Advertise on podcast: Facebook Ads Quick Tips

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why Your Meta Ad Costs Jumped This Fall If you've opened Ads Manager lately and wondered why everything costs more, you're not imagining it. In this episode I walk you through what's driving your ad costs up this fall, and what you can do about it before Black Friday. In this episode, I cover: Why Meta ads work like an auction, and why your price goes up when more advertisers show up to bidHow the 2026 midterms, projected to be the most expensive election cycle on record, are competing for your ideal client's attentionMeta's pause on new political ads from October 27 through Election Day on November 3Why the fourth quarter is always pricey, and why Black Friday and Cyber Monday week is the most expensive stretch of the yearHow the economy affects both what you pay and how long your buyers take to decideFour things you can control right now: The one question I want you to ask before you check your next report: Is this my ad, or is this the season? Want a Meta Ads professional to audit your last campaign for only $297? Here's the link for Ad Readiness Review Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Selling for Women Who Hate Sales: Money Mindset, Visibility, and Calm Confidence with Liz Lemarchand To Connect with Liz Youtube Instagram Skool Community- Money Growth for women  I interviewed Liz Lemarchand a sales and marketing expert with 25 years of experience living in the south of France, who also does stand-up comedy and runs a Skool community.  We talked about why she created her course, Selling for Women Who Hate Sales, after learning to replace “icky” sales tactics with an authentic, sustainable approach that avoids both pushy bro-marketing and people-pleasing doormat behavior. Liz explained how sales resistance can stem from nervous system triggers and “visibility wounds,” including childhood shame around asking for money, and why scripts don’t work if those deeper blocks aren’t addressed.  We also discussed that effective sales requires time to build visibility, credibility, and trust, especially for higher-ticket offers, and I connected that to why ads won’t work without a trust-building runway. Liz shared book recommendations:  Sell Like a Spy  The Power of Vulnerability Happy Pocket Full of Money. 00:00 Meet Liz 01:37 Why Women Hate Sales 05:02 Confident Boundaries 07:53 Visibility Wounds 11:14 Nervous System Triggers 14:05 Skool Community Offer 16:06 Relationship Based Selling 18:39 Ads Need Trust 20:22 Book Recommendations 23:01 Wrap Up and Links Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why 10X ROAS Is Misleading (and What to Ask Instead) I explain that seeing people brag about “10X ROAS” on Instagram or LinkedIn doesn’t tell the full story, because ROAS (return on ad spend) is just a ratio of revenue divided by ad spend and can’t be judged without context. I walk through the math: if you sell a $37 digital product and it costs around $45 to acquire a customer, spending $5,000 on ads could generate about 111 sales and only about $4,100 in revenue (0.82X ROAS), making 10X ROAS unrealistic or even mathematically impossible at those costs. I contrast this with a $5,000 offer where a 2X ROAS on $5,000 in ad spend yields $10,000 in revenue, showing why ROAS alone is misleading. I recommend asking what you’re selling and what it will realistically cost to sell it,  00:00 ROAS Hype Trap 01:13 What ROAS Means 01:44 Why 10X Misleads 02:28 Low Ticket Math 04:13 High Ticket Reality 05:11 Better Questions to Ask 05:42 Next Episode Teaser Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Please Hit Subscribe!  Mentioned in this episode:  The 3:00 AM Offload If you use the gift- tag Suze on Instagram!  Where to connect with Suze Lake Website Instagram  LinkedIn In this episode of Facebook Ads Quick Tips, host Stacy Covitz interviews AI consultant Suze Lake about practical, human-first ways business owners can use AI to save time and make more money without letting it replace their expertise. Suzy shares her background as an early tech adopter, her shift from a product-based business to marketing assistance after COVID, and how she now helps proven experts integrate AI into their systems and workflows.  She emphasizes that AI doesn’t know your customer’s nuances, so you must stay in the driver’s seat, use good judgment, and avoid sharing sensitive information. Suzy highlights tools like her “3:00 AM Offload” for brain-dumping tasks to prioritize what matters most, and discusses creating a “digital brain” to capture your frameworks, proof, and client wins. She also encourages women to build community and business friendships intentionally. 00:00 Welcome and Guest Intro 02:10 Suzy’s Story and AI Journey 04:08 Human First AI Mindset 06:19 Training Tools and Prompting 08:16 Ethics and the Wild West 11:04 3AM Offload AI Example 13:49 Digital Brain and Proof Stack 15:45 Who Suzy Helps Most 17:57 Advice and Closing 19:48 Host Wrap Up and Subscribe Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Hi! Stacy here. Can I ask you to subscribe? I don't ask that enough- or ever.   The Ad You Quit On Might have been working You put a small budget behind an ad, gave it a few days, saw clicks but no sales, and shut it off. Then you decided ads don't work for you. Here's the thing: your ad probably didn't fail. Two other things went wonky.  You expected it to do a job it was never going to do at that budget, and turned it off without getting the right information. In this episode I break down what a small first ad is actually buying you, and I walk you through the three questions that tell you exactly which part of your setup is weak. In this episode: Why a small first ad isn't there to make you moneyDid enough people see it? Why most people quit before there's anything to judgeDid they click and vanish? When the ad worked and the page didn'tYour one thing this week: Pull up the ad you gave up on. Don't relaunch it. Just run those three questions and find out which one it actually was. Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Take the Ad Ready Quiz    https://stacycovitz.com/ad-ready-quiz I tell you about my first client was a a big lesson  Why campaigns usually underperform because of what's underneath them, not the ad itselfThe three things that were missing The difference between good reasons to hire an ads manager and reasons that are a hard "no" from meWhat "ready" actually means: No need to be perfect- nobody is. Just make sure you've got the basic foundation workingWant to see where you stand?: I have a few audit spots open for September if you want a second set of eyes on your account before fall. Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 00:00 Welcome Back Part Two 00:27 Why Target Audience Matters 01:21 Meta Ads Need Direction 02:07 Strategy Versus Execution 03:37 Marketing Soup Problem 04:24 Cold Audience Reality 05:40 Awareness Before Selling 06:48 MLM Selling Hangover 08:01 Giving Back Origins 11:35 Women Money Impact 12:15 Where To Find Janice 13:30 Final Thanks And Wrap-  Janice and I talked about why getting clear on your target audience matters, because marketing to “everyone” wastes money and even Meta’s targeting still needs you to communicate who you're trying to reach through messaging and creative. - We talked about why so many people struggle with marketing: they throw everything into one bucket and create “marketing soup,” which leads to the wrong message at the wrong time, like trying to sell a $900 offer to a cold audience that doesn’t know, like, or trust you yet. - We wrapped up with Janice sharing the heart behind giving a percentage of every sale to organizations serving people in third-world countries, inspired by her experiences in Haiti after the earthquake and in Kenya, and her desire to do what she can through her business. To learn more about Janice Hostager: Website  Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! I'm trying something new on the podcast. I love introducing  other amazing women doing incredible things in business, so I brought on my first guest ever: Janice Hostager, a fractional CMO and marketing strategist. In this episode, we get into: Why the traditional marketing funnel doesn't actually work anymoreJanice's "trail to the sale" framework: awareness, consideration, compare, trial, sale, and referralWhy even marketing pros are terrible at marketing themselves The questions you need to answer about your ideal customer before you touch strategyThis is part one of our conversation. Part two drops next week, where we get into , the first thing she fixes with a new client, and why so many businesses are wasting money on Meta ads without realizing it. To learn more about Janice Hostager: Website  Grab the TRAIL TO THE SALE™ QUICKSTART MAP mentioned in the show Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! This week's episode is another FAQ round, because you all keep asking good questions and I keep collecting them. First up: do you need a Meta Verified account to run ads? Nope.  That's a paid badge subscription, totally separate from actually being able to advertise. What can get required is business verification, which is a different thing Meta triggers on its own, no monthly fee attached.  Second: how many creatives do you actually need?  Forget the old "3 to 5 and you're done" rule, that's not really how it works anymore. For most of us running smaller budgets, 3 to 6 creatives is still the sweet spot. It's not about hitting a magic number, it's about making sure every ad has enough spend behind it to actually get out of the learning phase.  What's new right now.  There's a new manual override called Push Delivery to This Ad, so if you've ever added a fresh creative and it just sat there never spending, that's fixed.   Meta has a track record of rolling something out and pulling it a week later, or rolling it out clunky and fixing it down the line.  Keep an eye on these instead of treating them as set in stone.  Have a question you want answered on the show? Send me an email, or DM on Instagram! [email protected] Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Why Summer Is the Best Time to Set Up Your Meta Ads Account Everyone thinks summer is the wrong time to touch your ads. I'm telling you it's backwards, especially if you're a first-timer. Here's what I cover in this episode: Why waiting until September to set up your ad account puts you in the busiest, most expensive season as a total beginnerWhat "warmed up" actually means for an ad account, and why one built in July has an edge over one started in the fallThe two things you need to handle now: getting your pixel installed and firing, and starting to learn who your audience actually isWhy fifteen dollars a day in July beats fifty dollars a day in October when you're still figuring things outHow your competitors sitting out the summer works in your favor right nowWhat I'm offering this month if you want help getting your account fall-ready (no sales call, just a plan)If you've been putting off ads because it "wasn't the right time," this is your sign. Link to grab a spot for my Fall-Ready Ads Audit is below. Fall-Ready Ads Audit Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So this morning I had zero plans to record this episode. I was in a full slump after running a brutally honest audit of my own business, the same kind of look-at-the-data audit I'm always telling you to do.  Turns out that advice is a lot easier to give than to take. In this episode I'm sharing what got called out, what I almost blew off, and the 10-minute rule that turned my whole day around. If you've ever avoided opening Ads Manager because you're afraid of what you'll find, this one is for you. In this episode: The audit that called me out and why the data stung even though none of it was wrongWhat I found when I finally lookedWhy avoiding your metrics feels good today and costs you money tomorrowThe 10-minute version of any scary task and why it almost always worksHow my Ad Readiness Review lets me look at the scary stuff so you don't have toReady to know what's working and what to fix without ever getting on a call? Grab your Ad Readiness Review at stacycovitz.com. Connect with me on Instagram @stacyacovitz and come hang out in my free Skool community! Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Have you heard summer is when businesses are slow and therefore, no reason to do work or promote? This episode goes into the pros and cons of this idea and how it is a myth.  If you're ready to get some hands on support with your ads, you can contact me via email [email protected] Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Time Sensitive Today is the last day to get access to the Free AI-Driven Business Summit- loads of brilliant women sharing AI resources and expert knowledge to actually become more efficient in your business.  Episode Summary I share more about who I am and how I became a Meta ads strategist after spending 21 years as a stay-at-home mom to four daughters and then needing to earn income when my husband suddenly lost his job;  I also ramble about watching Love Island for the first time and why it’s entertainingI recommend Jay Schwedelson’s new book, *"Stupider People Have Done It," especially the idea of doing one accountable thing every week like my weekly podcast. I end by discussing a conversation with Liz Lemarchand about why women hesitate to invest in their businesses, and encourage anyone overthinking ads to start, noting I have one July client spot open.*affliliate link- this means if you purchase I may make a few cents, but the price of your book won't change.   00:00 Welcome and Setup 00:47 From Mom to Online Work 03:11 Finding Meta Ads 04:02 Mission and Approach 04:35 Love Island Thoughts 06:26 Jay Book Takeaways 08:26 Podcast Consistency 09:38 Money Mindset and Investing 11:23 Wrap Up and Invite Liz Lemarchand Skool Money and Growth for Women Gen X Ads Club  Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Today I was ranting! I Shared why Meta quietly creates personal ad accounts and why that's riskyPersonal accounts mean your ads go down if your Facebook gets restrictedCovered the fix: setting up Meta Business Suite at business.facebook.comReminded you to NAME your pixel before doing anything elseDescribed the gold standard setup: one Business Suite, one named pixel, partners not personal adminsYes, this was a sassy one!  Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Meta quietly dropped one of the most useful updates for small advertisers in a long time  a one-click CAPI setup. I'm breaking down what it is, why it matters, and exactly what you should do inside Events Manager this week. IN THIS EPISODE - What CAPI (Conversions API) actually is and why it's different from the Meta Pixel- Why browser-based tracking has been getting less reliable (iOS, ad blockers, cookie restrictions) and how much conversion data you might be losing because of it- Why most small advertisers never set up CAPI before  - What Meta announced on April 15, 2026: a one-click CAPI setup inside Events Manager - What the data says: advertisers with CAPI active see an average 17.8% lower cost per result vs. Pixel only- My three-step action plan: check your event coverage score, turn on one-click CAPI if you're eligible, then monitor your event match quality score- Already using GHL or another partner integration? Your existing CAPI setup is not affected  you're good- Want the full walkthrough? I'm doing a live training inside my free Skool community  come join us Links below- Join Ads for Gen X Women on Skool: This ended.  - Quiz: Ad Readiness  CONNECT WITH STACY - Website: stacycovitz.com Get The Scoop Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!