Advertise on podcast: The Family Practice Podcast

Dr. Allie Wright interviews Dr. Andrea of Somerset Family Chiropractic in rural Somerset, Kentucky, on building a cash-based pediatric and family practice while raising two young daughters. Dr. Andrea shares her path from pharmacy school to chiropractic ownership, hiring her first CA around nine months in, and bringing on associate Dr. Mo about a year in, before she felt ready, because the culture and mission fit were too good to pass up. She talks about the practice's rapid growth, staying grounded amid industry noise, and how PX mentorship has helped families travel up to two and a half hours for care, enough to have her planning a bigger space and more associates. ------  Links & Resources:  Follow Dr. Andrea & Somerset Family Chiropractic HERE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  2:08 From Pharmacy to Chiro 4:34 Team Makes It Work 10:29 First CA and Culture Fit 13:48 Biggest Month Yet 19:55 Chiropractic Is Enough 23:24 Marketing Rural Families 28:41 Mentorship and Confidence 31:24 Outgrowing the Office ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

Dr. Tony Ebel introduces The Family Practice podcast and presents a live, raw recording from a business mastermind hosted by Dr. Josh Axe for health and wellness entrepreneurs. He argues audiences want to feel understood, so leaders must stay closely connected to the people they serve as they scale through associates, teams, and tools like AI and automation. Sharing his path from an Iowa farm kid to building a million-dollar chiropractic practice that plateaued, he explains a breakthrough came from better mentors who revealed the need for real leadership and organizational structure, not more tactics.  ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  07:31 Origin Story Farm Kid To Chiro 10:28 Success Trap And Plateau 13:52 Mentorship And Going Far Fast 15:36 Scaling The Business Ecosystem 18:16 Redefining What Winning Means 19:15 Mission Fueled NICU Story 21:40 Multipotentiality And Team Roles 24:38 Who Not How Hiring Lesson 25:22 Business Flywheel Weak Spots 27:36 Big Picture Daily Action 30:46 Staying Connected To Patients 36:24 Avoid Bad Influences 38:52 Who Not How Hiring 42:01 Metrics Dashboards Leadership 44:24 Invest In Mentors Team ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel explains why he left insurance to build a subluxation-based, nervous system-focused pediatric, perinatal, and family all-cash practice, and shares the nine-step checklist he used to make the transition: lean into frustration, follow insurance rules while you exit, use congruent language, shift your brand toward pediatrics and perinatal care, increase retention and transition patients to wellness auto-debit plans, drop small insurers first, clearly communicate the benefits of the change to patients, expect some initial patient loss, and run the real profitability math.  He shares his own numbers: losing 50 to 100 patients, overhead dropping about $480,000, collections falling from $1.2M to $800K, and returning to $1.2M within about two and a half years, this time with lower overhead and higher profit. ------  Links & Resources:  PAIN TO PEDIATRIC COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  1:12 Insurance Burnout Story 14:15 Step One: Frustration Fuel 19:45 Step Three: Congruent Language 21:21 Step Four: Brand Positioning 26:49 Step Five: Retention Leaks 37:13 Step Seven: Clear Exit Plan 44:30 Profitability and Time Gains 47:01 The Exact Financial Math ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony on Instagram

In the final episode of the pregnancy series, Dr. Allie Wright discusses postpartum (“fourth trimester”) chiropractic care with a focus on being realistic about each family’s situation and keeping postpartum moms and newborns from being overlooked. She emphasizes acknowledging the mother, monitoring for postpartum anxiety/depression and related HPA-axis stress, and building community referral support (lactation, pelvic floor PT, meal help). ------  Links & Resources:  THE PERINATAL EXPERIENCE COURSE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Fourth Trimester Reality 04:23 Acknowledge The Mom 07:30 Co Regulation Basics 10:30 Scans And Care Plans 13:26 Co Regulation Science 17:05 Postpartum Depression Support 18:28 Physical Healing And Relaxin 22:33 Postpartum Office Systems 28:35 Milk Supply Story ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

Dr. Matt Hill interviews Kristina Ebel, co-founder of PX & PWC, on building a scalable, parent-focused marketing system for pediatric and perinatal chiropractic practices. Kristina explains that effective marketing is every patient touchpoint—from social media "window shopping" and branding consistency to the first call, follow-up, in-office environment, and community events—all aimed at building trust and certainty for parents.  They discuss balancing personality-driven content with education, why views matter less than action, and how consistent systems let the whole team carry marketing—not just the doctor. Kristina also outlines the PX Marketing Engine, a tool aligning attract, nurture, wellness, and reactivation content with clinical care. ------  Links & Resources:  LEARN MORE ABOUT THE PX MARKETING ENGINE  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  02:53 Mom First Marketer Later 05:16 Branding That Matches 08:22 Marketing Is Touchpoints 10:42 Pick Channels Wisely 14:18 Long Form Converts 22:35 Team Lift Marketing 26:05 Content Builds Certainty 35:21 Inside PX Marketing Engine 39:36 Marketing Mindset Advice ----- Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel frames this Family Practice Podcast episode as a clinical training on neurologically focused, subluxation-based “neurotonal” chiropractic care for adults, emphasizing lifetime care rather than short-term pain relief, maintenance-only plans, or purely X-ray–driven corrective care. Dr. Tony explains three stages of neurological dysfunction and says most adults present in exhaustion (“wound up but worn out”). He contrasts aggressive structural correction, which can improve X-rays but temporarily worsen HRV/EMG in depleted patients, with a sequenced neurotonal approach using varied forces to release tension, reorganize, and recharge exhaustion so scans, symptoms, and structure improve progressively. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:58 Adults Need Neurotonal Care 05:06 Three Stages of Dysfunction 06:38 Wound Up But Worn Out 10:33 Corrective Care vs Neurotonal 18:42 Neurotonal Adjusting Sequence 22:34 Care Plans and Patient Wins ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

Dr. Allie Wright continues the pregnancy series by focusing on third-trimester and birth communication. Dr. Allie outlines changes to education to expand goals beyond pain and pelvic alignment into co-regulation and gas-and-brake nervous system patterns in birth to promote adaptability for unpredictable outcomes. ------  Links & Resources:  THE PERINATAL EXPERIENCE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:09 Third Trimester Focus 02:04 Why Moms Switch 10:08 Day One Nervous System 10:59 Scans And Goals 16:27 Care Plan Through Postpartum 19:17 Gas And Brake In Birth 23:50 Polyvagal And Resilience 26:31 Stop Pain Based Planning ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

Dr. Allie Wright interviews Dr. Sam Grimes of Foundations Chiropractic in Wisconsin on how becoming a mom reshaped her communication with moms in practice. Dr. Sam shares her shift from a pain-based model to pediatrics and perinatal care after two difficult births, and how her daughter Wren's seizures resolved quickly once INSiGHT scans revealed a C1 to C2 pattern, prompting her to go all-in on PX and neurotonal care. She covers addressing shame around birth outcomes, leading consults by listening first, building hope through neuroplasticity and co-regulation, and the team systems that keep goals and wins on track while balancing ownership with family life. ------  Links & Resources:  Foundations Chiropractic:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  1:11 Meet Dr. Sam 3:45 From Pain to Peds 9:15 Finding PX Answers 10:14 Seizures Stop Fast 13:19 Day One Consult Hope 16:05 Better Intake Questions 25:47 Mom Story Builds Trust 39:47 They Need Someone Who Cares ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow [Host] on Instagram Follow Dr. Sam Grimes on Instagram

Dr. Tony Ebel introduces the Family Practice Podcast and answers a chiropractic student’s question about whether a pediatric and family, subluxation-based cash practice needs to add decompression and shockwave to be financially viable. He explains why many practices add these services. He argues a true family practice doesn’t need them because it benefits from low-cost referrals, lower lead acquisition costs, high retention, and monthly recurring revenue from long-term family wellness plans. He invites listeners interested in converting models to his Pain to Peds program and a free webinar. ------  Links & Resources:  PAIN TO PEDS Program FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Student DM Dilemma 05:01 Family Practice Math 11:44 Marketing Cost Reality 14:36 Purpose Over Profit 19:49 Retention And MRR ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

Dr. Tony Ebel delivers a MAHA update from inside the Chiropractic MAHA Hub, the historic alignment between the ICA, the ACA, and MAHA leadership turning decades of division into real, funded momentum. He breaks down the early wins already in motion, the Medicare Modernization Bill, VA access for veterans, research funding, reimbursement, and equity, and the message he delivered himself in DC: nervous system first, subluxation-based care first, pediatric and family chiropractic first. The reception from policymakers was strong, including interest in funding research. Tony calls on the profession to stop sitting on the sidelines, donate, contact legislators, and help make chiropractic the first call for families, not the last. ------  Links & Resources:  Donate to the mission: http://go.mahaaction.org/PX-Docs ------  Key Moments:  01:06 MAHA Update Begins 02:12 Why Unity Matters 04:09 Call to Action Donate 06:32 Backstory Joining MAHA 09:50 DC Meeting Medicare Push 13:01 Hub Initiatives Strategy 16:14 Nervous System Takes Stage 17:55 PX Membership Break 19:24 Tony's MAHA Presentation 26:10 Big Wins and Gratitude 28:52 Links Next Steps Closing 31:42 Final Rallying Cry ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

Maybe you're not stuck because you need another marketing funnel. You're stuck because you're still doing the CA's job. Dr. Matt Hill sits down with Sadie Smith — office manager at Living Water Chiropractic and PX team member — for the conversation every maxed-out doc needs. Sadie went from part-time CA to running the entire operations side of a practice that scaled past 1,000 visits a week. In this episode, she breaks down the systems Living Water handed off first (hint: it's not what you think), the culture shift that made delegation stick, and why "Don't Bother the Bersanis" became the phrase that changed everything ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  2:00 Sadie's origin story, patient, to CA, to office manager 11:00 The ceiling every practice hits before they bring on operational leadership 14:00 "Don't bother the Bersanis," how one phrase reset the whole team's decision-making 20:00 Working Genius and why culture change starts with naming the gap 28:00 The case for taking everything else off the doctor’s plate first 29:00 Scanning: the first system every growing practice should hand off 38:00 Switching EHRs without stopping the practice, how Sadie led the project the Bersanis didn't have bandwidth for 41:00 The Italy test, what happens when the docs fully step back 45:00 Sadie's encouragement for docs and CAs who feel stuck in the mud ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel introduces the Family Practice Podcast and teaches a four-part framework to evaluate a chiropractic family practice in a specific order: (1) clinical results (“miracle metrics”) as the foundation, emphasizing measurable transformations, strong outcomes for babies and complex cases, and how results drive referrals, retention, compliance, and pricing; (2) patient experience/NPS tracked via “page two” progress questionnaires, with sample survey questions and reported high ratings, plus the role of team, technology, and automation in convenience and education; (3) business scoreboards and financial KPIs, highlighting care plan compliance as a key overlooked metric tied to outcomes and profitability; and (4) longevity, scalability, and sellability, including monthly recurring revenue, reducing key-person dependency, and building systems so the practice can run without the owner while preserving purpose. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:08 Four Part Evaluation 06:05 Part One Clinical Results 15:51 Part Two Patient Experience 26:45 Part Three Scoreboards 34:36 Part Four Sellable Practice 40:34 Freedom And Focus ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram

Dr. Allie Wright explains why the second trimester matters clinically and in communication. She reviews how nutrition to the baby shifts and how stress hormones and emotions can play a huge part in the future health of the child. She connects maternal stress to fetal nervous system development, temperament, immune/allergy risk, and gut microbiome transmission, arguing chiropractors should focus on nervous system regulation and appropriate care plans rather than only pain relief or supplements. Look to The Perinatal Experience for more information. ------  Links & Resources:  THE PERINATAL EXPERIENCE FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:55 Second Trimester Overview 06:23 Placenta and Epigenetics 12:04 Nervous System Care Plans 14:26 Gut Microbiome and Stress 16:42 Microbiome Immunity and Vagus 20:20 Maternal Stress Influences Baby 22:58 Baby Growth and Hormones ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Allie Wright on Instagram

Dr. Matt Hill introduces The Family Practice Podcast and argues day two conversion is largely decided before the report of findings even occurs! He outlines four pillars to improve conversion across the entire funnel: relatability (listening so parents feel “these are my people”), trust (earned firm belief through science and nervous system education), connection (linking day one history to scan findings and a forward plan), and authority (personalized and predictive care plans, including expected early “soft sign” changes like sleep, digestion, movement, and appetite). ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:51 Day Two Conversion Myth 04:15 Four Pillars Overview 05:53 Pillar One Relatability 09:54 Pillar Two Trust 17:44 Pillar Three Connection 23:57 Pillar Four Authority 29:59 Apply Pillars Audit ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Matt Hill on Instagram

Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation. ------  Links & Resources:  FREE PX Trainings The Proven Path to a Thriving Family PracticeHow Data-Driven Chiros Are Dominating with Today's ParentsThe NeuroAGE of Perinatal Chiropractic is HereJoin 1,000+ Docs in the PX Membership  Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!) ------  Key Moments:  01:54 Marketing Is The Mission 05:41 Google AI Overviews Shift 06:44 Win Local Search Now 08:10 Be The Cited Source 10:16 Google Booking Agents 15:52 Prepare Your Practice 18:35 Social Media Trends 2026 21:33 Consistency Trust Infrastructure 24:27 Three Moves This Week ------  Want more of The Family Practice Podcast?  Subscribe to our YouTube channel. Follow The Pediatric Experience on Instagram Follow Dr. Tony Ebel on Instagram