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Exploring how successful design systems get built, maintained, and deliver impact for their product teams. Go deeper than tokens and get more detailed than "it depends". Expect aha moments, actionable insights, thoughtful discussions, and spicy takes from accomplished design system practitioners. Hosted by Elyse Holladay.

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Check latest episodes from On Theme: Design Systems in Depth podcast

Brand imagery & color swatches: lessons from building for e-comm, with Maya Hampton

2026/04/06

Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs in...

What to do with AI on your design system right now (and make a better way of working)

2026/03/30

There’s so much happening in the world of design systems: so much noise, so many new tools, and so much pressure. Where to start? Building on what I wrote on the Zeroheight blog, in this minisode I’m offering tactical suggestions for cutting through th...

What comes after the infinite canvas? with Robin Cannon

2026/03/16

Y’all know I am fully bought in on design-with-code tools, so I loved this episode with Robin Cannon, VP of Product at Knapsack and former IBM Carbon and J.P. Morgan Salt design system exec, on why he thinks the infinite canvas is obsolete, and what we...

Five 2026 Predictions for Design Systems with Noelle Lansford

2026/03/02

Noelle joins me again for some 2026 predictions trend encapsulations, and we try to unpack the absolute madness of the first two months of 2026. 1️⃣ Designing with code is in, making pictures of UIs is out. 2️⃣ The new critical deliverables for systems...

2025 Predictions Recap with Noelle Lansford

2026/02/09

My very first minisode of the entire podcast was some 2025 predictions, and a lot has changed. (Honestly, what was I thinking trying to make predictions in the era of AI? fml) Noelle Lansford joined me for Season Two's official first episode to recap m...

On Theme S1 Minisode 4: Converge conference 2025 Recap

2025/11/10

I'm back from Zeroheight's Converge conference in Bristol, UK, with my recap and thoughts. In this minisode, find out my three major themes from the event: reducing complexity, shifting towards code to design, and the narratives "framing our future". R...

On Theme S1 Minisode 3: This summer's AI vibe shift and conference news!

2025/09/21

Surprise minisode! In this quick episode, hear a few ways AI tools are useful for design systems now, my new favorite design-eng handoff tool, and three can't-miss industry events this fall. 📲 Send me a text! Support the show

Creativity and design system leadership in the age of AI, with Natalya Shelburne — #17

2025/05/12

Chat, this is the last episode of season one! Thank you for listening and supporting the show! There's no better way to wrap up, IMO, than an optimistic and curious exploration of what it means to be a creative human in an increasingly technological wo...

But "design systems as infrastructure" is boring, with Sam Anderson — #16

2025/05/05

Y’all, I’ll be honest. Some days, I’m scared and nervous and uncomfortable with AI’s emergence, and implications, too. But I am also curiously optimistic, and more importantly — I don’t want to use any platform I have to spread even more fear and disco...

Naming is hard, but have you tried working with people? with Guy Segal — #15

2025/04/28

Guy Segal joins Elyse to unpack the messy, complicated world of… people. Guy shares practical strategies from his experience at Thomson Reuters, including the powerful "pre-mortem" exercise he used to rebuild trust and alignment for the design system. ...

The Four Quadrants of Design System Impact, with Ben Callahan — #14

2025/04/21

Ben Callahan joins Elyse for a fun conversation on creating impact with design systems. Ben shares insights from his consulting experience, discussing common pitfalls like organizations expecting a design system without adequately supporting their team...

Shipping new ways of working to a classic organization with the One UPS system, with Marcela Rodriguez Joos — #13

2025/04/14

Marcela Rodriguez Joos shares the story behind the One UPS project, a massive effort to modernize and unify UPS’ brand and digital experiences through a new design system. Marcela reveals how a “why does everything look different?” moment from their CE...

The flaws of the “accessibility is built in to the design system” argument, with Daniel Henderson-Ede — #12

2025/04/07

Ever had a team come to you after an a11y audit like, "but I used the design system, why does my product have accessibility defects??" Daniel Henderson-Ede, one of design systems' leading accessibility voices, joins me on the show today to unpack a spi...

Help, I'm starting a new design system job! with Amy Ogg — #11

2025/03/31

This one’s a little bit different than some of the projects and topics that we've had on the podcast so far — we’re talking about starting a new role. I think it's one of the hardest things that we do sometimes as design system practitioners, because t...

Hand off the API: a design & build workflow for components, with Jeff Pelletier — #10

2025/03/24

Design systems aren’t just about components—they’re about how teams work together to build better UI. Jeff Pelletier, a frontend engineer with a design background, joins the show to talk about feature workflows for design systems, how design and engine...