Advertise on podcast: Elawvate: Build & Grow Your Law Firm
Rating
5from
This podcast has
29 episodes
Explicit
No
Date created
2025/04/29
Latest episode
2026/09/18
Average duration
46 min.
Release period
19 days
Description
You can’t win cases if you can’t keep the lights on. Ready to learn what law school didn’t teach you? Building on our success with “Elawvate: The Trial Lawyer Podcast,” we’re excited to add to the Elawvate family! Introducing "Elawvate: Build & Grow Your Law Firm" - the podcast that teaches you the business of practicing law. Host Ben Gideon built his law firm from startup to profitable powerhouse in just 4 years. Now he's sharing the exact blueprint: hiring strategies, operational systems, marketing that actually works, and the honest mistakes that taught him the most. Each episode explores critical decision points, practical problem-solving strategies, honest mistakes, and valuable lessons learned along the way. The show moves topically through essential issues, including defining your business focus and brand, hiring and retention strategies, operational systems, case acquisition through marketing, implementing technology and AI, digital marketing, cash flow management, and cultivating office culture. In addition to Gideon's own experiences, listeners will gain insights from successful law firm entrepreneurs, business consultants, strategists, and marketing gurus in the legal industry. This show is designed for entrepreneurial attorneys who are serious about building and growing their law firm with discipline, strategic thinking, and hard work. Whether you're just starting or ready to scale, this is your roadmap to building a financially successful, professionally managed practice in today's competitive legal market. Produced and Powered by LawPods, podcast marketing that converts prospects and drives revenue.
Podcast episodes
Check latest episodes from Elawvate: Build & Grow Your Law Firm podcast
Marketing Jiu-Jitsu: In-House vs. Agency Marketing, with Matthew Silva
2026/09/18
Most law firms cycle through marketing agencies feeling taken advantage of, stuck with the same cookie-cutter product every competitor gets. Matthew Silva, director of marketing at Gideon Asen, argues that the fix is bringing the work in-house — someone whose focus is your firm alone, not one account among an agency's many clients. Hosts Ben Gideon and Jeff Wright dig into the decision to hire in-house vs. an agency, and why separating brand awareness from lead generation changed how they spend. Matt also unpacks why the StoryBrand approach connects with clients in crisis when a standard sales pitch can't, and how grounding every decision in data and science takes the guesswork out of where the money goes.
Learn More and Connect
☑️ Matthew Silva | LinkedIn
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Build an Intake Engine That Actually Scales, with Ben Gideon and Jeff Wright
2026/08/21
Most law firms treat revenue as their north-star metric. Ben Gideon and Jeff Wright argue that's a cop-out — and make the case for a sharper one: qualified cases. They break down the front-end engine Gideon Asen built to generate them: the Intake, Evaluation, and Core Case Unit (IECU), which vets every new inquiry so the firm's trial lawyers never spend time on cases that aren't worth it. Ben lays out the four goals behind the unit — and why it should ultimately fund itself. Jeff shares how the system doubled weekly intake capacity, from 25–30 a week to 50–60, with a record 72 in a single week — and where AI now shortens an attorney's learning curve from years to months.
Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.
Attorney Compensation, with Ben Gideon and Jeff Wright
2026/08/06
Attorney compensation is today's topic, and Ben Gideon and Jeff Wright pull back the curtain on a structure most law firms don't use. When Ben and his partner Taylor founded Gideon Asen, they made a conscious decision never to create a path to equity partnership. Ben explains the "agency cost" problem that sets in once ownership gets too diffuse, then walks through their first bonus system's costly failure — arbitrary payouts that bred resentment instead of goodwill. Jeff and Ben unpack the current plan's two governing principles, transparency and predictability, and its three-part formula of base salary, team bonus, and firm-wide bonus. They close on why good fences make better neighbors, using an employment agreement to protect the firm's cases and clients.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods, a podcast marketing agency for law firms
Sponsored by Supio, VisionSpark, and 1% for the Planet
Run Your Firm. Build an Asset, with the Injury Board
2026/07/10
Most law firms are run by great lawyers who've never been taught to run a business — and that gap shows. Mason Alley, Jess Spino, and Carla Cornish of the Injury Board, a 25-year invite-only national network of plaintiff personal injury firms, join Ben Gideon and Jeff Wright to share what separates firms that thrive from those that stall. They tackle the biggest operational challenges facing member firms, why treating your firm as a sellable asset changes how you run it, how private equity is circling the legal industry, what authentic marketing actually means for plaintiff lawyers, and how the Injury Board's working groups help every role in a firm — not just the attorneys — level up.
Learn More and Connect
☑️ Mason Alley
☑️ Jess Spino | LinkedIn
☑️ Carla Cornish | LinkedIn
☑️ Injury Board | LinkedIn | Instagram | Facebook | YouTube
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Build vs. Buy: Insource/Outsource for Law Firms, with Ben Gideon and Jeff Wright
2026/06/26
Every function in your law firm — from medical records retrieval to marketing to financial reporting — is either something you should own or something you should hand off, and getting that wrong can grind your practice to a halt. Ben Gideon and Jeff Wright break down the strategic framework Gideon Asen has developed through years of trial and error: insource the work that defines your firm's value and builds competitive advantage; outsource the rest. Ben walks through three specific rules for what to outsource and two for what to keep in-house, from legal services and intake to finance and marketing. Jeff adds the operator's perspective on why fractional arrangements often fall short and why institutional knowledge is impossible to replicate from the outside.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet
The Art of War for Law Firm Owners, with Ben Gideon and Jeff Wright
2026/06/12
What would a 2,500-year-old military strategist say about growing a law firm? That's the lens Ben Gideon, founder of Gideon Asen, reaches for when he reads Sun Tzu. In this episode, Ben and Gideon Asen COO Jeff Wright distill timeless principles from the writings of Sun Tzu and apply each one directly to law firm strategy. They explore how to win clients without costly head-on competition, why attacking a rival firm's weak intake systems beats fighting on their own turf, how to identify undefended market territory no one else is chasing, and why speed is a competitive advantage smaller firms can wield more effectively than large ones. Ancient wisdom, practical applications, real firm results.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
How to Build a High-Performance Legal Team: Recruiting, Hiring, Training, and Compensation
2026/05/15
If you make a wrong hire, the cost to your firm is “almost immeasurable,” says Jeff Wright, Gideon Asen’s COO who is on the front lines of hiring. “It’s not just monetary. It’s the time. It’s the training. It’s everything else.” In this episode, Jeff and firm co-founder Ben Gideon share real stories from the trenches and lessons learned. Tune in to learn why half of the conversation with a potential hire has nothing to do with the resume, how they use AI and social media to target candidates, and what a personality assessment can reveal that an interview won’t.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Law Firm Marketing in the AI Era, with Conrad Saam
2026/04/24
The digital marketing landscape for law firms has never been more complex — or more full of opportunity. Conrad Saam, owner and founder of Mockingbird Marketing, joins hosts Ben Gideon and Jeff Wright to break down what's actually working in 2026. Conrad draws on nearly two decades of legal marketing expertise to map out how firms across practice areas should think about omnichannel strategy, the real role of AI in client acquisition, and how to use AI tools inside the firm — especially for intake management. Tune in for his message about how much time you need to spend on branding. Spoiler: Three months isn’t enough.
Learn More and Connect
☑️ Conrad Saam | LinkedIn
☑️ Mockingbird Marketing on LinkedIn | Instagram | Facebook | X | YouTube
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
The AI Toolbox for Lawyers, with Zach Blattner and Berkeley Almand-Hunter
2026/04/10
Lawyers drive law firms. The open secret? AI drives the office – so everybody at the office needs to know something about it. In this episode, hosts Ben Gideon and Jeff Wright invite Berkeley Almand-Hunter and Zach Blattner to unpack a helpful AI toolbox. Both guests teach at Northeastern University’s Roux Institute. She is a data scientist who works with industry partners on data, and he teaches courses for businesses focused on AI analytics and project management. Tune in for their insights about how to get the most out of your investment in AI, who might be the best person at the firm to take on your AI strategy, and why you shouldn’t believe everything AI tells you.
Learn More and Connect
☑️ Zach Blattner | LinkedIn
☑️ Berkeley Almand-Hunter | LinkedIn
☑️ Northeastern University on LinkedIn | Instagram | Facebook | X | YouTube
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Law Firm Finances Demystified, with John Scott
2026/03/27
If your law firm sets a budget in January and forgets about it until October, that’s a problem. John Scott, a CPA who specializes in helping lawyers with financial matters, visits with host Ben Gideon to bring financial clarity to law firm owners — whether they're growing or quietly in crisis. Drawing on decades of work with firms from $1.5M to $30M in revenue, John reveals the right cash reserve targets for different firm types and the answers to ask when you wonder if it makes sense to grow. Tune in to learn his four pillars of a profit-focused accounting framework.
Learn More and Connect
☑️ John Scott | LinkedIn
☑️ Anders CPA on LinkedIn | Instagram | Facebook
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
How To Make All Systems Go, with Ben Gideon and Jeff Wright
2026/03/13
The law firm that runs on systems runs better — but you have to actually follow them. Ben Gideon reflects on a "best practice breakfast" that exposed that hard truth. In this episode, he and Gideon Asen COO Jeff Wright break down why a systems-based approach is the engine behind law firm growth. They share candid lessons about what makes systems fail, including lack of buy-in, absent accountability, and leadership that doesn't model the behavior it demands.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
The Entrepreneur’s Top 10, with Ben Gideon and Jeff Wright
2026/02/27
Ben Gideon started his career as a lawyer. So when he charted a new path as an entrepreneur, co-founding Gideon Asen in 2020, he knew he had a learning curve. In this episode, he and Jeff Wright, Gideon Asen’s COO, run down the top 10 strategies every lawyer entrepreneur needs to know to build a financially successful law firm. “It's a distillation of my learning, both from my reading but also from our own experiences that we've gone through,” Ben explains. “Mostly learning by trial and error, making many mistakes, fixing problems, and coming to understandings about different things.” Listen in and let the countdown begin.
Learn More and Connect
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
The Profit First Method, with Mike Michalowicz
2026/01/30
Entrepreneurs may think that taking an accounting class or learning leadership skills will help them manage their businesses. “I call BS on that,” says Mike Michalowicz. His “Profit First” system encourages entrepreneurs to do what they would naturally do. “Whatever your natural flow is, go with it, and you’ll travel so much further,” he explains to hosts Jeff Wright and Taylor Asen. Mike reflects on his journey from losing it all as a failed angel investor to becoming a bestselling author, entrepreneur, and speaker. Tune in as he breaks down “Profit First” and highlights his new book, “The Money Habit,” which helps entrepreneurs go beyond deploying “Profit First” in their businesses and into their personal finances.
Learn More and Connect
☑️ Mike Michalowicz | LinkedIn
☑️ Mike Michalowicz on LinkedIn | Facebook | Instagram | Substack | TikTok
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Taylor Asen | LinkedIn
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Building a White Collar Boutique, with Arlo Devlin-Brown
2026/01/16
After serving as a federal prosecutor and as a partner in a Big Law firm, Arlo Devlin-Brown “got a little bit of a bug” to try something different. He and friend Tim Treanor co-founded Treanor Devlin Brown, a boutique white collar litigation firm in New York City. Hosts Ben Gideon and Jeff Wright ask Arlo to reflect lessons learned so far – like how to stay top-of-mind among his network in a saturated market – and his vision for the future – to grow to exactly the right size.
Learn More and Connect
☑️ Arlo Devlin-Brown | LinkedIn
☑️ Treanor Devlin Brown on LinkedIn
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Hiring the Right People, with Alec Broadfoot
2026/01/02
It was a killer operation – except the hiring misfires were killing it. "We ended up firing seven out of ten employees we hired," Alec Broadfoot recalls of a mailing and printing company he once ran. Today, Alec is the CEO of VisionSpark, an executive search firm that connected Gideon Asen with Jeff Wright, now COO. Alec visits with Jeff and Ben Gideon to pull back the curtain on how he identifies killer talent. Tune in for his insights about what bad hires really cost, why culture fit matters more than skills, and when to bring on a second-in-command.
Learn More and Connect
☑️ Alec Broadfoot | LinkedIn | Instagram
☑️ VisionSpark on LinkedIn | Instagram | X | YouTube
☑️ Ben Gideon | LinkedIn | Facebook | Instagram
☑️ Jeff Wright
☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X
☑️ Subscribe: Apple Podcasts | Spotify | YouTube
Produced and Powered by LawPods
Sponsored by Supio, VisionSpark, and 1% for the Planet.
Podcast reviews
Read Elawvate: Build & Grow Your Law Firm podcast reviews
Podcast Dad 2025/07/29
The Business of Law
Solid podcast on running the firm. Ben (and lots of other excellent lawyers) have great trial podcasts, but there’s almost nothing about the business ...
tattorney 2025/07/27
Great podcast
Great rapport between the hosts. They have a lot of interesting points to make for law firm owners