
Advertise on podcast: U.S. Manufacturing Today
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This podcast has
84 episodes
Language
EnglishPublisher
Veryable, Inc.Explicit
No
Date created
2025/03/07
Latest episode
2026/11/03
Average duration
37 min.
Release period
8 days
Description
The US Manufacturing Today show, brought to you by the good folks at Veryable, is a podcast to keep you up to date with what's ahead for U.S. Manufacturers and Distributors. On the podcast, we discuss all things in the industrial space, reindustrialization, how to navigate Trump 2.0, tariffs, domestic manufacturing, supply chain realignment, and much, much more.
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Check latest episodes from U.S. Manufacturing Today podcast
Why 84% of Companies Have the Wrong Person in Sales with Josh Long
2026/11/03
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine speaks with Josh Long, founder of Bottleneck Breakthrough, about why sales is often the growth constraint in fulfillment-driven manufacturers. Long argues roughly 84% of companies place the wrong person in sales seats and that most failed sales hires stem from behavioral fit rather than a lack of sales skills. He contrasts sales-driven versus fulfillment-driven firms, explains why operations-minded owners struggle to manage sales personalities, and outlines a sales hierarchy of customer support plus (order takers), farmers, hunters, and closers, noting many teams were built for the easier 2013–2022 bull market and have struggled since late 2022. He shares a radiator manufacturer case where replacing a hesitant rep dramatically increased revenue, discusses pairing hunters with support staff and incentive-heavy comp plans, and describes using innermetrix-based assessments and a “sales team MRI” to evaluate fit, seat value, and revenue drag.
Timestamps
00:00 Welcome and Sponsor Intro
00:41 Sales Hiring Problem
01:53 Josh Long Origin Story
03:34 Sales vs Fulfillment Companies
05:41 Ops vs Sales Tension
08:48 Sales Rep Hierarchy
12:42 Why Miscasts Persist
14:49 Entropy Radiator Case Study
17:39 Post 2022 Slowdown Shift
20:26 Hunters Support and Comp
24:27 Interviewing and Assessments
27:59 Sales Team MRI Insights
29:54 Scaling to Bigger Teams
30:57 30 Day Evaluation Plan
33:24 Resources and Wrap Up
34:04 Final Outro and Subscribe
Links
Josh on LinkedIn
Bottleneck Breakthrough
Matt on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
After AI Flags the Defect: Closing the Execution Gap in Manufacturing
2026/10/27
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine speaks with David A. Craig, founder and CEO of ProdigyIQ Technologies, about closing the gap between AI identifying a problem and manufacturers taking corrective action. Drawing on his Army maintenance background and manufacturing experience, Craig explains why clear ownership, decision-making authority, cross-functional coordination, and verification are essential to turning AI alerts into resolved issues. They discuss leadership visibility and sign-off, along with Craig’s “reversible AI rollout” concept: planning how work continues when AI becomes unavailable or unreliable and verifying operational readiness before restoring it. Craig also outlines a practical 30-day approach to documenting, testing, and improving one AI-assisted workflow and shares the thinking behind his podcast, The Operating Code.
Timestamps
00:00 Welcome and Setup
00:51 Meet David Craig
01:40 Army Lessons on Accountability
02:50 Pandemic Launch Failures
04:59 Why AI Alerts Stall
07:29 Where AI Pilots Die
09:50 Defect Ownership Breakdown
13:10 Readiness Mindset Transfer
15:03 Leadership Visibility and Signoff
16:25 Reversible AI Rollouts
19:30 Hybrid Fallback Design
23:44 Building Prodigy IQ MVP
25:50 The Operating Code Framework
29:11 30 Day Execution Playbook
31:41 Where to Find David
33:23 Closing and Subscribe
Links
David on LinkedIn
David’s Website
ProdigyIQ Website
Matt on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
The Army’s Manufacturing “Rodeo”: Stress-Testing the Defense Supply Chain
2026/10/20
In this episode of US Manufacturing Today (powered by Veryable), host Matt Horine explains the Army’s planned “manufacturing rodeo” to stress-test the Defense Industrial Base (DIB) and Organic Industrial Base (OIB) supply chain to find where it breaks, noting most affected firms are small manufacturers. He defines the DIB and the Army’s OIB depots and describes the Army’s OIB transformation toward manufacturing, emphasizing both form one integrated supply chain. Horine outlines new federal tools and capital, including the Smaller War Plants Commission prioritizing 10 defense-critical NAICS codes and a priority processing for eligible 8(a) program applicants in those industries, plus a Pentagon Economic Defense Unit process to connect small manufacturers to SBA financing and potential equity investments. Matt also outlines a 30-day action plan to assess defense-market readiness, identify operational bottlenecks before demand surges, and build a flexible Labor Pool that can scale with production needs.
Timestamps
00:00 Welcome to the Show
00:41 Army Supply Chain Stress Test
01:22 DIB vs OIB Explained
02:32 Manufacturing Rodeo Preview
03:20 Where Operations Break
03:48 New SBA and Pentagon Tools
05:31 Platforms and Support Resources
06:47 Your 30 Day Action Plan
07:33 Flexible Labor for Surges
08:18 Final Takeaways and Wrap Up
Links
Matt on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Critical Minerals, China’s Export Controls, and What U.S. Manufacturers Must Do Next
2026/10/13
In this episode of US Manufacturing Today (powered by Veryable), Matt Horine speaks with critical-minerals investor and Mineral War author Tomasz Nadrowski about how manufacturers are entering an era of conflict in which security of supply overtakes lowest-cost sourcing. They discuss China’s dominance across many critical minerals, how export controls and selective restrictions can weaponize a monopoly, and why rebuilding Western midstream processing is difficult after decades of decline in US smelting and refining capacity. Tomasz explains the “car crash vs. cancer” analogy for slow-moving supply-chain dependence, highlights a byproduct pricing failure using gallium in the aluminum/bauxite supply chain, and warns against assuming suspensions of controls mean “problem solved.” He urges manufacturers to diversify away from PRC inputs, treat procurement strategically, and adopt AI on the factory floor for productivity and flexibility.
Timestamps
00:00 Podcast Welcome
00:41 Critical Minerals Threat
01:07 Meet Tomasz
02:17 Conflict Changes Manufacturing
03:49 Ten Year Planning Window
05:33 Monopoly Versus Weapon
08:41 America Midstream Gap
11:21 Car Crash Versus Cancer
14:08 Scrolling Mineral Addiction
15:48 Byproduct Pricing Failure
18:34 Reprieve And January Deadline
22:04 Sourcing Map Playbook
24:02 Capex And Cold War Opportunity
26:31 Friendshoring In Americas
27:53 One Takeaway For Leaders
29:29 Book And Where To Follow
30:42 Final Wrap And Subscribe
Links
Tomasz on LinkedIn
Mineral War on Amazon
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
The Pressure Paradox in Manufacturing Leadership (Overdrive vs. Avoidance) | Marilyn Rosa-Green
2026/09/29
In this episode of US Manufacturing Today powered by Veryable, host Matt Horine talks with former shop-floor leader and executive coach Marilyn Rosa-Green about the “pressure paradox” in manufacturing leadership—how high performers can swing between overdrive and avoidance, often leading to burnout. Green shares how her curiosity on the production floor shaped her career and explains how lack of formal leadership training (citing 82% of managers) contributes to unhealthy pressure patterns, procrastination, perfectionism, and imposter syndrome, including avoidance of difficult feedback conversations. They discuss why AI and automation can optimize output but cannot replace human judgment and psychological safety, using an emergency stop-button example. Green offers practical first steps: slow down, get curious about resistant behaviors, consider long-term consequences, and use her Pressure Paradox assessment available on her website.
Timestamps
00:00 Welcome to the Podcast
01:23 Meet Marilyn Rosa-Green
01:47 From HR to Shop Floor
04:32 Defining Pressure Paradox
05:44 Burnout and Sustainability
08:14 Overdrive Versus Avoidance
10:52 Imposter Syndrome Explained
12:07 Feedback and Mentoring Gaps
15:58 AI and Human Judgment
18:17 Psychological Safety on Line
22:04 Spotting It in Yourself
26:00 Helping a Team Member
28:41 Pressure Paradox Assessment
30:23 Where to Learn More
30:55 Closing and Resources
Links
Marilyn’s website
Marilyn on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Real vs. Fake Companies: Why Owning Manufacturing Matters | Shlomo Assa (Acclaro Medical)
2026/09/22
In this episode of US Manufacturing Today (powered by Veryable), Matt Horine interviews Shlomo Assa, chairman, president, and co-founder of Acclaro Medical, a serial founder in the laser industry with 20+ patents whose operations ship to 60 countries. Assa explains how COVID-era supply chain disruptions showed that IP alone isn’t enough; companies that outsource turnkey manufacturing lose control of delivery, pricing, quality, and the ability to redesign around component end-of-life issues, making them “fake” companies dependent on offshore partners. He argues the recurring lesson across his ventures is urgency: when customers pay, you must be able to ship immediately or risk losing the deal. Assa distinguishes healthy, cost-neutral subcontracting of qualified subassemblies from full turnkey outsourcing, and discusses the global pricing premium and trust associated with “Made in the USA,” plus leadership and respect as keys to building strong manufacturing teams.
Timestamps
00:00 Welcome and Guest Intro
01:10 Real vs Fake Companies
01:55 COVID Supply Chain Wake Up
05:21 Ship Fast or Lose Deals
08:10 Fear of Manufacturing
10:08 Smart Outsourcing Rules
12:54 Turnkey Outsourcing Trap
16:17 Field Failures Cost More
18:07 Made in USA Premium
23:36 Quality Details That Matter
29:44 Workforce and Leadership
34:39 30 Day Fix and CI
40:35 Contact and Closing
41:15 Final Takeaways and CTA
Links
Acclaro Website
Acclaro on LinkedIn
Shlomo on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Josh Waldron on Productive Difficulty, Vertical Integration, and Building a Manufacturing Moat
2026/09/15
In this episode of US Manufacturing Today (powered by Veryable), Matt Horine interviews Josh Waldron, who describes how a car accident at 15 left him paralyzed and how he chose to remove the “comfortable retreat” by destroying his wheelchair to commit to walking, shaping his approach to challenges. Josh recounts building a precision manufacturing company from a garage during the 2008 recession, learning CNC operations from scratch, driving growth through vertical integration, and turning in-house anodizing into a profit center. He explains misconceptions about needing all answers upfront, critiques “best practices,” and shares his Productive Difficulty framework and a 2x2 tool for prioritizing work. The conversation covers AI as bandwidth expansion, retention through pay, recognition, and autonomy, navigating firearms regulation, lobbying to change laws, and his book “On Choosing Hard Things,” plus a recommendation to run a cultural audit.
Timestamps
00:00 Welcome to the Podcast
00:41 Josh Waldron Intro
01:26 Accident and Resolve
05:00 Starting from Scratch
08:06 Vertical Integration Wins
11:03 Ditching Best Practices
13:27 Productive Difficulty Framework
19:56 Two by Two Priorities
22:52 AI and Bandwidth
25:56 Retention and Culture
33:50 Hard Corners Manufacturing
37:57 Changing Laws Long Game
43:25 30 Day Action Step
44:26 Book and Closing
Links
Josh’s Website
Josh on LinkedIn
Hard is Fun
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Making Safety Happen: Why Safety Must Be a Core Value, Not a Priority | Brian Fielkow
2026/09/08
In this episode of US Manufacturing Today (powered by Veryable), host Matt Horine speaks with Brian Fielkow, author of Making Safety Happen, about leading safety as a leadership discipline and enterprise risk issue. Fielkow lays out why safety must function as a non‑negotiable core value that never competes with production pressure, and how boards and executives ultimately shape safety outcomes through the behaviors they reward, tolerate, or ignore. The conversation explores how fast‑growing operations can scale without sacrificing stability by balancing offense and defense, how frontline leaders drive real cultural change, and how applying Just Culture helps organizations distinguish honest mistakes from reckless choices while preserving accountability and trust.
Timestamps
00:00 Podcast Intro
02:03 Safety as Core Value
04:39 Retiring the Word Accident
06:43 Boards Own Safety
11:51 Scaling Without Breaking
15:39 New Leader First 90 Days
18:33 Gold Letter Engagement
21:49 Safety Committees Done Right
23:45 Psychological Safety on Floor
26:48 Process Over Paperwork
30:56 Just Culture Accountability
35:14 Protecting Everyone On Site
38:37 30 Day First Step
41:56 Podcast Outro
Links
Brian’s Website
Brian on linkedin
Making Safety Happen on Amazon
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
High‑Velocity Supply Chains: Chris Hale on Reshoring, Working Capital and Critical Minerals
2026/09/01
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine interviews Chris Hale, founder and CEO of Klear, about how reshoring and rapid scaling compress timelines and expose a mismatch between fast-moving factory operations and slow, backward-looking traditional banking. Hale explains that step-change growth driven by aerospace, defense, energy, and other demand can break order-to-cash cycles, stressing suppliers, buyers, and internal coordination, and argues this is an operational risk shared by plant managers and finance.
Timestamps
00:00 Podcast Intro
00:41 Reshoring Speed Crunch
01:52 What Breaks First
04:05 Banks Versus Step Change
05:58 Relay Race Capital Flow
08:52 Origins In Global Supply
12:07 Building Klear Platform
13:33 Critical Minerals Finance
17:14 Geopolitics And Small Suppliers
22:58 Right Sized Capital
27:58 Back Office Fix
31:38 Series A Update
32:53 30 Day Action Advice
34:24 Where To Find Klear
35:00 Podcast Outro
Links
Klear Website
Klear on LinkedIn
Chris on LinkedIn
Forbes Article
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Fighting Counterfeits: Alitheon CEO Roei Ganzarski on Authenticating Parts
2026/08/25
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine interviews Roei Ganzarski, CEO of Alitheon, about the trillion-dollar global problem of counterfeiting and gray-market fraud and why it is a safety and national security issue in industries like aerospace, automotive, and healthcare. Ganzarski shares examples including end-of-life aircraft engine parts sold as new and fake titanium used in aircraft, and explains Alitheon’s FeaturePrint technology, which authenticates individual items using standard cameras by capturing unique, random manufacturing “tolerance” features to create a digital fingerprint with zero false positives.
Timestamps
00:00 Podcast Intro
00:41 Counterfeit Crisis
01:44 Fraud and Gray Market
04:21 Career Path to Alitheon
09:11 Aerospace Scandals
11:44 FeaturePrint Explained
18:15 Why Labels Fail
23:48 Wear and Tear Handling
28:03 New Manufacturer Promises
28:59 Camera Based Traceability
29:17 Warranty Return Fraud
32:15 Fingerprinting Against Fakes
35:29 Supply Chain Risk Trends
38:13 Supplier Competitive Edge
40:04 EV Battery Safety Risks
43:10 Compliance Beyond QR Codes
44:30 Blockchain Physical Gap
47:28 Proxy On Proxy Failures
51:10 30 Day Action Plan
52:56 Pilot And Production Setup
55:19 Traceability For QA Recalls
57:44 Podcast Outro
Links
Alitheon Website
Alitheon on LinkedIn
Roei on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
There’s No Labor Shortage in Manufacturing—There’s a Shortage of Incentives
2026/08/18
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine challenges the common claim that America has a labor shortage, arguing instead that the real problem is a shortage of incentives, reward, and ownership in tackling productivity. He says true labor scarcity would force wages up, yet manufacturing wages have barely risen in real terms for decades, while only genuinely scarce skilled trades show meaningful wage acceleration. Horine also questions the credibility of jobs data, citing large downward revisions to non-farm payrolls, and argues many “unfilled roles” are actually utilization and demand-forecasting issues on the shop floor. He proposes measuring labor by output rather than headcount, building more flexible labor capacity and output-based pay, and contends that relying on imported labor or visa programs suppresses wage signals. He points to new SNAP work requirements reducing benefit rolls by 5.3 million as evidence that participation responds to incentives.
Timestamps
00:00 Podcast Intro
00:41 Labor Shortage Myth
02:52 Meritocracy Reframed
04:11 Jobs Data Reality Check
05:06 Wages and Skill Signals
06:14 Headcount vs Output
07:31 Flex Labor Playbook
08:18 Cheap Labor Hypocrisy
09:54 SNAP Experiment Evidence
11:13 Real Fix and Wrap-Up
13:25 Outro and Resources
Links
Matt on LinkedIn
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Visible Supply Chains: Traceability, BABA Compliance & AI with Origin8 Advisory
2026/08/11
In this episode of U.S. Manufacturing Today (powered by Veryable), host Matt Horine talks with Ryan Arends and Brett Kronick, co-founders of Origin8 Advisory, about supply chain traceability, defensible documentation, and supply chain security as reshoring accelerates. Drawing on their US Army backgrounds, they connect military accountability practices to corporate needs to prove—not just claim—country of origin and compliance. They explain how Build America, Buy America (BABA) requirements are tightening as the grace period ends, waivers decline, and enforcement expands, creating risks such as funding delays, clawbacks, and potential False Claims Act exposure that can cascade from primes to subcontractors. Origin8’s AI-powered platform automates document extraction, matching across multi-tier BOMs and records, and compliance scoring (red/yellow/green), reducing fire-drill audits. They recommend baseline readiness assessments, clear ownership of evidence, and validating traceability continuously.
Timestamps
00:00 Podcast Introduction
01:19 Military Backgrounds
02:31 Accountability Mindset
05:16 Founding Origin8
08:30 Visible vs Defensible
12:56 BABA Rules Tighten
16:41 Cascading Audit Risk
21:23 Origin8 Platform Demo
25:50 Competitive Advantage
30:46 Getting Started Process
34:31 Closing Thanks
35:13 Podcast Outro
Links
Origin8 Website
Ryan on linkedin
Brett on linkedin
Origin8 on Linkedin
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Closing the Digital Revenue Gap: B2B E‑Commerce That Actually Gets Used
2026/08/04
In this episode of U.S. Manufacturing Today (powered by Veryable) host Matt Horine interviews Ethan Giffin, founder/CEO of The B2B e-commerce agency and author of Closing the Digital Revenue Gap, about revenue leakage and added costs caused by manual B2B ordering. Giffin explains that most buyers prefer self-service and B2C-like experiences, and argues digital commerce should be treated as a true revenue channel targeting 10–15% of revenue, not a “website project.” They discuss what a multimillion-dollar leak looks like (high order-processing costs, errors, lost customers, and requirements like punch-outs), why projects stall (misalignment across sales/marketing/ops/finance/IT, catalog and data issues, ERP access), and a three-year adoption path. They cover sales-team fears and incentives, how to pilot and activate portals, practical AI uses (catalog building) versus hype, and where to get Giffin’s book and consultation.
Timestamps
00:00 Show Intro and Guest
03:09 Ethan’s Commerce Journey
04:49 Middle Market Reality Check
07:07 Defining the Revenue Gap
09:14 Where Money Leaks
12:55 Top Blind Spots
14:52 Why Digital Projects Stall
20:58 Diagnostics and 3 Year Plan
23:13 Sales Team Fears
25:27 Incentives and Adoption Wins
27:32 Success Story Shift
28:33 Early Portal Wins
29:23 Build It They Wont Come
31:22 Pilot Then Activate
33:39 AI Practical Vs Hype
35:10 Crawl Walk Run Maturity
37:15 Agents Relationships And ROI
40:46 Reindustrialization Digital Edge
43:13 Friction Kills Buying
47:21 30 Day Action Plan
48:34 DJ Lessons In Change
51:49 Book And Wrap Up
Links
The B2B eCommerece Agency (https://b2becommerceagency.com/)
Ethan on linkedin (https://www.linkedin.com/in/ethangiffin/)
B2B on Linkedin (https://www.linkedin.com/company/b2becommerceagency/)
Closing the Digital Revenue Gap (https://b2becommerceagency.com/free-consultation/)
Revitalizing US Manufacturing (https://www.veryableops.com/)
Sign Up on the Veryable Platform (https://company.veryableops.com/create-profile)
Diagnosing “Profititis”: Turning Manufacturing Growth Into Real Margin with Ben Hansen
2026/07/28
In Today's episode, Matt Horine interviews Ben Hansen about “profititis,” where revenue grows but net profit stays flat or declines, creating stress and vulnerability to shocks. Hansen, a former Microsoft and Fortune 100 executive and five-time Inc. 5000 founder, explains how rapid growth in his staffing business tripled revenue while shrinking net margin from about 20% to 7%, and argues manufacturers can’t “sell their way out” of unprofitable pricing or work. He highlights common founder-led blind spots in P&L management, the importance of variable cost structures—especially labor—to handle demand swings, and links higher margins and faster invoicing/payment terms to improved cash flow. Hansen outlines his Profit 180 four-step prescription: profitability mindset, profit acceleration, “profit CFO” financial discipline, and profit growth by focusing on the most profitable customers/products, and recommends scheduling weekly “Money Mondays” to work on profit.
Timestamps
00:00 Profititis Warning Signs
01:33 Ben Hansen Background
04:38 Defining Profititis
09:02 Selling Unprofitable Work
11:57 Founder Blind Spots
14:51 Variable Costs and Labor
20:45 Cash Flow and Invoicing
31:24 Profit as Risk Buffer
36:56 Four Step Profit Plan
44:14 Money Mondays Action Step
47:03 Resources and Wrap Up
Links
Ben on LinkedIn
Profit Doctor
Navigating Trump 2.0
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Turning E-Waste Into a Sovereign Metals Supply Chain: Mint Innovation’s Biometallurgy with Matt Bedingfield
2026/07/21
Matt Horine discusses the roughly 10 million metric tons of US e-waste generated annually, only about 15% of which is formally recycled, and how exporting it sends valuable copper, gold, and silver offshore. Guest Matt Bedingfield, global president of Mint Innovation, argues the US minerals challenge is primarily a processing and infrastructure problem, not mining, and frames e-waste as a national asset or “urban mine.” He outlines his career across metals and recycling and explains Mint’s patented biometallurgical hydrometallurgy process for recovering metals from printed circuit boards with low temperatures, lower capital cost, and traceable output. The episode highlights Mint’s March 2026 closed-loop deal with HP and plans for a first US facility in Longview, Texas, emphasizing faster, lower-permitting expansion, data destruction needs, and manufacturer actions to track end-of-life materials and supplier metal sources.
Timestamps
00:00 E-Waste Wake Up Call
01:35 Matt’s Metals Journey
04:59 E-Waste as National Asset
06:59 How Mint Recovers Metals
08:57 Scaling Beyond Smelters
10:56 HP Closed Loop Copper
12:27 Copper Shortage Reality
14:18 Permitting Energy and Trust
16:02 OEM Demand and Data Destruction
20:04 Partnering and Collection Network
21:22 Longview Texas Plant Plans
22:09 Workforce and Metals Cluster
24:43 Power Infrastructure and Reshoring
26:23 One Action for Manufacturers
27:58 What’s Next for Mint
29:15 Wrap Up and Where to Follow
Links
Mint Innovation
Matt on LinkedIn
Navigating Trump 2.0
Revitalizing US Manufacturing
Sign Up on the Veryable Platform
Podcast reviews
Read U.S. Manufacturing Today podcast reviews
---MG--- 2025/04/15
Strong and Succinct
Just listened to the episode with Bret from Sustainment and felt the information was helpful in understanding the complexity of American manufacturing...
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