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How do I find influencers for my Shopify store? Yash Chavan says start with the people who already bought from you. One Australian brand ran his Sherlock agent on its orders and found a customer with 2.5 million Instagram followers. She’d ordered 11 times in a year, and they had no idea. Yash, the founder and CEO of SATHI and SARAL, thinks Shopify brands should track an influencer list the way they track an email list. Every brand knows its email list size. Ask me how many influencers we have and I’d be guessing. So if you’re asking yourself “how do I find influencers who already buy from my Shopify store?” or “what commission should I pay creators in my affiliate program?”, this episode is for you. Same goes if you’ve ever found out a celebrity was wearing your product because you happened to be scrolling at the right moment. 💡 KEY TAKE-AWAYS: How Yash turns “awareness” into a number he calls PPD, posts per day, and the simple math to measure yours. Why 100 creators with 5,000 followers can beat one creator with 5 million, and how to find the first dozen for your creator army without scrolling TikTok all night. The VIP move I’d make the day an influencer orders from you (Yash calls it seven-star support), long before anyone mentions an affiliate program. How to find creators who actually want affiliate deals, so you’re not stuck when they ask for a big cheque upfront. Why Yash says to pay some creators 5% of the revenue their ads drive, and the CPA drop he actually sees on partnership ads (lower than Meta’s number, still worth having). The commission range Yash says works, and why a $15 lipstick and a chair shouldn’t share an attribution window. 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SATHI: https://www.mysathi.io SATHI Sherlock: https://www.mysathi.io/feature/sherlock SATHI Match: https://www.mysathi.io/feature/match SATHI Inner Circle setup guide: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle SARAL: https://www.getsaral.com Yash’s first Shopify1Percent episode: https://www.shopify1percent.com/sathi/ Episode 91, building a creator and affiliate pipeline: https://www.shopify1percent.com/build-the-ultimate-affiliate-creator-pipeline-for-your-shopify-store/ CreatorIQ State of Creator Marketing report: https://www.businesswire.com/news/home/20251001030782/en/Creator-Marketing-Enters-the-Era-of-Efficacy-Brands-Demand-Scalable-ROI-as-Creator-Budgets-Surge-171-CreatorIQ-Report-Finds Meta’s partnership ads research, as reported by PPC Land: https://ppc.land/meta-says-partnership-ads-cut-incremental-purchase-costs-45-in-emea-tests/ Yash’s offer for listeners: join the waitlist at https://www.mysathi.io with code JAY to jump the line and get a longer trial. And if you install SATHI, Omnisend or Rewind, email [email protected] to be in the running for a pair of AirPods 5. I give a pair away every month to a listener using one of the show’s partners. ⭐️ Support the amazing partners who make this possible 👇 🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

This is a special one: the full recording of our live webinar with Dan Laframboise from Rewind, in the feed now because the clock matters. Black Friday really starts November 1, when your store goes into a change freeze. Shopify backs up its platform, not your store’s data, and there’s no undo button. Dan deletes products live, brings them back, and walks through the 10-question Store Resilience Scorecard. Listen before your freeze. Download the Resilience Scorecard PDF to go along with this episode here: https://www.shopify1percent.com/downloads/resillience-scorecard/ 💡 KEY TAKE-AWAYS: Does Shopify actually back up your store? We asked the live audience, and the real answer surprises a lot of merchants Why a CSV export isn’t a backup (and what that means for your product photos) Who’s most likely to break your Shopify store before Black Friday? Rewind says human error is behind 85% of data loss Dan deletes a product on a live stream and brings it back in seconds, then wipes all 39 and runs a bulk restore Should you restore one item or roll the whole store back to a date? When you’d use each, and how far back your versions go How 11,000 mistakenly edited products came back in 30 minutes The 10-question Store Resilience Scorecard, from bulk pricing apps and CSV imports to AI tools, and what your score out of 10 says about your risk How a staging store with one-way sync (up to 10 stores) lets you test changes before they touch your live store Monitoring that runs your key flows up to checkout every 24 hours, or whenever your theme changes Why Black Friday really starts November 1, and what your change freeze should lock down Is it too late to add a backup app this close to Black Friday? Dan explains why it isn’t 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Full webinar replay on YouTube (the live demos are easier to see than hear): https://youtu.be/pP__VDE8irg Store Resilience Scorecard and What to Do Next (free two-page PDF): https://www.shopify1percent.com/downloads/resillience-scorecard/ Rewind (backup, restore and undo for Shopify): https://www.shopify1percent.com/rewind/ Shopify1Percent: https://www.shopify1percent.com 🎁 Listener offer: Rewind’s free trial is normally 7 days. Shopify1Percent listeners get 30 days free at https://www.shopify1percent.com/rewind/. A backup app doesn’t change anything in your store, so it’s safe to add even this close to Black Friday.

Download the PDF to go with this episode here: https://www.shopify1percent.com/downloads/black-friday-segment-plan/  Most Shopify stores send the same Black Friday email to the customer who bought an hour ago and the subscriber who hasn't opened anything since spring. In this episode I walk through the 3 questions that sort your list into 5 audiences, what each one should get, and when to stop emailing them. We follow a made-up coffee store and a customer named Dana through the whole sale, then build every segment in Shopify and Omnisend, including the one setting that sends "Still thinking about it?" to people who already bought. KEY TAKEAWAYS • Which 3 questions sort your whole email list before Black Friday, and why does the order matter? • Why should someone who bought 2 hours ago drop out of every promo, and what do they get instead? • Why keep one public offer for every audience, even your best customers? • Which automatic resend setting can email buyers by mistake during a sale? • Who's the sixth group, and how can emailing them hurt every other inbox? • What single number tells you if your Black Friday emails worked? ⭐️ Support the amazing partners who make this possible 👇 🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend  CHAPTERS 0:00 The purchase the next email ignored 0:51 5 audiences, 3 questions and a sixth group 2:08 Why split your list this Black Friday 4:20 The 3 questions that sort your list 7:20 Audience 1: Engaged subscribers who haven't bought 8:41 Audience 2: First-time customers 9:50 Audience 3: Loyal customers and early access 11:11 Audience 4: Lapsed customers 12:28 Audience 5: People who bought during the sale 13:37 Same offer, 5 different first lines 15:55 Following Dana through Black Friday weekend 18:06 The 3 tests every follow-up has to pass 20:38 Building the segments in Shopify for free 21:39 Building the 5 audiences in Omnisend 24:31 Where the 11:00 email came from 27:29 Stopping the Saturday pile-up 28:10 Countdown timers and send time optimization 29:12 The sixth group that gets nothing 32:40 Do this today 33:37 How to know if it worked 34:25 Recap

Does Shopify back up my store? Sort of, and the “sort of” is the problem. Mike Potter, co-founder and CEO of Rewind, explained it with a meteorite. If one hits Shopify’s servers, they can bring the whole platform back. If you wipe your own catalogue with a bad CSV at 2 a.m., they can’t pick your one store out of the haystack. In 11 years and over 200,000 stores, Mike says he’s never seen the platform cause the problem. It’s apps, agencies, CSV files, the odd cat on a keyboard. And mostly, us. So if you’re asking yourself “can I get back products I deleted on Shopify?” or “is a CSV export good enough as a backup?”, this episode is for you. And if you’ve ever re-imported a price sheet that was off by one row (I have, and it changed the wrong price on every single SKU), you already know why I wanted Mike on. 💡 KEY TAKE-AWAYS: What the shared responsibility model means when you delete your catalogue and call Shopify support to get it back (Mike used to dare merchants to try it) Why Rewind has a saying, “Friends don’t let friends use CSV files,” and the product image problem behind it How to roll back just your product images to Monday at 5 p.m. without touching the sale prices you set this morning Where Mike would let AI write to your store today, and where he’d still want a human checking the work first Why Mike thinks a November 1 code freeze before Black Friday is overkill, and how long he’d actually lock things down The UK baby shoe store whose inventory app deleted its whole catalogue in December 2015, and how that one call turned Rewind from a side project into a business 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: Rewind: https://rewind.com Mike Potter’s blog, Re:Building A Startup: https://mikepotter.ca Mike Potter on LinkedIn: https://www.linkedin.com/in/mikepotter/ Mike Potter on X: https://x.com/mikepotter Rewind case study, Whisker Seeker: https://rewind.com/resources/store-has-products-deleted-before-black-friday/ Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store Mechanic by Lightward: https://apps.shopify.com/mechanic Shoe Dog by Phil Knight: https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927 Rewind is a Shopify1Percent partner, and listeners get 30 days free instead of the usual 7. There’s no code, so you have to start through this link: https://www.shopify1percent.com/rewind/ ⭐️ Support the amazing partners who make this possible 👇 🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

JOIN ME LIVE: October 22 -> https://www.shopify1percent.com/bulletproof/  Some of the best people to recommend your Shopify store already have your order confirmation in their inbox, and you probably don't know who they are. In this episode I build the whole affiliate and creator pipeline: the 3 places your next creators are hiding, the 4 checks I run before reaching out, and the short message that actually gets replies. I also walk through how immi built a 432-person ambassador program, the simple invitation math behind getting 100 creators posting, and the weekly calendar that keeps it all running. There are 2 free downloads with this one to help you run your first recruiting batch. 📁 Worksheets to go with this episode: Creator Discovery Worksheet (https://www.shopify1percent.com/downloads/ep-91-creator-discovery-worksheet/) Creator Recruitment Calculator (https://www.shopify1percent.com/downloads/ep-91-creator-recruitment-calculator/) 💡 KEY TAKEAWAYS - Which of your Shopify customers already has an audience you've never noticed? - What are the 4 checks to run before inviting any creator, whatever their follower count? - Why does a short, honest first message beat a full affiliate pitch? - How did immi's Ram Fam grow to 432 ambassadors? - How many invitations does it take to get 100 creators posting? - How do you keep finding new creators every week instead of once a year? 🛠️ RESOURCES & LINKS MENTIONED IN THE EPISODE - SATHI, the affiliate platform I use for finding creators, and a partner of the show. Start a free trial, and get 20% off with code JAY (or mention JAY when you sign up): https://www.mysathi.io/ - SATHI Sherlock, finds the customers in your Shopify orders who have an audience: https://www.mysathi.io/feature/sherlock - SATHI Match, recommends creators aligned with your brand: https://www.mysathi.io/feature/match - SATHI Inner Circle setup guide, the ambassador invite on your thank-you page: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle - Shopify Collabs, Shopify's own creator and affiliate app: https://apps.shopify.com/collabs - Recruiting creators in Shopify Collabs, Shopify Help Center: https://help.shopify.com/en/manual/promoting-marketing/collabs/merchants/recruiting-creators - immi's Ram Fam, Shopify's case study: https://www.shopify.com/case-studies/immi 📕 CHAPTERS 0:00 Your next creator might already be a customer 1:30 What a bigger creator program gives you 2:24 How immi built a 432-person Ram Fam 3:37 Why creator discovery has to be a recurring job 4:07 Source 1: the people who already buy from you 5:20 Finding customers with an audience using Sherlock 6:22 The 4 checks before you reach out 7:57 The first message, and the mistake that kills replies 10:15 Source 2: creators who haven't bought from you yet 12:15 Shopify Collabs, Match and why manual search doesn't scale 14:18 Why more creator content helps you show up in AI answers 15:20 The invitation that gets a reply 17:12 When they say yes: terms, gifts and one follow-up 18:16 Source 3: new customers as they order 20:41 The invitation math behind 100 creators 22:55 Your weekly recruiting calendar and peak season 24:17 Your 1% win and the 2 free downloads 25:34 Recap and the SATHI offer   ⭐️ Support the amazing partners who make this possible 👇 🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

🚨 Don't forget to join me LIVE October 22 as we diagnose a Shopify store to asses any weaknesses, threats, and what to do if something happens during peak season: Bulletproof Your Shopify Store For Black Friday.  In 2006, MySpace was getting paid to chase traffic, while Facebook's growth team chased one number: seven friends in ten days. One played for clicks, the other played for people who come back. In this 1% Win episode of Shopify1Percent, I walk through the stupid games Shopify merchants play every day, the stupid prizes each one hands you, and the better game to play instead. We get into chasing first orders, trusting platform ROAS, celebrating a record Black Friday, training customers to wait for discounts, and paying your agency on the wrong number. Then two bonus games, including the one most founders are losing without knowing it (me included). Along the way, I show you the Shopify numbers that actually matter and where to find them in your Shopify admin, from the Customer cohort analysis report to Sidekick to the cost per item field most stores leave blank. By the end, you'll pick the one number your Shopify store should be playing for, and know how to get it 1% better every week. ⭐️ Support the amazing partners who make this possible 👇 🎁 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend    💡 BIG IDEAS & TAKE-AWAYS: Why can your biggest Black Friday ever leave you with a smaller bank balance in January? Is your ad platform taking credit for customers who were already on their way to buy? How much of your profit does a "simple" 20% off code really wipe out? Which number is your agency actually paid on, and could it be quietly working against you? What's the one game most founders are losing without even knowing they're playing it? 🛠️ RESOURCES & LINKS: Here are the links and resources mentioned on the show: Shopify Customer cohort analysis and First-time vs returning customer sales reports: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/customers-reports Shopify Sidekick, the AI assistant in your Shopify admin: https://help.shopify.com/en/manual/ai-powered-tools/sidekick Shopify profit reports and the Cost per item field: https://help.shopify.com/manual/reports-and-analytics/shopify-reports/report-types/profit-reports rePete, the AI reorder agent we built at Bold: https://apps.shopify.com/reorder-service SimplicityDX 2022 research on the $29 lost per new customer: https://www.businesswire.com/news/home/20220719005425/en/Brands-Losing-a-Record-29-for-Each-New-Customer-Acquired Google and MySpace's $900 million search deal (2006): https://www.searchenginewatch.com/2006/08/07/google-myspace-in-900-million-deal-on-search-contextual-ads/ Chamath Palihapitiya on how Facebook's growth team got to a billion users (2013): https://techcrunch.com/2013/01/13/chamath-palihapitiya-on-growth-hacking-and-how-to-create-a-sustainable-user-acquisition-engine Goodhart's Law: https://en.wikipedia.org/wiki/Goodhart%27s_law

How do I get more repeat customers on Shopify? Wes Buckwalter, founder of Seattle Shopify agency SeaMonster Studios, says it starts with about three bucks. He'd rather put $3 of free samples in a customer's box than spend $29 finding the next new one, and a lot of the merchants he talks to never looked at it that way. Then say thank you like you mean it. One brand Wes works with has the owner handwrite a card for every order: "I'm the owner... I actually wrote this card, and thank you." So if you're asking yourself "Do handwritten thank-you notes actually get customers to buy again?" or "Can my Shopify store get sued if it isn't accessible?", this episode is for you. And if you just want to know why Wes has an employee whose actual job title is Captain Accessible, same deal. 💡 KEY TAKE-AWAYS: Why Wes says "it's not about loyalty, it's about affinity," and what earns a customer's second order The rule I stole from the founder of Handwrytten about what never goes in your first thank-you note How one vitamin brand got Wes to buy five products he wasn't shopping for Why nobody brags to their friends about your $50 block of cheese, and what they talk about instead Why Wes calls accessibility overlay widgets "essentially placebo," and how they can make your store a lawsuit target The AI accessibility tool Wes figures gets a store 50 to 75% of the way there, and why a human still has to check its work ⭐️ Support the amazing partners who make this possible 👇 🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5. ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend  🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SeaMonster Studios: https://seamonsterstudios.com Wes Buckwalter on LinkedIn: https://www.linkedin.com/in/seamonsterwes TestParty: https://testparty.ai Overlay Fact Sheet: https://overlayfactsheet.com Handwrytten: https://www.handwrytten.com My episode with David Wachs of Handwrytten: https://shopify1percent.podbean.com/e/robots-with-pens-how-handwritten-notes-turn-customers-into-fans PostPilot: https://www.postpilot.com Web Content Accessibility Guidelines (WCAG): https://www.w3.org/WAI/standards-guidelines/wcag/  Free store audit (performance, accessibility and conversions) from Wes for Shopify1Percent listeners: mention the show on the contact form at https://seamonsterstudios.com or email [email protected] Got a question for the show? Hit Ask a Question at https://www.shopify1percent.com

Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freelancer, and the AI agents more merchants are handing the keys to. I walk through the four free safety nets already sitting in your Shopify admin, exactly where each one stops, and the 15-minute Undo Map that shows what your store could actually get back today. Download the Shopify Undo Map -->>  https://www.shopify1percent.com/downloads/undo-map/ ⭐️ Support the amazing partners who make this possible 👇 🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5. ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend  KEY TAKEAWAYS If an app, a staff member, or an AI agent wipes your products, who is responsible under Shopify's terms? Why should you archive Shopify products and never delete them? What do the four free safety nets in your Shopify admin cover, and where does each one stop? Is a CSV export really a backup if your images come out as links? What five questions should you ask any Shopify backup app before you trust it? How do you build an Undo Map for your store in 15 minutes? RESOURCES & LINKS MENTIONED IN THE EPISODE The Undo Map, free one-page worksheet:  https://www.shopify1percent.com/downloads/undo-map/   Rewind, automated Shopify backups (30 days free for listeners): https://www.shopify1percent.com/rewind/ Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store Shopify Help Center, Duplicating themes: https://help.shopify.com/en/manual/online-store/themes/managing-themes/duplicating-themes Shopify Help Center, Editing theme code (rolling back Liquid files): https://help.shopify.com/en/manual/online-store/themes/theme-structure/extend/edit-theme-code Shopify Help Center, Using CSV files to import and export products: https://help.shopify.com/en/manual/products/import-export/using-csv Shopify Terms of Service (sections 7, 9.6 and 9.9): https://www.shopify.com/legal/terms Shopify developer docs on product deletion: https://shopify.dev/docs/api/admin-graphql/latest/payloads/ProductDeletePayload Rewind case study, Whisker Seeker Tackle: https://rewind.com/resources/store-has-products-deleted-before-black-friday/

Who is actually buying from your Shopify store? Brice McBeth's team told him the average order on his salon furniture business was $900. Brice says that customer didn't exist. It was two customers: a stylist replacing a broken chair for about $350, and an owner furnishing an entire salon for $15,000 to $25,000. Any ad built for the $900 guy would have missed both. He's the founder of Neurograph and Reap Commerce, and he spent an hour showing me how many brands are marketing to someone who isn't there. 💡 KEY TAKE-AWAYS: The three random guys test: how Brice got strangers to tell him the truth about his site, and the exact way he worded the question so they would. He deleted 25 staff profiles from his agency's About page and replaced them with one story. Leads went up 68%. Why a team page can talk a customer out of buying before you ever speak to them. Data doesn't lie, but it sure will gaslight you. What a $900 average order hid, and why Brice says most brands are making the same mistake. A 20% discount on a 35% margin product needs a 133% lift in orders just to break even on profit. Brice's math, and why most founders guess 20%. Why my kids asking "what's frills, Dad?" at the grocery store is the same lesson as Brice's ugly $300 template. King Charles and Ozzy Osbourne are the same persona on paper. What Neurograph looks at instead, and the three-word phrase that turned out to be driving an entire cohort's purchases. ⭐️ Support the amazing partners who make this possible 👇 🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5. ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend    🛠️ RESOURCES & LINKS MENTIONED IN SHOW: - Reap Commerce: https://reapcommerce.com - Neurograph: https://neurograph.io - Brice McBeth on LinkedIn: https://www.linkedin.com/in/bricemcbeth - Submit a question for our listener Q&A episodes: https://shopify1percent.com Brice is offering Shopify1Percent listeners a complimentary persona diagnostic. Book it at reapcommerce.com. He says nine and a half times out of ten he finds a market opportunity the brand had no idea existed.

Can AI customer service actually grow a Shopify store? Andrei Negrau, co-founder and CEO of Siena AI, told me about a CPG brand that kept seeing the same thing in its support conversations. Customers were asking for smaller sample sizes. So the brand built a sample version of every product. Andrei says that one pattern generated millions in sample sales in 2025, before counting the people who then upgraded to full size. No survey. No focus group. The answer was sitting in tickets they were already closing. So if you're asking yourself "how do I use AI on my Shopify store for something other than answering tickets?" or "what is my support data actually telling me?", this episode is for you. Andrei has been building autonomous CX agents since 2023, and Siena works with brands doing $20 million a year all the way up to brands doing billions. 💡 KEY TAKE-AWAYS: - The CPG brand that found one repeated request in its own support tickets and turned it into millions in new product revenue. - Why Andrei calls Ask Siena "Claude Code for CX", and the kind of question it answers that Shopify Sidekick can't. - Siena's HexClad case study shows automation up 65% and tickets routed to humans down 20% in 60 days. Andrei says the software wasn't the reason. - The single question that tells you which AI tool to use for which job. It has nothing to do with the model. - What happens when a customer uploads a video of a broken product, and whether AI can tell they faked it to get a refund. - I pitched Andrei a "true fan module" live on the mic. He started working out how much of it Siena can already do.   ⭐️ Support the amazing partners who make this possible 👇 🎁🎧 Remember to email [email protected] and tell me if you install one to win a pair of the new AirPods 5. ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️ The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend    🛠️ RESOURCES & LINKS MENTIONED IN SHOW: - Siena AI: https://www.siena.cx - Andrei Negrau on LinkedIn: https://www.linkedin.com/in/negrau - Siena AI on LinkedIn: https://www.linkedin.com/company/siena-ai - HexClad customer story: https://www.siena.cx/customer-stories/hexclad-customer-service-automation - Our first ever episode, with Lisa Popovici, co-founder of Siena AI: https://www.shopify1percent.com/why-isnt-every-shopify-store-using-ai-for-customer-service/ Andrei's advice on getting started: book a demo at siena.cx and his team will tell you straight whether it's a fit. It's siena.cx with one N. I have typed it wrong more times than I want to admit.

I was on a product page in Chrome the other day and a little prompt dropped down beside the URL bar offering to analyze the reviews for me. Not the store asking. Chrome asking. So I clicked it, expecting a summary of the reviews sitting right there on the page, and that isn't what I got at all. This episode is about what that actually means for your store, and why the reflex most merchants will have (get more five-star reviews) is usually the wrong first move. I walk through the three separate Google systems that get mashed together in everyone's head, then four moves: audit it, trace it, feed it, change it. The one in the middle is the whole point. 💡 KEY TAKEAWAYS What are the four completely different problems hiding behind one bad AI review summary? Why does Gemini in Chrome pull information that isn't on your product page? How can Google have 500 of your reviews and still not connect them to the right product? Which Google review systems does your review app actually support, and how would you know? When should you ask for a review on a mattress versus a pair of shorts? Is it okay to give a customer a discount for leaving a review? ⭐️ Support the amazing sponsors that make this show possible ⭐️ OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend  REWIND The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind  MENTIONED IN THIS EPISODE Google's Rich Results Test: https://search.google.com/test/rich-results Google Merchant Center: https://merchants.google.com Google Product Ratings basics (50-review minimum, GTIN matching): https://support.google.com/merchants/answer/14620705 Google Product Ratings eligibility and review feed requirements: https://support.google.com/merchants/answer/14549080 Google Store Ratings overview (how country-level ratings are calculated): https://support.google.com/merchants/answer/190657 Shopify Help Centre, manage your Shop product reviews (the 1 to 180 day setting): https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/manage Shopify Help Centre, Shop product review guidelines for merchants: https://help.shopify.com/en/manual/online-sales-channels/shop/product-reviews/merchant-guidelines StatCounter Global Stats, browser market share: https://gs.statcounter.com/browser-market-share BrightLocal Local Consumer Review Survey 2026: https://www.brightlocal.com/research/local-consumer-review-survey/

Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the accidental renewal. If you run a subscription on Shopify, that one is worth sitting with. We got into the math, the fix, and the one stat of his I pushed back on. So if you're asking yourself "How do I get more repeat customers on Shopify?" or "Why is my Shopify subscription churn so high?", this episode is for you. 💡 KEY TAKE-AWAYS: - Why the biggest spike in cancellations happens on the exact day you rebill, and what your billing reminder should say instead - The three numbers in your offer that have to match, and why "too much product" is the top cancellation reason at most brands - Up to 80% of subscribers are gone within 90 days. The best brands still lose half. What they do differently. - Why asking someone to claim a discount they were already getting makes them stay longer - The stat of Thomas's I disagreed with on air, using Bold's own support data - What to actually put in a free gift, and why branded merch usually gets thrown out 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: - Retention Economics (the book) on Amazon: https://www.amazon.ca/Retention-Economics-Customers-Escaping-Unlocking/dp/B0FR3T3HC7 - Retention Economics direct from Thomas: https://artecomm.thrivecart.com/retention-economics-hardcover - Thomas's free weekly newsletter: https://artecomm.co/retentioneconomist - Thomas Lalas on LinkedIn: https://www.linkedin.com/in/thomaslalas/ - The Art of eComm: https://www.theartofecomm.com/ - Atlas, the P&L simulator that comes free with the book - Hooked by Nir Eyal, referenced on random rewards 🎁 LISTENER OFFER: The first five people who comment on YouTube, comment on Spotify, or leave a review on Apple Podcasts with one thing they learned from this episode get a free copy of Thomas's book, on me. Email me at [email protected] once you've done it and I'll ship it out. ⭐️ Support our amazing sponsors that make this show possible ⭐️ REWIND The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.  🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind  OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

I clicked the subscribe option on a coffee brand's Shopify store and found exactly one sentence underneath it. Not a benefit, not a reason to commit, just the legal disclaimer, ending in the words "if permitted." That's the most common subscription setup on Shopify by a mile: somebody installs an app, switches on a 10% discount, and waits for recurring revenue that never shows up. In this episode I walk through the five places on your store where a subscription should be sold and probably isn't, why a credit beats a discount every time, and the fifteen-minute fix you can ship before dinner tonight. KEY TAKEAWAYS Why does paid commitment change how much a customer spends with you? Can anyone actually find the subscription on your Shopify store? Is 10% off enough, and what should sit alongside it? What five lines belong under your subscribe button? Why does a use-it-or-lose-it credit outperform a straight discount? How do you sell a subscription to someone who already said no? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what a good automated Shopify SMS flow pulls on its best day. One brand recovered $147,000 in a single week. Real people, apparently, still work. So if you're asking yourself "Do abandoned cart text messages actually work on Shopify?" or "Should I use AI or real humans to recover abandoned carts on Shopify?", this episode is for you! KEY TAKE-AWAYS: The legal distinction almost no Shopify merchant knows about: why a real person can text someone who abandoned checkout without opting in, but your automated flow legally cannot For every 1 customer who redeems a discount code, 3.7 buy without one. So why is everyone still leading with 10% off? What happened when a shopper asked a competitor's AI agent "are you really a human?" The answer is why this episode is called what it is The abandoned cart is almost never about price. So what is it actually about? The brand that rebuilt its entire shipping program into three tiers using nothing but text message transcripts Why 21% recovery beats the 6% you get from automation, and what's actually happening inside those conversations The post-purchase play: turning one-time buyers into subscribers with a text from an actual person What the best brands do differently in their first 30 days (it takes about 10 minutes and a Slack channel) The black box between TikTok Shop and Shopify that's swallowing your customer phone numbers 🛠️ RESOURCES & LINKS MENTIONED IN THE SHOW: * LiveRecover: https://www.liverecover.com/ * LiveRecover on the Shopify App Store: https://apps.shopify.com/liverecover * LiveRecover pricing: https://www.liverecover.com/pricing * Steve Lequerica on LinkedIn: https://www.linkedin.com/in/steve-lequerica-589b207a/ * Human vs AI SMS, LiveRecover's data breakdown: https://www.liverecover.com/knowledge/human-vs-ai-sms-cart-recovery * Your Customers Hate Chatbots: https://www.liverecover.com/knowledge/your-customers-hate-chatbots-heres-the-proof * Baymard Institute cart abandonment research: https://baymard.com/lists/cart-abandonment-rate * Klaviyo: https://www.klaviyo.com/ * Postscript: https://postscript.io/ * Attentive: https://www.attentive.com/ * SubSummit: https://subsummit.com/ * Bold Commerce: https://boldcommerce.com/ 🎁 SPECIAL OFFER FOR LISTENERS: Steve is giving Shopify1Percent listeners what he's calling "Free Summer." Sign up through this show and you get LiveRecover free through the end of the summer. No charge, no catch. Mention you heard about it here, or reach out to Steve directly. Support our amazing sponsors that make this show possible 👇 ⭐️ SATHI ⭐️ This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ OMNISEND ⭐️ I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

🌟 EPISODE 4 OF OUR 20 PART REPEAT COMMERCE SERIES 🌟 Most Shopify stores run the same reorder strategy: one reminder, 30 days after purchase, sent to everyone identically forever. So the customer who bought one bag of coffee and the customer who bought six both get pinged on day 30, when one is out and the other has five months in the cupboard. In this episode I break down why the second order is the most important order in your entire customer relationship, and why almost nobody works on it. You'll get the four plays that actually earn it, starting with the big one: timing the nudge to each customer's real behaviour instead of a fixed day. Plus how to build it yourself in Shopify Flow (now free on every plan), and a new number to start tracking that most merchants have never measured. This is episode four of the Repeat Commerce series, and it adds two lines to your Repeat Commerce Scorecard. GET YOUR SCORECARD  Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!  - https://www.shopify1percent.com/downloads/repeat-scorecard/  🌟 In the episode I mentioned an exclusive offer for rePete with $10,000 in free reorders. You can access that directly here: https://repete.me/jay  KEY TAKEAWAYS Why is the second order the hinge your whole business swings on? What three things does a static 30-day reorder timer completely ignore? How do you find your real reorder window and build a trigger around it? Why can a perfectly timed nudge still fail at the checkout step? When should you use a discount to win a reorder, and when does it backfire? How many second orders does your store actually get each month, and how do you find out? ⭐️ Support our amazing sponsors that make this show possible ⭐️ SATHI This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.  70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted. SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers). 🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. But here's what has me genuinely excited lately: you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend