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I bought Claude AI for more than 20 employees. When I checked the usage data, more than half had not opened it once that month. In this episode, Mark reveals what AI adoption actually looks like inside his 45-person business—and why some of his highest performers were using it the least. He breaks down the three reasons employees ignore AI tools, from the “blank box” problem to packed calendars, before sharing four practical changes that increased adoption: ship finished solutions, automate existing pain points, embed AI into current workflows and give people their time back first. If you have invested in AI for your business but nothing has changed, this episode will show you how to turn unused subscriptions into tools your team actually uses. 1:16 — The Real Shape of AI Adoption in a 45-Person Business 3:07 — Reason #1: The “Blank Box” Problem 4:04 — Reason #2: The Cost Is Now, but the Payoff Is Later 5:19 — Reason #3: There Is No Room in the Calendar 6:06 — Fix #1: Stop Training and Start Shipping Solutions 6:50 — Fix #2: Automate Where the Business Is Already Leaking 7:28 — Fix #3: Put AI Inside the Existing Workflow 8:03 — Fix #4: Give People Their Time Back First 8:49 — How to Measure Whether AI Is Actually Working 9:34 — Why You Should Target the Middle Group, Not the Zeros 10:08 — Three Questions Before Buying Another AI Licence Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

This AI automation system reduced projected personal-brand content costs from $40,000 to roughly $7,000 per month—without removing the human editor. Mark Kentwell reveals how he built an in-house AI content workflow designed to support 20 team members at scale. After building 14 versions himself and investing more than 100 hours, Mark explains why he eventually handed development to an AI engineer. He shares his impact-versus-effort framework, the correct order for automation, and why businesses should delete broken processes before using AI to make them permanent. You’ll also discover the four AI systems Mark would prioritise first—from inquiry routing and database reactivation to content production and customer satisfaction—and the expensive software mistake he believes founders should avoid. 3:15 — Inside the AI Content System Running the Team 4:19 — What AI Removed—and Why the Human Editor Stayed 4:58 — 14 Versions and 120 Hours—Why Mark Stopped Building 7:06 — The Impact vs Effort Framework for Choosing AI Projects 8:41 — Delete, Simplify, Accelerate, Automate 9:13 — The AI Leaderboard Mark Killed Before Launch 9:52 — AI System #1: Inquiry Routing and Sales Workflows 11:02 — AI System #2: Database Building and Reactivation 11:49 — AI Systems #3 and #4: Content, Satisfaction and Reviews 12:57 — What Not to Build—Don’t Create Another CRM Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Claude Code lets non-technical business owners build internal tools, automate workflows and analyse data without writing code. In this practical tutorial, Mark shows how to create a safe workspace, migrate your existing business knowledge into a CLAUDE.md file, choose the right AI model, use skills and sub-agents, and avoid security risks such as prompt injection. He also reveals the live business operating system he built for Presence's Property Concierge, consolidating onboarding, sales funnels, role accountability, objections and live advertising performance into one interactive platform. You’ll also discover five practical Claude Code use cases for content creation, competitor research, data analysis, website development and AI search visibility — plus the three mistakes beginners must avoid. 0:33 — The Safe Setup — Create Your First Claude Code Workspace 3:03 — The Insider Settings — Models, Costs and Sub-Agents 4:19 — Claude Skills Explained — Teach It Once, Use It Forever 5:02 — The Security Risk Most Claude Code Tutorials Ignore 7:27 — Inside the Business OS — Funnels, Roles and Live Data 9:49 — 5 Claude Code Tools Every Business Can Build 13:38 — 3 Claude Code Mistakes Beginners Must Avoid 14:23 — Chat Knows, Co-Work Operates, Code Builds Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Claude Cowork can research, write, organise and build for your business while you are in meetings, or asleep. But most founders are still using Claude like a chatbot and wondering why they are doing all the work themselves. In Episode 2 of this Claude AI series, Mark reveals how he uses Claude Cowork as an AI operator across research, content production, operations, admin and live business dashboards. He also breaks down the four-part briefing framework that prevents generic outputs, how to create an overnight AI workflow, where connectors and skills fit, and the three tasks you should never hand over without proper guardrails. This is the practical Claude Cowork setup for founders who want to automate repetitive work, increase output and build an AI-powered operating system without hiring another team member. 01:01 — Claude Chat vs Cowork: Thinker or Operator? 02:36 — Content Production in Your Voice, Brand and Style 03:13 — Automating Operations, Admin and Repetitive Work 03:42 — Build Live Dashboards Without a Developer 05:17 — Why Most Claude Cowork Prompts Fail 05:43 — The 4-Part Brief: Goal, Context, Guardrails, Format 07:38 — The Overnight Workflow: Get Work Done While You Sleep 08:18 — Connectors, Permissions, Scheduling and Skills 10:35 — 3 Tasks You Should Never Hand to Cowork 11:56 — Claude Chat, Cowork and Code: The Full AI Stack Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

📍Comment “Setup” below and I will send you my full Claude business setup, including every template and prompt. 📍First 50 comments also get my Project Starter Pack and MSP email template free. In this episode, Mark breaks down how to turn Claude into a practical AI operating system for your business, without coding, complex tech, or a full AI team. He also explains the biggest mistakes people make with Claude, why dumping PDFs into AI can waste tokens, and how to decide which tasks to automate first. If you want to use Claude AI for real business productivity, better decision-making, admin automation, client prep, daily briefs, and building your own AI stack, this episode gives you the foundation. 1:03 — Claude Chat, Coworker & Claude Code 2:05 — Claude Pro vs Max: Which Plan To Choose 3:30 — Layer 1: Account Personalisation & ChatGPT Memory 4:54 — Layer 2: Projects, RAG & Markdown Files 5:53 — Layer 3: Skills, Code Execution & Plug-Ins 6:42 — Layer 4: Connectors, MCPs & Business Tools 8:07 — Layer 5: Your AI Knowledge Base 11:01 — Haiku, Sonnet & Opus: Which Model To Use 12:19 — 3 Simple Claude Workflows Every Business Can Run 13:21 — What To Avoid When Building With AI 14:33 — The 4 Filters For Choosing AI Projects 15:55 — What’s Coming Next: Claude Coworker & Claude Code Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

AI model bans, broken agents, and single-provider risk are becoming a real problem for founders building with AI and why relying on one AI provider, one API, or one model is not a strategy, it is a single point of failure? After the overnight Fable 5 shutdown, Mark unpacks a more practical alternative to “just go local”: building a multi-provider AI stack with a model router, private hosted models, frontier models, and local fallback options. He explains why most businesses do not need the biggest model for every task, how private AI infrastructure can protect IP, and why tools like LiteLLM are designed to route requests across providers with fallback logic. If you are a founder, operator, or business owner building AI agents, automations, or internal workflows, this episode is a practical look at how to make your AI stack more resilient, private, and cost-effective. 0:20 — Fable 5 Disappears Overnight — The Risk No Founder Can Ignore 1:11 — The Hidden Cost of Running Frontier Models Locally 1:55 — The Model Router Strategy — Multi-Provider AI Without Fragility 2:23 — LiteLLM Explained — Routing Across OpenAI, Anthropic, Google & Private Models 2:41 — Private AI in Practice — A 10-Person Dev Team Case Study 3:24 — Fit for Purpose AI — Why Bigger Models Aren’t Always Better 3:50 — Cheaper Internal AI Workflows — Transcription, Agents & Automation 4:11 — The New AI Stack — Frontier, Private & Local Fallback 4:51 — What Mark Is Building Next — Follow the Full Setup Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

How do you get AI agents working inside your business, without becoming the person who builds them? Australian real estate founder Mark Kentwell (Presence Real Estate Group) breaks down the full AI engineer hiring blueprint: what the role actually is, the 4 hiring models available in Australia, real cost comparisons, and the 4-question filter every AI project must pass before you spend a dollar. Mark shares his own experience, including a $75,000 outsourced project that blew out in scope and time, later rebuilt for a fraction of the cost using offshore AI engineers, to give you an unfiltered, founder-to-founder guide on where to start, what to avoid, and why waiting will only make it more expensive. Whether you're a $2M or $50M turnover business, this is the roadmap he wishes he'd had. 0:29 — Who Is Mark Kentwell — Third 8-Figure Company, Sharing the Roadmap Live 1:41 — The 3 Traps Founders Fall Into Before Hiring Right 2:23 — What an AI Engineer Actually Is — And What They're Not 3:01 — The 4-Question Filter — Every AI Project Must Pass This First 3:46 — The 4 Hiring Models — DIY, BPO, Done-With-You & Full Agency 7:45 — Full Cost Breakdown — Australia vs US, All 4 Models Compared 9:53 — The $75K Project That Blew Out — And How AI Engineers Fixed It for Less 10:48 — The Hidden Risk Nobody Talks About — Failed Hires, Security Incidents & Lost Revenue 11:57 — Should You Start Now or Wait? — Why Waiting Makes It Harder & More Expensive Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Scaling a business is not the same as growing a business, and in this episode, Mark breaks down the exact frameworks behind building a company that compounds without falling apart. Using Presence Real Estate Group as the live case study, he unpacks the Theory of Constraints, the Flywheel Effect, and Hamilton Helmer’s Seven Powers to show how real enterprise value is created, protected, and scaled. He also breaks down how AI fits into the system, why automation must come last, and the maths behind Presence’s roadmap from around $15M enterprise value to $250M+. If you’re a founder, operator, real estate business owner, or growth-focused leader trying to scale without losing quality, this episode gives you a practical blueprint for building a defensible business flywheel. 1:54 — Theory of Constraints — Finding the Real Bottleneck 2:49 — The Flywheel Effect — How Compounding Momentum Works 4:07 — Seven Powers — Building Defensible Enterprise Value 4:55 — The Presence Flywheel — Property Concierge at the Centre 6:00 — 7 Business Constraints — What Holds Real Estate Firms Back 7:49 — Agent Loyalty & Ownership — Solving the Talent Problem 10:30 — Rent Roll & Enterprise Value — Protecting Recurring Revenue 11:57 — 7 Powers in Action — Why the Model Is Hard to Copy 15:13 — AI Inside the Flywheel — Automate Last, Scale Faster 17:00 — The $250M Maths — 10,000 Customers, 10X Multiple

AI, real estate, property investing and business scaling are changing fast, and Michael Klevansky breaks down exactly how founders, agents, investors and small business owners can adapt. In this episode, Mark speaks with Michael from LINK Project Marketing about using AI like a “first-day employee,” building scalable real estate businesses, the future of off-the-plan property, and why Australia’s property market could be shifting from a capital growth economy to a cash flow economy. Michael shares how LINK once delivered 2,000 property sales a year with just 8 staff, why product-market fit matters more than ever in PropTech, how AI is transforming research, advisory, sales, legal, finance and real estate, and what potential tax changes could mean for investors, first home buyers and developers. If you’re a founder, property investor, real estate professional or business owner trying to understand where AI and property are heading next, this episode is packed with practical insight, bold predictions and big strategic lessons. 1:06 — Train AI Like A First-Day Employee 5:42 — 2,000 Sales A Year With Only 8 Staff 12:26 — The 7 Powers Framework & Business Moats 18:32 — Why Owner-Occupiers Are Replacing Investors 20:04 — Caper, Home Concierge & The Property Management Gap 26:46 — How AI Cuts Research From Weeks To Days 31:08 — Tax Changes, Negative Gearing & CGT Predictions 43:40 — AI: The Biggest Threat And Opportunity 49:52 — Rapid Fire: AI Skills, Jobs & Disrupted Industries 52:54 — The Future Of Australian Property Wealth Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

AI for business owners is no longer optional, it is changing how companies generate leads, build systems, train teams, and remove bottlenecks. In this episode, David Jenyns breaks down where to start with AI, how to systemise your business properly, and why the businesses that move quickly with focus will win. He shares how ChatGPT wiped out a major part of his own business within 60 days, why process is still the foundation of the AI revolution, and how tools like AI voice agents, automation, dashboards, and Claude Code can help businesses operate faster, cheaper, and better. From the Critical Client Flow framework to a real accounting case study that cut 1,000 hours of work down to 10, this episode is packed with practical AI implementation strategies for founders, operators, real estate agents, and small business owners. If you want to future-proof your business, reduce key-person dependency, and build systems that scale, this conversation is for you. 1:18 — Move Quickly With Focus — David’s Core AI Business Principle 4:17 — Process Before AI — Why Infinite Possibility Needs Focus 7:33 — Critical Client Flow — Mapping How Your Business Makes Money 10:42 — 1,000 Hours Down to 10 — The Accounting AI Case Study 18:37 — Dream Client, One Product, One Path — Simplifying Your Core Process 24:25 — AI Voice Agents in Real Estate — Solving Speed-to-Lead 34:54 — Leading AI Change — Why Teams Must Adopt or Get Left Behind 44:37 — Rapid Fire AI Lessons — Biggest Mistakes, Claude Code and Getting Buy-In Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

AI tools for founders can save weeks of wasted work, but only if you build your AI stack in the right order. In this episode, Mark breaks down the exact AI stack he uses inside a $15M real estate business, including Perplexity, Manus, Claude, Claude Code, CoWork, and OpenClaw. This is not a “what’s trending” AI tools list. It is a practical founder roadmap for using AI agents to build systems, scale operations, manage change, and create leverage across a real business with real customers, real pressure, and real revenue targets. Mark explains why most founders start with the wrong AI tool, how to choose between cloud agents and local agents, and why Claude has become the core operating layer behind his property concierge model. If you are a founder, operator, entrepreneur, or business owner trying to use AI to save time, build systems, and scale smarter, this episode gives you the order to start in: week one, month one, month three, and month six. 0:54 — Slot 1: Cloud Agents — Perplexity vs Manus 2:18 — Slot 2: Claude, Claude Code & CoWork Explained 5:54 — The One AI Setup Mark Recommends This Quarter 6:23 — Slot 3: OpenFloor, Local Agents & Security Trade-Offs 6:59 — The AI Rollout Pathway: Week 1 to Month 6 Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Global real estate coach Josh Phegan joins FlowZone this week to unpack the future of real estate, personal branding, buyer’s agents, AI, Dubai’s 2040 vision, and why human connection is fast becoming the ultimate competitive edge. Josh breaks down why “luxury” now means doing more for the customer, how personal brands can either scale or trap you, why buyer’s agency is still an immature but fast-growing sector, and why AI should enhance, not replace, the human moments that build trust. If you’re thinking about the next era of real estate, business models, technology, regulation, and customer experience, this conversation is packed with practical insights and global perspective. 2:30 — Dubai’s 2040 Vision — Why the Middle East Is Moving Faster 8:08 — Dubai vs Australia — Off-Plan Sales, Leasing & Buyer-Paid Fees 15:04 — The UK Market — Branch Models, Branding & Service Gaps 16:36 — Australia’s Gold Standard — Auctions, Vendor Marketing & Regulation 21:36 — Three Big Industry Changes — Personal Brands, Buyers Agents & AI 31:55 — David vs Goliath — Startups, Established Brands & Strategy 35:12 — Buyers Agents Rising — Regulation, Off-Market Claims & Real Value 41:12 — AI vs Human Connection — Why People Still Need People 44:21 — The Final Lesson — Technology Changes, But the Work Doesn’t Stop Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Most founders using AI daily are still stuck at Level 1 — and don't even know it. In this episode, I break down the exact crash course I gave a $100M real estate founder who uses Claude every day but couldn't explain how AI was actually working in his business. The gap between using AI and getting real value from it is massive, and the three questions are the map out of it. Plus, I share the one question the founder didn't ask - but every serious founder needs to hear. This isn't theory. This is what AI looks like inside a real business that's actually using it. If you're a founder, senior leader, or business owner trying to figure out where to start with AI, this is your starting point. 0:45 — The 3 Levels of AI — Chat, Automation & Agentic Explained 3:05 — The Exact Tool Stack — Claude, Grok & Perplexity — When to Use Each 5:12 — Best Agents to Start With — Manus, Perplexity Computer & Claude Cowork 5:54 — Real Example #1 — Full Presentation Built in 4 Minutes With Cowork 6:19 — Real Example #2 — Live Client Research in 60 Seconds (+ Free Prompt Offer) 7:11 — Real Example #3 — The Buyer Database That Replaces $20K in Marketing 8:14 — The Bonus Question — How Much Time You Actually Need to Invest Each Week 9:41 — Your First Move Tomorrow — One Project, 30 Minutes, Level 1 Done Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Mark Kentwell reveals the 5 AI tools he actually uses every day — not 25, not 10, just a tightly refined stack that drives his entire business. You’ll discover how tools like Claude, Perplexity, Wispr Flow, Fathom, and OpenClaw are being used to think, build, communicate, research, and execute business tasks at scale. This isn’t theory — it’s a real operating system used to save 60–80% of daily workload. If you’re trying to build a smarter workflow, scale faster, or understand how AI is actually used in business right now, this episode is a blueprint. 00:33 – How He Chooses Tools: The “Save Hours or Nothing” Rule 01:12 – Claude: The Core AI for Thinking, Building & Proposals 05:26 – Cloud vs Local AI Agents (Manus, OpenClaw, Risks & Power) 09:01 – Wispr Flow: The Voice Tool That 10x Communication Speed 09:40 – Perplexity: Live AI Research vs Claude (Key Differences) 11:32 – Fathom: Turning Every Meeting Into AI-Powered Data 12:19 – The Full AI System: How All 5 Tools Work Together Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/

Claude Dispatch is the most powerful AI feature released since Claude Projects — and almost no one is using it yet. Mark Kentwell has been running it inside a $15 million business for a week, and in this video he breaks down exactly what Claude Dispatch is, how to set it up, and the first agentic AI workflow he built from day one. Claude Dispatch turns your desktop into a remote AI worker you control entirely from your phone. While you're in an Uber or away from your desk, Claude opens folders, builds documents, runs research, and handles admin automatically — no keyboard required. Mark walks through a real live example: feeding a discovery call transcript into Claude and having it generate a fully branded client proposal plus a pre-populated agreement ready to sign — a process that used to take his business 4 to 24 hours of back-and-forth with support staff. If you're still using AI like a glorified Google search, Claude's agentic AI tools are your next level. #ClaudeAI #AIProductivity #ClaudeDispatch #AgenticAI #AIForBusiness Follow Mark Kentwell: Instagram: https://www.instagram.com/mark_kentwell/ TikTok: https://www.tiktok.com/@mark_kentwell LinkedIn: https://www.linkedin.com/in/markkentwell1/ Mark’s Businesses: Presence Real Estate: https://presence.realestate/ Nexr: https://nexr.com.au/