Advertise on podcast: Pet Marketing Unleashed Podcast

Building trust online starts with authentic, emotion-driven visuals. Pet photographer and commercial brand photographer Sarah DeRemer shares how pet businesses can elevate their marketing through powerful photography, behind-the-scenes content, and visuals that tell a real story,  whether you're shooting on your iPhone or hiring a pro. If you want your photos actually to convert and feel more like you, this episode is for you. 🔍 You’ll learn: Why authentic, real-life visuals are crucial for building trust in the pet industryThe role of behind-the-scenes content in connecting with clientsWhy word-of-mouth + real relationships beat any algorithmHow to show pets and humans authentically, safely, and strategicallyWhat types of images actually convert pet-parent clients 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/35 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check Sarah’s WebsiteFollow Sarah on InstagramConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding servicesSend us a text

🎧 Quick Recap Think design is the only thing that matters on your website? Wrong (and yes, we say that as website designers!). Your words are doing just as much heavy lifting, if not more. Discover why your website copy might be costing you bookings and how to write words that actually convert visitors into clients. 🔍 You'll learn: The biggest copywriting mistake pet business owners makeWhy "click here" buttons are hurting your accessibility AND conversionsHow to know if you need professional copywriting or if you can DIY itThe truth about AI-generated copy and why Google can spot it a mile awayThe em-dash controversy that's breaking copywriters' heartsQuick wins you can implement today to make your copy stronger 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/34 🎉 Ready to get copy that converts? If your site isn't turning visitors into clients or you're stuck staring at a blank Google Doc, our Copywriting Days with Andrea are just the bomb dot com! Get strategic, personality-packed website copy in one focused day at petmarketingunleashed.com/copywriting! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Check the Miracle Morning bookBook a Copywriting Day with AndreaContact us for Brand Messaging Guides & Copywriting ServicesConnect with us on InstagramPet Marketing Unleashed website Send us a text

🎧 Quick Recap  This episode is a recast of our popular website refresh episode, now updated for 2026! Learn simple, impactful pet business website updates that build trust, improve conversions, and set your business up for success, plus a brand new bonus tip on accessibility. 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/33 🎉Ready to refresh your website for 2026? Start with the quick wins. Update your copyright year, check for broken links, and refresh those CTAs. Need help with copy or branding? Book a VIP day and mention PMUPODCAST for 10% off at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Free Broken Link CheckerReview the deets about our Copywriting DaysBook Your Branding VIP Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧 Quick Recap  Pulling back the curtain on PMU's most popular service, our Branding Days. This one is a real personal one that shares our mission and how it’s grown and evolved over the years into what we have now in order to make strategic branding accessible for the people we want to be working with - small pet business owners. 🔍 You'll learn: Traditional branding costs and our accessible alternativeOur 6-step branding day process from start to finishOne-concept strategy vs. multiple options approachHow focused collaboration beats months-long timelinesThe industry gap behind nearly 200 successful projects 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/32 🎉 Ready to get a brand you're proud of? Get focused one-on-one attention with an experienced designer, no five-figure price tag or months-long wait. Podcast listeners save 10% on your first VIP Day. Mention PMUPODCAST at petmarketingunleashed.com/contact! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Learn About Our Branding Days & See Real Client ProjectsBook Your Branding Day (mention PMUPODCAST for 10% off)Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧 Quick Recap  Feeling stuck between loving your current logo and knowing your brand needs an upgrade? Discover the difference between a brand refresh and a full rebrand, plus how to make the right choice for your pet business without losing what makes you recognizable. 🔍 You'll learn: The key difference between a brand refresh and a rebrand (and which you actually need)How some major brands handled rebrands (and what went wrong for some)The three-word exercise to evaluate if your brand is working right nowWhy changing your logo for every holiday is hurting your brand recognitionHow to roll out brand changes without shocking your loyal clients👉Get the full episode blog/show notes at www.petmarketingunleashed.com/31 🎉 Ready to evaluate your brand? Try Emily's three-word exercise with your clients, then reach out at petmarketingunleashed.com/contact and we’ll help you sort out if you need a brand refresh or full rebrand! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us a text

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them. 🔍 You'll learn: Why testimonial pages are a wasteThe questions to ask clients that get you story-based testimonialsHow to edit testimonials without changing their meaningWhere to strategically place testimonials on service pages to build instant trustHow to make leaving reviews effortless for clients👉Get the full episode blog/show notes at www.petmarketingunleashed.com/30 🎉 Ready to make your testimonials work harder? Our website templates have strategic testimonial spots built in, plus a signature course on how to customize your template, write your copy, and optimize your SEO settings. Grab your site template at petmarketingunleashed.com/shop and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Connect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧 Quick Recap Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026. 🔍 You’ll learn: How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)Why tracking profit margins by service helps you identify which offerings are actually making you moneyHow to evaluate market changes and adjust your pricing strategically without undercutting yourselfThe power of regular financial check-ins for reducing stress and making confident business decisionsWhat to focus on during budget planning season to set yourself up for success in 2026Why working with an industry-specific bookkeeper who understands pet care businesses makes all the difference 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/29 🎉 Ready to level up your pet business website? Get our strategic pet business templates at petmarketingunleashed.com/templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Visit Tiny Paws BookkeepingFollow Anne-Marie on InstagramFollow Anne-Marie on FacebookJoin Free Facebook Group "Paws to Profit"Transform your business finances with Profit FirstGet $40 back with Novo Bank with code MikaelaVargasConnect with us on InstagramPet Marketing Unleashed websitePet Marketing Unleashed branding services Send us a text

🎧 Quick Recap  Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business. 🔍 You'll learn: Why throwing business cards at every local business doesn't work (and what to do instead)The 4 key factors that make partnerships successfulHow to partner with competitors (this is a game-changer!)Specific partnership ideas for different pet businessesThe biggest mistakes that waste your time and hurt your reputation👉Get the full episode blog/show notes at www.petmarketingunleashed.com/28 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode FREE Pet Business Partnership Email TemplateConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧 Quick Recap  Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom. PLUS, some big personal news from the PMU Team! 🍼 🔍 You'll learn: How to conduct an audit to identify what's taking up your dayThe power of automations (and our favorite tools) for creating seamless business operationsWhy hiring the right people and trusting them is crucial for stepping awayHow proper branding and website strategy supports business independenceMindset shifts from "Chief Everything Officer" to true CEO👉Get the full episode blog/show notes at www.petmarketingunleashed.com/27 🎉 Ready to build a business that runs without you? Get our strategic pet business website templates at petmarketingunleashed.com/pet-business-website-templates and save 10% with code PMUPODCAST! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Course 💡Custom Brand, Copy, and Website Design Services 🔗 Links Mentioned in This Episode Get organized with Time To Pet - 14 days free + 50% off first 4 monthsHouse of Paw Pet CareElegant Paw Wedding AttendantZapierSlackConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧Quick Recap Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays. 🔍You’ll learn: Why your emails might be going to spam and how to fix itThe importance of list cleaning and sending to engaged subscribers onlyHow local pet businesses can use email for exclusivity, VIP offers, and targeted contentSmart ways to segment your audience for better resultsHoliday email strategies that go beyond generic Black Friday blasts👉Get the full episode blog/show notes at www.petmarketingunleashed.com/26 🎉 Ready to start building your email list? Create beautiful, converting emails with Flodesk at flodesk.com and save 50% your first year with code UNLEASHED! 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Onboarding Masterclass 💻Pet Business Website Templates 📈 SEO Unleashed Course 💡Custom Pet Biz Brand, Copy, or Website Design Services 🔗 Links Mentioned in This Episode Try Flodesk with 30-day free trial + 50% off first year with code UNLEASHED at FlodeskConnect with Flodesk on InstagramConnect with Dawn Richardson on InstagramTech Savvy Creative: Dawn's business helping creatives with techConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

🎧Quick Recap This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions. 🔍You'll learn: How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.Why weak call-to-actions are costing you bookings and how to improve themSimple ways to speed up your slow website and keep visitors from bouncingEssential trust-building elements that help potential clients feel safe booking youHow to clean up messy navigation so clients can find what they need in 1-2 clicks 👉Get the full episode blog/show notes at www.petmarketingunleashed.com/25 🎉 Ready to skip these website mistakes? Get our strategic pet business templates at petmarketingunleashed.com/wix-templates and save 10% for podcast listeners with code PMUPODCAST at checkout. 🛠️ Here’s how we can help pet business owners get found and booked while you’re away from your desk or out with the dogs:  🎓Free Website Masterclass for Pet Businesses 💻Pet Business Website Templates 📈 SEO Unleashed Course 💡Custom Brand, Copy, or Website Design Services 🔗 Links Mentioned in This Episode Free image compression tools: Compresor.io or TinyPNG or SquooshBuild your pet business website with WixConnect with us on InstagramPet Marketing Unleashed websiteSend us a text

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it). Here's what we dive into: What's actually changing with AI overviews and search resultsWhy local and niche businesses aren't impacted the same way as larger sitesHow your website is literally training AI bots (and what that means for you)The shift from domain authority to brand authority across platformsWhy keyword stuffing and SEO checklists are officially outdatedFour simple actions you can take this week to adapt and stay aheadHow to become the best solution for your ideal clients (not just follow best practices)The importance of consistency across all your online platforms While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO. 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned: Grab our free Quick SEO wins guideJoin our SEO course and get 10% off with code PMUPODCASTGoogle's Search Quality Rater GuidelinesGrowth Memo report on AI overviewsRead the episode blog for more deets on everything we cover in the episodeConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges. Here's what we dive into: What your Google Business Profile actually does for local visibilityEssential guidelines that prevent suspension (and what triggers it)How to optimize for niche services when no category existsThe real impact of reviews on your search rankingsWhy fake reviews will backfire and what Google's new detection methods meanHow to handle negative reviews without making things worseThe difference between soft and hard suspensions and how to get reinstatedWhy one bad review shouldn't tank your rating (and what to do if it does) "Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you." 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned: Connect with Amy on LinkedInPet Sitter SEO servicesEmail AmyGoogle Business Profile guidelinesHow many reviews you need for a 5.0 ratingGrab our free 5 Quick SEO winsJoin our SEO course and get 10% off with code PMUPODCASTRead the episode blog for moreConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing. Here's what we dive into: Why you should stop using regular savings accounts and what to do insteadSmart grocery shopping strategies to cut monthly expensesUsing data to cut costs in your business and personal lifeHow to create low-ticket offers that perform well during uncertain timesHow to set up retirement for self-employed pet business ownersThe Profit First method for managing business finances "This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure." While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience. Links mentioned: Wealthfront high-yield savings - Get an extra .50% for 3 monthsAzure Standard Co-opSign Up for Carry Solo 401K & Get $100 offTrack your marketing data (Episode 18)Free rate increase email templateMichelle Klein's "Triple Your Pet Sitting Profit" episodeProfit First book by Mike MichalowiczRead the episode blog for more deets on everything we cover in the episodeConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text

Feeling overwhelmed by your pet business numbers? GIRL, same. Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts. But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month. In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data strategist who’s learned personally and via helping others how much data can simplify, enhance, and streamline your pet business. Here's what we cover on data: The three most crucial metrics every pet business should track immediatelyHow data helped Corinne eliminate her most stressful, least profitable serviceUsing client retention data to identify where you should focus your effortsThe real cost of labor that most business owners get wrongHow tracking employee satisfaction data can transform your teamSimple ways to start tracking without fancy spreadsheets or complicated systemsWhy your booking software might already have the data you need "You don't have to be a numbers person to look at your data. It's okay to be a little scared, but the insights can completely change your business."  Links mentioned: Check out Corinne's websiteJoin Michelle Kline's MastermindLearn how to track marketing effectiveness (Episode 18) Check the automation episode with Ines McNeil (Episode 19)Pet business software and tool recommendationsTime to Pet - Get 50% off for 4 months!Join the DogCo SummitRead the episode blog for moreConnect with Pet Marketing Unleashed on InstagramVisit the Pet Marketing Unleashed websiteSend us a text