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Send us Fan Mail Mark Mallchok has run an event business since 1992. Then he rebuilt it from scratch. FREE GUIDE: The Complete Business System Stack https://geasystemstudios.myflodesk.com/stack Listen instead: Spotify https://open.spotify.com/show/3j0XhORRvClcncQjKq4QVY | Apple https://www.buzzsprout.com/2449235 Thirty-four years in, and he still says the hardest part is selling while he is buried in his busiest season. In this conversation we get into the parts of running an event business that never make the highlight reel: who to hire first, why his slow month is decided three months before it arrives, and what it actually felt like to change the positioning of a 32 year old company and wait to find out if anyone would follow him. If you have been quietly wondering whether the way you built your business still works, start at 39:32. CONNECT WITH MARK Mark Mallchok is the co-founder of Brella, the event production and event optimization company he started with his business partner Bernadette in 1992. Brella is a women owned business specializing in global corporate meetings, with deep experience in pharma and complex international events. He has worked on every continent, including Antarctica. Website: https://www.brella.com LinkedIn: https://www.linkedin.com/in/brellamm/ ABOUT HUSTLE FREE ENTREPRENEUR The real, behind-the-scenes conversation for event industry business owners. Hosted by Jese Gary, for planners, photographers, florists, caterers, venue operators, and designers who have the revenue and the clients but not the freedom. New episodes every week. Subscribe:  🎧 Listen to more episodes of the Hustle Free Entrepreneur Podcast → https://www.buzzsprout.com/2449235 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Download the Complete Business System Stack for your event business: https://geasystemstudios.myflodesk.com/stack Stephanie built a wedding photography business over almost two decades, got to $8,000 to $12,000 a wedding, and then walked away from it on purpose. In this episode, she gets honest about the part nobody posts: being excellent at something you have stopped loving, watching the industry shift under you, and betting a multi-six-figure business on a photo booth she once told a friend "nobody would want." Jese and Stephanie get into the money, the jadedness, the ego check of corporate work, and why the seasons you want to skip are the ones building you. What you will hear: - The mentor who would not let her hold a camera for a full year, and why that made her better - How one bride's referral opened the door to corporate, and the ego check that came with it - The 2020 moment she watched 80% of her revenue disappear in a single week, and what kept the lights on - Why a photo booth is a second business, not an add-on, and what most photographers get wrong about it - The one thing she stopped doing that changed how the whole business feels Guest bio: Stephanie is a photographer and experience-maker who spent years shooting weddings under Sonju Photography before building Juju Booth, a photo and video experience company serving weddings, corporate events, and brand activations across multiple markets. She is in the Photo Booth Expo Hall of Fame. Originally rooted in South Florida, she now runs the business from North Carolina while her team stays close to home. About HFE: Hustle Free Entrepreneur is the real, behind-the-scenes conversation for event industry business owners who are successful on paper and quietly exhausted underneath it. Hosted by Jese Gary, HFE is where we talk about what running this business actually looks like, the money, the burnout, the pivots nobody shows online, without the hustle culture and without the motivational fluff. If you are running the version of your business that looks impressive from the outside and feels like survival on the inside, you are not alone, and you did not do anything wrong. Links: Connect with Stephanie: https://jujubooth.com/ 📌 Resources Mentioned: 🔗 Want a free business system audit? Let’s identify the gaps and opportunities in your event business   🔗 Work with GEA Systems Studio to build your systems + automations 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Tara Melvin has been planning weddings in Washington, DC for over 20 years. She has watched this industry shift three or four times over. Pinterest. Instagram. COVID. Now AI. And in this conversation, she said something that should stop every event business owner in their tracks. The competition is no longer the planner down the street. The competition is AI. And the vendors who do not train AI about who they are and what they do are about to become invisible. This is the real, behind-the-scenes conversation with Tara Melvin, founder of Signature Concepts and founder of the National Society of Black Wedding and Event Professionals (NSBWEP). She shares what 20+ years in luxury weddings have actually taught her about adapting without losing your soul, what she would do completely differently if she were starting today, and the trends quietly reshaping how couples plan, spend, and celebrate. In this episode: What weddings looked like in 2004 versus what couples expect right nowWhy couples have become the influencers of their own wedding dayThe exact reason most wedding vendors are about to disappear from AI searchWhat Tara is telling her clients when they show up with AI-generated expectationsWhy multi-day, dress-coded, culture-infused weddings are the new normThe honest truth about boundaries when your clients are paying you six figuresWhat Tara would do completely differently if she started over in 2026The story behind NSBWEP and why community is the real legacyWhere the industry is heading by 2029 (and the trend most vendors are sleeping on) If you are an event business owner who has been quietly wondering if the way you have been running things still works, this conversation is for you. You are not alone in this. About Tara: Tara Melvin is the founder and principal planner of Signature Concepts, L.L.C. (formerly Perfect Planning Events), the founder and president of the National Society of Black Wedding and Event Professionals (NSBWEP), the founder of The Signature CEO Conference, and the creator of The Executive Mentor Program. She has been recognized as a BizBash Industry Innovator (2022) and one of BizBash's Top 500 Most Influential Event Professionals (2020 to 2021). Find Tara: Signature Concepts: signatureconceptsllc.com NSBWEP: nsbwep.com The Signature CEO Conference: thesignatureceo.com Instagram: @signatureconceptsllc | @nsbwep | @signatureceo About HFE: Hustle Free Entrepreneur is hosted by Jese Gary, founder of GEA Systems Studio and LuxeGiving. The real, behind-the-scenes conversation about running an event industry business. New episodes weekly. Free for you: If you are an event- or service-based business owner who needs the actual systems running behind the business you show on Instagram, grab The Complete Business System Stack at https://geasystemstudios.myflodesk.com/stack. It is the same map I walk paying clients through. 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail  How to run festivals, community events, and event production successfully? Don't fall victim to running your business with a system held together by spreadsheets, QuickBooks, Google Forms, and a prayer. This week, I'm back with Cat McDevitt, from Eventeny, and we got into the festival operations conversation I've been wanting to have. Not the highlight reel. The real picture — the Frankenstein systems, the volunteer data that will shock you, the vendors who are quietly deciding you're a reputational risk, and what the festivals that are actually winning are doing differently. If you organize festivals, produce community events, or have ever thought about scaling into that space — this one is for you. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ RESOURCES + LINKS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ → Check out Eventeny (affiliate link): https://meetings.hubspot.com/cat-mcde... → Book a free demo with Eventeny: https://meetings.hubspot.com/cat-mcde... → Follow Eventeny on Instagram: @eventeny → Grab Jese's free After-Yes Checklist: https://chipper-creator-3415.kit.com/... ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ABOUT CAT MCDEVITT ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Cat McDevitt is the CMO at Eventeny — an all-in-one event management platform built for festival and large-scale event organizers. She works daily with producers running community festivals, music festivals, fandom conventions, farmers markets, and more, and has a front-row seat to what's working (and what's quietly breaking) in the festival industry right now. 🔗 Want a free business system audit? Let’s identify the gaps and opportunities in your event business → https://businessconsultantcompany2491... 🔗 Work with GEA Systems Studio to build your systems + automations → https://businessconsultantcompany2491... 🔗 🎧 Listen to more episodes of the Hustle Free Entrepreneur Podcast →  🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail If you've been running your event business on sticky notes, mental checklists, and willpower — this episode is for you. In this solo episode of Hustle Free Entrepreneur, Jese Gary breaks down how to actually use automation in your event business without sounding like a robot or losing the personal touch your clients pay you for. This isn't a software pitch. It's an honest conversation about why so many event pros are stuck doing manual work that's quietly costing them clients, sleep, and revenue — and the simple, sustainable way to start automating one workflow at a time. In this episode, Jese covers: - The real reason your event business feels chaotic (and it's not because you need more clients) - How to identify the most time-consuming and error-prone tasks in your business - A strategic approach to choosing automation tools without wasting money on subscriptions - The 90-day rule for testing any new platform before you commit If you've been afraid that automating your business means losing the high-touch, white-glove experience your clients love, this conversation will change the way you think about technology in your business. CHAPTERS 00:00 Overcoming Business Stress and Mistakes 02:59 The Power of Automation in Business 07:30 Identifying Pain Points and Streamlining Processes 11:14 Embracing Technology for Efficiency 16:01 Implementing Automation Effectively 20:43 Learning and Adapting to New Tools 24:12 Creating a Better Client Experience ----------------------------------------------------- 🎁 GRAB THE FREE AFTER-YES CHECKLIST The exact post-booking checklist Jese uses to onboard new event clients without dropping the ball: https://chipper-creator-3415.kit.com/afteryes ----------------------------------------------------- 📲 CONNECT WITH JESE Website: www.greeneyedambition.com Instagram: gea_systems_studio TikTok: @greeneyedambition ----------------------------------------------------- 🎧 SUBSCRIBE TO HUSTLE FREE ENTREPRENEUR Apple Podcasts: https://www.buzzsprout.com/2449235 ----------------------------------------------------- ABOUT HUSTLE FREE ENTREPRENEUR Hustle Free Entrepreneur is the podcast for event-industry business owners who are making money but drowning in the manual work of running their businesses. Hosted by Jese Gary, CEO of GEA Systems Studio and LuxeGiving. HFE is where the real, honest, behind-the-scenes conversations happen about building a profitable event business without burning out. #HustleFreeEntrepreneur #EventIndustry #EventBusinessOwner #BusinessAutomation #ServiceBasedBusiness #WeddingPlanner #EventPlanner  🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail The event industry is shifting — and if your business looks exactly the same as it did two years ago, that might not be stability. It might be a warning sign. In this solo episode, Jese breaks down what she's seeing across the event industry right now: changing client behavior, unpredictable booking cycles, tighter budgets, and a market that's rewarding different things than it used to. She walks through three strategic ways to pivot your business when you see the signs of change — without blowing everything up or starting from scratch. In this episode, you'll hear: The specific shifts happening in how event clients buy, book, and spendWhy pivoting your audience might be the most powerful (and most overlooked) move you can makeHow changing your positioning — not your service — can transform your inquiry rate overnightWhen it might be time to ask the hard question: is this even the right business model for where I'm going?The difference between a panic move and a strategic pivotThis one is for every event pro who's been feeling the shift but hasn't known what to do about it. About Hustle Free Entrepreneur: Real conversations for event industry business owners who are making money but want more freedom. Hosted by Jese Gary, CEO of GEA Systems Studio and LuxeGiving. New episodes every week. Links: Free After-Yes Checklist: https://chipper-creator-3415.kit.com/afteryes 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Struggling with burnout or thinking about pivoting your business? Most entrepreneurs are secretly stuck in a business cycle they no longer love — and don’t even realize it. I open up about my raw, honest journey through burnout, tough decisions, and the redefinition of success in her 15-year event business.  In this episode, let's break down how to make smart, sustainable shifts without losing everything you’ve built. If you’ve been feeling overwhelmed, stuck, or questioning your next move as an entrepreneur, this episode is for you.  I share a real and honest look at the ups and downs of entrepreneurship—from navigating burnout to making tough decisions about pivoting your business. This isn’t about quitting… It’s about evolving with purpose. You’ll discover: How to recognize burnout before it breaks your businessWhen it’s time to pivot vs. push throughHow to build a more sustainable business modelThe role of self-awareness in leadership and growthPractical ways to implement new strategies without chaosThis isn’t just another “success story” — it’s a blueprint for redefining what sustainable entrepreneurship truly looks like.  You’ll hear how life changes, industry shifts, and personal growth all play a role in building a business that actually works for you—not one that drains you. If you’ve ever wondered how to step back, reassess your strategy, and move forward with clarity, this episode gives you the framework to do just that. 🎯 Ready to simplify and scale your business? → Need help setting up systems that support your next pivot? Learn more about GEA Systems Studio: https://stan.store/greeneyedambition 🛠 Tools to support your business: → HoneyBook (CRM + client management): http://share.honeybook.com/greeneyedambition → ConvertKit (email marketing): https://partners.convertkit.com/wlu5gufp2imm #EventBusiness #Entrepreneurship #BusinessGrowth #BurnoutRecovery #HustleFreeEntrepreneur #SmallBusinessTips #BusinessStrategy 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Struggling with saving for retirement at 40 with no savings? You’re not alone—and it’s not too late to start over. In this episode, we break down exactly where to start if you feel financially behind and want a fresh start after 40. If you’ve been asking yourself, “Did I miss my chance?” or “How do I even begin saving for retirement?”—this conversation with Rosie Acosta is for you. We talk about starting over after financial setbacks, letting go of shame, and creating a simple, realistic plan that actually works in midlife. You’ll learn how to build financial security step by step, even if you’re starting from zero. This episode is a reminder that you are not behind—you’re just getting started. Whether you’ve experienced divorce, career gaps, or inconsistent income, there is still time to create safety, stability, and peace with your money. Rosie shares practical strategies like the “three buckets” method (emergency, mid-term, retirement), how to shift out of scarcity thinking, and why paying yourself first is the key to long-term change. This isn’t about getting rich—it’s about finally feeling secure. ✨ You are not alone in this—and your next chapter can look different. 👇 Let’s talk about it: Comment below—where are you right now in your retirement savings journey? 📥 Ready to take your first step? Start tracking your money with this simple Etsy budget tool: https://creatorlink.shop/458XPSj 📚 Resources mentioned: Crema Financial I Will Teach You To Be Rich by Ramit Sethi 💛 Join a community of women redefining life after 40: Subscribe for more conversations on money, mindset, and starting over with confidence. 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Struggling to figure out how profitable an event business really is? In this episode, we break down the real numbers behind running an event planning business—so you can stop being busy and start being profitable. Running an event business can look exciting from the outside, but many planners, venues, and event pros discover that revenue does not always equal profit. In this episode of the Hustle Free Entrepreneur Podcast, Jese Lewing Gary breaks down the financial side of the event industry and shares the real truth about profitability. If you've ever asked yourself questions like “Am I charging enough?”, “Where is my money actually going?”, or “Why am I so busy but not making the profit I expected?”—this episode will help you rethink how you price, track costs, and build a more sustainable event business. This conversation is especially helpful for event planners, venues, caterers, rental companies, and creative event professionals who want to build a business that generates real income, not just a full calendar. 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail  Struggling to host events that actually make money? In this episode, we break down how to host retreats, conferences, and business events that turn a real profit—without burnout.  If you’ve ever wondered how to host an event for your business and actually walk away profitable, this conversation is for you.  In this episode of Hustle Free Entrepreneur, I sit down with Esosa Ighodaro, event strategist and profitability expert, to unpack the real numbers behind hosting successful events. We talk about how to host retreats, how to host conferences, and how to throw an event that supports your long-term business goals—not just your ego.  Too many event organizers measure success by applause instead of profitability. Esosa explains why understanding your true costs, revenue streams, and client education is critical to building a sustainable event-based business.  ✨ About Esosa Ighodaro Esosa Ighodaro is an event strategist who helps business owners design impactful, profitable events. She specializes in coaching entrepreneurs on financial clarity, revenue strategy, and aligning event experiences with measurable business goals. Her approach blends strategic thinking, client education, and practical financial management to help hosts increase revenue without increasing chaos.  Learn about her bootcamp where she'll walk through: ✨ Clarifying your event concept + audience ✨ Structuring it so it makes money (not just noise) ✨ Pricing, positioning, and execution without burnout ✨ How to build an event that can grow beyond a one-time moment If you’ve been sitting on an idea—or feeling stuck in execution—sign up so we can learn more about your new idea and help you shape it the right way. Register here  ✨ What You’ll Learn:  Why client satisfaction ≠ profitabilityCommon money mistakes event hosts makeHow to coach clients and set better expectationsSales strategies event organizers should focus on dailyHow to track finances to avoid burnoutRevenue streams that increase event profitThe mindset shift needed to grow as an event CEO If you’re searching for how to host your events strategically, this episode will challenge you to think bigger and smarter. Need help setting up HoneyBook, automations, or building systems that support profitable events? Explore GEA Systems Studio services: https://businessconsultantcompany24914.hbportal.co/public/HBcreation   💻 Tools We Love: HoneyBook (Client Management) – http://share.honeybook.com/greeneyedambition  🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail  Want to learn why being corporate event producer is different? This conversation will shift how you think about event management, production, and scaling your role. If you’ve ever wondered how corporate events run so smoothly (while your calendar feels chaotic), this is the perfect episode for you.  Logan Clements, freelance event producer and show caller, pulls back the curtain on the technical side of corporate events. We talk about the difference between event management and event production, why understanding AV and run-of-show logistics is critical, and how corporate teams avoid burnout by narrowing their focus. Logan also shares how networking, volunteering, and even pursuing international events can expand your career faster than paid ads ever will. We dive into post-pandemic shifts in corporate event strategy, the role of AI in event production, and why the human element still wins every time. ✨ What You’ll Learn: The real difference between event production vs. event managementWhy corporate event producers don’t try to “do it all”How understanding AV protects your profit and reputationHow to niche down inside the event industryWhere international opportunities exist in corporate eventsWhy AI won’t replace producers—but producers who use AI will winIf you’re an event planner, venue owner, or creative feeling stretched thin—this episode will help you rethink your structure. Ready to build smarter systems in your event business? Book a strategy session to map out your operations and stop running your business in survival mode: https://businessconsultantcompany24914.hbportal.co/public/strategy Need help with HoneyBook setup, automations, or backend systems? Learn more about GEA Systems Studio here: https://businessconsultantcompany24914.hbportal.co/public/HBcreation   🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Feeling burned out as a business owner or event professional? In this episode, we break down how leadership, boundaries, and sustainable habits help entrepreneurs reclaim energy without walking away from their businesses. Melissa Fackler, Small Business Operations Coach and Event Specialist at One TEAM Partners, unpacks why so many leaders in hospitality and the event industry are experiencing burnout—and what to do about it. Melissa brings a people-first, hospitality-rooted approach to leadership that challenges hustle culture and reframes success around sustainability. Together, they explore why burnout recovery for entrepreneurs isn’t about doing less—it’s about doing the right things with clarity, structure, and boundaries. This conversation is especially relevant for event business owners navigating leadership burnout, team culture challenges, and constant pressure to multitask.  ✨ What You’ll Learn Why resetting before a new season or year is critical for growthHow hospitality leadership principles improve team cultureWhy multitasking is killing productivity (and what to do instead)How boundaries reduce stress and prevent event business burnoutThe role of curiosity, feedback, and structure in strong leadership🎁 Free Gift for Listeners Get 1 FREE month inside the One TEAM Partners Skool Community Email: [email protected] 🔍 Want clarity in your own business systems? Start with a Business Systems Audit and identify what’s draining your time and energy. https://businessconsultantcompany24914.hbportal.co/public/systemaudit 👉 Don’t forget to like, subscribe, and share this episode with another entrepreneur who needs permission to slow down and lead better. 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Want to start a mobile charcuterie cart business? Did you know opportunities exist outside of the U.S. event industry? This episode will challenge how you think about mobile food businesses, branding, and standing out in an oversaturated market—by looking beyond borders. In this global conversation, I sit down with Benedicte Muya, founder of Nibble and Nest, a mobile charcuterie cart business based in Johannesburg, South Africa. Benedict shares how she transitioned from physiotherapy into entrepreneurship in the event industry. She has built a premium, experience-driven charcuterie cart brand rooted in creativity, culture, and community. ✨ What You’ll Learn How the global event industry opens doors beyond your local marketWhat it takes to launch and grow a mobile charcuterie or food cart businessHow cultural norms shape menu design, pricing, and client expectationsSmart strategies to educate clients on the value of food carts and mobile cateringUsing social media to build a premium brand that attracts the right clientsIf you’re an event pro craving inspiration, clarity, and a fresh perspective—this conversation will broaden your view of what’s possible. Connect with Benedicte: https://nibbleandnest1.wixsite.com/nibble-and-nest https://www.instagram.com/nibbleandnest_sa/ https://www.tiktok.com/@nibbleandnest_sa 👉 Subscribe to the channel for more honest conversations about growing an event business without burnout. 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Struggling to turn your creative talent into real profit in the event industry? In this episode, we break down how custom signage evolved into a high-value luxury service—and how event pros can use it to grow smarter, not harder. In this conversation, Jese Lewing Gary sits down with Tracey Levette Fowlkes, a custom signage expert who transformed her creative passion into a profitable, scalable business. They unpack how signage has moved far beyond paper signs into luxury, personalized experiences that elevate both social and corporate events. Tracey shares real-world insight into what materials clients actually want (hello, acrylic), how to price custom signage correctly, and why clear communication and approvals are critical to protecting your time and profit. You’ll also hear how strategic outreach and relationship-building within the event industry can open doors to B2B opportunities that streamline workflows and increase revenue. This episode is especially valuable for event planners, designers, and creatives who want to expand their offerings, upsell luxury services, and build a business that grows without burnout.  What You’ll Learn How custom signage evolved into a luxury event essentialWhy acrylic signage dominates client demandPricing strategies that reflect materials, labor, and market valueHow upselling signage increases client satisfaction and revenueWhy working directly with business owners improves efficiencyThe role of contracts, approvals, and clarity in avoiding costly mistakesHow outreach and networking fuel long-term business growthWhy continuous learning keeps your business competitive Ready to Systemize & Scale? If you’re ready to stop guessing and start building a business that runs smoothly behind the scenes, schedule your free business system assessment and see where automation and structure can unlock your next level of growth. Schedule here: Free Business System Assessment #EventBusiness #CustomSignage #EventProTips #LuxuryEvents #EntrepreneurLife #BusinessGrowth #HustleFreeEntrepreneur  🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!

Send us Fan Mail Struggling to turn your event planning expertise into real, scalable income? We break down how event planners turn their skills into high-paying coaching and consulting without starting from scratch. In this episode of Hustle Free Entrepreneur, Jese Gary sits down with Jasmine Ruff to unpack how event professionals can monetize their expertise, step into coaching or consulting, and create income streams beyond client work. We talk honestly about the mindset shifts that hold people back, pricing your value with confidence, and why being busy doesn’t always mean being profitable. ✨ What You’ll Learn - How to become a coach in your industry without overcomplicating it - How to turn your skills into income through simple, structured offers - Common pricing mistakes event pros make when starting consulting - Why your journey (not perfection) attracts coaching clients - How to use social media strategically to validate and grow your offer - The difference between free advice and paid expertise Whether you’re curious about coaching, consulting, or building a more leveraged business model, this episode will help you see your experience differently—and more profitably. Learn more about Jasmine Ruff: I’m your Event Business Bestie—an event planner, event space owner, and business mentor dedicated to helping women build profitable event planning businesses and thriving event spaces. After growing Blush Events DTX in Dallas and Blush The Event Loft in Cincinnati, I turned my experience into a proven framework that teaches entrepreneurs how to create consistent bookings, standout services, and sustainable revenue. I specialize in simplifying the business side of events—marketing, systems, automation, and profitability—so you can build a brand that books itself. My mission is to help you stop hustling and start scaling with confidence, clarity, and a strategy that actually works. Let’s build your event empire together. https://www.blushcincy.com/ https://www.linkedin.com/in/jasmine-ruff0/ 🎯 Free Resource: Start with clarity. Download the Free Business Systems Assessment to evaluate your structure, capacity, and next best move. 👉 Schedule a consultation 🎙 Thanks for tuning in to the Hustle Free Entrepreneur Podcast! If you enjoyed this episode, don’t forget to:  ✅ Subscribe so you never miss an update  ✅ Leave a review—it helps us reach more entrepreneurs like you!  ✅ Share this episode with a fellow business owner who needs it 🚀 Ready to streamline your business and ditch the hustle? Grab my free resources at https://stan.store/greeneyedambition. 📲 Let’s Connect! 📌 Instagram: @greeneyedambition 📌 Website: greeneyedambition.com Until next time, keep building smarter—not harder!