Advertise on podcast: Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention.  Jessica shares how consumer behavior is different and how to use that information in your marketing.  If you've ever asked yourself: How can I reach a bigger audience?Why aren't people buying as much as they used to?What's working with eCommerce marketing this year? How can I make more sales for my online store? then this episode is for you. Happy listening!  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes  Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Welcome to a new year and a new season of Marketing for eCommerce Mompreneurs.  On this first episode of the season, Jessica is sharing her predictions for eCommerce marketing for 2026. If you're looking for your 2026 eCommerce marketing blueprint, this is the episode for you.  In this episode you'll learn:  Where to focus your marketing efforts for your Shopify store in 2026Why email marketing is going to be a driver for your online store How to manage your marketing efforts When to ask for help Other tangible marketing tips for the new year Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

As a mom & online business owner December is the hardest time of the year! There's so many to-dos, Christmas programs, gift shopping, fulfilling orders and parties. Your schedule is jam-packed and you're struggling to get everything done.  If your head is swimming with where to focus your efforts on your business in December and January, then listen to this episode. You'll also feel less alone as a mom who is trying to make the holiday magical while taking care of herself and following her dreams and making success happen!  Listen now for tangible takeaways for what to do to make your business a success in 2026. Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders. But what exactly do you need to do? In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday.  Resources:  Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year.  You know you need to have an offer but you aren't sure where to start of what to do.  This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber Monday offer. You'll discover what metrics to review, what's the first step to creating a funnel and more. Resources:  Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you!  Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entrepreneurial journey. These are actionable, tangible tips that you're going to want to write down as you listen! And these aren't mindset shifts or ideas that take hours to implement - it's about finding little moments throughout your day to take a step back, reframe what you're telling yourself and strategizing ways to be the best version of yourself.  You're going to walk away from this episode feeling:  Like you're not alone in your motherhood & business journeyThat you can build the business of your dreams Like you have the strategies in place to make each day successfulProud of everything you've accomplished Prepared to communicate your needs and share your wins and hardships Resources:  Download your guide to the 5 Powerful Mindset Shifts to Re-Energize Your Business. Follow Paige on Instagram @mombossfreedomJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners? Then this episode is for you as Jessica dives into her first Book Club book review - DotCom Secrets by Russel Brunson.  In this episode, you will learn all about how to build a marketing funnel, why it is important and how this book can give you the exact scripts you need to convert leads into paying customers.  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list.  This episode is your reminder to sit down and reflect on exactly what success looks like to you. And then to prioritize your tasks that match your vision of success.  After listening to this episode, DM me on Instagram @2pmmarketing and tell me what your definition of success is.  Mentioned on this episode:  Paige @MomBossFreedom Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis.  Listen to this inspiring episode if you're feeling: Overwhelmed with feelings of business identity Unsure the steps to take to launch an Amazon storefrontStruggling with imposter syndrome Lost in who your ideal clients are  Resources:  Join Listing Studio's Beta Program for launching an Amazon store - take your idea all the way through launch.Listing Studios' Launch Accelerator Product Package.Follow Tina @listingstudiosJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible!  If you're wondering what you can learn from Prime Day and implement for yourself, then this is the episode for you!  In this episode, you'll learn:  What made the big box stores' sales so successful Why urgency is so importan tHow to optimize your website for big salesWhat messaging converts How to nurture your email list to return sales  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you.  Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know:  What marketing to keep doing this summerHow to still make money while spending time with your kids Marketing strategies that work for ecommerce businesses Feel productive while your kids are home this summer Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

As a mom of young kids who are home for the summer, it's difficult to manage all the responsibilities of motherhood and home management all while running an online store. You have big dreams for your Shopify or Etsy store, have a marketing strategy and you have the drive to execute it but it's hard to find the time over the summer. You also know that the summer months are notoriously slow for online sales and want to know how to prioritize your marketing efforts this summer. This episode of Marketing for eCommerce Momprenuers is the episode for you.  After listening to this episode, you'll walk away knowing:  How to handle the unpredictability of a summer scheduleThat it is normal for the summer months to have slow sales What marketing efforts are worth your time Which marketing metrics to track to build a data-driven marketing strategy so you don't waste time and money When to start prepping for Q4 sales Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Today's episode is something new for Marketing for eCommerce Mompreneurs. Jessica announces the launch of her book club, Marketing Moms Book Club!  Jessica shares why she wanted to start a virtual book club, why she's focusing on a marketing book and a fiction book. It's the perfect book club for moms who are launching a business, looking to learn the ins and outs of marketing, building a community and also reading something fun each month.  This month's book club picks:  DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russel Brunson. This is the 101 of marketing sales funnels and will teach you how to generate leads & get more sales. You can get the book for free on Russel's website. Dinner for Vampires by Bethany Joy Lenz. The fun book for the month is a memoir from the star of One Tree Hill all about how she successfully left a cult. You can purchase the book here. (Note: Amazon Affiliate link).Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 11 of Marketing for eCommerce Mompreneurs: Why Every eCommerce Store Needs Sales Funnels.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Are you an eCommerce business owner and feel like you haven't seen many email sign ups lately? Do you feel like your email marketing is stale?  When was the last time you refreshed your opt-in? If it's been months or years, it's time to give it a refresh.  During this episode of Marketing for eCommerce Mompreneurs, Jessica shares 5 actionable steps to giving your opt-in a refresh and boost your email list. If you've asked yourself:  How do I get more email signups? What can I do to increase my email list? What's the biggest ROI for my eCommerce business? How do I get more customers for my online store?Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

Do you have an online, product-based business and feel like you're posting to social media consistently but not reaching exactly who you want to reach? Or that your audience just isn't connecting with what you're putting out there! Then this is the episode for you! Jessica dives into the 7 steps you need to take to really find and connect to your ideal customer online. She's sharing why it's important and exactly how to do it so you can start finding your ideal customer and start getting more sales.  After listening to this episode, you'll learn:  How to find your ideal customerHow to talk to your ideal customer so they will buy Where to find your ideal customer What content to write What hashtags to use How to connect with your ideal customer Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.Listen to episode 29 on Building an Instagram Strategy to Bring You Sales.Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com