
Advertise on podcast: Dance Studio Advertising | The Podcast
Rating
5from
This podcast has
83 episodes
Language
EnglishPublisher
Bryce Conlan & Kristian AltuveExplicit
No
Date created
2024/08/05
Latest episode
2026/02/06
Average duration
27 min.
Release period
7 days
Description
Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Check latest episodes from Dance Studio Advertising | The Podcast podcast
The Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 2
2026/02/06
What if the very tools you’re relying on to grow your dance studio… are holding you back?
In this episode, we go behind the scenes with key software vendors in the dance studio space. From CRM and point-of-sale systems to scheduling tools and communication platforms — we unpack the decisions that can either streamline your studio’s growth or silently sabotage it.
You’ll hear unfiltered insights, tough questions, and honest discussions about what’s working, what’s not, and what studio owners really need to know before signing a contract.
If you've ever felt confused by tech options, burned by poor support, or overwhelmed by systems that promised more than they delivered — this episode is for you.
Follow + review the show if you’re serious about building a high-performance, low-stress studio that scales.
The Tools Top Studios Are Using to Save Time, Fill Classes & Boost Revenue - Part 1
2026/02/05
Studio owners — this episode is a goldmine.
Recorded live at SOU in San Diego, Bryce interviews key vendors shaping the future of dance studios — from Jackrabbit’s Amber Smith to the minds behind Enrollio, Ludus, and the new ICDR system.
Discover:
Why shorter sessions are no longer a trend, but the new normHow to stop leaking leads with better automation (without losing the human touch)The hidden ROI of SMS over emailRevenue secrets inside recital ticketing & event merchandisingWhy child data security is becoming non-negotiable — and how the ICDR is leading the charge
This isn’t theory — it’s real-world insight from companies serving thousands of studios.
→ Follow + review the show to stay ahead of the curve.
The Studio With 999 Students: (... And Mandy's top takeaway from the weekend)
2026/02/02
What does it really take to grow a studio from 750 to nearly 1,000 students—and sustain it?
In this episode, Bryce Conlan sits down with two remarkable studio owners live at SOU to uncover the exact strategies that led to massive growth, resilience, and long-term impact.
You’ll hear how Shayna leveraged niche programs and media exposure to grow over 33%, and how Mandy Moore doubled down on culture and staffing to rebuild post-pandemic. This is a rare behind-the-scenes look at what’s actually working in studios today—from toddler programs to team leadership to legacy-building.
Whether you’re scaling or just trying to stay afloat, you’ll walk away with fresh clarity and actionable insight.
🎧 Follow + review the show to catch future episodes!
This Crazy SOU Idea Will Totally Flop Without Your Help!
2026/01/29
Tired of the hard-sell chaos at dance conferences? So are we.
In this bold new episode, we're flipping the script at Studio Owner University. No booths. No pitches. Just real conversations with real studio owners—captured live, right outside the general session doors.
Instead of pushing products, we're pulling out truth. What’s working? What’s not? What’s keeping studio owners going in today’s landscape?
If you or someone you know is attending SOU, this is your invitation to step into the DMM Podcast Lounge and share your story. Because the most powerful lessons don’t come from vendors—they come from peers in the trenches.
🎤 This is more than a podcast—it’s a movement.
🎧 Follow + review the show to amplify the voices that matter.
The Super Bowl for Dance Studios: Why Recital Day Is Everything
2026/01/26
What if recital day was your studio’s Super Bowl—not just for performance, but for growth?
In this heartfelt and practical episode, Julie Kay joins Bryce to share her game-day mindset, tactical recital systems, and emotional intelligence that transform chaos into magic. They break down why recital isn’t just another event—it’s your biggest marketing opportunity, retention driver, and memory-maker.
You’ll learn how to prepare dancers, parents, and staff for success; how to simplify logistics; and why a little glitter (and a lot of intention) can change everything.
Whether you’re burned out or fired up, this episode will reset your perspective and reignite your passion. 🎯
Follow + review the show to stay ahead of the dance studio marketing game.
The Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment
2026/01/12
Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake.
In this episode, Bryce Conlan unveils the complete blueprint for turning a one-day trial event into a high-converting enrollment machine. You'll learn how to structure your day with purpose, create irresistible offers, and use strategic FOMO to drive signups on the spot. These insights come straight from Dance Motion Marketing’s internal client mastermind—where studios are enrolling 30, 50, even 60+ dancers in a single day.
Whether you run trials, open houses, or demo days, this episode shows you how to stop “hoping” for signups—and start engineering them.
Follow + review the show to get ahead of next year’s campaign.
12 Months of Marketing, Mapped in One Power Session
2026/01/05
What if your entire year of studio marketing could be mapped in just 25 minutes?
In this episode, Bryce Conlan gives you the exact 12-month calendar strategy used by the fastest-growing dance studios. You'll learn how to plan campaigns ahead of the chaos, enroll students in every season—not just fall—and finally feel ahead of the game.
Whether you're running short sessions, launching summer camps, or prepping for recital season, this system helps you fill classes without burning out. Simple, repeatable, and proven to work.
Follow + review the show to stay one step ahead all year long.
The 90-Day Focus: How to Grow Without Burnout in 2026
2025/12/23
Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum.
You’ll learn why more goals mean more stress, how to define a “season of focus,” and the 3-question test that filters fluff from high-impact growth. Plus, Bryce shares the story of a studio owner who doubled her dancers with one clear priority.
If you’re ready to simplify, refocus, and make 2026 your studio’s best year yet, this episode is your starting line.
Follow + review the show to stay sharp all year long.
When Fair Becomes Foolish: The Hidden Cost of People-Pleasing
2025/12/16
What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself?
In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-sacrifice, they will eventually collapse.
Inside:
Why overaccommodating your team creates long-term dysfunctionThe hidden double standard studio owners rarely seeHow to reset expectations—and build a culture that’s fair to everyone
This is a must-listen if you’ve ever thought, “I just want to be fair,” but end up feeling taken advantage of. Fairness isn’t about doing more for others—it’s about designing a system that works for you, too.
Follow + review the show to get new episodes every week.
The Tyranny of the Clock: The Real Reason Parents Say No
2025/12/08
Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead.
Learn the 3 hidden reasons parents feel overwhelmed, why simplicity is your new superpower, and how to reframe your offers for today’s exhausted buyers. Whether you're seeing higher drop rates, ghosting trials, or resistance to commitment, this episode gives you the clarity and tools to adapt—without lowering your standards.
Follow + review the show to stay sharp, strategic, and ahead of the curve.
She Bought a Dance Studio at 21—Now It Pays for Her Retirement
2025/12/01
When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.
Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine.
In this episode, Dotty and Bryce unpack:
The financial trap most studio owners fall intoWhy charging “just enough” is costing you everythingHow to break free from credit card dependenceAnd what it takes to build a business that funds your future
Dotty doesn’t teach theory—she lives this. If you’ve ever felt stressed about money or unsure how to scale your studio with stability, this episode is your next step.
🎧 Follow + review the show for more dance studio growth strategies.
The ROI of Thankfulness
2025/11/26
In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful.
You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale.
If you’ve felt stuck, overwhelmed, or on the verge of burnout, this is the mindset reset you didn’t know you needed.
Follow + review the show to get more tactical and transformational insights every week.
Facebook just broke your ads...
2025/11/24
Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios.
You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how to adapt fast using “creative portfolios” and full-lifecycle marketing.
This isn’t about panic—it’s about positioning. If you run Facebook ads (or plan to), this episode is your essential roadmap to stay profitable in 2025.
Follow + review the show to stay ahead of the curve—and protect your studio’s growth.
Pretty Ads, Crappy Results: Stop Polishing the Wrong Thing
2025/11/17
What’s more important—beautiful branding or bold results?
In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.
You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.
🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.
Follow + review the show if you’re ready to grow with data, not decoration.
How to Not Go Broke When the Economy Shuts Down
2025/11/10
Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.
In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.
If you're serious about growth—even in a slow economy—this episode is your roadmap.
Follow + review the show to never miss an episode.
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