Advertise on podcast: Construction Hot Takes

When a company invests in a major technology transformation, buys the new system, and spends the money, but nothing actually changes, the problem may never have been the software at all. More often than not, the real issue is people or process, and the company ended up changing the wrong thing. In this episode of Construction Hot Takes, Adam Cooper, Greg Gorman, and Jeff Robertson react to Greg's recent LinkedIn post on what it really takes to transform a business, along with the thoughtful comments it sparked. The conversation centers on a simple idea: transformation is rarely about one thing. It is the work of untangling people, processes, and technology that have drifted out of alignment over time, and a change to any one of them ripples through the rest of the organization. The hosts talk through why transformation is never really finished, what companies like Kodak and Nokia teach us about the cost of standing still, and why so many software rollouts fail even when the implementation itself goes smoothly. They also break down the three camps you'll find in almost every company (the early adopters, the fence sitters, and the resistors) and explain why choosing the right champions early can make or break a change effort. Later in the episode, they respond to a listener who challenges the premise entirely, arguing that transformation should start with what the organization is trying to achieve. They also discuss how workarounds and homegrown tools quietly become the real process when nobody designs it on purpose. As one of the hosts puts it, your system works exactly the way it was designed, whether you meant it to or not, so it pays to turn the light on before you start moving the furniture.

Is buyout just a nicer word for shorting your subs? Sometimes, but it doesn’t have to be. Buying the work competitively is the job, and it crosses a line when a GC takes a project without enough money in it and pushes the shortfall down to the trades. If you are a subcontractor who has watched a buyout call land on your margin, or a project manager handed a fee that you cannot see a path to, this is the conversation both sides usually have separately. In this episode, Greg Gorman, Adam Cooper, and Jeff Robertson react to the comments a clip on bidding drew, take the sub's side and the GC's side honestly, and get into contingency, scope, and why the worst job on your books is often the one you won and should not have. Here is the TikTok video source for the comments: ‘Buyout and the Subs’: https://www.tiktok.com/@construction.hottakes/video/7664578504482163981Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/ Chapters: 00:00 - Introduction & General Conditions Budgeting01:46 - Reading Online Comments on Buyout Strategies03:12 - Strategic Budgeting & Subcontractor Margins 06:50 - Market Dynamics & Sustainable Bidding Practices  03:26 - Closing Remarks & Producer Summary  Markup and Margin: The Math Matters: https://blog.ascentconsults.com/markup-and-margin For strategic business planning and margin discipline: https://ascentconsults.com/strategic-business-planning/  Greg Gorman:https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34// Adam Cooper: https://www.linkedin.com/in/adamcooper/ Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/ Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/  Follow Ascent Consulting on: LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/ Facebook: https://www.facebook.com/ascentconsult Instagram: https://www.instagram.com/ascentconsults/  Follow the Construction Hot Takes Podcast on: Instagram: https://www.instagram.com/constructionhottakespodcast/ TikTok: https://www.tiktok.com/@construction.hottakes #Construction #Preconstruction #Subcontractors

How do you lose $25 million on one job? By building exactly to the construction spec while a second engineering spec, signed off by your own leadership, sat unread until the systems were turned on. If you run design-build work, sit between an engineering department and an estimating department, or have ever assumed someone upstream read the owner's performance criteria, this is the failure that nobody catches on a walkthrough. In this episode, Adam Cooper walks through the job with Greg Gorman and Jeff Robertson, answers the comments it drew, including whether submittals should have caught it and whether the estimator deserves the blame, and gets into what it actually cost the people involved. Here is the TikTok video source for the comments: ‘$25M Spec Miss’: https://www.tiktok.com/@construction.hottakes/video/7657698121111129358  Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/ Chapters: 00:00 – Cold Open and Episode Introduction00:24 – The Specification Mistake That Cost $25 Million02:02 – How Did the Error Escape the Submittal Process?04:33 – Why Didn’t the Owner Catch It Earlier?05:47 – Was It Really the Estimator’s Fault? 5 Reasons Construction Projects Fail: https://blog.ascentconsults.com/5-reasons-construction-projects-fail For operational assessments and process review: https://ascentconsults.com/ops_assessment/ Adam Cooper: https://www.linkedin.com/in/adamcooper/ Greg Gorman: https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34/ Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/ Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/ Follow Ascent Consulting on: LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/ Facebook: https://www.facebook.com/ascentconsult Instagram: https://www.instagram.com/ascentconsults/ Follow the Construction Hot Takes Podcast on: Instagram: https://www.instagram.com/constructionhottakespodcast/ TikTok: https://www.tiktok.com/@construction.hottakes #Construction #DesignBuild #ConstructionManagement

Will AI replace the superintendent who won't use it? Not completely, but it could help your most experienced employees perform better and share their knowledge. A superintendent who knows how to build keeps the job. The one who also uses these tools gets better information can make the same calls sooner. If you run the field and have been told AI is coming for the trailer, or you are deciding whether to put these tools in front of your supers at all, the hosts do not agree with each other here and that is the useful part. In this episode, Greg Gorman, Adam Cooper, and Jeff Robertson work through this issue, sort out where the tools genuinely help when expert judgment does not transfer, and get into what happens to institutional knowledge as the most experienced people age out. Here is the LinkedIn video source for the comments: ‘AI and the Superintendent’: https://www.linkedin.com/feed/update/urn:li:activity:7483899974649409536/ Build a business that runs without you: https://ascentconsults.com/build-it-better-ebook/ Chapters: 00:00 – Cold Open and Episode Introduction00:45 – Will AI-Savvy Superintendents Replace Those Who Aren’t?02:54 – Balancing Human Expertise and AI07:50 – Judgment, Paperwork, and Better Decisions11:39 – Agentic AI vs. Basic Automation Procore Isn't Broken, It's Just Not Built Around You Yet: https://blog.ascentconsults.com/procore-isnt-broken-its-just-not-built-around-you-yet For AI in construction, in firms with clean data and disciplined process: https://ascentconsults.com/ai-for-construction-companies/ Greg Gorman: https://www.linkedin.com/in/gregory-gorman-hern%C3%A1ndez-mba-115ba34/ Adam Cooper: https://www.linkedin.com/in/adamcooper/ Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/ Check out all the Construction Hot Takes episodes on the Ascent website!: https://ascentconsults.com/construction-hot-takes-podcast/ Follow Ascent Consulting on: LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/ Facebook: https://www.facebook.com/ascentconsult Instagram: https://www.instagram.com/ascentconsults/ Follow the Construction Hot Takes Podcast on: Instagram: https://www.instagram.com/constructionhottakespodcast/ TikTok: https://www.tiktok.com/@construction.hottakes #Construction #AIinConstruction #Superintendents

You can feel the money moving. You can't tell if any single job is making it. In this episode, Greg Gorman breaks down job cost management and why hidden jobs that quietly bleed can still occur in a profitable company. Plus the three fundamentals that make job costing work and why you can still save a job at 40 to 50 percent complete (but rarely at 75). Chapters:00:00 - Why job cost management is a top priority02:13 - How does company profit hide a bleeding job?03:45 - What actually counts as a job cost?09:54 - The three fundamentals of job costing15:51 - How do you catch profit fade in time?19:42 - Why acting at 40-50% beats a locked-in loss For fractional CFO support: https://ascentconsults.com/fractional-cfo/The operator's playbook for scaling construction: https://ascentconsults.com/build-it-better-ebook/ Greg Gorman: https://www.linkedin.com/in/gregory-gorman-mba-115ba34/ Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/ Follow Ascent Consulting on:LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsultInstagram: https://www.instagram.com/ascentconsults/ Follow the Construction Hot Takes Podcast on:Instagram: https://www.instagram.com/constructionhottakespodcast/TikTok: https://www.tiktok.com/@construction.hottakes#Construction #JobCosting #ConstructionFinance

In this episode, Adam Cooper and Jeff Robertson break down how contractors go from siloed systems to one source of truth for their data, why Procore is built for projects (not company management), and the three ways to actually connect your stack. Including: Off-the-shelf connectors, custom middleware, and a data lake, plus where AI is heading over the next 12 to 24 months. Chapters:00:00 - The 300-job treasure hunt03:35 - Why don't your systems talk to each other?05:54 - What is a data lake, really?08:03 - Connectors vs. custom middleware16:08 - Where is AI taking system integration?19:33 - How contractors end up with a messy tech stack See if your data's ready for AI: https://ascentconsults.com/get-your-ai-score-cardA helping hand with AI in construction: https://ascentconsults.com/ai-for-construction-companies/ Adam Cooper: https://www.linkedin.com/in/adamcooper/Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/ Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/ Follow Ascent Consulting on:LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsultInstagram: https://www.instagram.com/ascentconsults/ Follow the Construction Hot Takes Podcast on:Instagram: https://www.instagram.com/constructionhottakespodcast/TikTok: https://www.tiktok.com/@construction.hottakesThis week, try to build one company-level view of your active jobs. Where it breaks is where your systems aren't connected.#Construction #ConstructionTech #ConstructionAI

Holding your hot takes to the fire in this episode, Adam Cooper, Jeff Robertson, and Greg Gorman take on what our audience actually posted: Do we even need general contractors? Does safety paperwork do anything? Does one platform really fix the chaos? Plus the E-Myth, GCs with skin in the game, one big job versus ten small ones, and whether LEED earns its cost. Chapters:00:00 - We went ‘viral’ on TikTok01:18 - Should you pay yourself first?03:57 - Do we even need general contractors?12:39 - Does safety paperwork actually do anything?19:28 - How do GCs lose money on a bid?25:41 - Can you really force a jobsite to be safe?31:17 - One platform for everything, and is LEED worth it? For operational design and process help: https://ascentconsults.com/operational-design/The operator's playbook for scaling construction: https://ascentconsults.com/build-it-better-ebook/ Adam Cooper: https://www.linkedin.com/in/adamcooper/Jeff Robertson: https://www.linkedin.com/in/jeffrobertson72/Greg Gorman: https://www.linkedin.com/in/gregory-gorman-mba-115ba34/ Check out all the Construction Hot Takes episodes on the Ascent website! https://ascentconsults.com/construction-hot-takes-podcast/ Follow Ascent Consulting on:LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsultInstagram: https://www.instagram.com/ascentconsults/ Follow the Construction Hot Takes Podcast on:Instagram: https://www.instagram.com/constructionhottakespodcast/TikTok: https://www.tiktok.com/@construction.hottakesDrop the take you disagree with in the comments. The sharpest ones become a future mailbag episode.#Construction #GeneralContractor #ConstructionManagement

In this episode, Greg Gorman and Jeff Robertson breaks down the key differences between a CFO and a Controller, why so many growing construction companies hire without clear expectations, and how defining the right role can lead to better financial decisions and long-term growth. Chapters:00:00 - Pre-Show Banter & Studio Setup01:50 - Trending LinkedIn Discussion05:43 - CFO vs. Controller Roles Defined10:03 - Financial Strategy & Risk Management17:27 - Audience Insights & LinkedIn Feedback Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Jeff Robertson and Adam Cooper uncover why adding more software and even AI won't solve your biggest operational problems. If your systems don't communicate, your data is scattered, and your team is stuck entering the same information multiple times. Learn why integration matters, what AI can and can't do, and how Ascent Consulting helps construction companies evaluate, simplify, and integrate your technology stack to improve efficiency and support long-term growth. Chapters:00:00 - Introduction and Studio Set Discussion00:17 - The Problem with Fragmented Tech Stacks02:57 - Client Case Study & Custom Middleware Solutions13:51 - Automation vs. Artificial Intelligence (AI)24:33 - The Future of APIs, AI Agents, and Outro Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Greg Gorman, Jeff Robertson, and Adam Cooper get into why companies change their ERP's and why the "why" has to come before the "what." Is the need to change stemming from reporting you can't get, systems that don't talk, functionality you're faking with manual work?  Plus, the real reasons behind a new ERP, questions to settle before you sit through a single demo, and why no system can handle it all. Chapters: 00:05 - Introducing ERPs in Construction02:30 - Common Motivations for ERP Migration04:40 - The Importance of "Why" Over "What"14:20 - Best Practices for Evaluating a Transition18:24 - The Myth of the All-In-One System Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

Why is there so much friction between the field and the office? In this episode of Construction Hot Takes, we dive deep into the healthy (and sometimes not-so-healthy) tension between Operations and Estimating. We discuss common pain points—from conceptual estimating hurdles to massive takeoff misses—and share proven solutions like formal project handoffs and staff cross-training. Whether you’re a project manager or an estimator, learn how to bridge the gap and deliver more profitable projects. Chapters:00:00 Introduction and Conceptual Estimating05:00 Estimating Documentation Grid and Project Manager Verification Practices13:54 Line-Item Budget Validation15:00 The Project Handoff Process17:03 Handoff Meetings and Project Planning26:15 Reducing Friction and Gaining Estimating Experience Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Jeff Robertson, Adam Cooper, and Greg Gorman discuss why AI readiness starts long before choosing an AI tool. They explain why clean data, consistent processes, and strong operational foundations are the keys to successful AI adoption in construction. Ascent Consulting helps construction companies prepare for AI by improving data quality, streamlining operational processes, and creating technology strategies that support long-term growth. Chapters: 03:21 - The Reality of AI Data Quality 05:44 - Building Foundational Data Practices09:26 - AI Connectors and the Death of the Data Warehouse 17:50 - Automating Truth with Drone Technology 21:25 - Reducing Complexity to Focus on Building Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Adam Cooper, Jeff Robertson, and Gregory Gorman dive into a topic that is so interesting: how to scale a smaller construction firm. Typically working with larger construction firms, they don't get to talk about the unique challenges presented by scaling a 7-figure construction company, but they get into it on this one. We really hope you enjoy, and are curious what other questions you may have for the hosts. Maybe we'll respond to your comment next! Chapters: 00:00 – Pre-Show Banter and Company Name Pronunciation02:20 – Addressing a YouTube Comment on Scaling a Business04:38 – Getting Out of the Center of the Wheel and Delegating Control09:16 – Documenting Processes, Setting SOPs, and Ensuring Accountability15:05 – Leveraging Software, Cash Flow Forecasting, and Creating a Growth Plan Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

In this episode, Katherine Cooper brings her deep knowledge of A.I. in construction industry digital marketing to deliver a powerful message. Joined by Adam Cooper, she discusses the ways in which construction industry leadership must pivot as they consider how to adapt to the new way of the digital marketplace. You will not want to miss this one. Chapters:00:00 – Introduction & Online Narrative 01:59 – Defining Your Digital Story 03:31 – Surviving the AI Search Evolution 06:22 – Market Timing & Platform Strategy 17:12 – Technical Breakdown & Wrap-Up Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes

Everyone loved Part 1, and Part 2, so we are doing Part 3! In this episode, Adam, Jeff, and Greg react to five HOT TAKES about the construction industry and decide whether they agree or disagree. You’re not going to want to miss this one. Comment with any takes you feel like deserve a reaction and dissection! Chapters:00:00 – Segment Intro & Game Rules00:46 – Communication Failures vs. Labor Shortages05:19 – The Risk of Relying on One "Superstar" PM08:56 – Why Field Superintendents Clash with Corporate16:18 – How Bad Estimating Handoffs Impact Projects21:31 – Will AI Replace Construction Superintendents? Check out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/ Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultation Follow Ascent Consulting on social media! 🤳 LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/ Subscribe to our YouTube channel for alerts on our new episodes! https://www.youtube.com/@constructionhottakes