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Welcome to INSIDE CRM, your fast-track to what really matters in Customer Relationship Management! I'm Jessica Jantzen, bringing you sharp insights from meetups across Germany. We connect you directly with the experts—whether they're sparking innovation at start-ups or leading big-name companies.Our episodes are quick and packed with value—just 20 minutes of pure CRM gold. Whether you're a pro or just curious, there's something here for you. Ready to dive in? Let's explore CRM together, one episode at a time. For more, visit our website: https://insidecrm.io/

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Check latest episodes from INSIDE CRM podcast

#12 Franzi Hertig | How to fix a messy CRM without losing the team

2026/08/18

Most CRM teams are paying a lot of money for a tool nobody really knows how to use. Franzi walks into exactly those companies and fixes it, and in this session from our Hamburg meetup she is honest about the part that is actually hard: it is never the ...

#11 Ernest Ang | Why comparing CRM to a race car improves your strategy

2025/06/24

Send us Fan Mail Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer e...

#10 Antonio Hersonski | Why print marketing and how to make it ROI-positive

2025/04/29

Send us Fan Mail Antonio Hersonski isn’t your average CRM guy. He’s been at the heart of CRM for eight years, shaping loyalty at brands like GetYourGuide and now leading the charge at Kartenmacherei — the market leader for personalized print products. ...

#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?

2025/03/18

Send us Fan Mail INSIDE CRM with Tom Burrell: Why do CRM managers feel undervalued? How can it be solved? In this insightful episode of the Inside CRM Podcast and the Customer Retention Show, Jessica and Tom discuss the often overlooked value and chall...

#8 Milica Markovic | How a single Google Sheet can fuel your whole CRM automation

2025/02/11

Send us Fan Mail INSIDE CRM with Milica Markovic: Mastering Marketing Automation Through Simplification Step into the world of innovative CRM solutions as Milica Markovic, a CRM expert at kfzteile24, shares her approach to managing customer engagement ...

#7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework

2025/01/14

Send us Fan Mail INSIDE CRM with Moritz Köllinger Join us for an insightful conversation with Moritz, a seasoned marketing executive and self-described "marketing firefighter," who brings 12 years of marketing expertise to discuss the critical role of ...

#6 Dr. Markus Wübben | CRM Democratization | Customer Lifetime Value Mastery | AI Integration Challenges

2024/12/17

Send us Fan Mail Ready to revolutionize your understanding of Customer Relationship Management? Join us as we welcome Markus, a true pioneer in the CRM realm with nearly two decades of expertise. He shares his transformative journey from orchestrating ...

#5 Timothy Lange | Numa's Innovative Travel Model | CRM & Loyalty Strategies | Customer Engagement

2024/11/19

Send us Fan Mail Discover how the travel industry is being reshaped by the innovative business model of numa, as we chat with CRM expert Tim, who brings his 15 years of expertise to the table. If you've ever wondered how to blend the comfort of traditi...

#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process Platform

2024/10/15

Send us Fan Mail INSIDE CRM with Krzysztof Szymanski In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to lea...

#3 Alexander Seiler | Ideal Organisation | Berlin Bubble | Tooling

2024/09/17

Send us Fan Mail INSIDE CRM with Alexander Seiler In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importanc...

#2 Elsa Dez | CRM Evolution | Cross-Functional Team Synergy | Customer-Centric Strategies

2024/08/20

Send us Fan Mail INSIDE CRM with Elsa Dez In this episode, Elsa shares her journey and extensive experience in Customer Relationship Management (CRM). She speaks about her role at Kleinanzeigen, a classifieds platform, where CRM is evolving from market...

#1 Susanna Dunham I value of experimentation I team structure I communication

2024/05/26

Send us Fan Mail INSIDE CRM with Susanna Dunham In this episode of the INSIDE CRM Podcast, your host Jessica Jantzen sits down with Susanna Dunham, a seasoned CRM expert with 13 years of experience and currently a leader of the Customer Value Managemen...