Advertise on podcast: Pet Marketing Unleashed Podcast

This episode shares why sometimes the most productive thing you can do is step back, simplify, and focus on what you do best—plus what's next for PMU and how this might inspire you to evaluate your own business. You'll learn: Why pausing isn't quitting (and why nothing in business has to be permanent)The shift from "creating more" to "improving what's already there"How to evaluate what deserves your limited capacityWhy cleanup mode can be more valuable than expansion modeThe importance of serving clients well over showing up everywhereWhat PMU is focusing on next (new services, updated courses, streamlined offerings)🎉 We're not going anywhere! All podcast episodes will stay up for you to revisit. Follow us on Instagram @petmarketingunleashed or join our email list at petmarketingunleashed.com/join for value-packed content, new service launches, and updates on what's next. Thank you for being part of this journey. You've got this, petpreneur! 💪 🔗 Links Mentioned in This Episode New Doggy Daycare Website TemplateJoin Our Email List (for updates, new launches, SEO/AI news)Tools & Resources Page (discounts, freebies, recommendations)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

After covering the broad SEO and AI shifts in episode 41, we're now sharing with you one of the most important lessons from our brand new AI module inside our SEO Course so you can actually implement changes instead of just knowing theory! EXCITED for this one! You'll learn: 5 key tasks that improve AI visibilityHow blog content and service pages serve different purposes in AI searchWhat NL Web is and how it changes search behaviorWhy keeping your website info accurate matters more than everHow Google Business Profile activity affects AI discovery ratesWhy strong SEO foundations help with both traditional and AI search🎉 Ready to adapt to AI search now? The full SEO Course includes lesson 4 (shared in this episode) PLUS 3 more AI module lessons along with other lessons on keyword research, on-page optimization, local SEO, and more. Get 20% off through May 19 - 24 with code VISIBILITY (or use PMUPODCAST anytime for 10% off) at petmarketingunleashed.com/seo-course! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  💻Pet Business Website Templates 📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off) 💡Custom Brand, Copy, and Website Design Services 🔗 Links Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

Overwhelmed by how fast AI and search are changing? SAME! This episode breaks down the 5 biggest shifts we’re paying attention to right now with SEO and AI for local pet businesses. You'll learn: How search behavior has shifted away from "pet sitter near me"What type of content is pulling over half of AI search resultsHow site structure and clarity help AI understand and recommend your businessWhy outdated website info immediately hurts your AI visibilityThe SEO fundamentals that matter more than ever What topical authority means and how to build it across platforms🎉 Ready to adapt to AI search and boost your visibility? Our SEO Course now includes a brand new module on AI search and visibility, walking you through how to optimize for both Google and AI platforms like ChatGPT. Plus… stay tuned for our SEO course sale happening with the release of our next episode (42). If you missed the sale, you can still get 10% off with code PMUPODCAST at petmarketingunleashed.com/seo-course.  And don't miss the next episode. We're sharing the biggest and most important lesson from our new AI visibility module! 🛠️ Here’s how PMU can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  💻Pet Business Website Templates 📈 SEO Course (now includes new AI Search module - use code PMUPODCAST for 10% off) 💡Custom Brand, Copy, and Website Design Services 🔗 Links Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

This episode is the audio version of Pet Marketing Unleashed’s most popular free website masterclass, breaking down what to do to start converting website visitors into dream clients. You'll learn: Why your website isn't inspiring dream clients to bookThe shift from talking about yourself to speaking directly to your client's needsHow slow response times cost you clientsWhy your website should be your virtual assistant, not just a digital business cardThe clear journey every website needs to guide visitors from curious to ready-to-book🎉 Ready to get a website that actually works for you? Our pet business website templates include everything from the masterclass—strategic design, the Unleashed Website Academy course (teaching you how to customize your site, write your copy, and implement your SEO settings), and lifetime email support. Use code PMUPODCAST for 10% off at petmarketingunleashed.com/start! Send us Fan Mail

Seeing lower website traffic numbers for your pet business lately? Before you panic, a drop in reported traffic doesn't always mean a drop in actual opportunity or visibility. Learn what's really happening with search behavior, AI, and tracking, and what actually matters for getting clients in the door. In this episode, we chat about: Why tracking tools are likely underreporting your actual trafficHow AI search is changing behaviorWhy vague copy hurts you more than ever in AI-driven searchThe SEO foundations you need for Google and ChatGPT resultsWhat to focus on instead of traffic numbersGet the full episode blog at www.petmarketingunleashed.com/39 🎉 Ready to stop worrying about traffic dips? Focus on what you can control: your messaging, SEO, and conversions. Our SEO Course walks you through all of the SEO on-page settings, alt text, site hierarchy, and getting found in AI search. Plus, save 10% with code as a PMU Podcast listener with code PMUPODCAST at petmarketingunleashed.com/seo-course! 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Business SEO UnleashedPMU Website TemplatesSend us Fan Mail

If you’ve ever Googled ‘how to get a website for my pet business,’ you’ve probably been hit with a million different answers from Wix, Squarespace, WordPress, templates, custom design,… it’s a lot. And everyone has different opinions.  It’s actually one of the most-searched questions in the pet industry, which isn’t surprising given how many options there are. I’m walking you through what that process actually looks like: What your real options are and which is best for your budget and stage of businessWhat you need in place before you start, andHow to make sure your website doesn’t just look cute, but actually works to bring in clients.Because your website isn’t just a box to check off your to-do list. It’s the foundation for all your marketing. Everything from social media and referrals to QR code yard signs or flyers leads back to your website. So, it’s got to be ready to receive those visitors and convert them into clients. Get the full episode blog at www.petmarketingunleashed.com/38 🎉 Ready to skip the guesswork and get a strategic website fast? Our Pet Business Website Templates come with built-in strategy and an accompanying course that walks you through copywriting, SEO settings, tech setup, and customization. Get a professional website without the custom price tag and explore our site templates at https://www.petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Pet Business Website Templates (with strategy + education built in)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

Most people click away if your site takes more than 2 seconds to load, so a slow website means… you’re losing clients. Learn seven simple, no-coding-required fixes to make your pet business website faster, smoother, and more trustworthy. You'll learn: Why broken links drag down performance (and how to find them fast)The #1 culprit slowing down most pet business sites (hint: images)How to use animations without killing your load timeWhy uploading videos directly tanks your speed and what to do insteadMobile optimization tips (75% of pet owners browse on phones!)Header simplification for faster loading and better conversionsChoosing reliable hosting with the right featuresGet the full episode blog at www.petmarketingunleashed.com/37 🎉 Ready to get a website that actually works? Your site needs to look good AND get found on Google. If SEO feels confusing, our SEO Unleashed Course for pet businesses walks you through optimizing pages, finding keywords, and boosting visibility. Check it out at petmarketingunleashed.com/seo-course! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Broken Link CheckerCheck Image Compression Tools: Compressor.io, TinyPNGConnect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

Stop stressing every time a new client books! Learn how to create a simple, strategic client welcome packet for your pet business that answers questions before they're asked, sets boundaries, and makes your onboarding feel professional and effortless. You'll learn: What a welcome packet is and why most competitors don't have oneThe 9 essential sections to includeHow to set boundaries through your welcome packetWays to reduce admin work and missed details with your teamOptions for creating your own welcome packetWhy this simple tool creates raving fans and repeat clientsGet the full episode blog at www.petmarketingunleashed.com/36 🎉 Ready to simplify your onboarding? Grab our Welcome Packet Template with nearly 100 mix-and-match Canva pages, video tutorials, and layouts for pet sitters, dog walkers, dog trainers, and pet photographers. Get yours for just $37 at petmarketingunleashed.com/welcome-packet! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Welcome Packet Template (100+ customizable Canva pages, just $37)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you. You’ll learn: Why authentic, real-life visuals are crucial for building trust in the pet industryThe role of behind-the-scenes content in connecting with clientsWhy word-of-mouth + real relationships beat any algorithmHow to show pets and humans authentically, safely, and strategicallyWhat types of images actually convert pet-parent clientsGet the full episode blog at www.petmarketingunleashed.com/35 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check Sarah’s WebsiteFollow Sarah on InstagramConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding servicesSend us Fan Mail

Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients. You'll learn: The biggest copywriting mistake pet business owners makeWhy "click here" buttons are hurting your accessibility AND conversionsHow to know if you need professional copywriting or if you can DIY itThe truth about AI-generated copy and why Google can spot it a mile awayThe em-dash controversy that's breaking copywriters' heartsQuick wins you can implement today to make your copy strongerGet the full episode blog at www.petmarketingunleashed.com/34 🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check the Miracle Morning bookBook a Copywriting Day with AndreaContact us for Brand Messaging Guides & Copywriting ServicesConnect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility. Get the full episode blog at www.petmarketingunleashed.com/33 🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book your first VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Free Broken Link CheckerReview the deets about our Copywriting DaysBook Your Branding VIP Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

I'm pulling back the curtain on PMU's most popular service: Branding Week. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners. You'll learn: Traditional branding costs and our accessible alternativeOur 6-step branding day process from start to finishOne-concept strategy vs. multiple options approachHow focused collaboration beats months-long timelinesThe industry gap behind nearly 200 successful projectsGet the full episode blog at www.petmarketingunleashed.com/32 🎉 Ready to get a brand you're proud of? Get focused one-on-one attention with an experienced designer, no five-figure price tag or months-long wait. Podcast listeners save 10% on their first Brand Day. Mention PMUPODCAST at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Learn About Our Branding Days & See Real Client ProjectsBook Your Branding Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us Fan Mail

Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable. You'll learn: The key difference between a brand refresh and a rebrand (and which you actually need)How some major brands handled rebrands (and what went wrong for some)The three-word exercise to evaluate if your brand is working right nowWhy changing your logo for every holiday is hurting your brand recognitionHow to roll out brand changes without shocking your loyal clientsGet the full episode blog at www.petmarketingunleashed.com/31 🎉 Ready to evaluate your brand? Try Emily's three-word exercise with your clients, then reach out at petmarketingunleashed.com/contact and we’ll help you sort out if you need a brand refresh or full rebrand! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding servicesSend us Fan Mail

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically place testimonials on service pages to build instant trustHow to make leaving reviews effortless for clientsGet the full episode blog at www.petmarketingunleashed.com/30 🎉 Ready to make your testimonials work harder? Our website templates have strategic testimonial spots built in, plus a signature course on how to customize your template, write your copy, and optimize your SEO settings. Grab your site template at petmarketingunleashed.com/shop and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services Connect with us on Instagram Pet Marketing Unleashed website Send us Fan Mail

Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026 (and beyond). You’ll learn: How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)Why tracking profit margins by service helps you identify which offerings are actually making you moneyHow to evaluate market changes and adjust your pricing strategically without undercutting yourselfThe power of regular financial check-ins for reducing stress and making confident business decisionsWhat to focus on during budget planning season to set yourself up for success in 2026Why working with an industry-specific bookkeeper who understands pet care businesses makes all the differenceGet the full episode blog at www.petmarketingunleashed.com/29 🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Visit Tiny Paws BookkeepingFollow Anne-Marie on InstagramFollow Anne-Marie on FacebookJoin Free Facebook Group "Paws to Profit"Transform your business finances with Profit FirstGet $40 back with Novo Bank with code MikaelaVargasConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us Fan Mail