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🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide. Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world. https://www.blu-digital.co.uk https://www.kinsmanco.com Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode. 🎧 What to Expect: Tips to land your dream job and climb the marketing career ladder.Real-world insights on media planning, branding, and performance marketing.Candid discussions with industry leaders on challenges, successes, and lessons learned.Actionable strategies to supercharge your growth and thrive in a competitive industry. 🍰 Sign up for weekly insights: www.digitalcheesecake.com 👉 Connect with us for more: Instagram: https://www.instagram.com/digitalcheesecake_/reels/LinkedIn: https://www.linkedin.com/company/digital-cheesecake/ 🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen. Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.

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Check latest episodes from Digital Cheesecake: Marketing and Growth Podcast podcast

From Fashion Model Agent to Founder: The Marketing Behind The Steam Bar | Marketing Podcast

2026/10/27

Judy Koloko, founder of The Steam Bar, shares how she turned deep knowledge of coily, textured and Afro hair into a premium beauty business stocked in Selfridges and Sephora. She explains her move from fashion to direct-to-consumer beauty, the work behind securing a landmark Selfridges residency, how the Sephora Accelerator shaped her strategy and what it takes to expand into the US without losing control of the brand. 🎙️Stream now on: YouTube: https://youtu.be/7Jric38EkWE Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 #beautyfounder #founderstory #marketing #founderpodcast #marketingpodcast Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

100+ Marketing Job Applicants: How to Stand Out | Marketing Podcast

2026/10/20

When a marketing role attracts more than 100 applicants, qualifications alone will not make you memorable. In this episode of The Hiring Room, Sarah and Jack share practical advice for getting noticed in a crowded market. They explain what recruiters look for in the first few seconds, why the top third of your CV matters, and how numbers can turn vague claims into credible proof. You’ll learn: • How to make your value clear immediately • Which results and metrics belong on your CV • What recruiters want from creative portfolios • Common mistakes that hide strong candidates • How to stand out beyond submitting an application Follow Digital Cheesecake for more honest marketing career advice. 🎙️Stream now on: YouTube: https://youtu.be/fsbsvDFqBOc Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7 #hiring #interviewtips #jobapplication #hiringprocess #jobsearch #jobsearching #findingajob #findingyourcareer

AI & SEO Marketing Tools: How to Track Your Brand in AI Search | Marketing Podcast

2026/10/13

Is your brand visible in ChatGPT, Perplexity and other AI search platforms?In this quick-win episode of The Growth Department, Ellie explains why GA4 alone cannot give marketers the full picture of organic discovery in 2026. They share the tools worth testing for LLM visibility, including Parsnipp, Search Atlas, Semrush, Ahrefs and Screaming Frog and explain why page speed remains a crucial foundation.You’ll learn:• Why SEO and LLM visibility should be measured together• Which AI search tracking tools to test• How competitor and opportunity data can sharpen your strategy• Why joined-up reporting matters• How page speed affects organic performanceFollow Digital Cheesecake for more quick marketing wins. #SEOtools #SEOMarketing #GEO #AIVisibility #LLMVisibility #SearchTools #MarketingTools 🔗 AI and SEO tools mentioned in this episode: Parsnipp AI — https://www.parsnipp.com Search Atlas — https://searchatlas.com Semrush — https://www.semrush.com Ahrefs — https://ahrefs.com Screaming Frog — https://www.screamingfrog.co.uk/seo-spider/

Marketing Career Changes: Do This Before You Make the Leap | Marketing Podcast

2026/10/06

A career change doesn’t always mean abandoning everything you’ve built... It could mean moving from a permanent role into consulting, becoming a fractional leader or even launching your own product. In this episode of Digital Cheesecake, Jack and Sarah explore why so many experienced professionals are reassessing what they want from the second half of their working lives, and how you can make that change. Marketing and Career quick wins every Tuesday with a Founder story once a month, subcribe so you don't miss a crumb🍰 🎙️Stream now on: YouTube: https://youtu.be/-4IUrj3OByE Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

From Makeup Artist to Founder: The Marketing Behind Hair Loving

2026/09/29

Nadia Hussain is the Founder and CEO of Hair Loving, a hair care brand designed for postpartum and menopausal hair. In this episode of Digital Cheesecake, Nadia walks the team through the journey from selling out of the back of her car to being stocked on the shelves of Superdrug and Debenhams. The team also cover how she marketed through lockdown, and when she realised she had to find manufacturers. We also get into discoverability since launching in COVID, how she optimised Amazon Ads after a slower start, the one channel she won't give up, and how much of Hair Loving's sales come from livestreaming. Plus, what's harder to get right, the formula or the wholesale pitch, and how she plans to grow Hair Loving in 2027. Follow Digital Cheesecake for quick marketing wins every Tuesday. With a Founder story at the end of every month. 🎙️Stream now: YouTube: Apple: Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7 #FounderStory #Superdrug #HairLoving #MarketingStrategy #FemaleFounder #Entrepreneurship #BeautyBusiness #HaircareBrand #RetailBusiness #BusinessGrowth #BrandBuilding #StartupStory

Marketing Tools & Courses: To Learn Fast in 2026 | Marketing Podcast

2026/09/22

Want to upskill in marketing but not sure where to start?In this quick 5-minute episode of Digital Cheesecake's, The Growth Department, Ellie shares the marketing tools, courses, and skills worth learning before 2027 We talk about where to begin with AI marketing, SEO, content marketing, social media, analytics, email marketing, and paid ads, plus how to avoid wasting time on courses that do not help you take action. Perfect for marketers, founders, freelancers, students, creators, and small business owners who want to learn digital marketing faster and build practical marketing skills in 2026. 🎙️Stream now on: Apple: #MarketingTools #MarketingCourses #DigitalMarketing #UpskillMarketing #MarketingSkills #AIMarketing #SEO #ContentMarketing Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7 Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

LLM Marketing: How to Grow Your SEO in 2026 | Marketing Podcast

2026/09/14

SEO is changing. In 2026, your customers are not just searching on Google. They are asking ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI tools who to trust, what to buy, and which businesses to choose. In this episode of Digital Cheesecake, Ellie breaks down LLM marketing and what it means for SEO, content marketing, and organic growth in 2026. We cover how to make your brand easier for AI tools to understand, cite, and recommend, why traditional SEO is no longer enough on its own, and what small businesses, founders, and marketers should be doing now to stay visible.If you care about SEO, AI search, ChatGPT visibility, organic marketing, digital marketing, or growing your brand without relying only on paid ads, this episode is for you. 🎙️Stream now on: YouTube: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 #SEO #marketinghacks #marketingquickwins #growseo #seomarketing #marketingtips #quicktips Use these Marketing tools: Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi Quillbot: https://try.quillbot.com/4hew88esymv8 Trainual: https://start.trainual.com/aecgw0yogmw7

You've Got the Skills...Why Weren't You Hired? | The Hiring Room Ep#2 | Marketing Podcast

2026/09/08

You've got the skills for the role...So,why weren't you hired? In this episode of The Hiring Room Jack and Sarah break down the real reasons candidates lose out, even when they're strong on paper. They cover personality fit, timing, over-reliance on AI in tasks and CVs, and the small details that quietly sink an application. An honest, recruiter's-eye view of what's actually happening on the other side of the process. 🎧Stream now on: YouTube: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616#marketingskills #marketingjob #jobsearch #careeradvice #hiring #gettingajob #upskilling

Marketing Tech Stacks You NEED To Use Today: The Growth Department #2 | Marketing Podcast

2026/08/25

In this new episode of The Growth Department: Ellie and Jane sit down to talk marketing tech stacks for this quarter. From Claude and ChatGPT to Monday.com, Notion, Trello, Slack and Microsoft Teams, they walk through what's actually earning its place in a marketing team's toolkit right now, and why relying on a single AI platform is a mistake. They also make the case for in-person learning and conferences as the fastest way to stay ahead of an industry that moves weekly. 🎙️Listen to the full conversation on Digital Cheesecake now. You can also find us on Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 #techstack #ai #marketingtechstack #marketingpodcast #claude #chatgpt

Career Breaks in Marketing: The Hiring Room #1 | Marketing Podcast

2026/08/18

Nobody tells you what a recruiter actually thinks when they see a gap on your CV. In this first episode of The Hiring Room, Jack and Sarah get into the conversations they're having right now around career breaks. Covering whether the reason matters more than the break itself, how to turn a break into a strength, and whether some industries are more forgiving than others. "Does the reason for the break matter more than the break itself?" "Should candidates lead with the gap upfront, or let it surface naturally?" If you're navigating a break, considering one, or just curious what's really happening behind the scenes in hiring this one's for you. #careerbreaks #hiring #jobsearch #business #marketing #hiringtips #interviewtips

Beauty Marketing Secrets with Nadine Killoran | Marketing Podcast

2026/08/11

The future of beauty marketing isn't about repeating what worked before. Nadine Killoran, former Digital Director of Absolute Collagen, joins Digital Cheesecake to talk hiring people better than you, putting ego aside, and staying ahead in a beauty market being reshaped by dupes and Korean skincare. In this episode:Why looking backwards means you're already behindHiring people who know better than you and putting ego asideThe biggest challenges facing beauty right nowWhy "infobesity" is a real threat to brand messagingBeauty brands vs dupes and Korean skincareThe under-16 social media ban and beauty's future customersHer 30-day playbook for quick winsWhat makes a good marketer in 2026 🍰 Digital Cheesecake, the podcast for marketing leaders, growth marketers, and anyone building a career in digital marketing. #beautymarketing #beauty #cosmetics #marketingdigital #marketingtips

BrainGain's Story From 0 to 100K Customers | Marketing Podcast

2026/07/14

Co-Founder Kareem Raslan built BrainGain from a parents' garage to 100,000 customers. On this episode of Digital Cheesecake, he unpacks the unit economics and supply chain decisions behind scaling a DTC fitness brand, the career pivot that got him there, and where international brands are getting paid media badly wrong. If you're DTC, a Fitness Fan or looking to start something of your own, this one is for you! 🎙️Episode now live on YouTube: https://youtu.be/3NCozFnv1FY Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 #DTC #fitnessbrand #fitnesslifestyle #Braingain #Marketingpodcast #Founderspodcast

Key to Event Marketing in 2026 | Marketing Podcast

2026/06/30

In this weeks episode of Digital Cheesecake: The Growth Department, Ellie and Jane bring together digital marketing and luxury events expertise for a no-nonsense breakdown of what brands are still getting wrong with in-person events in 2026.From briefing agencies properly and managing scope creep, to understanding what community-driven events actually look like. This episode covers the conversations most agencies won't have with you. Topics covered:- What brands should actually be offering to drive attendance- How to brief an event agency (without budget disasters)- Budget transparency and why scope creep spirals- The smoke and mirrors problem in experiential marketing- Why boutique and nimble teams are winning- Content creation as a non-negotiable budget line- How to execute events at scale across multiple locationsHonest, practical and really relevant 🎧 Subscribe to Digital Cheesecake on Spotify and Apple Podcasts#events #hostingevents #PR #Marketing #marketingagency #digitalmarketing #activations

Running A Marketing Agency with Baby and Two Toddlers | Marketing Podcast

2026/06/23

This week on Digital Cheesecake, Ellie and Jane get into the unglamorous reality of running a business while raising small children. From going back to work one week after giving birth, to juggling work time and toddler time and selling a business on an ultimatum, this episode covers it all. Plus: outsourcing everything you can, running the house like a business, and what it actually means to have no financial backup when maternity leave isn't an option. Raw, real and very relatable. 🎙️Stream now on: YouTube: https://youtu.be/Pd8DzruLaA8 Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616 #marketing #raisingtoddlers #mumsinmarketing #mumsinbusiness #motherhood #digitalcheesecake #marketingpodcast #podcast

The Marketing Behind 7 Global Brands: Jamie Irving | Marketing Podcast

2026/06/16

Jamie Irving is SVP of Digital at Pentland Brands, home to Speedo, Canterbury, Kickers, Endura, Mitre and more. Previously Digital Director at Boden. This episode gets into the commercial reality behind digital marketing at scale. Jamie talks through what it really meant to go from 80 agency clients to a single brand, then to a portfolio of eight. He shares the tech investments that genuinely moved the dial at Pentland (including a CDP and ESP onboarded across seven brands in eight months), why he thinks insight teams are the most underrated function in any business, and where he's placing his bets on AI search, AEO, GEO, and Reddit. He also gets into measurement vs. "pretty marketing," why word of mouth is built on product story not brand story, and what junior marketers should be prioritising right now to protect their careers. Topics covered: Agency to brand side: the commercial shift Going from one brand to a multi-brand portfolio The CDP and influencer platform investments that moved the dial Insight teams: the most underrated function in marketing AEO, GEO, Reddit and the AI search arms race Pretty marketing vs. measurement — where brands come unstuck Word of mouth: why it's a product story, not a brand story What junior and mid-level marketers should be doing right now 🎙️Stream now on; Youtube Apple: #marketingpodcast #digitalmarketing #marketingleader #digitalcheesecake