Advertise on podcast: Build It To Sell It: Home Service Secrets with Lance Bachmann

I’m gonna say what a lot of you don’t want to hear—if you’re bragging about “leads” but your revenue isn’t moving, you’re not growing… you’re just paying for activity. This is not marketing!  Today I’ve got Kevin LeSage on, and we’re ripping the mask off the fake metrics—because you can fake clicks, you can fake conversions… but you can’t fake revenue! Your Big Takeaways: 60% of unique leads never book a job 80% of unique leads never buy your service Until you can prove what made you money this month, you’re not doing marketing—you’re gambling. Follow my guest at: -Webpage: https://searchlightdigital.io/  -Facebook: https://www.facebook.com/SearchLight.io  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

ServiceTitan isn’t “good” or “bad”—it’s a mirror. And for a lot of contractors, what they see in that mirror is messy: broken processes, workarounds, numbers you can’t trust, and a pricebook that feels like a never-ending fight. In this episode, the BlueCollar Nerd–Richard Koberger and I go straight into the good, the bad, and the ugly—why onboarding feels like 90–180 days of chaos, why most teams blame the software instead of the setup, and the exact features that turn ServiceTitan from a headache into a growth engine. If you want clean reporting, real margins, and a company you can actually scale (or sell), this one’s a must-watch! What you’ll learn in this episode: -Why software doesn’t solve problems—it reveals them -The real reason ServiceTitan implementations feel “brutal” (and why that’s normal) -How to avoid workarounds that destroy reporting accuracy -Why pricebooks are never “done” and how to keep yours clean -The features that reduce technician friction: dynamic pricing, configurable services, conditional logic forms -The simple KPI stack that actually runs a scaling contractor business -How to roll out change without “getting buy-in” (and without losing trust) and more! If you stop treating ServiceTitan like a magic fix and start treating it like a system you commit to, you’ll finally get the numbers, control, and growth you thought you were paying for. Follow my guest at: -Instagram: https://www.instagram.com/servicetitan/  -Webpage: https://www.servicetitan.com/podcasts/mastering-servicetitan/richard-kohberger-interview  -Facebook: https://www.facebook.com/ServiceTitan  -YouTube- https://www.youtube.com/@Servicetitan  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If you're in home services (HVAC, roofing, plumbing, garage doors, etc.) and tired of playing small—this episode will light a fire under you. Warning: Mindset shifts ahead. Poor-minded? You might want to skip this one. In this raw, no-BS episode, garage door legend and my friend Tommy Mello, who bootstrapped A1 Garage Door Service into a national powerhouse doing $300M+ revenue, 1,500+ employees, and massive bottom-line profits sits down with me today to spill the brutal truth: -Why fearing price raises and underpaying people keeps you poor. -How a "build it to sell it" mindset (even if you never sell) turns your business into a wealth machine. -The dark side of private equity, haters, and why abundance + equity makes your team sprint toward the exit. Stop treating your business like a headache and start building the empire that sets your family free—because the next Tommy Mello could be YOU… if you stop waiting and start sprinting today! Follow my guest at: -Instagram: https://www.instagram.com/officialtommymello/  -Webpage: https://www.tommymello.com/  -YouTube: https://www.youtube.com/@officialtommymello  -X: https://x.com/RealTommyMello  -Facebook: https://www.facebook.com/thomasmello/  -TikTok: https://www.tiktok.com/@officialtommymello  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Marketing is getting more expensive and competitive—yet most owners WASTE thousands chasing vanity metrics (clicks, leads) that don’t turn into real revenue. Meet Michael Cooney who built WhatConverts to fix this: track every call, transcription, quote value, and true sales outcome so you know exactly what’s working and what’s bleeding cash. Stop guessing where your marketing dollars go! Highlights: -Google Analytics lies: It shows duration but not call quality, spam, or value—WhatConverts qualifies every lead and feeds real revenue back to ad platforms. -The “optimization flywheel”: Manually value calls first, then automate with AI (keywords + ChatGPT) for millisecond-level scaling. -Why quote value beats sales value for optimization: Get it in minutes, not weeks—Google & Meta love it. 💰Hit play. Track smarter. Scale faster. Build it to sell it! 💰 Follow my guest at: -Instagram: https://www.instagram.com/whatconverts/  -Webpage: https://www.whatconverts.com/  -X: https://x.com/mc_cooney  -Facebook: https://www.facebook.com/whatconverts  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

If “no one wants to work” is your excuse, you’re not recruiting—you NEED this episode! “I can’t find good help.” Have you ever said that before? Did you know it is the #1 excuse k*lling home service businesses?—My guest Kelly Rowlett is here to prove that there ARE good employees out there just waiting for the right home service business. In this raw episode, she exposes why most owners are invisible to top trades talent, how chaos repels the best workers, and the brutal question every leader must answer: ‘Why would anyone want to work for YOU?’ If you’re tired of high turnover, weak hires, and begging for technicians. HIT PLAY NOW!  Kelly’s white-glove recruiting playbook is about to change your game FOREVER! Thanks for tuning in—now go fix your culture, recruit smarter, and build it to sell it. See you at the next one.” 💪 Follow my guest at: -Instagram: https://www.instagram.com/workwithyourhandz/?hl=en  -Webpage: https://www.workwithyourhandz.com/  -X: https://x.com/workwithyourha1  -Facebook: https://www.facebook.com/WORKWITHYOURHANDZ/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

He lost sleep, almost lost his mind, and watched his priorities crash—then rebuilt everything on faith, numbers, and zero tolerance for bullsh*t.. From $10M chained to insurance hell—endless adjuster fights, massive AR headaches, and staff stealing jobs right under his nose—to $78M straight retail in ONE insane year. Joe Boyd didn’t just flip his roofing business… he survived lawsuits, tech meltdowns, a full-on breakdown, and came out the other side obsessed with profits, faith, and family. This isn’t a feel-good flip story. Why This Episode Will Blow Your Mind -Went from $10M full-insurance roofing hell to $78M straight retail in ONE YEAR – massive cash flow, no AR nightmares, no adjuster battles -“Revenues for vanity, profits for sanity” – the mindset shift that changed everything -Almost lost everything in the tech transition (ServiceTitan + new processes) – traumatic change, staff theft, lawsuits, but came out stronger -How faith, family, and brutal discipline pulled him through the breakdown -The real cost of “loyalty” – firing toxic clients, dead weight, and thieves who stole jobs under his nose Catch Joe at the next Roofing Conference (Marco Island, Dec 3–5) – VIPs are selling fast! roofingconference.com Follow my guest at: -Instagram: instagram.com/eliteroofingms -Webpage:eliteroofer.com/roof-inspection?utm_source=youtube&utm_medium=video&utm_campaign=pearl_inspection&utm_content=storm_tips  -YouTube: https://www.youtube.com/@EliteRoofingMS  LinkedIn: linkedin.com/company/eliteroofs -Facebook: facebook.com/mseliteroofing -TikTok: tiktok.com/@eliteroofing Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

WELCOME TO THE NEWLY BRANDED PODCAST!  Bigger, better, jam packed with the topics you need answers to and seasoned guests here to help!  I bring to you 🥁🥁🥁…… 💪⚡️BUILD IT TO SELL IT ⚡️💪 WARNING! If you’re not willing to check your ego, this conversation will make you uncomfortable—in the best way This episode HITS HARD for those that need it!  If you’re building a team, carrying weight, and feeling the tension between who you were and who you need to become.. Keep tuning in! In this episode, I sat down with industry wrecking ball Ian Macklin, President of The Elliott Group, to break down walls on what actually holds leaders back as they grow—pressure, pride, people, and the lies we tell ourselves along the way. This isn’t sales theory. This is what happens when real leadership gets tested.  Getting burned by people you trusted, shutting down and quitting mentally, weak sales team, longing to build a culture so strong outsiders will misunderstand it. Does this sound like you? We got you covered!  Let this sink in: Most leaders don’t fail because they lack skill. They fail because their ego blocks growth. So don’t be one of those entrepreneurs that fails because their ego refuses to evolve! *2026 COULD BE YOUR YEAR! Follow along and I promise I will get you there! Follow my guest at: -Instagram: https://www.instagram.com/officialmacklintwins/?hl=en  -Webpage: https://www.skool.com/elitesalesalliance -Facebook: https://www.facebook.com/officialmacklintwins/  -TikTok: https://www.tiktok.com/@Themacklintwins  -YouTube: https://www.youtube.com/@Themacklintwins  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

After watching hundreds of contractors try to scale, one truth keeps showing up—systems beat hustle every time. In this episode, I sit down with Dan Claps, serial entrepreneur and founder of Voda Cleaning & Restoration, a fast-scaling home services franchise with 100 locations and $60M+ in system-wide revenue.  If you’ve ever wondered whether to build it yourself or buy a proven system, this conversation pulls back the curtain—no fluff, no franchise fairytale. Rules We Review That Separate Builders From Broke: -Speed beats control -Systems scale, hustle stalls -Execution matters more than marketing -Royalties are cheaper than mistakes -Build it to sell, not to babysit. At some point, you either commit to a proven system—or keep paying tuition for learning the hard way. Which will you choose? Follow my guest at: -Instagram: https://www.instagram.com/danclapss/  -Webpage: https://myvodafranchise.com/  -X: https://x.com/franchisemayor?lang=en  -Facebook: https://www.facebook.com/people/Dan-Claps/100053771807555/  https://www.facebook.com/vodacleaningandrestoration  -TikTok: https://www.tiktok.com/@danfranchise  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

In this episode, I sit down with guest Joseph McEvoy, founder of MTM Recruiting, to unpack what it really takes to build, scale, and sustain a recruiting engine inside home services. Joe isn’t guessing—he spent a decade inside one of the largest door-to-door machines in the country and helped scale a company from $100M to over a billion dollars by treating recruiting like sales! This conversation dives deep into: -Why recruiting must be run like a revenue function, not HR -The broken economics of traditional placement fees -How a flat retainer model actually protects both clients and candidates -Why bad recruiting firms burn trust—and how to avoid becoming one -The underrated power of canvassing when digital ads are overcrowded -Why fair pricing is the only way to build a business that lasts We also get personal—talking about risk, failure, getting burned, and the often-overlooked role your partner plays in whether you win or lose in business. *If you are still unaware, Exit Rich is getting a whole new Facelift soon and changing to Build It to Sell It! So be sure to follow us as we transition to bigger and better than before!  Follow my guest at: -Webpage: https://mtmrecruits.com/  -Facebook: https://www.facebook.com/profile.php?id=61584559664585#  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

Some people chase clicks. I chase coverage. In this episode, I sat down with Gage Donovan of Johnson Media Group. We peeled back the layers on something most marketers either misunderstand or completely ignore: why brand beats tactics when the storm hits. Gage might only be 25, but don’t let the age fool you—he’s placed over $50 million in paid media, manages 3,000+ billboards nationwide, and understands traditional media better than most “digital-first” agencies ever will! We also got into: -Why brand is what lifts average ticket size -How OTT and streaming quietly replaced traditional TV -Why organic traffic is becoming a misleading metric -How weather sponsorships build trust faster than almost anything -Why most agencies fail clients before campaigns even launch -The discipline it takes to win early—and stay winning This episode isn’t about chasing the next shiny channel. It’s about owning your market, staying visible year-round, and building a brand so strong that when the storm hits, there’s only one number people call. If you’re in home services—or any local business—and want to stop gambling on ads and start forecasting growth, this one’s for you. *Exit Rich will be changing to Build It to Sell it, be on the look out for this change Follow my guest at: -Webpage: https://www.johnsonmediagroup.com/  -Facebook: https://www.facebook.com/profile.php?id=61553771249163  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

*HAPPY NEW YEAR!! This is gonna be YOUR year!  Just a little reminder: Build It to Sell It will be launching soon! Most people think wealth hits like a lightning strike ⚡️  They’re wrong! It builds like a storm system—slow at first, then all at once. In this episode, I sat down with Derik Kline, founder of HailTrace, and we got real about what it actually takes to build wealth, scale a SaaS business, and stay in the game long enough for the clouds to finally break. Derek didn’t just wake up wealthy—80% of his net worth was built in the last few years, after decades of showing up, reinvesting, and refusing to quit. We talked about why the first exit changes everything, how money becomes a tool once fear leaves the room, and why I believe most founders drain their future every time they “write something off” too early. This conversation went deep into SaaS pricing, churn, growth problems, and the uncomfortable truth that if you’re scaling, something is always going to be storming. If you’re building something real, this episode will help you stop chasing sunshine and start learning how to operate in the storm because that’s where the growth happens. Follow my guest at: -Instagram: https://www.instagram.com/hailtrace/?hl=en  -Webpage: https://hailtrace.com/  -X: https://x.com/HailTrace  -Facebook: https://www.facebook.com/HailTrace  https://www.facebook.com/derik.hail.3/  -TikTok: https://www.tiktok.com/@hailtrace  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Build It To Sell It Conference is where serious business owners go to scale, systemize, and position their company for a profitable exit. This is not another motivational event. This is a real-world, operator-led conference built for entrepreneurs who want clarity, structure, and results. Join us December 7–9 in Hollywood, Florida, for three days of real strategy, real numbers, and real execution. You’ll learn how to grow revenue, build leadership teams, clean up financials, and create a business that buyers actually want. This event is powered by the Build It To Sell It Movement, created by entrepreneurs who’ve built and sold multiple companies across home services, roofing, HVAC, and more. 🎯 WHAT YOU’LL LEARN: • How to scale without chaos • How to increase valuation • What private equity actually looks for • Systems that make your business sellable • How to step out of day-to-day operations 🎟️ Get your ticket here: 👉 https://go.buildittosellit.com/2026 🔥 Take the next step: Mastermind: https://www.buildittosellit.com/mastermind/ Shop Tours: https://www.buildittosellit.com/shop-tours/ Sales Training: https://www.buildittosellit.com/sales-training/ Winner’s Circle: https://www.buildittosellit.com/winners-circle/ Movement: https://www.buildittosellit.com/ 🎙 Podcast – Exit Rich: Home Service Secrets Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP Follow Lance Bachmann YouTube: @lancebachmann Instagram: @lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann If you’re ready to stop guessing and start building a real asset, this is your room. #BuildItToSellIt #BusinessConference #EntrepreneurLife #ScaleYourBusiness #BusinessExit #HomeServiceBusiness #CEOlife #PrivateEquity #BusinessGrowth #LanceBachmann

What if the fear you’re trying to get rid of is actually the reason you’re dangerous? In this episode, we get brutally honest about what happens before the lights turn on — the anxiety, the paralysis, the pit in your stomach, and the internal voice that says, “Nobody cares how you feel. Go get it done.” Eddie Alvarez is back (if you haven’t already seen part 1 go back and watch first) and he breaks down how fear shaped his greatest performances, why gratitude creates k*llers, and how having nothing to lose can be the ultimate competitive advantage! We dive into the dark side of winning — what changes when money, status, and reputation give you something to protect… and how separating yourself from your emotions can build champions and quietly cost you your humanity. Must See Highlights:  -Fear Before the Fight  Eddie breaks down why fear never goes away — and how learning to move with it is what separates champions from everyone else. -Winning Changes the Game  Success gives you something to protect, and that pressure can quietly make you play smaller if you’re not disciplined. -From Fights to Fortunes  The same obsessive mindset that built a world champion also built real estate wealth, businesses, and long-term freedom. If you’ve ever felt fear, pressure, or doubt right before a big moment — this episode will hit you square in the chest. Fear isn’t the problem. Not knowing how to move with it is! *Exit Rich Podcast is about to become Build It To Sell It, so stay tuned for this change! Follow my guest at: -Instagram: https://www.instagram.com/ealvarezfight/?hl=en  -Webpage: https://www.bkfc.com/fighters/eddie-alvarez  -X: https://x.com/Ealvarezfight  -Facebook: https://www.facebook.com/EddieAlvarezUGK  -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship

Happy Holidays Exiters! Hope your day is filled with good food, family and love! Now onto today's podcast.. What happens when a man who made millions fist-fighting at the highest level takes that same obsession, discipline, and humility into business? Step into the ring and find out! Meet Eddie Alvarez — the only fighter in history to hold world titles in both UFC and Bellator — for one of the most raw, honest conversations we’ve ever had on this show. Eddie breaks down the mindset that carried him from the streets to the top of the fight world, and how that same mindset helped him quietly build real wealth through real estate, investing, and surrounding himself with the right people. This isn’t a highlight reel.  This is the truth about discipline, luck, sacrifice, and what it really takes to win — after the lights turn off! Are you ready to see some podcast changes? I can’t wait to show you out new podcast branding! Coming soon!  Follow my guest at: -Instagram: https://www.instagram.com/ealvarezfight/?hl=en  -Webpage: https://www.bkfc.com/fighters/eddie-alvarez  -X: https://x.com/Ealvarezfight  -Facebook: https://www.facebook.com/EddieAlvarezUGK  -TikTok: https://www.tiktok.com/@eddiealvarezugk?lang=en  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship

Warning: Once you hear this, you won’t be able to unsee how much money you’re leaving behind.  Most contractors are leaving millions on the table — and they don’t even know it! In this episode, we break down why financing isn’t a “nice to have,” it’s the difference between scaling and stalling. From why close rates drop 20% if financing isn’t introduced early, to how simplifying payment plans can take a company from $2M to $50M, this conversation exposes the uncomfortable truth most contractors refuse to face. My guest Yigal Yaron of GreenSky discusses real data, real mistakes, ego-driven decisions, and why the smartest operators stop pretending they’re the expert and start following proven playbooks. If you’re still asking homeowners for $15,000 upfront instead of $150 a month — this episode will hit hard! Success at this level isn’t about luck, talent, or working harder — it’s about making grown-up decisions. Who you partner with, who you listen to, and how seriously you treat people, process, and marketing will determine whether you plateau or break through. If you’re ready to stop playing small, stop protecting comfort, and start building something that actually lasts, this episode will challenge the way you think — and force you to level up. *Keep watching for BIG changes happening soon on the podcast! Follow my guest at: -Instagram: https://www.instagram.com/greenskyprogram/  -Webpage: https://www.greensky.com/  -Facebook: https://www.facebook.com/p/GreenSky-61557610641223/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship

Most contractors think their biggest problem is marketing.  It’s not... It’s the calls they never answer, the leads they never follow up on, and the revenue quietly leaking out after hours. In this episode of the Exit Rich Podcast, I sit down with Aaron Cooper, founder of Same Day AI, to expose how AI is already booking jobs, closing deals, and outperforming humans — while most businesses are still stuck on hold. We go deep into how Same Day AI actually works, why it outperforms humans in high-stakes conversations, and why answering your phone 24/7 is still the most overlooked growth lever in home services. This episode isn’t about hype — it’s about execution, systems, and scaling without chaos. 🎯 Why This Episode Matters If you’re spending money on Google, LSA, Angi, or Facebook and missing calls at night, on weekends, or during overflow, you’re losing deals to competitors who answer faster — not better. This episode shows why AI isn’t the future of home services — it’s already here, and the companies adopting it now will dominate valuation, profitability, and exits. *Get ready to see new changes with the podcast soon! Stay tuned! Follow my guest at: -Instagram: https://www.instagram.com/samedayai/?hl=en  -Webpage: https://www.gosameday.com/  -Facebook: https://www.facebook.com/choosesameday/  Follow me on all Social Media: @LanceBachmann Exit Rich: Home Service Secrets with Lance BachmannDon’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025 JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmann IG: lancebachmann Facebook: LanceBachmannOfficial X: @lancebachmann TikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG #roofing #business #entrepreneurship