Advertise on podcast: Beyond the Needle: The Aesthetics Business Podcast

In this episode, Emily is joined by Susie Ashfield, public speaking coach, communication expert and author of Just F**king Say It. Whether you're speaking to patients, creating social media content, presenting on stage, leading a team or having difficult conversations, communication impacts every area of your business. Yet it's one of the most overlooked skills among practitioners and clinic owners. Susie shares practical no‑nonsense advice for becoming a more confident communicator, improving your public speaking skills, showing up authentically on camera and overcoming the perfectionism that stops so many people from putting themselves out there. This episode is kindly sponsored by Aesthetic Nurse Software (ANS) - the clinic management platform designed specifically for medical aesthetics professionals. Visit aestheticnursesoftware.com and select "Bloom" at sign up to get 20% off your first three months. Connect with Susie: Instagram- @susieashfieldspeechcoachWebsite- susieashfield.comLinkedIn- Susie AshfieldPurchase 'Just F**king Say It' hereConnect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily shares the Instagram strategies that are actually working right now for aesthetic practitioners and clinic owners. With social media constantly evolving, it can be difficult to know where to focus your time. Should you be creating Reels? Carousels? Following trends? Chasing viral content? Posting every day? In this episode, Emily cuts through the noise and explains how Instagram should really be used by aesthetic clinics- not as a platform for vanity metrics but as a tool to build trust, attract the right patients and generate enquiries. This episode is kindly sponsored by Aesthetic Nurse Software (ANS) - the clinic management platform designed specifically for medical aesthetics professionals. Visit aestheticnursesoftware.com and select "Bloom" at sign up to get 20% off your first three months. Connect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Kent. Together, they unpack what it really takes to build a bespoke aesthetics clinic from the ground up. After successfully building two clinics, Eleanore shares the realities of planning permission, CQC compliance, budgeting, contractors, clinic design and the lessons she'd do differently next time.  If you've ever considered building a clinic, converting a property, creating a home based clinic or moving away from rented premises, this episode offers a candid behind the scenes look at the challenges, costs and rewards of creating a clinic that's truly your own. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans. Connect with Eleanore: Instagram- @revive.cosmeticsConnect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness, communication styles and how Discovery Insights Profiling helps clinic owners build stronger teams, reduce conflict and improve patient consultations. Marcus explains how Insights Profiling uses a four‑colour energy model to reveal communication preferences, strengths, blind spots and stress behaviours. Unlike simple personality quizzes, Insights provides a 20+ page personalised report that helps leaders understand how they show up, how others experience them, and how to adapt their communication for better outcomes. This episode is packed with practical examples, including how adapting communication style helped a sales professional win a major client, and how clinic owners can use profiling to improve leadership, reduce friction, and create a more supportive team culture. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Marcus: Website- https://transformationalleadershipconsulting.co.uk/Connect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped revenue streams in aesthetics clinics- skincare consultations and retail. Cigdem explains why most practitioners unintentionally leave 20-40% of potential monthly revenue on the table, how ingredient based education transforms practitioner confidence and the exact consultation shifts that turn skincare from an afterthought into a high value, predictable revenue stream. If you’ve ever felt awkward recommending skincare, struggled to convert consultations into product sales, or wondered how top clinics achieve 500K+ annual skincare revenue, this episode is a masterclass in itself. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Cigdem: Instagram- @skinmasterclassWebsite- skinmasterclass.comConnect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into aesthetics should look like. From choosing the right training provider to building confidence, avoiding common mistakes and navigating the business side of becoming an injector. Dr. Harriet has spent over a decade across general practice and aesthetic medicine, and she’s trained thousands of practitioners nationwide. Her perspective is honest, practical and rooted in real‑world experience making this episode essential listening for anyone considering a career in aesthetics or newly qualified and unsure of their next steps. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Dr. Harriet and visit Derma Medical: Instagram- @dr.harriet & @derma_medicalWebsite- drharrietclinics.co.uk , dermamedical.co.uk & dermahub.comConnect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical industries. This is the first instalment of a three‑part leadership series designed specifically for clinic owners, injectors, and managers who have found themselves in leadership roles accidentally. Marcus introduces the concept of the “accidental leader”, explains why imposter syndrome is so prevalent in aesthetics, and breaks down the four foundational pillars of effective leadership. Together, Emily and Marcus explore how internal dialogue, communication style, and self‑awareness directly impact team performance, clinic culture, and long‑term business growth. If you’re a clinic owner who feels overwhelmed, underprepared, or unsure how to lead a team confidently, this episode will give you clarity, direction, and practical steps to start improving your leadership immediately. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Marcus: Website- https://transformationalleadershipconsulting.co.uk/Connect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com

In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners.   If you’ve ever opened ChatGPT, typed a basic prompt and wondered why the output felt generic, robotic, or unusable this episode will change everything. Emma breaks down what AI actually is, why most people are using it incorrectly, and how to get results that genuinely save time, reduce mental load and support your business. She explains the difference between generative AI and human judgment, why prompts matter more than people realise, and how to avoid the “AI slop” that’s flooding social media. Together, Emily and Emma explore practical, ethical and strategic ways to use AI inside an aesthetics business from content creation to competitor research, SOPs, team training and even voice‑to‑text tools that help you capture ideas on the go. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Emma: Instagram- @emmamichael.aiConnect with Emily: Website- bloomandbeyondstudio.comInstagram- @bloomandbeyondstudio

In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence.   Not the polished, effortless confidence you see online but the real psychology behind fear, visibility, comparison and the courage required to grow an aesthetics business. This episode builds directly on the limiting beliefs conversation from Episode 2. Emily breaks down why confidence is not the absence of fear, why waiting to “feel ready” keeps practitioners stuck and why the people who appear confident today were once exactly where you are  they simply acted before they felt ready. She also shares the exact mindset tools she uses herself, including the five‑year rule, the “tiny speck on a rock” perspective and the decision before the day technique that helps you act even when fear is screaming at you not to. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Emily: Website- bloomandbeyondstudio.comInstagram- @bloomandbeyondstudio

In this episode, Emily sits down with Yogeeta Bawa  co‑founder of Time Clinic, multi award winning clinic owner  and founder of The Invisible Business Partner to talk about the side of aesthetics most practitioners never get trained for and that is running the business. From hiring to systems, finances, boundaries, overwhelm and operational structure, Yogeeta brings a rare perspective- a corporate management background combined with hands‑on experience building and scaling a two‑site clinic alongside her husband, Dr. Bawa. If you’re a clinic owner who feels constantly busy but not actually moving forward, this episode will feel like a lifeline. Yogeeta breaks down the patterns she sees in overwhelmed practitioners, the operational mistakes that keep clinics stuck and the exact frameworks she uses to help owners regain control, clarity and momentum. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Yogeeta: Instagram- @yogeetabawaWebsite- tibp.co.ukConnect with Emily: Website- bloomandbeyondstudio.comInstagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience.  Not just the treatment itself, but everything that happens before, during and after the appointment. The clinics with long waitlists, consistent referrals and years long loyalty aren’t just producing great results they’re delivering an experience that makes patients feel seen, valued, and genuinely cared for. Emily breaks down the entire patient journey, from the moment someone discovers your clinic online to the way they feel weeks after their appointment. She shares the small, sensory, and emotional details that elevate your brand, build trust, and dramatically increase retention. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Emily: Website- bloomandbeyondstudio.comInstagram- @bloomandbeyondstudio

In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CPD approved consultation training program for aesthetic practitioners. If you’ve ever wondered why your marketing is strong but your revenue doesn’t reflect it, this episode will give you the answer. Dr. Kamran explains why conversion rates drop the moment a clinic owner steps back, why inconsistency between clinicians costs clinics thousands and how to build a consultation framework that any team member can follow confidently and ethically. This episode is kindly sponsored by GlossGenius- Earn more and get your time back with GlossGenius. Use code NEEDLE at glossgenius.com/beyondtheneedle for 50% off your first two months of their Medspa & Aesthetic plans.  Connect with Dr. Kamran Amjed: Website- consultation catalyst.co.ukInstagram- @consultation.catalystConnect with Emily: Website- bloomandbeyondstudio.comInstagram- @bloomandbeyondstudio

In this episode, Emily explores one of the most overlooked  yet most powerful drivers of business success in aesthetics- your mindset.   While strategy, marketing and pricing matter, the beliefs you hold about yourself, your skills and your business often determine your ceiling long before external factors ever do. This episode dives deep into the limiting beliefs that show up repeatedly in the aesthetics industry. Emily breaks down the five most common limiting beliefs she sees in practitioners, explains why they exist and gives you practical tools to dismantle them so you can show up more confidently and effectively in your business. If you’ve ever struggled with visibility, pricing, confidence or feeling “not ready yet,” this episode will feel like a turning point. Connect with Emily: Instagram- @bloomandbeyondWebsite- bloomandbeyond.com

In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and their revenue strong during the summer months. Whether you’re already experiencing quieter weeks or you want to proactively protect your diary, this episode gives you a complete summer strategy covering treatment positioning, retention, new patient acquisition, retail revenue and how to use downtime to strengthen your business long‑term. Emily breaks down why summer slows down, what your patients actually want right now and how to adapt your marketing, offers and operations so you come out of July and August stronger and not stressed. Connect with Emily: Instagram: @bloomandbeyondstudioWebsite: bloomandbeyondstudio.com

In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued.   You’re posting consistently, you’re putting in the effort, yet the same small group of people see your content every time. No new eyes. No new followers. No new patients. This episode explains why that happens and more importantly, how to fix it in a way that works for busy clinic owners who don’t have hours to spend creating content. Emily introduces the concept of the lived experience hook, a powerful content strategy that helps you reach people who have never heard of you before but are already living with the exact concerns you treat. She also dives deep into local reach, Instagram SEO, hashtags, geotags, local engagement, and boosting posts strategically to reach the right people in the right radius. If you want your content to reach more ideal patients, not just more people, this episode is essential listening. Connect with Emily: Instagram- @bloomandbeyondstudioWebsite- bloomandbeyondstudio.com