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The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode. Hit subscribe, so you don’t miss an episode!

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Check latest episodes from The Science Marketer podcast

How to build a scientific community that actually matters

2025/11/20

In this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved into a supportive network for scientists. She emphasiz...

What makes a killer life sciences website (and what most companies get wrong)

2025/10/21

In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and bala...

Biotech rebranding done right: Lessons from a CEO who did it

2025/09/23

In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the desig...

From lab to Capitol Hill: How politics can make you a better science communicator

2025/09/09

In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes...

How to build a better B2B newsletter for scientific companies

2025/07/01

In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newslett...

Marketing in biotech: Where to begin and what to prioritize

2025/05/06

In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processe...

How to communicate your way out of the biotech “Valley of Death”

2025/04/01

In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising landscape, particularly in overcoming the 'valley of deat...

How a PhD student turned a side hustle into a thriving medical writing agency

2025/03/18

In this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies for pricing, and the organic growth of his agency. D...

Navigating science communication from early-stage to IPO

2025/03/04

What does it take to scale biotech communications from a small startup to a successful IPO? In this episode, I sit down with Ariel Kramer, Founder of Klover Communications and former Chief Communications Officer at BICO, to break it all down. Ariel sha...

B2B podcasting done right: A playbook for science marketers

2025/02/18

Podcasting has exploded in popularity across B2C industries, but in B2B marketing, its potential remains underutilized and misunderstood. Too often, companies launch a podcast, produce a handful of episodes, and then abandon it when the download number...

From zero to top life sciences agency: How Sheldon Zhai scaled Supreme Optimization

2025/02/04

In this conversation, Sheldon Zhai, founder of Supreme Optimization, shares how he landed his first clients, scaled his business, and navigated the challenges of building a high-growth agency. We also dive into his recent acquisitions, his vision for A...

Biotech branding 101: How to craft a memorable brand name

2025/01/21

In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of ...

Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

2024/12/10

Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the effici...

How to capture the “thought leadership” out of any science organization

2024/11/26

Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadersh...

How the “OpenAI of stem cell therapy” attracts partners without marketing

2024/11/07

Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for inves...