Advertise on podcast: An N of 1

Lena Belkor leads the Consumer Intelligence function at Scotts Miracle-Gro, where she built an insights practice grounded in applied behavioral science from scratch and is now scaling it. Her team uses behavioral research, analytics, and AI-enabled synthesis to shape strategy across lawn, garden, and pest brands. Its work has included rethinking the L&G categories around what people actually do (behavior!) in their spaces rather than who they are. Before SMG, she spent 15+ years at Goldman Sachs, Meta, GoodRx, and a YC-backed startup, always working at the point where what people do shapes business decisions. Her guiding philosophy: If it doesn't change a decision, it isn't an insight. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Jeff Helzner is a decision scientist. He began his career as a philosophy professor at Columbia University, where he taught and researched decision theory, formal epistemology, and logic, before leaving academia in 2014 to apply those ideas to real-world decision making in the insurance industry. His current work focuses on building tools to improve underwriting decisions in insurance lines where human judgment is an important source of information. He holds a Ph.D. in Logic, Computation, and Methodology from Carnegie Mellon University. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Samantha Gottlieb is a social scientist, with deep industry experience in wearable devices, digital health, and biotech. She has worked at Google, Fitbit, and multiple digital health startups. At Google, she led Fitbit’s user experience for the digital wellness vertical. Her research at Fitbit helped to shape the company’s first behavioral health feature, the Stress Management experience. She brings a multidisciplinary lens to her research, drawing on her interests in anthropology, public health, and science and technology studies. She loves urban biking (transit, activity, and learning about the place she lives all in one), and she is currently working on a creative non-fiction book informed by her father's landmark New York State custody case. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Neela Saldanha is a behavioral scientist, working in global health and development. She is currently an advisor at the Livelihood Impact Fund and recently served as the Executive Director at the Yale Research Initiative on Innovation and Scale (Y-RISE). Before Yale, she founded the Centre for Social and Behaviour Change at Ashoka University in India, funded by the Gates Foundation.  Prior to her career in global development, Neela spent 15+ years in the private sector leading teams in brands, sales, consumer insights and strategy at Nestle, Unilever, PepsiCo and Accenture, first in India and then the US in a global role.   Neela has been mentioned in Forbes magazine as “Ten Behavioral Scientists You Should Know.” Her writing has appeared in Harvard Business Review, Nature Human Behavior and Behavioral Scientist, among others. Her book “Marketplace Dignity” co-authored with Cait Lamberton and Tom Wein was published by Penn Press in 2023. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Jeff Kreisler is Head of Behavioral Science for JP Morgan Private Bank and Founding Editor of PeopleScience, a (now-defunct) thought-leadership platform for applied behavioral science.  Jeff’s second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – is available in over 20 countries and was dubbed Best Business Book of the Year by Business Insider, Huffington Post, Audible, and the Washington Post ("A brilliant and accessible look at behavioral economics").  Jeff is really just another typical Princeton educated lawyer turned award-winning comedian, best-selling author, TV pundit, keynote speaker and champion for behavioral science. He uses research, humor and life to understand, explain and nudge the world.  His first book was the satire, Get Rich Cheating. The New York Times called Jeff “Delectable,” The Economist said his was “A truly special event” and his kids still think he’s “cool.”  www.JeffKreisler.com Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Heather Patrick has built health and wellness products used by millions — and she brings a behavioral scientist's eye to every decision. With a PhD in Social Psychology, an early career in academia and at the National Institutes of Health, and a decade-plus in consumer health product leadership, Heather is passionate about designing technology that works *with* human psychology rather than against it. She's a published researcher, a keynote speaker, and a longtime advocate for evidence-based product design. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Teis Jorgensen is an applied behavioral scientist and design strategist with over ten years’ consulting experience spanning nonprofit, government, and private industry. He's worked at ideas42, a behavioral design consultancy, the Lab at OPM, a human-centered design agency embedded in the federal government and frog, the global design and innovation consultancy. It was at frog that Teis met Matt, and became his successor -- leading the global behavioral science practice as the Associate Director of Design Research and Behavioral Science. Teis has a passion for teaching, and has led courses in behavioral science, qualitative research and human-centered design, to over 600 professionals. Last year, Teis made a transatlantic move from DC to Copenhagen, where he advises clients in both the private and public sector. He’s passionate about qualitative field research, leveraging behavioral insights  to shape organizational strategy, and helping teams implement data-driven, human-centered approaches to innovation. He has an MS in Integrated Design and Managmement from MIT, and BA in economics from Harvard University. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

William Mailer leads the Commonwealth Bank of Australia’s (CBA) Behavioural Science Centre of Excellence. This inter-disciplinary unit of behavioural scientists, technologists and mixed-method researchers works across CBA’s business lines to improve financial wellbeing outcomes for millions of Australians. The CBA team partners with leading research groups and practitioners around the world to produce impactful research and innovations in banking products and services. Prior to joining CBA, Will established and led the PwC Behavioural Economics team. He has over 20 years of consulting experience, and a MSc in Behavioural Economics from the Centre for Decision Research and Experimental Economics (CeDEx) in Nottingham, UK. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, He is a contributor to numerous publications, advises emerging startups, and runs the social club Abundance. Based in Seattle, Connor enjoys exploring the outdoors with his dog, Chai, and a local event organizer. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Piyush is a social innovation leader with deep expertise in applied Behavioral Science. Currently he is Managing Director – Strategic Initiatives at Fifth Third Bank, focusing on designing and scaling the bank’s social impact initiatives. He served as Chief Innovation Officer and founding Executive Director at ideas42, where he helped transform it from a Harvard research initiative into an independent nonprofit tackling complex social issues. Piyush has led initiatives across finance, education, poverty, and healthcare. Earlier in his career, he was a partner at Oliver Wyman and has lectured at Princeton, Harvard, and Wharton. He holds degrees from the Harvard Kennedy School, the Wharton School, and the University of Pennsylvania School of Engineering and serves on multiple boards and global advisory councils. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Sameer Munshi is the Head of AI Simulation & Behavioral Science at EY. Sameer’s teams have pioneered the use of advanced behavioral modeling to transform how organizations understand and influence human decision-making to accelerate growth. During more than a decade at the global EY organization, Sameer has advised global leaders on transformation, product design, and client engagement. His current work centers on applying agentic artificial intelligence (AI) simulations that replicate human decision making, allowing firms to test strategies, model behavior, and evaluate outcomes before committing capital.  He holds an MSc in Behavioral Science from the London School of Economics and an MBA from Cornell University. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Kathryn has spent her 25-year career obsessing over a single question: Why do people do what they do?  As Vice President on the Ipsos Behavioral Science team, she bridges the gap between deep academic insight and real-world business application. Kathryn helps clients across industries translate an understanding of nonconscious motivations into actionable go-to-market strategies that optimize innovation, communication, and design. Her career spans both agency and client-side leadership, highlighted by a pivotal tenure building a Behavioral Science vision for a global Fortune 500 corporation. It was here that she transformed her passion for decoding behavioral drivers into a career-defining specialty. From her early analytical roots at Target, IRI, and Kimberly-Clark to her current role as a senior scientist and Vice President at Ipsos, Kathryn’s mission remains constant: elevating the impact of marketing research through the lens of applied behavioral science. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Zarak Khan is a behavioral scientist with experience generating and applying insights to organizational strategy, innovation infrastructure, product design, and public policy. Cited by McKinsey & Company as an "expert forging the future" of behavioral science, he divides his time across industry, academia, and philanthropy. Zarak leads behavioral science for a large, North American wealth management firm. He is also a Behavioral Science Fellow at the University of Pennsylvania, where he chairs the advisory board and teaches applied behavioral science consulting to graduate students.  Zarak serves on the board of Bescy (formerly Action Design Network), a non-profit community of over twenty thousand practitioners and researchers interested in the ethical application of behavioral science around the globe. He graduated from Duke University's Sanford School with a Master of Public Policy degree. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to improve personal and population health. A recognized expert in applying the psychology of motivation to design, Amy was named one of Forbes’ Behavioral Scientists You Should Know. She is the author of Engaged: Designing for Behavior Change (Rosenfeld Media), a Kirkus‑selected favorite indie book of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab and as a member of the Behavioral Science team at Johnson & Johnson. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com

Peter McNally is a Project Leader at Boston Consulting Group (BCG), where he advises private, nonprofit, and public sector leaders on how to solve behavior change, people strategy, transformation, and social impact challenges.   Prior to BCG, Peter was the founding Managing Director of the Center for Social Norms and Behavioral Dynamics at the University of Pennsylvania. There, he worked with partners like UNICEF and the Gates Foundation to understand and develop interventions for large-scale behavioral challenges like gender-based violence, sanitation adoption, and corruption. Peter holds an MBA from Chicago Booth, a Master’s in Behavioral and Decision Sciences from the University of Pennsylvania, and completed part of a PhD in psychology at Yale (pre-dissertation). He currently lives in Philadelphia with his wife, son, and beagle. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️ Enhance your career and knowledge of applied behavioral science with our courses: learnappliedbesci.com