UGC 101 - Build Your Content Creation Business

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Rating
5
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49 reviews
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This podcast has
39 episodes
Language
Explicit
No
Date created
2025/01/21
Latest episode
2026/02/04
Average duration
54 min.
Release period
7 days

Description

The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros. 

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Check latest episodes from UGC 101 - Build Your Content Creation Business podcast


From "I Can't Do This" to Brands Begging to Work With You with Kessa from @ContentByKessa, UGC Creator & Coach | EP 39
2026/02/04
Ever dreamed about making money with content but kept telling yourself you're not the right type? Host Nate welcomes Kessa, a full-time UGC creator from Canada who started chasing her content dreams in her early teens. She didn't get here because of a big following or a perfect plan. She got here because she refused to quit, and her story is proof that you don't need either one to make this work. They break down the moves that actually work, not the fluff you see everywhere else. They talk about how to handle rejection without flinching, why staying open to every niche will make you more money, and how to get brands coming to you instead of chasing them down. Kessa also shares her exact approach to pricing and whitelisting that keeps everything simple and profitable. Chapters: 04:30 – Grinding on Gifted Collabs With No Pay 07:55 – Betting on UGC and Making the First $2K 11:20 – Why Canada Is an Underrated UGC Market 14:30 – Turning DMs Into a Coaching Business 17:10 – The Biggest Fears New Creators Have 19:55 – Why Faceless UGC Doesn’t Scale 22:30 – Filming in Public Without Caring 25:10 – Embarrassing Brand Deals Everyone Starts With 28:20 – Niches, Acne, and Why Flaws Sell 31:40 – Posting to Attract Brands Not Followers 35:10 – Whitelisting, Usage Rights, and Real Money 39:00 – Negotiation Mistakes That Cost Creators Thousands This one hits different if you've been on the fence about starting. Kessa doesn't hide the hard parts. She talks about the goofy early gigs, the fear of hitting record, and why the things that feel scary right now are way smaller than they actually look.  Listen and learn the one thing Kessa says about being on camera that's so simple you'll wonder why nobody told you sooner. It completely flips the script on how you think about showing up.   Her UGC guide: https://stan.store/contentbykessa/p/ugc-guide-65j1b TikTok: https://www.tiktok.com/@contentbykessa?_t=8ZNqcZif522&_r=1 Instagram: https://www.instagram.com/contentbykessa?igsh=MWVyb281dGx0amRnYw== YouTube: https://www.youtube.com/@Contentbykessa Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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The UGC Strategy to Turn Every Brand Into Long-Term Clients with Comedian Alex Gettlin | EP 38
2026/01/28
What if your "side hustle survival skills" were actually the exact training you needed to crush it in UGC? Host Nate Flake sits down with Alex Gettlin, a standup comedian and podcaster who went from touring comedy clubs and hustling through DoorDash shifts to building a thriving UGC business.  Alex didn't come from the typical nine-to-five burnout story. He came from a world where every gig was uncertain, every paycheck was inconsistent, and learning to perform under pressure was just part of the deal. That background turned out to be his secret weapon. Chapters: 04:45 – Losing Everything Overnight to COVID 07:10 – The Podcast That Changed Everything 09:30 – Discovering UGC Was a Real Business 11:55 – Why Most Creators Quit Too Early 14:10 – Spending Money to Make Money 16:25 – The Power of Creator Meetups 19:05 – Trading Free UGC for Real Opportunities 21:40 – Why Talking Head Videos Win 24:55 – When UGC Goes Wrong Fast 29:10 – Turning Small Gigs Into Big Retainers 34:20 – Comedy Skills as a UGC Superpower 41:15 – How Consistency Creates Long-Term Income If you've ever felt stuck in the "feast or famine" cycle, or you'r If you've ever felt stuck in the "feast or famine" cycle, or you're wondering how to turn your creative skills into steady income without losing your authenticity, Nate and Alex break it all down.  Alex shares how he built his first portfolio, why he treats every client like a long-term relationship, and the mindset shifts that helped him go from $100 gigs to retainer deals that actually pay the bills.  Plus, he gets real about the importance of community, why over-delivering early creates momentum, and how thinking like an entertainer (not just a creator) can set you apart. By the end, you'll understand why your first gig matters way more than the paycheck, how to find opportunities hiding in plain sight, and what it actually takes to build a UGC business that works for you, not the other way around.  Press play and learn how Alex landed his first podcast deal, turning a $100 Ball Buddy ad into a major retainer, and why he tells his students there's no "one right way" to do this. Alex's Atlanta Studio: https://www.skewedorbitstudios.com/ Alex's podcast Highly Unlikely: https://open.spotify.com/show/2iMdab3eZjUQNV2zyIPZe0?si=rjNW8iX8RT2jrFegBrtAQQ Alex's Portfolio: http://www.alexgettlin.com/ Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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From $20 to $20K Per Month: Her Fiverr Strategy with Musician Turned Creator @TheUGCCreatorOlivia (Olivia Castriota) | EP 37
2026/01/21
What if the skills you already have are exactly what you need to build a UGC business, you just haven't connected the dots yet? Host Nate Flake sits down with Olivia Castriota to break down how she went from being new to UGC to consistently making $20,000 a month by leveraging skills she already had. She didn't start as a UGC creator. She was a musician writing songs for TV shows, stuck in an industry where getting paid took eight months or longer.  When she saw a TikTok about UGC, she realized her years of making music videos had already taught her everything she needed: how to be comfortable on camera, understand lighting, and tell a story visually.  Within two weeks, she bought a course, set up her Fiverr gigs, and started landing clients at $20 a video. Chapters: 00:04:45 - The Fiverr Switch That Skyrocketed Orders 00:05:32 - 100 Reviews in 2 Months   00:06:00 - The $20 to $125 Rate Jump Panic 00:06:31 - Ad Fees Changed Everything 00:09:19 - The “Pitch 10 Brands” Myth Gets Called Out 00:15:34 - Fiverr’s Biggest Problem: Zero Search, Too Much Chaos 00:18:18 - Scam Reality Check and Why New Sellers Get Targeted 00:24:38 - Camera Confidence 00:34:05 - Why X Became Her Best Lead Source 00:42:19 - Worst Gig vs Best Gig  She doesn't sugarcoat it. She talks about doing a hundred videos in two months to build reviews, raising her rates even when it felt terrifying, and why your first three months are basically paid training.  Olivia shares the production secrets most creators never think about like how matching your clothing to both the product and your skin tone can make or break a video, or why breaking a script into single-line takes with action beats makes everything easier.  Press play and learn how tiny shifts that separate okay content from work that brands want to pay for again and again. Course she took (Use code OLIVIA for $100 off):  https://freelancebigsis.com/ugcfiverracademy-1220?am_id=olivia2330 Olivia's music: https://open.spotify.com/artist/5VdTraeHBTaJhW9OZPnrPm?si=yXo-BLoORYCqP5snb-qOxg Olivia's portfolio: https://oliviacastriota.my.canva.site/ Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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UGC Sidehustle: How Triplet Mom Makes Over $3,000 a Month Working Full-Time with “House of jen UGC” - Jen Cochnauer | EP 36
2026/01/14
Ever wonder if your whole family could actually make money creating content together or if that's just internet hype? Nate sits down with Jen Cochnauer. She started UGC in July. She'd never even heard the term before. Five months later, she's pulling in $2-4k extra each month while working full-time in corporate healthcare and she's doing it with her husband and four kids, including triplets.  You'll hear how she navigated Fiverr gigs, convinced her skeptical husband, got her kids comfortable on camera, and started landing inbound work from brands who can't resist the triplet factor. Chapters: 04:02 - Family to a Fiverr   06:01 - Ditching the Teleprompter   08:30 - Landing the First Family Job with the Triplets 11:18 - Raising Rates  19:30 - How X Replies Turn Into Email Inbounds 20:50 - Working Full-Time While UGC Explodes 22:00 - When to Pause Outreach and Start Saying No 31:03 - The VA Problem: Follow-Ups Are Where Money Gets Lost 33:30 - The Dream Gig vs The Nightmare Client 41:30 - The 2026 UGC Family Expansion Plan Jen's approach is refreshingly honest, she prints scripts, overshoots B-roll, and still struggles with follow-up. She's figuring it out in real time, just like you. If you've ever hesitated to involve your partner or kids in UGC because it feels complicated, this episode breaks down the practicalities: how much to pay your kids, how to price family work, and why raw footage jobs beat full edits when you're juggling a day job.  You'll also get the uncomfortable truth about pricing, if brands aren't pushing back on your rates, you're leaving money on the table. Jen's story proves you don't need to be a content pro or quit your job to make this work. You just need to start, lean into what makes your family unique, and charge what you're actually worth.  Press play and learn exactly how to turn family time into paid work without sacrificing your sanity. Connect with guest: https://www.instagram.com/houseofjenugc/ Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Zero Followers, Zero Experience - How I Built a Six Figure UGC Business Starting on Fiverr | EP 35
2026/01/07
Ever sat at your desk wondering if there's more to life than climbing the corporate ladder?  Host Nate Flake gets it. He spent 11 years in tech, earned an MBA, and worked his way up to positions at companies like Intuit - only to realize the golden handcuffs weren't worth it. Nate pulls back the curtain on his entire UGC journey. From that awkward first video to crossing $140,000 on Fiverr alone, he walks you through the messy middle that most coaches skip over.  Chapters: 04:55 – Feeling Invisible in Big Tech 06:28 – Side Projects as Survival 08:35 – The Corporate Breaking Point 09:43 – The Bed That Changed Everything 11:30 – First Steps Into UGC 13:23 – Landing the First Brand Deal 15:12 – Getting Comfortable on Camera 17:21 – Why Fiverr Was the Entry Point 20:30 – Raising Rates and Scaling Fast 24:28 – Why Followers Don’t Matter 31:30 – Buying Back Time With a Course 34:56 – Choosing Freedom Over Stability He talks about the moment his friend Tammy convinced him to try UGC, the nine days of radio silence before his first client, and how he juggled a demanding corporate job while building a side hustle that eventually replaced his income. If you're stuck in a job that pays well but drains your soul, this episode gives you a practical roadmap. Nate breaks down how he validated UGC could work before quitting, why he started on Fiverr instead of pitching brands, and how he manages being a present dad while running a full-time creator business.  He also challenges the myth that you need to match your corporate salary dollar-for-dollar - because freedom, flexibility, and unlimited PTO have real value too. The biggest shift happens when Nate explains what finally pushed him to quit. It wasn't just about money. It was about looking around at other UGC creators and realizing they had something he didn't: time with their families, control over their schedules, and genuine happiness.  Press play if you've been waiting for a sign to start UGC or take it seriously, this is it.  Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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How Stay-at-Home Parent with No Experience Built a Highly Successful UGC Business with Salha Aziz, UGC Creator & Coach | EP 34
2025/12/31
Can you really build a UGC business from your couch while your kids are screaming in the next room? Nate sits down with Salha to talk about what it's really like to balance chaos, creativity, and client work.  She's been creating UGC content since 2022, back when most people thought it was a scam, and she did it all as a stay-at-home mom with young kids running around. No fancy equipment. No quiet house. Just her phone, a window for light, and the willingness to figure it out one messy video at a time. Chapters: 00:07:00 - When UGC Was Barely a Hashtag 00:10:00 - The Honest Video That Changed Everything 00:14:30 - Prep With Chaos, Film In Silence 00:18:00 - The Backwards Workflow That Works 00:25:00 - Avoiding Burnout With Real Numbers 00:29:00 - The One-Breath Voiceover Mistake 00:34:10 - UGC Is Mostly Admin 00:38:30 - Best and Worst Brand Experiences 00:42:00 - Finding Your Real Rhythm 00:46:00 - Why Community Changes Everything Salha shares how she built a portfolio without a tripod, landed her first deals while documenting the whole thing on TikTok, and eventually charged over $1,000 per video, all while keeping her sanity intact.  If you're a parent who thinks you don't have time, space, or energy to start UGC, this episode breaks down how to work within your constraints instead of fighting them.  Salha talks about setting boundaries, avoiding overwhelm, and building a business that fits your life, not the other way around. She didn't do it the "right" way. She did it her way. And it worked. Listen and learn how Salha realized she could stop chasing low paid gigs and start focusing on premium brands.   Join Salha’s Skool Community: HERE   Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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First Month UGC: From Zero to $300 Deals in 7 Days with Jake Winters, Millennial Dad UGC Creator | EP 33
2025/12/25
What if you could go from losing your job to replacing your income with UGC in under 30 days?  Nate sits down with Jake Winters, a creator who went from zero UGC experience to booking consistent gigs in his first month. Jake lost his real estate job in January, binged Nate's course in 24 hours, made a scrappy 4-video portfolio in one day, and landed his first $300 deal within a week.  No prior video experience. No following. Just action. What makes Jake's story even better? He's a master negotiator who's not afraid to play hardball with brands even as a total beginner. Chapters: 04:30 - The First Real Doubt About UGC 06:10 - Losing a Job and Needing Cash Fast 07:29 - Why Being New Was an Advantage 08:16 - Building a Portfolio in One Afternoon 09:50 - Making Money With an “Ugly” Portfolio 12:25 - The Real Reason Creators Get Stuck 17:14 - Why UGC Is a Pure Numbers Game 19:37 - How Jake Learned to Negotiate Hard 23:12 - Discovering Creators Charging $1,000+ 31:00 - When to Walk Away From Low Budgets 40:03 - How TikTok Live Changed Everything If you've ever felt stuck because your portfolio isn't perfect, or you're too nervous to charge what you're worth, Jake’s story will shift how you think. Jake breaks down how he built confidence on camera fast, why TikTok Live became a secret weapon for landing deals, and how he consistently negotiates rates 2-3x higher than what brands initially offer.  Nate picks Jake's brain on how to walk away from low-ball offers, fake it till you make it, and treat UGC like a real business from day one. By the end, you'll understand that success in UGC doesn’t require perfection, but being bold, consistent, and willing to stand up for yourself. Jake proves that if you're willing to take messy action and negotiate like you mean it, you can turn UGC into real income faster than you think. Listen and learn how to make it work no matter where you're starting from. Connect with guest: Jake Winters Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Zero to Fully Booked in 3 Months: How This Married Couple Cracked UGC at 44 and 55 with the Cordovas | EP 32
2025/12/17
What if you could turn content creation into something you and your partner build together? Ray and Haley Cordova went from brainstorming side hustles to booking 18 UGC gigs in a single week, and they did it all in their first three months as creators.  Nate Flake sits down with this power couple to talk through their rapid ascension: how they found UGC, why they decided to do it together, and what it's really like to work alongside your spouse.  Ray's 55, Haley's 44, and they're proof that age, follower count, and fancy equipment don't determine success in this space. What matters is showing up, spreading yourself across platforms, and treating UGC like the real business it is. Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Chapters: 04:20 - Discovering UGC as a Couple and Deciding to Go All In 07:15 - Using Age, Life Experience, and Identity as a Market Advantage 10:00 - Getting Comfortable on Camera Without Acting Skills 14:30 - Why Having a Second Person Speeds Up Production 18:45 - Organization Systems That Prevent Creator Burnout 23:20 - Why Posting Is About Being Found, Not Gaining Followers 29:10 - Staying Visible So Brands Keep Finding You 34:40 - Landing a World Series UGC Deal From a Simple Inbound 40:00 - Turning One Brand Deal Into a Long-Term Relationship 43:10 - Getting Paid to Travel and Shoot In Person 47:15 - Raising Rates Once Demand Increases 49:20 - Why UGC Is a Long-Term Lifestyle, Not a Side Hustle Ray brings the on-camera energy while Haley handles the editing and admin, and together they've landed everything from Fiverr gigs to a once-in-a-lifetime shoot at the World Series. They break down which platforms actually work, how to get comfortable on camera, and what to do when brands lowball you.  Plus, they share the systems that help them avoid burnout when gigs start flooding in. You’ll hear the exact steps Ray and Haley took to go from zero to fully booked faster than most creators think is possible. And why building this business as a team gave them something money can't buy: time together and control over their lives. Listen and learn how to make UGC work, whether you're flying solo or bringing your partner along for the ride. Connect with Ray Connect with Haley  Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Scaling From $5 Fiverr Gigs to Five-Figure Months with Freelance Big Sis Arbel Kimmick | EP 31
2025/12/10
Wonder how creators actually scale from $5 gigs to five-figure months and what it really takes to get there? Nate sits down with Arbel Kimmick, the voice behind Freelance Big Sis and the UGC Fiverr Academy that's helped creators land brand deals.  Arbel's been in the trenches since 2013, working on everything from web design to voiceovers before discovering UGC in 2022. She walks us through her entire journey; the wins, the pivots, and the lessons she learned by doing it messy first. Get a $100 discount on Arbel's UGC course and community using the code UGC101 - Join Here: UGC Fiverr Academy  Chapters: 00:07:57 – Losing Every Client After Moving States 00:09:08 – Twenty Voiceover Orders Overnight 00:10:09 – Both Fiverr Accounts Shutdown 00:16:34 – Burnout From $5 Pricing 00:21:00 – The Price Change That Destroyed Her Gig 00:23:17 – Trying UGC for the First Time 00:25:36 – First Five-Figure Month   00:27:17 – First Viral TikTok   00:31:15 – Launching Her First Guide and Course 00:33:54 – Turning Social Media Into Multiple Income Streams 00:41:19 – The Reason Fiverr Gigs Get Deranked If you're building your Fiverr gig or wondering how to actually grow beyond your first few orders, this one's packed with practical advice. Arbel breaks down the three things that make or break a Fiverr gig, why editing at the wrong time can tank your impressions, and how to price yourself without scaring off clients.  Arbel and Nate also dig into why diversifying your income streams matters, not just for money, but for momentum. It's a real honest conversation about the stuff that trips up most creators before they figure it out. By the end, you'll walk away with a clear plan for setting up multiple gigs, strategies for scaling without burning out, and the confidence to know that even when things slow down, you're building something that lasts.  Arbel's story proves that consistency beats perfection every time, and that your next breakthrough might be one small tweak away. Listen now to discover the tactics behind $2 million in brand deals across Arbel's creator community  Get a $100 discount on Arbel's UGC course and community using the code UGC101 - Join Here: UGC Fiverr Academy Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Anti-Influencer Method: She Made $60K on TikTok Shop Without Going Viral with Meg the Creator | EP 30
2025/12/03
Ever wonder if you need a huge following or perfect video skills to actually make money as a creator?  Nate sits down with Megan (aka Meg the Creator), a working mom who went from small-town job hopper to full-time content creator without chasing viral fame or pretending to be an influencer. Megan breaks down what she calls the "anti-influencer method," a practical approach to making real money through UGC, Amazon reviews, and TikTok Shop. She started with zero followers, zero portfolio, and zero fancy gear. Chapters: 00:08:20 - Beginners Quick Wins 00:12:45 - Finding Products That Actually Make Money 00:16:58 - Building Confidence as a Creator 00:25:40 - How to Stand Out When Pitching 00:29:55 - The Power of Retainers 00:33:18 - Data Brands Actually Care About 00:36:42 - The Reality of TikTok Shop 00:39:58 - Evergreen Products That Never Stop Selling 00:43:10 - Turning UGC Into Long-Term Freelancing What she did have was curiosity, consistency, and a willingness to figure it out as she went. Now she's built a thriving community where she helps everyday creators land their first paid gigs fast. If you've ever felt stuck wondering where to start, how to get confident on camera, or what brands actually want from creators, this conversation clears it all up. Megan walks through the exact platforms she used to land quick wins, the tools that helped her scale, and why agencies aren't as intimidating as you think. By the end, you'll see how getting started is simpler than you thought.  Listen and learn how everyday products, simple setups, and consistent reps can build real momentum in the creator space. Connect with guest: https://megthecreator.com/ Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Creative Strategist Explains How to Get Brands to Hire You for UGC with Olivia Larsen | EP 29
2025/11/26
Ever send a pitch or apply for a gig and wonder what actually happens on the other side? Nate sits down with Olivia Larsen to pull back the curtain on what brands and agencies really want from creators.  Olivia went from working 12-hour overnight shifts at a veterinary ER to building a full-time UGC career and then landed on the other side of the table as a creative strategist at a marketing agency. Now she's the one hiring creators, reviewing portfolios, and deciding who gets the gig.  Chapter: 05:28 – Adding creative strategy to increase income 07:23 – The test project brands require before hiring 10:49 – The biggest misconception about creative strategy 11:58 – What happens when an ad underperforms 17:30 – The moment she realized talent presence makes or breaks ads 22:14 – Why UGC creators must learn for the camera 28:12 – What brands actually look for in your portfolio 36:32 – The entitlement problem agencies deal with daily If you've ever wondered why some creators land consistent work while others struggle to book their first paid gig, this conversation delivers. Olivia breaks down the real expectations around on-camera presence, usage rights, portfolio quality, and communication.  She also gets honest about the entitlement she's seeing from newer creators and why understanding your leverage matters more than copying someone else's rates. They tackle the stuff nobody wants to say out loud: why being "authentic" isn't enough, what makes a creative strategist want to work with you again, and how to stop pricing yourself out of opportunities before you've even built a reputation.  By the end, you'll understand exactly what separates creators who get hired once from creators who become go-to talent for agencies and brands. Whether you're just starting out or trying to scale, Olivia's brand-side perspective will help you see your work through a different lens.  Listen and learn how to position yourself as someone brands actually want to work with and NOT just another creator in the inbox. Connect with Olivia: http://instagram.com/larsen.creatives/?hl=en Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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How This Couple Built a UGC and TikTok Shop Business Together After Influencer Burnout with Ari and Abdul | EP 28
2025/11/19
Wondering if doing UGC with your partner would be amazing... or a recipe for disaster? Nate sits down with Ari and Abdul, a creator couple who went from burned-out micro-influencers to thriving UGC entrepreneurs.  Ari shares how she discovered UGC three years ago when she was desperate to step away from constantly sharing her life online, and how she eventually convinced Abdul to join her.  Their story is honest, funny, and refreshingly real. From bribing their kids to be in videos to figuring out how to read the same brief completely differently. Nate even shares how his 14-year-old daughter started her own Fiverr gig and is already booking paid work. If you've ever felt stuck between wanting creative freedom and needing consistent income, this conversation is for you. Chapters: 05:30 - When We Realized We’re the Niche 06:05 - Life Assets That Brands Pay For 07:17 - Camera Presence Without Cringe 10:40 - Kids, Bribes, and Brand-Building 13:58 - Quitting the Influencer Hamster Wheel 16:20 - Freedom in Scripts, Not Self 22:05 - The $0.50 for 2M Views Wake-Up 31:00 - Cracking TikTok Shop  40:55 - Couple Workflow That Works Ari and Abdul break down how UGC gave them the financial breathing room that influencing never did without the pressure of always being "on" or performing for an audience.  They also dive into their recent TikTok Shop success after months of testing and almost giving up, and why the skills you build as a UGC creator are the exact ones that unlock other income streams. By the end, you'll understand how to turn your partnership into a competitive advantage, how to avoid the drama when filming together, and why starting "messy" beats waiting for perfection every single time. Listen and learn why brands love hiring creator pairs who bring different perspectives, natural chemistry, and flexibility.  https://www.instagram.com/dulla.and.ari/?hl=en Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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You're NOT Too Old to Start UGC with Over 50-Year-Old Top Rated Fiverr Seller Dave Johnson | EP 27
2025/11/12
Think you're too old to start a new career or learn a digital skill? Nate sits down with Dave Johnson to talk about what it's really like to start from zero when you're not in your twenties anymore.  Dave is a grandfather of six, and just six months ago he was working a physically demanding roadside assistance job he knew he couldn't keep doing.  Today, he's a top-rated UGC creator on Fiverr, working full-time from home, charging $300+ per video, and landing deals worth over a thousand bucks. No fancy camera. No big following. Just a willingness to figure it out one step at a time. Chapters: 06:58 – When It Finally Clicked 07:57 – Editing Fear to Simple System 12:45 – First Gig Revisions, First Lesson 29:06 – Overdeliver, Organize, Raise Rates 34:25 – The Notion Leak Pricing Hack 39:49 – Never Late, Top Rated Happens 41:58 – Why UGC Works After 50 55:38 – Land a $1,100 Gig Dave's story doesn’t include going viral or some overnight success, but just showing up, learning the basics, and proving your value even when the tech feels intimidating and the camera makes you nervous.  He’s real, his advice is practical, and his wins happened faster than most people think is possible. If you've ever worried that you're too old to pivot, that technology isn't "for you," or that brands only want young creators, this episode will challenge every one of those beliefs.  Dave breaks down how he got comfortable on camera, how he learned editing, and how he went from undercharging to confidently negotiating $1,100 deals all while competing with creators half his age. Listen and learn the moment Dave realized his age wasn't a disadvantage, it was his edge.  Connect with Dave: https://www.instagram.com/ugcbydave/ Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Influencing is Out - UGC is In! | EP 26
2025/11/10
In this episode of the UGC 101 podcast, I had an amazing conversation with Marzia Prince, an experienced UGC creator who transitioned from a 20-year career as a fitness coach to a thriving content creator.  We explored her journey, including the pivotal moment when a major brand like Kroger recognized her potential, which led her to embrace UGC full-time. Marzia shared candid advice on navigating the challenges of content creation, emphasizing the importance of showing up consistently, even when content feels 'cringe-worthy.'  Her story of leveraging personal experiences, like her health journey and local business collaborations, to create authentic and engaging content was truly inspiring.  This episode is a must-listen for anyone eager to understand the nuances of building a successful UGC career. Learn more about Marzia's UGC Fast Track program here: https://ugcfasttrack.com/ Follow Marzia on Instagram: https://www.instagram.com/marziaprince Nate's UGC Fiverr Pro Course + Community (use the code PODCAST for 15% off): ⁠⁠⁠⁠https://stan.store/nateflakeugc/p/master-ugc-on-fiverr⁠⁠⁠ Follow me on socials @nateflakecreates UGC Creator Connect Event! To get updates and find out when presale tickets go on sale for UGC Creator Connect (March 14th in Park City, Utah) you can register here: https://ugccreatorconnectevent.com Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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From Struggles to Success: Essential Tips for UGC Creators | EP 25
2025/11/10
In this episode of the UGC 101 podcast, I had the pleasure of hosting Mia, founder of Creator Vault.  We delved into her journey in the UGC space, starting from her college days when she was exploring various career paths, to discovering UGC through social media. Mia shared her experiences of moving to New York with just $10,000 and a dream, highlighting the challenges and triumphs she faced along the way.  We discussed the importance of transparency and authenticity in the UGC community, and how Creator Vaults aims to provide a platform for creators to share their experiences and insights anonymously.  Mia's passion for building a supportive community for content creators was evident as she talked about the app's features and future plans. It was an inspiring conversation that underscored the value of perseverance and the power of community in the ever-evolving world of UGC You can download the Creator Vault app here: https://apps.apple.com/us/app/creator-vault/id6670768966?fbclid=PAZXh0bgNhZW0CMTEAAacANnxUm8QxQt51PrAB6aavYLkpj50YiMAzSB1pqjI4RpCKzlufbqkZ6yohTw_aem_zwpTtagKbZO4FWqur1Vd8w Follow Mia on socials: Instagram: https://www.instagram.com/itskormenia/ TikTok: https://www.tiktok.com/@itskormenia?is_from_webapp=1&sender_device=pc Nate's UGC Fiverr Pro Course + Community (use the code PODCAST for 15% off): ⁠⁠⁠⁠https://stan.store/nateflakeugc/p/master-ugc-on-fiverr⁠⁠⁠ Follow me on socials @nateflakecreates UGC Creator Connect Event! To get updates and find out when presale tickets go on sale for UGC Creator Connect (March 14th in Park City, Utah) you can register here: https://ugccreatorconnectevent.com Download FREE GUIDE: 10 Steps to Becoming a UGC Creator from Scratch Join UGC Creator Connect — March 14, Park City UT → https://ugccreatorconnectevent.com MORE FROM NATE FLAKE Nate’s UGC Fiverr Pro Course + Community — use code PODCAST for 15% off: . https://stan.store/nateflakeugc/p/master-ugc-on-fiverr Connect with Nate Instagram: @nateflakecreates YouTube: UGC 101 Podcast Catch Nate on Youtube Contact / Collabs For guest pitches, partnerships, or sponsorship inquiries. https://ugcbynate.com/
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Podcast reviews

Read UGC 101 - Build Your Content Creation Business podcast reviews


5 out of 5
49 reviews
Jaime LK 2026/01/21
SUPER Valuable!
Really appreciate how much content and value you provide in such an authentic way!! Love that your guests share their journey, insights, and tips! App...
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Self-Empowerment Coach Rogelio 2026/01/17
Thank you!
Truly appreciate you Nate, you’ve really helped me get started on UGC! Love your course!
BSeider 2026/01/13
For creators who want structure, clarity and real industry insight
UGC 101 by Nate Flake is one of those rare creator podcasts that feel both educational and grounded in reality. Nate doesn’t over complicate the indu...
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HeyLeaHam 2026/01/12
Love this UGC podcast!
This is a great listen and helpful for UGC creators of any level! Nate does a great job as a host!
ChristinaBee1009 2025/12/09
UGC info packed!! The best!
I’ve listened to a few UGC podcasts but Nate’s is my absolute favorite, I love his energy! I’ve listened to some episodes more than once. Nate is know...
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ClaireOnVideo 2025/10/03
Gold Every Week 🥇
This is quickly becoming a go-to spot for content creators to get advice from some of the best in the industry. Nate selects guests with unique and di...
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Kim Setzer 2025/09/09
My Go To for UGC!
I’m still really new to UGC, former teacher, I’m over 50 and I have that “lifelong learner” mentality, so when I’m interested in something new, I cons...
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britlacole17 2025/08/10
Helpful UGC podcast!
Super informative podcast about all things UGC. I follow majority of the UGC creators Nate interviews and still hear little nuggets of info I haven’t ...
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Ccamblor 2025/04/28
Great Information to Inspire New Creators
I have been following Nate on TikTok and love his content! I’m so glad we now get to listen to his advice and the advice of other large UGC creators! ...
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Mastermompreneur 2025/04/19
START HERE!
If you’re looking for info about UGC, this is the place to start. I’ve scoured the net and more trying to compile info and learn about what UGC is and...
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