small habits that make travel less stressful and more enjoyable. They also explore the importance of unplugging during vacations, finding authentic local experiences, and making the most of every trip. Whether you're a frequent flyer or planning your first getaway of the season, this episode will help you travel with more confidence, less stress, and a few extra tricks in your carry-on. Looking to connect with other growth-minded legal professionals? Join the Best Era community at https://bestera.com Interested in taking your law firm to the next level? Tickets are now available for The Revolutionary Era, Ryan McKeen's one-day law firm entrepreneurship intensive at Suffolk University in Boston on July 21, 2026. Learn more and reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra 🎙️ Key Takeaway: The best travel experiences don't happen by accident. A little preparation, the right tools, and a few smart habits can make every trip smoother, more enjoyable, and far less stressful.

What does it take to go from working inside a law firm to helping build one of the fastest-growing communities in the legal industry? In this episode of The Way, Brittany Green shares her journey from legal professional to co-founder of Best Era and the lessons she’s learned about marketing, leadership, confidence, and business growth along the way. Ryan and Brittany dive into the biggest marketing mistakes lawyers make, why consistency matters more than perfection, and how small, intentional actions can completely change the trajectory of a business. They also discuss overcoming self-doubt, building trust through authentic relationships, and why a “bias for action” is often the difference between people who dream about growth and people who actually achieve it. From practical marketing advice for small law firms to a behind-the-scenes look at the future vision for Best Era, this episode is full of real conversations and actionable takeaways for legal professionals at every stage of growth. 🚀 Join the Best Era community here: https://bestera.com #TheWayPodcast #LegalMarketing #LawFirmGrowth #Entrepreneurship #Leadership #BusinessGrowth #BestEra #LawFirmOwner #ProfessionalDevelopment #LegalIndustry

AI isn’t coming someday. It’s already reshaping how we work, think, create, and even define our value as humans. In this episode of The Way, Ryan and Brittany dive deep into the rapidly evolving world of artificial intelligence and the massive questions it raises for lawyers, businesses, and society as a whole. From the collapse of traditional search and the rise of AI-driven communication to the future of jobs, identity, and human purpose, this conversation explores both the excitement and the unease surrounding the next wave of technological change. They also discuss the ethical challenges of AI development, the role of law in a rapidly automated world, and why community, creativity, and authentic human connection may become more important than ever. Whether you’re energized by AI, overwhelmed by it, or somewhere in between, this episode offers a thoughtful and grounded conversation about what the future could look like and how legal professionals can prepare for it. 🚀 Want to stay ahead of the AI conversation in the legal industry? Join the Best Era community here: https://bestera.com 🎟️ And don’t miss AI Era this November in Charleston, where legal professionals, innovators, and industry leaders will come together to explore the future of AI and law. Get your tickets here: https://bestera.zohobackstage.com/AIEra2o #TheWayPodcast #ArtificialIntelligence #AI #LegalTech #FutureOfWork #Leadership #Innovation #LawFirmGrowth #AIera #BestEra

What separates the law firm owners who thrive from the ones who stay stuck? In this episode of The Way, Ryan and Brittany break down the key traits they see again and again in the most successful attorneys and entrepreneurs they work with. From grit and consistency to humility, vision, and continuous learning, they explore what it really takes to build a sustainable business in the legal industry. Along the way, they share stories from the growth of Best Era, lessons from law firm leaders they admire, and why “letting go to grow” might be the hardest but most important shift a founder can make. Whether you’re building a law firm, scaling a business, or just trying to become a stronger leader, this conversation is packed with practical insight and honest perspective. Plus, tickets are now LIVE for Revolutionary Era on July 21 at Suffolk University in Boston, where Ryan will spend the day teaching the systems, leadership principles, and business strategies behind scaling a successful law firm. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra And if you’re looking to connect with other growth-minded legal professionals, join the Best Era community here: https://bestera.com

What if your biggest growth unlock isn’t more leads… but who’s sitting at your table? 👀 In this episode of The Way, Ryan and Brittany break down why the best firms aren’t built by one “brilliant” lawyer—they’re built by trusted voices, honest feedback, and a team that actually challenges you to be better. From ditching ego to building a leadership team that tells you the truth (even when it stings), this one’s a masterclass in scaling without losing your sanity. If you’ve ever felt like everything depends on you… this is your sign to rethink that. 🎯 🚀 Join our community: https://bestera.com 🎟️ Tickets are LIVE for Revolutionary Era: https://bestera.zohobackstage.com/RevolutionaryEra

What if the biggest wins in your business didn’t come from massive changes but from small, intentional actions done consistently? In this episode of The Way, Ryan McKeen and Brittany Green break down how community engagement, authenticity, and strategic focus can drive real growth across industries. From the rise of Noah Kahan to lessons in law firm marketing and business development, they highlight a simple truth: genuine connection and value-driven content will always outperform noise. They explore how small moves build momentum, why showing up consistently matters more than chasing perfection, and how to stay true to your message while still evolving your strategy. Whether you’re growing a firm, a brand, or a platform, this episode is all about doing the right things, over and over again. And if you’re ready to take that mindset into action, join us live on July 21, 2026, at Suffolk University for The Revolutionary Era—a full-day, hands-on experience led by Ryan McKeen, designed to teach lawyers how to actually build and scale a law firm as a business. With only 65 seats available, this is an opportunity to dive deep into the systems, strategy, and structure behind real growth. Grab your ticket here: https://bestera.zohobackstage.com/RevolutionaryEra and learn more about joining our community at https://bestera.co/best-era-community

AI is changing everything but the real question is this: what actually still matters? In this episode of The Way, Ryan McKeen and Brittany Green dig into the evolving world of content creation, social media, and marketing in the age of AI. While automation is getting faster, smarter, and more accessible, they make one thing clear: the edge still belongs to people who know how to be human. From video marketing to audience growth, they break down why authenticity is no longer optional, how to stand out in a sea of AI-generated content, and what it really takes to build trust and engagement online today. They also share practical insights on staying consistent, finding your audience, and using AI as a tool without letting it replace your voice. Because at the end of the day, people don’t connect with perfect content. They connect with real people. Join the Best Era Slack community here: https://bestera.com Join the Para Era Slack community here: https://bestera.com/coaching/paralegal-training/ Check out Next Level Lawyer here: https://nextlevellawyer.com

Most law firm owners are scratching their heads about which AI tools are actually making an impact right now, and which ones are just hype. Discover the real shifts happening in legal tech as Brittany Green and Ryan McKeen delve into the AI tools lawyers are using today, from Gemini and Claude to legal-specific versus general AI. This is not about the distant future; it's about how leading firms are leveraging AI in their everyday workflows, with surprising choices that bypass traditional legal tech ecosystems for faster, more flexible solutions. You’ll uncover: The top AI tools law firms are buying directly from OpenAI, Google, and others—often outside the strict legal sector.How boutique startups and pioneering firms are using ChatGPT, Gemini, and Claude to supercharge legal research, client communication, and document automation.Why the “middle market” of legal tech is being squeezed—and what that means for small firms, startups, and ambitious law firm owners.The strategic advantage of small firms embracing full AI integration, building lean and scalable operations that challenge traditional players.The importance of establishing a single source of truth, like HubSpot, to harness AI effectively and unlock latent market opportunities. With AI rapidly blurring the lines between enterprise and solo practice, the stakes couldn't be higher. Firms that understand how to integrate these tools now will win out in efficiency, client access, and growth potential while those slow to adapt risk being left behind. This episode is perfect for law firm owners ready to think differently about technology and growth in an era of unprecedented opportunity. Learn more at bestera.com

The identity of being a lawyer is closely tied to the work of writing briefs and reviewing extensive legal documents. This identity is challenged by the use of AI in legal work, which can automate certain tasks but not entirely replace the role of a lawyer. We'll be exploring this and so much more at AI Era 2.o this November in Charleston, SC. Grab your tickets: https://bestera.zohobackstage.com/AIEra2o

Ryan and Brittany discuss the challenges and successes of their consulting work, the importance of in-person consulting, and the impact of values on business success. The conversation covers the challenges of navigating legal cases, the importance of authenticity in law firm marketing, the impact of capitalism on authenticity, the value of in-person connections, and marketing lessons from the music industry. It emphasizes the significance of personal interactions, the resurgence of vinyl and in-person experiences, and the impact of post-2020 AI pressure on gathering and community. Takeaways In-person consulting is crucial for building relationships and delivering impactful results.Values and branding play a significant role in business success and client relationships. Navigating legal cases requires managing client expectations and adding value to clients.Authenticity in law firm marketing is crucial for building trust and connection with clients.The impact of capitalism on authenticity highlights the pressure to maintain a certain image and the importance of being genuine in business. Chapters 00:00 The Life of a Traveling Consultant05:59 In-Person Consulting and Impactful Results17:00 Marketing Challenges and Strategies25:46 Values and Branding in Business33:03 Navigating Legal Cases37:56 The Impact of Capitalism on Authenticity51:01 Marketing Lessons from Music Industry

In this episode, Darren Wurz discusses the unique financial challenges faced by lawyers and law firm owners, emphasizing the importance of holistic financial planning and team-based financial advice. He shares insights on foundational financial strategies, implementing Profit First, financial ratios, and percentage allocations for law firms. Additionally, he addresses common misconceptions, the role of financial advisors, and the significance of certifications in the financial industry. Contact Darren Wurz: https://www.lawyermillionaire.com/ Chapters 00:00 Introduction and Background of Darren Wurz17:31 Implementing Profit First and Managing Business Finances28:31 Common Misconceptions and Financial Team Building