The smartest startup of 2026 fits in a van.
Coffee Carts, Bar Carts, Dessert Carts, Graze Boards, Photobooths.
The mobile event service business is booming, and we are here to walk you through it all, from starting to scaling.
Hosted by the Founders of Flashquotes, the #1 software for mobile businesses, each weekly episode covers the hot topics and burning questions of cart owners.
You don't want to miss out on the wealth of knowledge shared by host Justin Goodhart, founder of Goodhart Coffee, one of the largest Coffee Catering operations in the US with over 70+ carts. Plus, guest interviews with successful mobile business owners of all types.
Catch us every Friday at 9am PST.
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81.How to Start a Matcha Cart Business with $1,000: The ILY Matcha Story
2026/10/16
Navid and Victoria of ILY Matcha built their matcha cart from $20 Etsy plans, and had $36 in the bank when a bridal shower paid in their first week. Less than a year later, Google inquiries gave them their first five-figure month.
In this episode, Navid and Victoria talk with Daniel, Zach, and Justin about how to start a matcha business on about $1,000, building a cart for $500 to $600 in two days, and why a $500 permit pushed them into private events instead of farmers markets. Plus: the website and SEO work that turned on the Google inquiries, a first year that ended negative on paper, leaving a full-time job, and how to hand a cart off to staff.
CHAPTERS
00:00 Cold open
00:44 Meet Navid and Victoria of ILY Matcha
02:08 Moving in with family after a financial loss
05:14 $20 Etsy plans and a two-day cart build
06:56 Pricing research and 30 matcha powders
09:52 A $500 permit pushes them to private events
12:06 Launch week and $36 in the bank
15:18 Startup budget: about $1,000
16:50 Leaving the full-time job
18:22 An influencer party in Newport Beach
21:58 How clients find them: SEO, Google and AI
27:32 Victoria's content process
30:58 Negative first year to a five-figure February
38:53 Double booking and a second cart
40:57 How they found Flashquotes
48:40 Who books a matcha-only cart
52:06 Staffing and scouting future hires
56:23 Justin's trust but verify playbook
Join the Free Mobile Business School community: https://go.mobilebusinessschool.com
Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/
Flashquotes: https://flashquotes.com
Connect with ILY Matcha:
https://ilymatcha.com/
Instagram: https://www.instagram.com/ilymatchacart/
80.From a Birthday Party to an NFL Contract: How Tannaz Henderson Built Curly Bartender
2026/10/09
Tannaz of Curly Bartender got fired from her bar job over a $12.49 shot of Malibu. Seven years later, she and her husband Chadd run one of Southern California's top mobile bartending companies, Curly Bartender. They serve 1,000+ guest events, have done as many as seven events in a single day, and are now on their second three-year contract with the NFL.
In this episode, Tannaz talks with Daniel, Zach, and Justin about how it all started, getting through COVID, why she stopped paying for ads, and launching Curly Collective, a new event planning business.
CHAPTERS
00:00 Cold open
00:50 Welcome Tannaz of Curly Bartender
01:30 How we found Curly Bartender on Google
03:01 Meeting Chad and breaking the no dating coworkers rule
04:05 Fired over a $12.49 shot of Malibu
06:29 How a bad boss shaped their team culture
07:24 From one casino night to a real business
09:05 Pricing the very first event
10:36 Going from 1 event to 8 and figuring it out on the fly
13:05 COVID and the boozy brunch basket pivot
14:53 Backyard weddings bring events back
15:43 Running a business with your spouse
18:23 Six bars, a work van, and seven events in one day
20:01 Supplying alcohol legally and returnable bottles
23:01 Why they batch cocktails
25:09 Landing the NFL, Nike, and Amazon
28:49 Moving from weddings to corporate events and brand activations
29:56 One year with zero paid ads
31:00 SEO and the website that keeps ranking
32:06 Staffing: the first hire and the text-to-clock-in days
34:39 Moving scheduling and time tracking to Connecteam
35:00 Hiring for hospitality over experience
36:47 The closet bar horror story
40:46 Base prices instead of fixed packages
43:23 Selling add-ons on the inquiry form and invoice
46:49 Launching Curly Collective event planning
50:26 Why starting a second business is still hard
53:06 Advice for new owners and working moms
Join the Free Mobile Business School community: https://go.mobilebusinessschool.com
Mobile Business School on Instagram: https://www.instagram.com/mobilebusinessschool/
Flashquotes: https://flashquotes.com
Connect with Curly Bartender:
https://www.curlybartender.com
Instagram: https://www.instagram.com/curlybartender/
Mentioned:
Collab Gal (Jamie, assistant for mobile bartending companies): https://www.collabgal.com
Happiest Ours: https://happiestours.com/
79. Roast My Website: SEO Tips for Mobile Businesses
2026/10/02
Three coffee catering websites, one honest roast. Zach shows exactly what's costing these businesses bookings and what to fix first.
In this Roast My Website episode, Zach Capshaw reviews three sites submitted by Mobile Business School members: Lima Coffee Roasters in Fort Collins, Savir Coffee in Tucson, and The Arc Specialty Coffee in Brisbane. You'll learn how to write an H1 that ranks (what you do + where you do it), why "Get my instant quote" beats "Book now" and "Contact us," how to add social proof above the fold, and why photos of happy guests sell better than photos of your cart. Plus: the Google Business Profile mistake that drops your map pin in the ocean, and why every CTA should point to one focused inquiry page.
Best watched on video, since Zach shares his screen the whole way through.
CHAPTERS
00:00 Intro: another Roast My Website
02:53 Site 1: Lima Coffee Roasters, Fort Collins
03:30 Should catering be your homepage or a sub page?
04:30 The perfect H1: what you do and where you do it
05:50 Why "coffee catering" is the top keyword
06:20 Funnel-appropriate CTAs: get a quote vs. book now
06:45 Above the fold needs social proof
08:30 Reviews, testimonials, and brand logos
09:00 Sell the experience, not the espresso machine
11:15 Show your drinks: latte art, matcha, iced
11:50 Make your quote form match your website
13:30 Three-card sections need a clear story
14:27 Call out event types for SEO
15:30 Weak CTAs and why red and black buttons convert poorly
16:15 Service area sections and local keywords
16:46 Tighten up your color scheme
17:55 Site 2: Savir Coffee, Tucson
18:30 No CTA, no H1, no location above the fold
19:40 Swap the giant logo for a two-column hero
20:20 Your gallery is better than your homepage
21:29 The fix list: copy, social proof, photos
22:10 Why "Contact us" is a weak CTA
22:45 Collect event details with a real lead intake form
23:53 Check your site on mobile
25:00 Site 3: The Arc Specialty Coffee, Brisbane
25:30 A textbook hero section
27:00 Photos: mix in happy guests and close-up drinks
28:41 Brand logos and fixing dead space
29:30 Track scroll depth and button clicks
30:43 Show your review count, not just stars
31:15 The Google Business Profile pin in the ocean
31:45 Why a verified address boosts your SEO
33:11 Point every CTA to one focused inquiry page
35:32 Menu pages: cover the snobs, the latte crowd, and non-coffee drinkers
36:50 Pricing pages: explain how you price, never the price
37:39 Recap: the 80/20 website checklist
39:00 Over half your visitors are on mobile
39:30 How to get your website roasted next
LINKS
Mobile Business School (free community, drop your site in the Ask the Pod channel to get roasted)
https://mobilebusinessschool.com
Flashquotes: booking and quoting software for mobile businesses
https://flashquotes.com
WEBSITES ROASTED
Lima Coffee Roasters
https://limacoffeeroasters.com
Savir Coffee
https://savircoffee.com
The Arc Specialty Coffee
https://arccoffee.com.au
#CoffeeCartBusiness #MobileBusiness #CoffeeCatering #EventCatering #WebsiteRoast #SEO #SmallBusinessMarketing #Entrepreneurship
78.How to Use Radical Focus OKRs to Grow Your Mobile Business (Roundtable)
2026/09/25
Q4 is where mobile businesses make or break the year. Here's how to walk in with one goal, three numbers, and a weekly ritual that keeps you from drowning in fires.
Daniel, Zach, and Justin break down Radical Focus by Christina Wodtke and the OKR framework that pulls your whole team toward the one objective that matters most this quarter. You'll learn how to pick an objective, set key results you have a 50/50 shot at hitting, pair leading and lagging metrics, and run the Friday check-ins that keep important work from getting pushed off again. Justin shows it in action with his Q4 playbook for flawless execution: on-time warehouse arrivals, on-call shifts, and an automated early alert system that catches no-show baristas hours before service.
Plus: new Flashquotes offline conversion tracking that lets Google Ads optimize for real booking value, and Justin buys a photo booth live on the pod.
TIMESTAMPS
00:00 Cold open: Justin on adding photo booths
00:53 Intro: heading into Q4
01:34 Radical Focus and what OKRs actually are
04:56 The 3 C's: commit, check-ins, and celebrations
06:10 The Eisenhower matrix: important but not urgent
08:39 Q4 operations: late starts and service failures
10:25 Why on-time warehouse arrival predicts on-time service
12:15 Busy season prep: phones, tire inflators, and jump starters
13:35 On-call shifts and emergency operating procedures
14:33 Building a Q4 OKR: flawless execution through busy season
16:40 Bets and projects that move your key results
17:30 Weather alerts and the automated early alert system
19:43 The rudder doesn't work if the ship isn't moving
21:08 Strapped to the mast: the real power of OKRs
22:30 Google Ads and SEO questions from the community
23:20 New: Google offline conversion tracking on the Scale plan
24:44 Why booking value is the gold standard for ads
25:40 ROAS math: from a $50 lead to a 5x return
28:47 Crawl, walk, run: website, then SEO, then ads
31:07 How to connect Flashquotes, Google Analytics, and Google Ads
33:36 What happens when a quote's value changes before booking
34:52 How to weight different conversion events
37:02 Justin's photo booth expansion
40:19 Expanding horizontally: the HVAC van playbook
42:01 Low-risk bets and "dating" a new business line
44:45 Upselling photo booths to existing holiday bookings
45:51 Justin buys a Salsa 2 live
46:41 $150 off a photo booth for Mobile Business School members
LINKS:
Mobile Business School (free community, photo booth discount in Deals and Discounts)
https://mobilebusinessschool.com
Flashquotes: booking and quoting software for mobile businesses
https://flashquotes.com
#CoffeeCartBusiness #MobileBusiness #OKRs #CoffeeCatering #EventCatering #GoogleAds #PhotoBoothBusiness #Entrepreneurship
77.Luxury Event Strategy: How to Charge More for Your Coffee Cart
2026/09/18
A 1980s Arizona jewelry store couldn't move its turquoise. The owner's note said cut the price in half. Her manager misread it and doubled it instead. Sold out in a day.
In this episode Daniel, Zach, and Justin break down the buying psychology behind mobile business pricing: why discounting your coffee cart kills bookings, how social proof and Google reviews close event clients, why cold email isn't working, and the free tasting math that beats paid ads. Plus the foot in the door move that turns one corporate event into a recurring monthly contract.
Timestamps:
00:55 Intro + Mobile Business School replay
02:21 Influence by Cialdini and the turquoise jewelry story
06:28 Expensive equals good: pricing psychology for event services
08:08 Veblen goods: Rolex, Birkin, and Ferrari
09:36 Why discounting your coffee cart hurts bookings
10:50 Social proof, Google reviews, and trust before the sale
13:44 Reciprocation, liking, authority: branded aprons and your website
17:26 Cold email for catering: why you're getting crickets
21:19 $300 to Google Ads vs. a free tasting: the real CAC math
22:39 Foot in the door: landing recurring corporate coffee accounts
24:36 Owning the client relationship instead of Thumbtack and Amazon
29:35 Default settings that 2-3x your gratuity
31:20 Founder dissatisfaction: a skill, not a personality
37:21 Martha Graham's blessed unrest
40:28 The Dream 100 and running better meetings
Links:
Mobile Business School (free community) → https://mobilebusinessschool.com
Flashquotes, booking and quoting software for mobile businesses → https://flashquotes.com
Goodhart Coffee → https://goodheartcoffee.com
Resources Mentioned:
Influence by Robert Cialdini
Nudge by Thaler & Sunstein
The Ultimate Sales Machine by Chet Holmes
Mark McLeod on founder dissatisfaction
Martha Graham's "blessed unrest"
#CoffeeCartBusiness #MobileBusiness #EventCatering #CoffeeCatering #MobileBartending #SmallBusinessPricing #EventProfessionals #Entrepreneurship
76.The 5 Levels of AI for Business Owners: Turn Claude Into Your Employee
2026/09/11
Most business owners are using AI at Level 1 and don't know there are four more levels above it.
In this episode, Zach walks through the five levels of AI usage: from basic chat all the way up to autonomous agent loops that write the Flashquotes newsletter while he's away from his keyboard. Every level comes with real examples: an SEO audit of flashquotes.com, a corporate lead list built from scratch in Denver, a live P&L artifact wired to QuickBooks, and a 20-agent newsletter assembly line.
👉 Grab every prompt from this episode: https://go.mobilebusinessschool.com/prompts
TIMESTAMPS
00:00 Intro
00:59 LEVEL 1 — Chat: treating AI like a smarter Google
14:18 LEVEL 2 — MCPs and connectors: giving Claude your data
20:32 LEVEL 3 — Artifacts: build your own mini apps
24:24 LEVEL 4 — Custom Skills: teaching Claude your preferences
28:47 LEVEL 5 — Agentic loops: work that happens without you
30:40 Inside the Flashquotes newsletter loop
38:50 Wrap-up
LINKS & TOOLS MENTIONED
Claude → https://claude.ai
Wispr Flow (voice-to-text) → https://wisprflow.ai
Superwhisper → https://superwhisper.com
PostHog (web analytics + MCP) → https://posthog.com
Ahrefs (SEO) → https://ahrefs.com
Kit (email) → https://kit.com
Astro (website framework) → https://astro.build
Flashquotes → https://flashquotes.com
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Found this useful? Drop a comment and let us know if you want more AI
episodes, and don’t forget to subscribe for weekly episodes.
75.From $500 Weddings to a Photo Booth Empire: Brandon Wong's Story
2026/09/04
Brandon Wong spent $15,000 on a photo booth that needed a rented U-Haul trailer, two hired hands, and two hours to set up. So he sketched a better one on graph paper, had a local fab shop build it, and took the prototype to a trade show that cost him another $15k. He sold $100,000 worth in three days, and then doubled it the next week.
Thirteen years later, Photo Booth Supply Co has sold tens of thousands of booths in all 50 states and 30 countries.
We sit down with Brandon for one of the most tactical episodes we've done. Open-book financials, the hire that took the company from $1M to $3M, why he was wrong about executive recruiters, and a live demo of a free tool that builds you a photo booth business plan from your zip code.
TIMESTAMPS:
00:00 — Welcome: every state, thirty countries
04:34 — The pipe-and-drape era: PVC pipe, red curtains, and a $15k mistake
06:31 — Betting $15k on a trade show booth at 22 years old
07:29 — $100k in three days, doubled the next week
09:32 — The insight that changed the industry: killing the enclosure
16:07 — Most owners have one booth. Here's what separates the ones who scale.
20:41 — When do you quit? The 3x rule for going full-time
27:14 — Justin's selfish question: adding photo booths to an existing event business
31:31 — 🖥️ Live demo: the free profit calculator that builds your business plan
36:14 — Hiring your first employee: the mistake almost everyone makes
40:31 — Scorecards: public KPIs, green cells, red cells, no hard conversations
43:03 — Profit sharing, open books, and why 2020 was their best year ever
50:51 — "I was vehemently against executive recruiters. They work."
56:40 — The three jobs of a CEO, and the 1-to-3 rule for business stages
More from Brandon:
Photo Booth Supply Co: https://photoboothsupplyco.com
Follow on IG: https://www.instagram.com/photoboothsupplyco/
Free profit calculator: https://profit.photoboothsupplyco.com
Flashquotes: https://flashquotes.com
Join our community: mobilebusinessschool.com
Mentioned in this episode:
The Great Game of Business — Jack Stack (open-book management, scorecards)
Traction — Gino Wickman (the EOS framework)
Peer groups: EO (Entrepreneurs' Organization), Vistage, YPO
WPPI — Wedding & Portrait Photographers International
Subscribe for new episodes weekly.
74. How the Top Mobile Cart Owners Use FlashQuotes to Quote in 10 Seconds and Book More Events
2026/08/28
If you run a mobile cart business, speed wins bookings. In this FlashQuotes masterclass, the founders break down exactly how the top mobile cart owners use FlashQuotes to quote in 10 seconds, automate follow up, and run operations without the chaos.
This is not theory. This is the quoting, sales, and operations system the best operators use to charge more, book faster, and keep every event on point.
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WHAT YOU WILL LEARN
- How to set up auto drafting so your quotes are perfect every time with no manual edits
- The cost plus pricing formula top carts use instead of flat packages, including staffing rules, mileage, and supplies
- How dynamic pricing, instant quoting, and trust thresholds let clients book and pay immediately
- The sales pipeline and automated follow up sequences that close more deals without chasing
- The operations system for task templates, staff checklists, invoices, and calendar sync that keeps service consistent
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TIMESTAMPS
00:00 Why top coffee cart owners quote faster and book more
02:33 Auto drafting and pricing your cart to quote in 10 seconds
17:43 Dynamic pricing and instant quoting that clients trust
34:27 Sales pipeline and automated follow ups that close bookings
50:33 Operations, task templates, and getting paid before the event
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LINKS AND RESOURCES
Try FlashQuotes for your coffee cart: https://flashquotes.com
Book a live demo: https://flashquotes.com/demo
Join the free Mobile Business School community: https://mobilebusinessschool.com
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ABOUT MOBILE BUSINESS SCHOOL
Mobile Business School is for operators building freedom with mobile service businesses. No storefront, no lease, just smart systems and high margins. We interview the top founders in coffee carts, mobile coffee, and catering to give you the playbook.
Want more cart masterclasses like this? Subscribe and comment what system you want us to break down next.
#coffeecart #mobilecoffee #coffeecartbusiness #mobilebusiness #flashquotes
73.How to Automate Your Mobile Business with Zapier (Save 20+ Hours a Week)
2026/08/21
Zapier can save your mobile business hours every week, no code required. In this masterclass, Daniel builds real workflows that connect your booking software to the tools you already use, so leads, scheduling, and feedback move on their own. If you run a coffee cart, a food truck, or any mobile service, these automations are built for you.
WHAT'S INSIDE
00:00 What this masterclass covers
01:05 What Zapier actually is
02:50 Webhooks vs polling
05:20 The "if this, then that" mindset
06:10 Flash Quotes + Zapier integration
08:10 Building a Connect Team workflow
10:10 Setting up your first trigger
15:10 Loops explained
18:00 AI agents that qualify leads
22:00 Sending lead alerts to Slack
23:00 Auto-adding subscribers to email
24:00 Post-event feedback forms
28:00 Scheduling automations with code
32:00 Looping events and staff
35:00 How to get your use case built
Join the free Mobile Business School community: https://mobilebusinessschool.com
Try flashquotes for free: flashquotes.com
72.How to Hit Your First $100k With a Coffee Cart (with Christian Lynch)
2026/08/14
Christian Lynch built Phase Two Coffee from a single cart in Kansas City into one of the largest mobile coffee catering operations in the country. In this masterclass he breaks down the exact path to your first $100,000 with a coffee cart: the math, the outreach, and the data tracking most operators skip.
IN THIS EPISODE
• The $100k breakdown: why it's really $8,300 a month and how seasonality changes the plan
• Why "track your numbers" is the advice everyone gives and almost nobody follows
• The 20% rule for cutting underperforming events without the FOMO
• Two hours a day of outreach: the system Christian used to fill his calendar
• Why LinkedIn is the most underrated lead source for coffee carts in 2026 and 2027
• Cold outreach that actually gets replies
• The minimum effective dose of content marketing
• How to test demand with a Google Business Profile before you over-invest
CHAPTERS
02:19 Christian's origin story
06:48 The path to your first $100k
09:23 The $8,300 a month math
12:12 Why tracking changes everything
17:01 The 2 hour a day outreach system
19:26 LinkedIn is the most underrated lead source
26:21 Cold outreach that gets replies
37:49 The minimum effective dose of content
56:54 Staffing your second cart
1:03:11 Testing demand before you invest
1:05:49 Christian's AMA and how to connect
LINKS
Mobile Business School community: https://go.mobilebusinessschool.com
Phase Two Coffee: https://phase2coffeeco.com/
Christian on Instagram: https://www.instagram.com/christian.j.lynch/
Phase Launch coaching (Christian's coffee cart coaching): https://stan.store/phaselaunch
Join the free Mobile Business School community to join Christian’s Hot Seat Coaching on August 24th:
https://community.mobilebusinessschool.com/c/events/christian-lynch-ama
71.One Chairlift Conversation Led This Coffee Cart Owner to Making Millions
2026/08/07
Justin Goodhart didn't set out to build the biggest coffee catering company in America. He started with one sketchy cart towed by a 1999 Camry, and one conversation on a chairlift that changed everything.
In this episode of the Mobile Business School podcast, Justin Goodhart, founder of Goodhart Coffee, breaks down exactly how he turned a hobby cart into a multi-city, high-volume catering operation. No fluff, no hype, just the real systems, the real numbers, and the real turning points that made it click.
In this episode, he explains why a professional website is your digital home, how he split sales and operations into separate roles, and why he refuses to buy a cart that's too big. If you run a coffee cart or a mobile coffee business and you want to scale past "just one cart," this one's for you.
Timestamps
0:00 Intro 1:08 The premier coffee caterer on the planet
3:42 Born a survivor
14:28 The coffee cart that started it all
17:18 Building the first cart out of a 1999 Camry
20:59 The first big break that validated everything
26:52 The chairlift conversation that changed everything
33:32 First warehouse, building the fleet
56:59 Splitting sales and operations into human-sized roles
1:09:11 From founder force to a self-perpetuating machine
1:16:16 The fastest path to your first paid event
1:20:53 The money line on loving your business
In this episode we cover:
The exact story of how one cold outreach landed a $12,000 event and proved the business could workWhy the chairlift conversation made Justin realize his "cute little fun business" could be seriousHow to split sales and operations so both teams actually stay motivatedThe "human-sized roles" framework for hiring you can scale without breakingWhy a professional website beats social media as your long-term digital homeThe fastest path to your first paid catering event (it's your existing network)
Join the free community for mobile business and cart owners: https://www.mobilebusinessschool.com
Try Flashquotes, the quoting tool built for mobile service businesses: https://www.flashquotes.com
70.We Reacted to 7 Mobile Business Ideas. Here's What We'd Actually Start (July Q+A)
2026/07/31
Which mobile businesses are actually worth starting?
In this episode of the Mobile Business Podcast, Daniel, Justin, and Zach react to seven highly profitable mobile business ideas and break down what makes each one viable.
They evaluate market demand, profit potential, organic lead generation, average order value, and how difficult each business would be to operate. The episode covers mobile wheelchair repair, childproofing, pet transportation, locksmithing, knife sharpening, luxury restroom rentals, dumpster rentals, and other overlooked service businesses.
They also explain how to validate a business idea before investing, generate leads, close more sales, and build a mobile business around real customer demand.
Plus, our monthly Q+A where we answer questions from the Mobile Business School members.
Join the free Mobile Business School community:
https://go.mobilebusinessschool.com/community
Timestamps:
00:00 Episode intro and mobile business ideas
09:49 Mobile Wheelchair and Scooter Repair
15:25 Mobile Dentistry
16:06 Mobile Childproofing
23:08 Mobile Pet Transportation
26:38 Mobile Locksmith
29:01 Mobile Knife Sharpening
31:12 Ice Cream Catering
44:34 Following Up With Lost Leads
46:17 Tracking Sales Data in Slack
Try out the best software for mobile businesses for free:
flashquotes.com/demo
69. He Walked Away From $20K/Month to Build a Photo Booth Empire
2026/07/24
Patrick Holmes built Must Be The Feeling Photo Booth from a side hustle into a fleet of booths doing hundreds of events a year across LA. In this episode he breaks down how he walked away from a $20K/month job, why he runs his booths without attendants, and the pricing system that lets him charge premium rates.
0:00 Intro
1:17 Must Be The Feeling origins
3:47 Listed on Thumbtack, caught fire
4:24 Instagram for leads 7:46 Equipment and setup
9:23 Portable power with Jackery
12:21 LA market competition
15:32 Photo booth as an experience
16:08 Drop-off service model
23:48 Pricing strategy
31:18 Advice for new owners
32:22 Finding your why
36:29 Patrick's personal why
45:05 Walking away from a high-paying job
59:28 Goals: 10 booths, 400 events
1:07:40 Final advice: focus on vision
Follow Patrick: https://www.instagram.com/mustbethefeelingphotobooth/
https://www.mbtfmedia.com/
Book a free call with us: https://go.flashquotes.com/Demo
Follow Us on Instagram: @Flashquotesapp @mobilebusinessschool
🎙️ The Mobile Business Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.
68.Roast My Business: SEO Tips with Justin
2026/07/17
Here's the description for the "Roast My Business" episode, following your masterclass structure with bare timestamps cut by ~50%, no em dashes, full URLs, and copy-paste-ready formatting:
Roast My Website: 3 Coffee Cart Businesses Get Brutally Honest Feedback
In this first episode of "Roast My Business," Justin Goodhart pulls up three real mobile coffee cart websites and gives them the kind of direct, no-sugarcoating feedback most owners never hear. If your website is not converting browsers into booked events, this episode will show you exactly why and how to fix it.
Websites roasted:
AlwaysKind (Cynthia): https://alwayskindco.com
Howdy Coffee (Colin): https://howdycoffeeco.com/
Ripley's Coffee Cart: https://www.ripleyscoffee.com/
2:25 Website 1: AlwaysKind
3:00 Why "Book Now" is the wrong primary CTA
5:00 Hero images that kill your conversion rate
6:48 The H1 tag Cynthia absolutely nailed
8:49 Mobile view: what breaks above the fold
11:12 Stop putting social media links in your header
13:36 Which nav tabs earn their real estate
17:00 The bounce rate reality check 18:29 Website 2: Howdy Coffee
19:00 "Coffee catering" vs what Colin's H1 actually says
20:47 "Build Your Experience" is confusing your customers
22:00 Social proof that actually converts
24:00 Google Reviews: where to put them
26:00 Website 3: Ripley's Coffee Cart
27:00 Fix these header navigation tabs now
29:00 You are wasting your most valuable screen space
30:09 The worst CTA button I have ever seen
31:10 Hero images that confuse instead of convert
32:17 "About Us" belongs at the bottom of the page
33:15 How to make your CTA scream over your color scheme
34:41 The only metric that matters for your website
Submit your website for a future roast: https://mobilebusinessschool.com
67.Shelby Lee Bellen Started a Mobile Bar With a Folding Table. Now She Books 70+ Events a Year.
2026/07/10
Shelby Lee Bellen started Royal Bee Bartending with a Target folding table, zero dollars, and her own wedding photos as a portfolio. Four years later, she books 70+ events a year, has franchised the business, and teaches others how to build six-figure mobile bars.
TIMESTAMPS:
4:33 — Why she quit her job after ONE event
7:53 — Landing a 180-person wedding with no experience
8:59 — Starting with a folding table and no money
16:13 — 40% margins and why she never underpriced
19:57 — The TikTok that hit 2 million views
22:56 — From folding tables to a custom VW Beetle tap vehicle
25:01 — The $250 gratuity minimum per bartender
34:36 — Franchising Royal Bee Bartending
38:32 — The Mobile Bartending Playbook and Accelerator
41:10 — Why she only offers ONE package
52:00 — The Saboteur Assessment and mindset work
58:37 — Parting advice: taking action builds confidence
📋 The Mobile Bartending Playbook (DIY startup guide): https://sites.google.com/view/shelbybellen/home
🚀 The Mobile Bartending Accelerator (8-week coaching program): https://sites.google.com/view/shelbybellen/home
🐝 Royal Bee Bartending: https://www.royalbartendingnh.com/
🧠 Free Mindset Tool: Take the Saboteur Assessment at https://positiveintelligence.com/saboteurs/
📱 Follow Shelby:
Instagram: https://www.instagram.com/shelbyleebellen/
TikTok: https://www.tiktok.com/@shelbyleebellen
Book a free call with us: https://go.flashquotes.com/Demo
Follow Us on Instagram: @Flashquotesapp @mobilebusinessschool
🎙️ The Mobile Business Podcast brings you insights for modern caterers, exploring the intersection of technology, business strategy, and event catering.
Podcast reviews
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5 out of 5
11 reviews
★★★★★
A&M H 8610 2026/03/03
Don’t bother with Facebook groups
I haven’t quite made it through all of the podcasts yet, but in my opinion, this podcast covers almost all of the information that people ask about in...
★★★★★
inhonorofmotherhood 2025/10/17
Crash course in business
I have learned so much from this podcast. The speakers and host and a wealth of experience. I look forward to their episodes every week.
★★★★★
Mark-nyssa 2025/10/12
A valuable resource
The Flashquotes podcast is a gold mine of practical, actionable advice about starting and growing a mobile event business. I really appreciate that th...
★★★★★
benfarber 2025/09/29
Helpful and to the point
I really enjoy Flashquotes as a product and this podcast provides great insight into the service event industry and tips that have been great as the o...
★★★★★
ckeith524 2025/09/27
Game Changer for Mobile Event Caterers
Whether you’re starting a mobile events business or have been at it for awhile, this pod is going to be a huge help and invaluable resource to you. Ev...