Advertise on podcast: Insights & Innovators Podcast from MRII

In this episode, we dive into the fascinating world of synthetic data and digital twins in marketing research. Host Niels Schillewaert of Conveo.ai is joined by Koen Pauwels, Associate Dean of Research at Northeastern University, who shares key insights from his recent conference at Columbia University. Learn about the practical applications of AI-generated data, why senior executives might over-rely on AI, and how synthetic data should augment human insights rather than replace them. Tune in to explore the benefits, pitfalls, and the future of synthetic data in marketing. 00:00 Introduction: Overreliance on AI by Senior Executives 00:33 Welcome to Tori's Insights and Innovators Podcast 00:47 Introducing Today's Topic and Guest 02:43 Understanding Synthetic Data and Digital Twins 04:58 Comparing Traditional and Modern Research Tools 06:41 Lessons from the Columbia University Conference 08:57 The Role of Human Insight in AI 11:52 Strategic Decision-Making with AI 18:57 Addressing Bias in Digital Twins 22:05 Combining AI with Human Input 25:41 Practical Implementation Framework 28:15 Future of Synthetic Data in Marketing 30:14 Final Thoughts and Advice Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels Schillewaert, Head of Research at Conveo.ai, as they delve into the concept of 'AI Sameness' and explore how insights professionals can maintain their creative edge in an era dominated by efficiency. Discover why Tina believes the real value of AI lies in augmenting human abilities rather than replacing them. Gain insights into the importance of critical thinking, creativity, and maintaining a growth mindset in leveraging AI for impactful business results. 00:00 Introduction to AI and Efficiency 00:26 Welcome to the Podcast 00:39 Understanding AI Sameness 01:46 Generative AI in Business Insights 03:31 Efficiency vs. Effectiveness in AI 06:02 Driving Business Impact with Insights 09:40 Generative AI as a Research Assistant 13:49 Optimism for AI in Insights 17:42 Advice for Insights Professionals 27:19 Final Thoughts and Conclusion Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics. 00:00 Introduction to AI Driven Foresight 00:28 Welcome to Insights and Innovators Podcast 00:49 Introducing Today's Topic and Guest 01:58 Big Changes in the World of Insights 04:36 Threats and Opportunities in Insights 06:17 The Role of AI in Insights 12:38 Leadership and Influencing Skills 18:38 Advice for Agency Partners 20:48 Future of Insights 23:40 Conclusion and Closing Remarks Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research. 00:00 Introduction and Welcome 00:54 Meet Nick Graham: Insights Leader 01:29 Challenges in Insights Partnerships 02:11 Nick's Perspective on Insights Impact 05:29 Real-Life Examples of Insights Failures 09:48 Redesigning Brand-Agency Relationships 14:57 Client-Side Responsibilities 19:39 From Insights to Strategy 26:07 Advice for Future Insights Leaders 31:40 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment. 00:00 Introduction: Balancing Human and AI in the Workplace 00:39 Podcast Introduction and Guest Introduction 01:40 Transforming Teams with AI: A Leader's Perspective 03:33 AI's Impact on Job Roles and Skills 05:49 Critical Thinking: The Key to Thriving with AI 09:19 Change Management in the Age of AI 13:21 Balancing AI and Human Roles 19:05 Advice for Leaders and Employees on AI Integration 21:54 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership. 00:00 Introduction to the Podcast 00:47 Meet Stan Sthanunathan: A Career Overview 02:06 The Pivot to Entrepreneurship 03:34 Challenges of Starting a New Company 05:33 The Role of AI in Insights 10:27 AI's Impact and Limitations 21:45 Skills for Thriving in the AI Era 25:28 Advice for Leaders on AI Integration 28:01 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

“Stop trying to pretend that everything is smooth.” In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation. Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research. 00:00 Introduction to Resistance in Projects 00:18 Welcome to Insights and Innovators Podcast 00:32 Interview with Brianna Sylver 01:07 Understanding Turbulence and Resistance 02:18 The Grief Curve and Project Resistance 03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing 04:11 Suiting Up: Preparing for Project Success 07:24 Navigating Resistance: Embracing Free Fall 08:39 Real-World Examples and Practical Tools 17:59 Safe Landing: Ensuring Implementation Success 22:59 Future of Innovation and Emotional Intelligence 24:33 Conclusion and Free Gift for Listeners Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights and Innovators podcast, Katie Gross speaks with Celeste Ridlen, Head of Research at Robinhood. They discuss the crucial role of research in shaping Robinhood's product and marketing strategies, the evolving responsibilities of insights leaders, and how Robinhood leverages AI to enhance research efficacy. Learn about the unique challenges faced by a high-growth fintech company and the strategies used to stay agile and customer-focused. 00:00 Introduction to Insights and Innovators Podcast 00:28 Meet Celeste Ridlen: Head of Research at Robinhood 01:08 The Role of Research in Robinhood's Mission 03:31 Impact of Insights on Product and Marketing 05:05 Ensuring Research is Acted Upon 07:10 Executive Expectations and Demonstrating Value 10:11 Staying Agile in Research Approaches 12:20 Leveraging AI in Research 15:53 Essential Skills for Modern Researchers 19:12 Challenges in Data Accuracy 20:55 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation. Chapters 00:00 Introduction: The Importance of Delivery in Presentations 00:17 Welcome to MI Eyes Podcast 00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith 01:05 The Significance of Delivery Over Data 03:01 Common Presentation Mistakes 04:32 Rapid Fire Tips for Effective Presentations 08:20 The Power of Ending Strong 13:06 Handling Q&A Sessions 18:39 Final Thoughts and Practical Advice 21:28 Closing Remarks and Thank You 22:55 Writing a Letter to the Next Generation 27:29 Guiding Principles: Passion and Bravery 28:49 Conclusion and Final Thoughts Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters 00:00 Introduction and Welcome 00:35 Meet J. Walker Smith 01:17 The Art of Storytelling with Data 04:32 Engaging Different Audiences 12:56 Crafting Memorable Headlines 16:35 Structuring Your Presentation 22:04 The Perfect One-Slide Presentation 26:02 Conclusion and Farewell Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights. 00:00 Introduction to Market Research Trends 00:13 Welcome and Episode Overview 00:26 Guest Introduction: John Dick of CivicScience 00:37 The Problem with Traditional Surveys 00:56 Civic Science's Innovative Approach 01:39 Engaging Respondents Without Incentives 01:59 The Importance of Short Surveys 04:56 Scaling Data Collection 07:24 Ensuring Data Representativeness 10:24 Comparing Traditional and New Methods 12:38 Challenges in Convincing Clients 15:34 Efficiency and Profitability of New Methods 17:35 The Role of AI in Market Research 21:39 Skills for Success in Market Research 25:35 Conclusion and Final Thoughts

Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals. 00:00 Introduction to Wow Insights 00:13 Welcome to the Podcast 00:57 Meet Our Guest: Vijay Raj 02:08 Vijay's Career Journey 03:40 The Pyramid of Insights 06:31 Leadership and Influencing Skills 09:44 Advice for Aspiring Professionals 19:51 Opportunities and Challenges in Insights 20:47 The Role of Technology and AI 28:03 Future of Insights Functions 30:26 Conclusion and Final Thoughts

Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive business decisions and create value. They explore the principles behind Walmart's data strategy, the role of AI in accelerating insights, and the unique aspects of their data integration. Mark shares his insights on innovation, team building, and what it takes to succeed in a fast-growing data business. Tune in to learn how Walmart is transforming retail with actionable insights and a customer-centric approach. 00:00 Introduction to the Fast-Paced Business World 00:15 Welcome to MRII's Insights and Innovators Podcast 00:37 Introducing Mark Hardy and Walmart Data Ventures 01:26 The Creation and Evolution of Walmart Data Ventures 03:41 Core Principles for Success at Walmart Data Ventures 06:40 Unique Market Differentiation of Walmart Data Ventures 12:00 Leveraging AI for Business Insights and Actions 19:37 Skills and Qualities for a High-Performing Insights Team 23:34 Leadership Lessons and Industry Trends 27:40 Conclusion and Final Thoughts

Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function.   00:00 Introduction to Fact-Based Presentations 00:27 Welcome to Tori's Insights and Innovators Podcast 00:48 Introducing Stan Natan: A Storied Career 01:39 Capitalizing on 'Nothing to Lose' Moments 03:55 Mentorship and Impactful Guidance 05:26 Taking Pride in the Insights Function 07:11 Learning the Hard Way: Developing a Backbone 10:52 Defining Great Insights Work 12:15 The Power of Storytelling in Insights 15:31 Creating Impactful Insights Leaders 17:16 Timeless Skills for Insights Practitioners 19:21 Staying Relevant in a Fast-Paced Industry 22:55 Writing a Letter to the Next Generation 27:29 Guiding Principles: Passion and Bravery 28:49 Conclusion and Final Thoughts  

On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.   00:00 Introduction to Insights and Innovators Podcast 00:35 Meet Nancy Smith: A Leader in Marketing Analytics 01:13 The Evolution of Analytics in Decision Making 03:39 Understanding Commercial Analytics 07:39 Challenges and Adoption in Analytics 15:11 Building a Successful Analytics Company 21:25 Future of Analytics and Career Advice 24:41 Conclusion and Farewell