Overwhelmed by trying to do it all? Focus on the criticalfewactions™ that will have the biggest impact on your business's success.
In this podcast, host John Downes, a seasoned business advisor with extensive experience in Big Consulting, successful entrepreneurship, and mentoring, helps you defeat the overwhelm. Through real stories from business leaders, experts insights, and John’s own experience, you’ll learn how to prioritize those criticalfewactions™ that, if you did nothing else, will drive your business forward to deliver your vision. We’ll cover everything from setting your vision and strategy to improving profitability and supporting your team’s performance so that you get more pleasure, fulfillment, and financial reward from your business.. Subscribe now and tune in every two weeks to take control of your business’s future—one focused step at a time.
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Leadership Capicity Under Prolonged Uncertantity
2026/09/22
Ready to build a stronger business?If this episode has you thinking differently about leadership, growth, and building a business beyond a great product, we’d love to help.
Join one of our FREE Strategic Planning Webinars and discover the practical strategies that help founders and CEOs build stronger, more resilient businesses.https://criticalfewactionspodcast.com.au/K-PetaSigley1Who This Episode Is ForAre you leading your business through prolonged uncertainty and struggling to maintain steady decision-making while protecting your team and sustaining performance?
Do you find it challenging to balance caring for your people’s resilience and wellbeing with meeting your organisation’s financial and strategic demands?
This is especially relevant for founders and CEOs navigating complex leadership transitions who need to build resilience as a strategic capability without sacrificing clarity, confidence, or culture.
SummaryLeading through prolonged uncertainty calls for resilience as a steady leadership capability, not a quick fix. The discussion explores how transparency, clear purpose, and trusting experienced teams support forward momentum rather than simply bouncing back.
It stresses compassionate accountability, making space for reflection, and practical ways to measure resilience and culture. These approaches help leaders balance people’s wellbeing with business demands during ongoing change.
What You'll LearnBuild resilience as a continuous leadership capability that balances steadfastness with adaptability through uncertainty.Protect your organisation’s focus by clearly defining and communicating a concise set of top priorities.Develop team accountability by assigning specific responsibilities and conducting regular progress reviews.Use customer feedback consistently to align your products and services with evolving customer needs.Recognise that resilient leadership combines compassion with clear boundaries to sustain both people and business performance.
Can Your Business Grow Without You?
2026/08/25
If you’d like to discover the few actions that could make the biggest difference in your business, join me for one of my free webinars.
https://criticalfewactionspodcast.com.au/WebinarEnquiryCaptivate-00-JaiVilla1
Visit the Episode Podcast Page for more info about this episode, including the 4 minute insights video.
https://criticalfewactionspodcast.com.au/00-JaiVilla1EpisodePage
Jai transformed a casual dance hobby into a structured business focused on confidence and community, not just technique, and created one of Australia's largest dance schools with 40,000+ students.
Jai’s system uses a 28-day cycle to build momentum while simplifying operations and marketing. When COVID hit, he integrated automation to ease friction, freeing energy for culture and teaching. He is now aiming to reduce founder reliance.
What You'll LearnHow he built a business with 40,000 students when his competitors struggle to reach 1,000Design your customer journey to prioritise clear milestones that build confidence and reduce friction from the customer’s perspective.Build a consistent operating rhythm that shapes core activities and eases delegation while lowering stress across your team.Use systems and automation strategically to remove friction without sacrificing the human connection and culture in your business.Recognise founder dependency as a critical barrier to growth and design your business to function effectively without relying on you
A Good Product Is Not The Same As A Strong Business
2026/07/20
Ready to build a stronger business?If this episode has you thinking differently about leadership, growth, and building a business beyond a great product, we'd love to help.
Join one of our free Strategic Planning Webinars and discover the practical strategies that help founders and CEOs build stronger, more resilient businesses. John Downes works live with participants to explore real business challenges and practical ways to address them.
Places are limited to just 15 participants to keep every session interactive and valuable.
Click below to register your interest. A member of our team will personally get in touch with details of the next webinar.
To reserve your place Click Here
(https://criticalfewactionspodcast.com.au/WebinarEnquiryCaptivate)
Whether you're a founder, CEO, or business owner, there comes a point where having a great product is no longer enough. Sustainable growth depends on building the leadership, systems, and commercial discipline that allow your business to thrive without relying on you for every decision.
In this episode, John Downes speaks with Richard Seymour, founder and CEO of Mount Zero Olives, about the journey from producing an exceptional product to building a resilient, values-driven business. Their conversation is full of practical insights for leaders who want to strengthen their business while staying true to what makes it unique.
SummaryMount Zero’s journey highlights the challenge of growing a small, values-driven food business into a sustainable brand. Along the way, Richard navigated the transition from hands-on farming to strategic leadership, systematised knowledge, and built stronger team capabilities.
The discussion focuses on practical steps to balance quality, customer loyalty, and margin control while embracing transparency and partnerships to manage growth without losing core values.
What You'll LearnBuild your growth strategy around a few clear values that act as filters for all new opportunities.Protect your margins and cash flow by tracking the three key numbers that reveal real business health.Develop your team’s problem-solving skills by stepping back and asking questions instead of providing quick fixes.Use your purpose and boundaries to test whether new products, markets, or partners align with your brand’s core.Shift from hands-on control to strategic leadership to unlock sustainable growth and team ownership.
Three Strategic Insights: This episode explores how to move from producing to truly creating value in your business.
• Turning values into decision filters
• Knowing the numbers that protect the business
• Moving from doing to leading
Each insight includes practical actions you can apply in your own business.
Watch the 4 Minute Insights video for the complete discussion, practical examples and recommended actions.
Final Thought
Define your purpose, know what you will celebrate, know your absolute no's, and then use those boundaries to test your strategy. Step back and look at your business more objectively. Are you capturing the value your business creates? Are your values making decisions clearer? And are you leading the team or still carrying too much of the business on your own shoulders? Consider your #CriticalFewActions™ and focus on what truly matters rather than spreading your time across too many priorities.
Highlights
00:00 Podcast Guest Setup
02:24 Mount Zero Today
03:56 From Farm to Factory
04:44 Origin Story and Return
06:58 Becoming a Food Brand
11:37 COVID Brand Wake Up
12:54 Founder Bottleneck Shift
16:04 Systems and Processes
18:24 Values Provenance Sustainability
24:01 Quality Differentiation
25:34 Vertical Integration Growth
28:18 Choosing New Products
29:05 Testing New Products
29:38 Culling Slow Movers
30:11 Growing Through Partnerships
31:55 Empathy In Supply Chain
33:10 Climate Risk And Pricing
35:33 Margins And Key Metrics
38:22 Channel Cashflow Reality
39:53 Founder Role And Strategy
Not All Revenue Is Good Revenue: Strategic Lessons for Founders with Paris Singer
2026/06/02
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Not All Revenue Is Good Revenue: Strategic Lessons for Founders with Paris Singer
What separates a busy founder from a strategic one?
In this conversation, Paris Singer shares lessons on startups, growth, brand, and leadership, while John Downes highlights the strategic shifts that help founders build better businesses.
SummaryIn this Meet the Founder episode, John Downes speaks with Paris Singer, CEO of Fluid Branding, about the real lessons behind building and scaling a business.
Paris shares his journey from early startups through to acquiring and leading a brand agency. Along the way, John draws out the strategic decisions that separate reactive growth from deliberate business building.
Together, they explore what many founders learn the hard way. Not all revenue is good revenue. Focus matters. Clarity matters. And strategy must lead execution.
If you are leading a business and want to step out of the day-to-day, this conversation will help you think more clearly about where to focus next.
What You Will LearnWhy chasing every opportunity slows your growthHow to validate your business through real clientsThe shift from execution to strategy in modern businessesWhy brand now belongs in the boardroomHow trust allows you to challenge and lead clients betterThe importance of focusing on your #CriticalFewActions™
Highlights00:00 The Startup Lesson Most Founders Learn Too Late
04:34 The Fastest Way to Validate Your Business Idea
07:37 Why He Bought Into a Branding Agency
09:23 Why Execution Is Losing Value (And What Matters Now)
11:58 The Real Meaning of Being a Trusted Adviser
15:03 When Brand Stops Being Marketing and Drives Strategy
17:47 How Smart Leaders Handle Uncertain Markets
21:48 The Right Way to Use AI in Your Business
24:31 Why He Stepped Back and Sought Strategic Advice
27:47 What He Would Do Differently Starting Again
31:51 The Few Actions That Actually Move a Business Forward
33:25 Free Tools to Help You Refocus Your Business
John’s Strategic InsightMany founders stay busy for too long.
The shift to becoming strategic comes when you:
choose the right work, not all workprioritise what truly moves the businessstep back regularly to assess direction
That is where most businesses either accelerate or stall.
Who This Episode Is ForFounders stuck in day-to-day deliveryCEOs trying to scale without losing focusLeaders unsure which opportunities to pursueBusiness owners who want clearer strategic direction
If this episode resonates, it may be time to step back and assess your own business.
The Organisation Performance & Value Diagnostic helps you identify the #CriticalFewActions™ that will move your business forward.
—-------------
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://www.criticalfewactions.com.au/ceo-masterclass/
#CriticalFewActions #CEOMasterclass
#StrategyExecution #Leadership #BusinessStrategy #MediumBusiness #CEO #StrategicPlanning #OrganisationalAlignment #BusinessGrowth
Fiona Holland: How to transition from Founder to CEO and Chair and Avoid ‘Tissue Rejection’
2026/03/15
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Are you stepping back from your business but still find everyone waiting for you to make the final call?
Has your organisation outgrown instinctive, founder-led decision-making?
Are you trying to empower a CEO but feel the pull of old habits and legacy systems?
If you are trying to transition from founder-led operations to a CEO–Chair model without creating friction or confusion, this episode is for you.
In this conversation with Fiona Holland, CEO of Tri-Tech Chemicals, we explore the real-world challenges founders face when they hand over control. You’ll hear how Fiona navigated authority, governance, gut-feel decision-making, and the risk of organisational “tissue rejection” when a new CEO steps in.
What You’ll Learn== Why founders struggle to let go of authority even after stepping out of operations
== How CEOs can build legitimacy when long-term staff still default to the founder
== How a new CEO stepped up significantly her skills and network
== Why missing governance and Delegation of Authority creates risk as you grow
== How to reset your strategic plan with your leadership team and board
== Practical steps to avoid “tissue rejection” when bringing in a CEO
Highlights00:00 Fiona's Early Career and Education
05:28 Joining Tri-Tech and Initial Challenges
10:43 Transitioning to CEO and Establishing Authority
21:50 Implementing Strategic Changes
27:27 Navigating Founder-CEO Dynamics
37:08 Facilitating a Smooth Transition
37:22 Mutual Respect and Open Communication
38:29 Implementing Systems and Processes
40:13 Educating the Board and Governance
40:59 Advice for Retiring Founders
44:35 Navigating Founder-CEO Relationships
54:46 How to Develop as a CEO and build a network
58:57 The Power of Knowing Your OPV
01:04:09 Future of the Chemical Industry and Tri-Tech
01:06:25 Advice for Aspiring CEOs
01:08:21 #CriticalFewActions™ for Founders and CEOs
The #CriticalFewActions™ You Can Do Today
When I work with successful business leaders, I often see founders stepping back from operations without changing the structures that once held everything together. This leaves CEOs responsible but not fully empowered, and teams confused about where decisions truly sit.
Here are the three key insights I took from the conversation:Insight 1: Clarify authority early
Many founders still speak with the authority of the past, which unintentionally overrides the CEO.
So, what can you do?
• Agree which decisions belong to the CEO and which remain with the founder–Chair.
• Communicate these boundaries clearly and reinforce them consistently.
Insight 2: Put governance and structure in place
Mid-sized businesses often rely on habit and history, not defined systems or Delegation of Authority.
So, what can you do?
• Create a simple Delegation of Authority so staff know who approves what.
• Establish a predictable governance rhythm with reporting and defined decision pathways.
Insight 3: Rebuild the strategic plan together
If the strategy lives only in the founder’s head, the CEO cannot lead effectively.
So, what can you do?
• Develop the strategic plan with your CEO, board, and leadership team together.
• Link KPIs and roles to the plan so accountability is shared and transparent.
Final ThoughtIf your organisation is entering a founder-to-CEO transition, the risks are real but manageable. Clarity, structure, and a shared strategic plan remove friction and protect both the business and the founder’s legacy.
This episode gives you practical steps to ensure your business grows beyond gut-feel and into sustainable, scalable leadership.
John Downes: You’ve Got the Strategy. Now What? Turning Plans Into Action
2026/03/01
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https://www.criticalfewactions.com.au/podcast/
Have you ever completed a strategy offsite and wondered why nothing changed afterwards?
Does your leadership team stay busy, but not truly aligned?
Are you carrying the strategy in your head, hoping others will catch up?
If you’ve written a strategy but it hasn’t delivered meaningful results, this episode is for you.
In this episode, John Downes shares a candid conversation originally recorded with Elise Margow on her Confidentially Speaking webinar to explore how CEOs of medium-sized businesses can move strategy off the page and into real action through ownership, rhythm, and leadership discipline.
What You’ll Learn:== Why strategies stall when leaders move too fast
== How shared ownership changes execution outcomes
== Why quarterly and monthly rhythms matter more than long-term plans
== How founder dynamics can block implementation
== What to do when leaders resist the strategy
Highlights
00:00 Introduction to John Downes
10:42 Why preparation matters more than intention
18:43 A real strategy case study in action
23:31 Quarterly execution that actually works
27:14 Balancing daily pressure with strategic focus
31:00 Founder dynamics in smaller businesses
31:43 Communicating strategy without assumptions
34:08 Respect and collaboration in planning
36:50 What to do with rigid founders
40:39 Handling naysayers during execution
43:48 Family relationships and business tension
51:16 Adapting strategy mid-implementation
53:55 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do TodayHere are the three key insights I took from the conversation:
Insight 1: Strategy fails without shared ownership.
If your team didn’t help build it, they won’t own it.
So, what can you do?
Involve your leadership team early. Test assumptions together.
Insight 2: Long-term plans don’t drive action.
Strategy needs rhythm, not intention.
So, what can you do?
Set monthly commitments. Review progress openly.
Insight 3: Execution is a leadership discipline.
Behaviour changes results.
So, what can you do?
Step out of the day-to-day and lead the review process.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://www.criticalfewactions.com.au/ceo-masterclass/
Final ThoughtIf your strategy hasn’t changed behaviour, it hasn’t worked. Start smaller, involve your team sooner, and lead the discipline of execution. That’s where progress actually happens.
#CriticalFewActions #CEOMasterclass
#StrategyExecution #Leadership #BusinessStrategy #MediumBusiness #CEO #StrategicPlanning #OrganisationalAlignment #BusinessGrowth
Carmen McKinney: How to beat AI Slop With Numbers You Can Trust
2026/02/15
Carmen McKinney: How to Beat AI Slop With Numbers You Can TrustSubscribe/Follow and click here for further information and the eBook of resources:
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Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.
Are you making strategic decisions based on data you assume is accurate?
Are you leading growth plans without checking if your assumptions stand up?
Are you unsure whether AI is helping or quietly increasing your risk?
If you rely on information that may no longer be trustworthy, this episode is for you.
In this conversation, John Downes speaks with IBISWorld’s Carmen McKinney about why data quality is declining, how CEOs can strengthen their planning with real benchmarks, and how to cut through AI slop to make better long-term decisions. For leaders of mid-sized organisations, this discussion highlights how evidence-based insight can reshape your strategy and focus your team.
What You’ll Learn:== Why AI is flooding the internet with unreliable information
== How to validate gut feel with credible benchmarks
== How to identify your winnable market
== Why strategic focus beats busywork
== How to sharpen your planning with trusted research
Highlights00:00 Introduction to Carmen and IBISWorld
05:20 What industry research really tells leaders
07:17 Strategic planning made clearer with benchmarks
20:24 AI slop and declining data quality
32:13 The future of industry research and AI
39:52 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do TodayWhen I work with successful business leaders, I often see how easy it is to plan from assumptions rather than evidence. Many still rely on instinct, even when the market is shifting faster than they expect.
Here are the three key insights I took from the conversation:
Insight 1: The risk of poor-quality information.
AI slop is making it harder to trust what you read.
So, what can you do?
Use validated, professional sources for major decisions.
Ask your team to show the source and evidence for every assumption.
Insight 2: Balancing gut feel with benchmarks.
Gut feel only draws on what you already know.
So, what can you do?
Benchmark your projections against real industry data.
Check whether your chosen markets are already dominated by large competitors.
Insight 3: Narrow your focus to win.
Most companies try to change too many things at once.
So, what can you do?
Choose one clear competitive position and align your resources.
Stop or pause low-value initiatives to protect execution.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://www.criticalfewactions.com.au/ceo-masterclass/
Final ThoughtIf your decisions are only as strong as the information behind them, now is the time to check the quality of your inputs. Better data leads to better choices, and better choices shape the business you become.
#CriticalFewActions #CEOMasterclass
#StrategicPlanning #BusinessLeadership #IndustryResearch #DataQuality #Benchmarking #MidSizedBusiness #AIForBusiness #OrganisationalPerformance
Grant Lingwood-Smith on the Four Habits of High-Performing CFOs
2026/02/01
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Are you getting the insights you need from your finance team?Do your budgets and KPIs actually drive performance?Is your CFO helping your business learn, or only reporting numbers?
If you struggle to get meaningful insight from your finance function, this episode is for you.
A great CFO helps your organisation plan well, measure what matters, and learn from results. In this conversation, Grant Lingwood-Smith explains the four habits that set high-performing CFOs apart and how medium-sized businesses can turn finance into a genuine learning engine.
What You’ll Learn:== Why collaborative budgeting builds ownership and accountability
== How effective management information sharpens decision-making
== How to simplify OKRs and KPIs to drive real performance
== The power of structured reflection and replanning
== What great CFOs and CEOs do differently
Highlights00:00 Introducing Grant Lingwood-Smith
01:56 What makes a great finance team
04:18 Balancing support and accountability
08:10 Budgeting and forecasting challenges
19:09 Creating effective management information
29:38 Why performance measures matter
30:56 Simplifying OKRs for all roles
32:12 Assigning accountability for OKRs
33:18 Clear OKRs and KPIs that motivate
35:16 Engaging employees with business goals
38:09 Wins and challenges in business metrics
47:26 How great teams reflect and replan
54:34 What great CEOs and CFOs do differently
01:00:14 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do Today:When I work with successful business leaders, I often see a gap between the numbers they report and the actions they take. Too many treat finance as compliance rather than a learning engine. Here are the three key insights I took from the conversation:
Budget and Track Performance.
Many CEOs treat budgeting as a financial task rather than a shared commitment.
So, what can you do?
• Involve your leadership team in setting assumptions so they own the numbers.
• Review results monthly with a focus on learning, not blame.
Creating and Using Management Information.
Reports often show everything but explain nothing.
So, what can you do?
• Redesign reporting packs to focus on what is actionable.
• Give each KPI a clear owner with responsibility to act.
Reflect and Re-Plan.
Growth stalls when leaders skip reflection.
So, what can you do?
• Schedule quarterly reflection sessions to discuss patterns, not just data.
• Embed a ‘what did we learn?’ question into planning cycles.
If you found this conversation valuable, please Subscribe / Follow, leave a comment. Your support helps us reach more CEOs who want to improve their organisation performance and value.
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/Grant1Lingwood-SmithSP
Final ThoughtIf your finance team only reports the numbers, you’re missing half their value. The real shift comes when they help the business learn, adjust, and improve. That is where performance accelerates.
#CriticalFewActions #CEOMasterclass
#BusinessPerformance #StrategicPlanning #CFOInsights #OrganisationalLearning #MediumBusiness #BusinessImprovement
David Sanders: Why Getting Product/Service Costing Right Is the Key to Growing Performance and Value
2026/01/25
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Do you really know what your products cost? Or, just what your system says they do?
When your data tells you one thing, but your invoices say another, who do you trust?
And what if the purpose behind your costing model is the reason you can’t see what’s really happening?
If you’ve ever wondered why your numbers don’t match your experience, this episode is for you.
In this conversation, John Downes speaks with Dave Sanders, CEO of Bestrane, about the truth behind product costing and how CEOs can use it to make better decisions and improve their Organisation Performance and Value.
What You’ll Learn:== How to reveal hidden behaviours through your costing model
== Why AI can’t replace good judgement in decision-making
== How accurate costing improves business performance and value
Highlights:00:00 Dave Sanders and The Journey into Product Costing
02:38 Understanding Product Costing
04:10 Case Study: Electronic Components and Software
07:33 The Role of Invoices in Costing
17:40 Challenges in Product and Service Costing
21:52 Value-Based Pricing in Practice
23:10 Challenges in Service Pricing
25:26 Costing in Software Businesses
34:29 AI's Impact on Costing and Decision Making
38:20 Critical Actions for Founders and CEOs
The #CriticalFewActions™ You Can Do TodayWhen I work with successful business leaders to create their Strategic Plans and help them implement them, I often find that their product and service costing doesn’t tell the full story. Many assume they know their margins, until the data reveals how sales or customer behaviour drives unseen cost.
The first Insight is about Purpose-Driven Costing.
Many costing models exist to satisfy accountants rather than decision-makers.
So, what can you do?
• Define what decision each cost figure is meant to support.
• Align every measure with your business purpose: service, efficiency, or value.
The second Insight is about Revealing Hidden Behaviour.
Linking costs to activity exposes how teams or branches use resources differently.
So, what can you do?
• Analyse behaviour patterns behind cost drivers.
• Use costing to start conversations that improve performance, not assign blame.
The third Insight is about Thinking Before You Automate.
AI can model hundreds of scenarios, but leaders must still decide what matters.
So, what can you do?
• Use technology to test options but decide with intent.
• Keep purpose and human judgement at the centre of every decision.
Sponsor: The CEO Masterclass in Strategic Planning and Implementation
Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution; and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies; not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://www.criticalfewactions.com.au/ceo-masterclass/
Final ThoughtWhen product costing is connected to purpose, it becomes more than accounting. It becomes strategy. CEOs who align their numbers with their decisions gain clarity, control, and confidence. Start by asking: what decisions do these figures really help me make?
#CriticalFewActions #CEOMasterclass
#ProductCosting #BusinessStrategy #DecisionMaking #Leadership #AI #OperationalExcellence #BusinessGrowth #JohnDownes
Ben Verney: How to Restructure a Business in Distress, Before It’s Too Late
2026/01/18
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How close is your organisation to a financial tipping point you haven’t yet recognised?What would you do if your creditors or the tax office called tomorrow demanding payment?Could your business survive a cash flow crisis next quarter?
If you’re worried about your business cash flow or growing debt, this episode is for you.
In this episode, John Downes speaks with restructuring expert Ben Verney, who helps organisations in distress navigate recovery through practical restructuring, Voluntary Administration, and turnaround strategies. Together they unpack what business restructuring really means, when to act, and how to protect jobs, reputation, and future value. For CEOs and founders, this conversation offers clarity, calm, and the confidence to make the right next move. It also helps you understand where you could significantly put yourself at personal and professional financial risk.
What You’ll Learn:== How to recognise early warning signs of financial distress
== The role of Voluntary Administration in saving businesses
== Metrics every CEO should track to stay ahead of problems
== How to manage emotional and legal pressures during crisis
== Practical steps to protect your people and your company’s value
Highlights00:00 Introduction to Ben Verney and His Expertise
04:29 Defining Business Restructuring
06:20 Case Study: Restructuring During COVID-19
09:41 The Voluntary Administration Process
17:42 Challenges and Considerations in Restructuring
23:01 Alternative Solutions and Flexibility in Restructuring
28:15 Emotional Challenges for Business Owners
30:02 The Importance of Seeking Advice
31:57 Key Metrics for Business Health
34:15 Understanding Legal Liabilities
38:07 Voluntary Administration Process
39:56 Restructuring in Different Business Environments
46:56 #CriticalFewActions™ for Business Owners and Senior Leaders
The #CriticalFewActions™ You Can Do Today
When I work with successful business leaders to create their Strategic Plans and help them implement them, I often see them wait too long before confronting distress signals. Most CEOs believe short-term fixes will solve cash flow pressure until it becomes a crisis. Restructuring, done early and professionally, is a way to preserve value and lead responsibly.
Here are the 3 key insights:1 – Recognise distress early
Too many businesses treat tax debt as cash flow.
So, what can you do?
Review cash flow, payroll, and tax obligations monthly.Engage advisers before problems compound.
2 – Build a realistic recovery plan
Delayed decisions destroy trust and options.
So, what can you do?
Model multiple turnaround scenarios and discuss them with your board or peers.Communicate early with creditors and your team to maintain confidence.
3 – Lead through restructuring, not from fear
Restructuring done right saves livelihoods.
So, what can you do?
Treat restructuring as a leadership skill, not a failure.Strengthen your reporting and diversify income now to future-proof your organisation.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Stay in the loop with show updates and exclusive content: https://criticalfewactionspodcast.com.au/Ben1Verney1PodcastUpdate1
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/Ben1Verney1SP
Final ThoughtIf you’ve noticed the warning signs (tightening cash flow, delayed tax, or rising stress) don’t wait. The best CEOs act early, seek advice, and lead their people through the challenge. Ignoring reality is the fastest way to lose control; taking action is how you rebuild it.
#CriticalFewActions #CEOMasterclass
#BusinessRestructuring #VoluntaryAdministration
Fiona Hansen: How to Put a Price on Your Brand Before Someone Else Does
2025/12/14
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Do you know what your business is really worth, beyond what’s on paper?Are your brand, customers, and systems working as valuable assets? Or are they being overlooked?When it comes time to sell, will you be negotiating from strength or surprise?
If you’re thinking of an exit and you’ve never valued your intellectual property or brand, this episode is for you.
In this episode, Strategic Mentor, John Downes explores what underpins a solid strategic plan and implementation of that plan as he speaks with valuation expert Fiona Hansen about how CEOs can uncover the real worth of their intangible asset: brand, customers, and systems. Fiona explains how these unseen drivers of value can make or break a negotiation and why smart CEOs treat IP valuation as an ongoing discipline, not a last-minute exercise.
What You’ll Learn: == Why systems, customer bases, and brand are often undervalued assets.
== The core valuation methods every CEO should understand.
== How to calculate customer lifetime value and reduce valuation risk.
== Why your brand can never be worth more than your business.
== The critical steps to prepare your business for exit.
Highlights 00:00 Why Valuing Intellectual Property Matters
01:09 Case Study – How a Mobile Betting Company Valued Its IP
05:04 The Three Core Valuation Methods Explained
12:34 How to Value a Customer Base
15:21 Brand Value and the Louis Vuitton Example
21:46 Market Valuation vs Traditional Techniques
27:30 Preparing Your Business for Exit
32:56 The #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do Today: When I work with successful business leaders as a Strategic Mentor, exploring what underpins a solid strategic plan and implementation of that plan, I often find they’re focused on profit and revenue but overlook the assets that create them. Most CEOs underestimate how much systems, customer data, and brand equity contribute to overall enterprise value. Here are the three key insights I took from the conversation:
1 – Systems as Assets.
The first insight is about valuing your systems.
Problem: Many treat systems as cost centres, not core value drivers.
So, what can you do?
Identify the systems that enable sales and efficiency.Estimate how much revenue depends on each—this defines your asset value.
2 – Customer Value
The second insight is about customer bases.
Problem: CEOs see databases, not long-term revenue streams.
So, what can you do?
Measure churn and retention over several years.Segment customers to calculate lifetime value (CLV).
3 – Brand and Profit
The third insight is about brand.
Problem: Awareness alone doesn’t equal brand value. It must link to profit.
So, what can you do?
Identify how your brand supports pricing power or loyalty.Use industry royalty benchmarks to quantify brand worth.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Stay in the loop with show updates and exclusive content: [LINK] https://www.criticalfewactions.com.au/podcast/
Sponsor: The CEO Masterclass in Strategic Planning and Implementation Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies; not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/Fiona1Hansen1SP
Most CEOs think valuation is something you do when selling. Fiona’s message is clear: understanding your intellectual property value early gives you leverage, clarity, and confidence. Knowing what your business is truly worth (brand, customers, and systems) could be the most profitable insight you ever act on.
#CriticalFewActions #CEOMasterclass
#BusinessValuation #BrandValue #Leadership #CustomerStrategy #Growth #ExitPlanning #IntellectualProperty #StrategicPlanning
Rachel Delaney: From Startup to Sale-The Hidden Legal Traps That Can Derail A Business Exit
2025/12/07
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https://criticalfewactionspodcast.com.au/RachelDelaneyPodcastUpdate1
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Are you protecting your business, or leaving value exposed every day?
Could a single contract clause undo years of hard work?
Would investors discover something you never knew you didn’t own?
If you want to protect value and avoid costly legal surprises, this episode is for you.
John Downes speaks with Rachel Delaney, Founder and Fractional General Counsel at Resident Legal. Rachel shows how early legal action saves money, builds confidence, and makes a business exit-ready.
What You’ll Learn:== Why early legal involvement creates confidence, not cost
== How to lock down your intellectual property before investors ask
== Ways to empower teams through Contract Playbooks
== The rise of wage-compliance risk and how to avoid it
== Why exit readiness starts with strong legal foundations
Highlights00:00 Rachel’s legal journey and career path
02:17 Why startups need early legal support
04:13 Case study: IP issues that cost founders
06:37 Legal essentials every startup should know
08:07 How Contract Playbooks protect and empower
10:49 Understanding wage theft and compliance risks
14:01 Legal challenges during growth and major deals
16:51 Fractional legal counsel for scaling businesses
23:55 How to prepare for exits and mergers
38:40 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do Today
When I work with successful business leaders, I often see them delay legal steps until problems become urgent. Waiting too long is always costly.
The first Insight is about locking down intellectual property early.
If you don’t own it, you can’t sell it.
• Audit all IP ownership with founders and contractors.
• Include written IP assignment clauses before work begins.
The second Insight is about being contract-ready.
Teams lose deals—or accept risk—without a playbook.
• Build a Contract Playbook listing red flags and escalation rules.
• Train staff to use it and call for help early.
The third Insight is about preparing for exit long before sale.
Messy records erode confidence and reduce value.
• Treat legal housekeeping as part of value creation.
• Build your data room now so due diligence confirms success.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve their organisation performance and value.
Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/RachelDelaneySP
Final ThoughtEvery CEO wants growth, but protecting what you’ve built defines long-term success. Legal foresight isn’t paperwork—it’s smart business. Audit your contracts this week.
#CriticalFewActions #CEOMasterclass #Leadership #LegalStrategy #BusinessGrowth #ExitReady #FractionalCounsel #Entrepreneurship #Governance #RiskManagement
Marie Felsbourg: From Trauma to Triumph. How Marie Felsbourg built Astral Consulting in Information Management
2025/11/30
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https://www.criticalfewactions.com.au/podcast/
Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.
=> Can you really separate your life from your business?
=> What if your hardest experiences became the foundation for your greatest success?
=> Are the patterns in your organisation helping it grow? Or, are they holding it back?
If you’ve ever faced setbacks that shaped how you lead today, this episode is for you.
In this episode, John Downes speaks with Marie Felsbourg, founder of Astral Consulting, a specialist in information management and governance. Marie built her business from personal challenge and resilience, helping Australia’s largest corporates and government agencies prepare for the AI era with systems that ensure compliance, trust and performance. Her story shows how discipline, self-awareness and people development can turn adversity into long-term growth.
What You’ll Learn:== How to turn personal hardship into leadership strength
== Why developing people from the bottom up drives business resilience
== How information patterns define your organisation’s success
== Practical ways to prepare your business for the AI future
== The importance of discipline and accountability in growth
Highlights00:00 Meet the Founder: Marie Felsbourg
00:43 The Fascination with Patterns
03:07 The Birth of Astral Consulting
06:03 Challenges and Growth
06:32 Information Management and AI
09:09 Building a Business from the Ground Up
15:38 Navigating Personal and Professional Life
25:10 Intern Programs and Global Opportunities
30:27 The Unexpected Benefits of COVID-19
31:26 Navigating the CEO Masterclass
32:14 The Importance of Perspective and Resilience
35:43 The Role of Information Governance
37:45 Innovating Business Models with Managed Services
44:20 Leveraging Positive Psychology for Team Development
51:52 Advice for Young Professionals and CEOs
55:23 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do TodayWhen I work with successful business leaders, I often see that many struggle to connect the personal lessons from their own lives to how they lead their organisations. Marie’s story reminds us that resilience, focus and discipline are as vital in business as in life.
Here are the three key insights I took from the conversation:Insight 1 – Turning personal challenges into business strength
Many founders separate personal and business growth, yet they often inform each other.
So, what can you do?
• Reflect on how your life experiences shape your leadership decisions.
• Build systems and habits that keep you focused when life throws its next curve ball.
Insight 2 – Developing people from the bottom up
Growth stalls when leaders don’t invest in the next generation of talent and processes.
So, what can you do?
• Create structured development pathways for your team—from interns to leaders.
• Build repeatable processes so knowledge is retained and scaled, not lost in handover.
Insight 3 – Understanding patterns in information management
Most leaders don’t see the repeating patterns in their operations until they become bottlenecks.
So, what can you do?
• Map the critical information flows in your organisation and ask where data gets lost or duplicated.
• Use those patterns to identify what truly creates value and what only creates noise.
If you found this conversation valuable, please Subscribe / Follow, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/
Sponsor: The CEO Masterclass in Strategic Planning and Implementation
Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies; not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://www.criticalfewactions.com.au/ceo-masterclass/
Final ThoughtEvery business leader faces moments where personal and professional lines blur. The challenge is to recognise that those experiences aren’t distractions—they’re lessons. Like Marie, use them to sharpen your leadership, strengthen your team, and build a business that stands resilient no matter what comes next.
#CriticalFewActions #CEOMasterclass
Dianne Semmens: Are You Only Using 20% of the ERP You’ve Paid For? How to Level Up
2025/11/23
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https://criticalfewactionspodcast.com.au/DianneSemmens4EpisodePage
Please let me know if I’m on the right track with the podcast. It means the world to me to know I’m adding value.
Are you only using 20% of the ERP you’ve paid for?Could Phase 2 of ERP adoption be where the real value lies?What if the tools you already own could save time and margin?
If you’ve implemented ERP but stopped after the basics, this episode is for you.
Many mid-sized businesses install ERP systems, survive go-live, then hit pause. The system runs, but the value stalls. In this episode of the #CriticalFewActions™ podcast, John Downes speaks with Dianne Semmens, CEO of Acacia Consulting Services. Dianne explains how most organisations miss out on mobile functionality, automation, and AI-driven decision support already included in their ERP licence. CEOs will learn how to unlock this “second wave” of ERP and avoid leaving value on the table.
What You’ll Learn: == Why most businesses plateau after ERP go-live
== How mobile ERP apps streamline expenses, time-tracking and approvals
== Simple workflow automations that cut rework and protect margins
== How AI is already embedded in ERP and what to switch on today
== Why post-implementation reviews matter to capture new functionality
Highlights 00:00 Why most CEOs underuse ERP
02:00 Five next-level ERP functions
03:00 Mobile apps for expenses and pay-on-glass
05:30 Automations that boost service and reduce margin loss
07:30 Business alerts and stock management
09:00 MRP and manufacturing planning
10:30 AI integration into ERP
13:00 Natural language queries in ERP
17:30 Efficiency vs headcount: creating capacity
19:00 Post-implementation reviews and missed opportunities
21:00 #CriticalFewActions™ for Senior Leaders
The #CriticalFewActions™ You Can Do TodayWhen I work with successful business leaders, I often see ERP value stall after go-live. The basics work, but advanced capability sits idle. So think about these three insights I took from the episode:
The first Insight is about mobile ERP apps. Many businesses miss them. The problem: wasted time on manual forms.
So, what can you do?
Check if your ERP has a mobile app tailored to your versionsPilot simple functions like expenses, timesheets, or pay-on-glass sign-off.
The second Insight is about workflow automations. Manual processes eat time and margin.
So, what can you do?
Start with small wins like automated order confirmations.Review ERP workflows already available but not yet enabled.
The third Insight is about AI-driven ERP decision support. Many teams still export to spreadsheets while AI sits unused.
So, what can you do?
Ask your ERP provider what AI tools are embedded.Enable natural language query features to answer questions without coding.
If you found this conversation valuable, please hit the Subscribe / Follow button, leave a comment, and share this episode with your peer business leaders. Your support helps us reach more CEOs who want to improve organisation performance and value.
Stay in the loop with show updates and exclusive content: https://www.criticalfewactions.com.au/podcast/
Sponsor: The CEO Masterclass in Strategic Planning and ImplementationAre you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past, a major challenge with no clear solution, and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies, not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/DianneSemmens4SP
Final ThoughtUnlocking ERP’s second wave isn’t about new software. It’s about using what you already own. CEOs who do this free capacity for better work and stronger customer service. Where in your organisation are you paying for capability you’re not yet using?
References:McKinsey Digital. Getting an ERP transformation back on track. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/getting-an-erp-transformation-back-on-trackMcKinsey & Company. ERP systems face a world of change: Here is how to get their transformation right. www.ft.com/partnercontent/mckinsey-and-company/erp-systems-face-a-world-of-change-here-is-how-to-get-their-transformation-right.htmlGartner. Latest Enterprise Resource Planning (ERP) Insights. https://www.gartner.com/en/information-technology/topics/enterprise-resource-planning
#CriticalFewActions #CEOMasterclass #ERP #DigitalTransformation #AI #BusinessEfficiency #MidMarket #Automation #Leadership #Manufacturing
Leanne Simpson: Crisis Leadership. How CEOs Can Lead When Everything Goes Wrong
2025/11/16
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What would you do if your board said: fix it or shut it down?How do you lead when floods, fires, and storms hit all at once?Can you act decisively when you don’t have the data, time, or resources?
If you’ve ever wondered how to lead when survival is at stake, this episode is for you.
In this conversation, Leanne Simpson shares lessons from turning around the Royal Flying Doctor Service during a cash flow crisis and leading through cascading disasters in regional Australia. CEOs of mid-sized businesses will discover practical tools to act fast, manage resistance, and keep their organisations alive when everything goes wrong.
What You’ll Learn: == Why CEOs must spot creeping crises early before options disappear
== How to overcome resistance with evidence and clear communication
== How to prioritise survival and delegate effectively in cascading crises
== Why you must give teams permission to stop non-essential work
== Practical crisis leadership tools you can apply in your organisation today
Highlights00:00 Leanne's Journey into Crisis Leadership
03:01 Defining Crisis Leadership for Medium Businesses
04:27 Handling Significant Uncontrolled Calamities
08:25 Case Study: Royal Flying Doctor Service
17:11 Leadership Challenges and Organizational Change
24:14 Case Study: Fire, Flood, Mud slide, Supercell in the Bowen Region
28:03 Critical Functions and Prioritization
28:23 Effective Communication in Crisis
29:50 Delegation and Performance Management
33:08 Adapting Organizational Structures
35:53 Building Leadership Muscle for Crisis
43:30 Environmental Scanning and Risk Management
45:51 Top Crisis Management Gotchas
50:36 Critical Actions for Crisis Leadership
The #CriticalFewActions™ You Can Do Today: Real crises come with no time, little data, and scarce resources. But you still must decide. And you must act.
Insight 1 – Spot creeping crises early
The first Insight is about recognising creeping crises. These build slowly until they threaten survival.
So, what can you do?
Don’t wait for perfect information — act on early signals.Map cash flow, regulation, workforce, and customer demand together.
Insight 2 – Overcome resistance fast
The second Insight is about breaking through resistance to urgent change.
So, what can you do?
Use data to prove benefits to each stakeholder group.Communicate early and set timelines for change.
Insight 3 – Lead through cascading crises
The third Insight is about prioritising when multiple crises strike.
So, what can you do?
Put survival and critical functions first, stop non-essentials.Delegate decisively, even with imperfect resources.
If you found this conversation valuable, please share it with your peer business leaders to help improve organisation performance and value.
Sponsor: The CEO Masterclass in Strategic Planning and Implementation
Are you a business owner or CEO striving to elevate your business to new heights? But right now… you’re not hitting the targets or objectives your business needs to achieve. Or maybe you’ve hit a roadblock you can’t move past—a major challenge with no clear solution—and there’s no one in your world you can talk to about it.
This isn’t another generic leadership course. It’s a highly focused, small-group programme where you’ll work alongside your peers, on your business, break through barriers, and implement real-world strategies—not just to solve the problems holding your business back, but to accelerate your growth faster than you thought possible.
Find out more here: https://criticalfewactionspodcast.com.au/LeanneSimpsonSP
Final ThoughtCrises don’t wait until you’re ready. The leaders who survive aren’t the ones with the most resources, but the ones who act fast, communicate clearly, and keep their focus on survival. What will you do when your test comes?