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Dusty sits down with Nick Macholl, co-founder of Unburdn, for a practical conversation about what artificial intelligence actually means for leaders and why adopting the technology effectively has far less to do with chasing the latest tools than with exercising judgment, discernment, and wisdom. Drawing from his experience helping more than 100 organizations implement AI, Nick challenges the assumption that employees will simply automate their own work or that inexpensive custom software will magically solve business problems, instead urging leaders to start with patience, purpose, clear expectations, and experimentation. Together, he and Dusty explore AI as “intelligence on demand,” the growing problem of AI-generated “work slop,” and why leaders should never allow the technology to replace their thinking or save their own time at the expense of everyone else's. They also unpack how leaders can reduce fear by listening to employees, demonstrating practical applications, creating clear AI policies, and leading by example. Ultimately, the conversation makes the case that AI does not diminish the importance of leadership—it amplifies it, giving leaders an unprecedented opportunity to combine human context, experience, and judgment with powerful new intelligence to create better businesses and better outcomes. Key Timestamps: (00:00) – Humans Still Run the Business   (06:35) – Nick’s Background   (13:07) – Misconceptions About AI   (19:19) – What Is AI?   (21:56) – Leadership and AI   (29:53) – Don’t Let AI Think for You   (37:26) – Connection Management   (50:17) – Light Bulb Moment   (54:49) – Rapid-Fire Questions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://www.unburdn.ai/  LinkedIn: https://www.linkedin.com/in/nmachol/  Mentions:  Traction by Gino Wickman Discipline Is Destiny by Ryan Holiday The Daily Stoic by Ryan Holiday Thinking in Bets by Annie Duke Quit by Annie Duke Radical Candor by Kim Candor The Infinite Game by Simon Sinek Modern Problems. Ancient Wisdom: Ancient Intelligence explores the timeless principles that can help leaders better understand themselves, our world, and how we lead in the era of AI: https://ancientintelligencebook.com/  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 83 - Nick Machol (01:28) - Humans Still Run the Business (06:34) - Nick's Background (13:07) - Miconceptions about AI (19:18) - What is AI? (21:54) - Leadership & AI (29:51) - Don't Let AI Think for You (50:18) - Light Bulb Moment (54:45) - Rapid Fire Questions

Dusty goes solo to challenge the belief that every available moment should be filled with productive work, arguing that in an age when AI can operate endlessly, leaders must intentionally create the stopping points that technology no longer provides. Drawing from a 10-day horseback trip through the Northern Canadian Rockies, he shares how an unexpected period of disconnection forced him to confront his own compulsion to keep producing, even when he had deliberately stepped away. What began as an opportunity to solve difficult problems became a powerful reminder that clarity often emerges when leaders stop actively pursuing it. Through research on sleep deprivation, creative breakthroughs, and the value of solitude, Dusty explains how unstructured time restores cognitive capacity, allows difficult problems to become clearer, and helps leaders notice the people and opportunities directly in front of them. He challenges listeners to protect a full day—or even a single hour—without an agenda, technology, or deliverables, creating space for reflection and presence. The central lesson is that rest isn't a reward for productive work; it's a prerequisite for the judgment and clarity that make great leadership possible. Key Timestamps: (00:00) - The Time We Get Back (04:41) - Off the Grid (10:10) - Clarity Comes First (13:10) - Solitude Isn't Lonely (14:28) - Give Yourself Protected Time (16:09) - It Will Be Uncomfortable (18:01) - Final Takeaway Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Modern Problems. Ancient Wisdom: Ancient Intelligence explores the timeless principles that can help leaders better understand themselves, our world, and how we lead in the era of AI: https://ancientintelligencebook.com/  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - You Can't Produce Your Way to Clarity (00:41) - The Time We Get Back (04:41) - Off the Grid (10:10) - Clarity Comes First (13:10) - Solitude Isn't Lonely (14:28) - Give Yourself Protected Time (16:09) - It Will Be Uncomfortable (18:01) - Final Takeaway

Dusty sits down with Mike Reilly, the longtime voice of Ironman, for an inspiring conversation about perseverance, recognition, and what it means to help others find their finish line. After calling nearly half a million athletes across the finish line at 215 Ironman races around the world, Mike shares the unexpected origin of the iconic words “You are an Ironman” and explains why he treated every finish as a one-on-one conversation rather than another name in a crowd. Together, he and Dusty explore how that same mindset translates to leadership, where authentic recognition, deep listening, and making the moment about someone else can have an impact that lasts for decades. Drawing from Mike’s book Finding Your Finish Line, they unpack the importance of taking responsibility for how you respond to life, continuing to move forward through adversity, and viewing a finish line not as an ending but as the foundation for whatever comes next. Mike also reflects on discovering endurance sports, learning to champion others, staying mentally, physically, spiritually, and emotionally engaged, and continuing to pursue new finish lines through family, relationships, writing, and speaking. Ultimately, the conversation reframes leadership as an opportunity to stand at the finish lines of other people’s journeys, recognise what they have accomplished, and give them the encouragement to keep moving forward.  Key Timestamps: (01:18) – You Are an Ironman (09:42) – One-on-One Leadership (14:08) – Finding Your Finish Line (23:14) – Starting at the Finish Line (25:45) – Mike’s Origin Story (31:22) – Lifting People Up (35:51) – Mike’s Next Finish Line (38:47) – Goal vs. Finish Line (41:57) – Rapid-Fire Questions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://mikereilly.net/  LinkedIn: https://www.linkedin.com/in/mike71reilly/  Mentions:  https://mikereilly.net/book  https://www.active.com/  https://www.challengedathletes.org/  Finding Your Finish Line by Mike Reilly The Comfort Crisis by Michael Easter Man’s Search for Meaning by Viktor Frankl Modern Problems. Ancient Wisdom: Ancient Intelligence explores the timeless principles that can help leaders better understand themselves, our world, and how we lead in the era of AI: https://ancientintelligencebook.com/  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 81 - Mike Reilly (01:18) - You Are an Ironman (09:41) - One on One Leadership (14:08) - Finding Your Finish Line (23:14) - Starting at the Finish Line (31:25) - Lifting People Up (35:54) - Mike's Next Finish Line (38:50) - Goal vs Finish Line (41:58) - Rapid Fire Questions

Dusty sits down with Forrest for a practical conversation about scaling founder-led businesses, developing leaders, and building the systems that allow owners to finally get out of the middle of everything. Drawing from more than 25 years in operations and his experience with EOS, Forrest explains his “techability chart” framework for mapping an organisation’s technology stack, eliminating unnecessary duplication, identifying security risks, and uncovering opportunities for better integration and automation. He also reflects on the early mentor who deliberately gave him room to make mistakes, shaping his belief that leaders should create clear decision-making guardrails rather than demanding perfection. From there, Forrest explores the power of net weaving, why founders often become bottlenecks in the businesses they created, and how designing roles around the company’s future rather than its past can unlock the next stage of growth. Along the way, he shares lessons on coaching, delegation, planning, and why 80% can often be good enough when the outcome matters more than doing something exactly your way. Ultimately, the conversation is a reminder that scalable leadership comes from creating clarity, investing in people, and building systems that allow others to make decisions, grow, and succeed without everything flowing through the founder.  Key Timestamps: (00:47) – What Is a Techability Chart? (07:34) – How Forrest Got Started (09:57) – Allowing People to Make Mistakes (16:32) – Solution Selling (19:09) – NetWeaving (25:13) – Taking Time to Think (28:35) – Challenges Faced by Founders (35:38) – Mentorship and Coaching (38:50) – Rapid-Fire Questions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://fractionatorhq.com/  LinkedIn: https://www.linkedin.com/in/forrestkderr/  Mentions:  Who's Your Mike?: A No-B******t Guide to the People You'll Meet on Your Entrepreneurial Journey by Kurt Wilkin The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible by Dr. Benjamin Hardy & Blake Erickson Modern Problems. Ancient Wisdom: Ancient Intelligence explores the timeless principles that can help leaders better understand themselves, our world, and how we lead in the era of AI: https://ancientintelligencebook.com/  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 76 - Forrest Derr (01:00) - What is a Techability Chart? (07:34) - How Forrest Got Started (09:55) - Allowing People to Make Mistakes (16:29) - Solution Selling (19:07) - Netweaving (25:07) - Taking Time to Think (28:30) - Challenges Faced by Founders (35:32) - Mentorship & Coaching (38:43) - Rapid-Fire Questions

Dusty goes solo to confront the “qualification lie”—the belief that leaders need deep technical expertise to lead effectively in the age of AI. Drawing from his lifelong “magnificent obsession” with leadership, nearly three decades of experience, and his own hesitation to enter the AI conversation, he explains how treating AI assistants like people—providing clear roles, expectations, context, measurement, coaching, and feedback—revealed that AI is fundamentally a leadership opportunity. Dusty breaks down three lies that keep experienced leaders on the sidelines: that they aren't technical enough, their experience is outdated, or someone else is better positioned to lead. Through a practical “qualification inventory,” he challenges leaders to identify the judgment, discernment, trust, and wisdom they've already earned through difficult leadership experiences. The central message is simple: what you think disqualifies you may actually be the qualification. AI is the fulcrum, but leadership remains the lever. Key Timestamps: (00:00) – You Don’t Need to Be Technical to Lead AI (02:39) – Am I Still Relevant? (5:54) – Lead and Coach Your AI (9:53) – Building AI Assistants (12:45) – Three Lies Leaders Tell Themselves (17:29) – Qualification Inventory Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Modern Problems. Ancient Wisdom: Ancient Intelligence explores the timeless principles that can help leaders better understand themselves, our world, and how we lead in the era of AI: https://ancientintelligencebook.com/  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 79 - Why You Don't Need to Be Technical to Lead AI (02:38) - Am I Still Relevant? (05:53) - Lead & Coach Your AI (09:52) - Building AI Assistants (12:44) - 3 Lies Leaders Tell Themselves (17:28) - Qualification Inventory (22:36) - Conclusion

Dusty goes solo to explain why he shelved a finished leadership manuscript and started over with Ancient Intelligence, a book built around a realization he had spent more than a year resisting: leaders do not need to become technologists to succeed with AI—they need to become better leaders in an environment where work is being done differently. Sparked by a blunt conversation with his friend Alex, who challenged him to stop giving the topic the “Heisman” and recognize the value already emerging from his work with AI, Dusty argues that the business bookshelf is crowded with books answering “How do I use this?” while leaders are wrestling with much deeper questions about where AI belongs, how to lead it, and how to keep teams focused on outcomes rather than activity. He explains that AI has made competent work dramatically easier to produce, shifting the real value from the first 80% of an output into the final 20%—the judgment, discernment, context, wisdom, and expertise that experienced leaders have spent decades developing. That shift makes human leadership more valuable, not less. Dusty’s central insight is that leading AI requires the same capabilities as leading people: set expectations, provide context, define what great looks like, measure results, review the work, and coach toward improvement. Through a practical exercise of reviewing AI output as though it came from a team member, he challenges leaders to identify and codify the judgment they uniquely contribute. The result is an encouraging reframing of the AI era: good work may have become cheap, but hard-earned human wisdom has become increasingly scarce—and therefore increasingly valuable. Key Timestamps: (1:34) – The Book Missing from Our Shelves (3:30) – Trade Winds, Not Hurricanes (5:40) – Why This Book? Why Now? (10:46) – The Brutal Truth (12:51) – Good Work Is the Floor (17:51) – Same Skills, New Tool (19:00) – Work with AI as a Team Member (23:14) – Ancient Intelligence Book Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: https://ancientintelligencebook.com  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 78 - The Book I Threw Away (01:29) - The Book Missing from Our Shelves (03:24) - Trade Winds, Not Hurricanes (05:34) - Why this Book? Why Now? (10:40) - The Brutal Truth (12:45) - Good Work Is the Floor (17:44) - Same Skills, New Tool (18:54) - Work with AI as a Team Member (23:06) - Ancient Intelligence Book

Dusty goes solo to make the case that the leaders who thrive in the age of AI will not be the ones chasing every new tool, but the ones who apply timeless leadership principles with greater focus and intention. Prompted by a CEO’s candid fear that she may not be “good enough” in this new era, Dusty introduces the central argument behind his upcoming book, Ancient Intelligence: AI is the fulcrum, leadership is the lever, and leaders are the ones capable of moving the world. He exposes how unfocused AI adoption creates diffusion rather than progress, with organizations investing in licenses, pilots, and experimentation without defining the outcomes those investments are meant to produce. Drawing from his own tendency to chase “purple squirrels” inside AI tools, he explains why leaders need boundaries, charters, and predetermined definitions of success to keep extraordinary technological capability pointed at problems that actually matter. Dusty then identifies three hidden costs of unfocused AI leadership—poor return on invested capital, wasted return on invested time, and the opportunities organizations never discover because their leaders are either distracted by AI or too far removed from it to understand what has become possible. Through a practical three-column audit, he challenges leaders to measure what their AI investments have produced, identify where their time could create greater leadership leverage, and name new opportunities that technology now makes possible. The message is ultimately one of confidence rather than fear: AI has not made decades of leadership experience obsolete; it has made clarity, focus, alignment, judgment, and disciplined execution more urgent than ever. Key Timestamps: (4:33) – Consequences of Diffused AI Strategies (7:04) – Stay on Course (7:55) – You Don’t Need to Be on the Bleeding Edge (13:55) – Human Leadership Is Focused (15:32) – Three Costs of Unfocused Leadership (21:53) – Leadership Cost Wearing a Tech Costume (26:25) – Compounding Leadership Impact Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: https://ancientintelligencebook.com Episode 62 Episode 66 More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - Ancient Intelligence Book (04:33) - Consequences of Diffused AI Strategies (07:03) - Stay on Course (07:55) - You Don't Need to Be on the Bleeding Edge (13:55) - Human Leadership Is Focused (15:31) - 3 Costs of Unfocused Leadership (21:52) - Leadership Cost Wearing a Tech Costume (26:25) - Compounding Leadership Impact

Charlene Li joins Dusty to explore what decades of navigating disruption can teach leaders about the rapidly evolving age of AI. Drawing on her experience at Forrester, founding Altimeter, and advising executives through successive waves of technological change, Charlene argues that leaders should stop chasing every new AI tool and start with the problems they actually need to solve. She explains why AI fluency comes through practice rather than mastery, how leaders can overcome the competing forces of FOMO and FIGO (fear of getting involved), and why vision, strategy, judgment, openness, and human connection become even more important as technology accelerates. The conversation also examines Charlene's own leadership failures and lessons, including a painful layoff at Altimeter, and why honesty, fairness, confidence, curiosity, and the willingness to move forward without perfect information are essential during uncertainty. Ultimately, Charlene challenges leaders to see AI not simply as a tool for efficiency, but as an opportunity to unlock human potential, create possibilities that previously didn't exist, and lead disruptive change with greater courage and intention. Key Timestamps: (04:25) – Design Thinking Sales (09:02) – Origin of Disruption (13:25) – Altimeter Value Wedge (15:34) – Open Leadership Culture (19:43) – Three Questions for Leaders (20:53) – AI Hesitancy Gap (30:18) – FOMO vs. FOGI (37:06) – AI Fluency Challenge (47:01) – Leading Through AI Uncertainty (51:45) – Rapid-Fire Wisdom Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://charleneli.com/  LinkedIn: https://www.linkedin.com/in/charleneli/  Substack: https://substack.com/@charleneli  Mentions: Winning with AI: The 90-Day Blueprint for Success by Charlene Li and Dr. Katia Walsh Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li How to Win Friends and Influence People by Dale Carnegie More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected]

Dusty challenges leaders to rethink the way they protect and use their time, arguing that time blocking is only the first step and that the real return comes from defining the outcome before the clock starts. He introduces the concept of outcome blocking—taking 60 seconds at the beginning of a meeting, work session, or calendar block to decide exactly what “done” looks like, how the work connects to what matters most, and who is responsible for making sure the target is actually hit. Drawing on Stephen Covey’s principle of “beginning with the end in mind,” Parkinson’s Law, and his experience working with leaders, Dusty explains why simply allocating more time or tightening your calendar cannot solve a problem that is really about undefined outcomes. He argues that AI has fundamentally changed the equation by removing the traditional ceiling of human capacity, meaning work can now expand far beyond the limits of a person’s available hours—making a clearly defined outcome the constraint leaders need more than ever. Through a practical four-step exercise and examples from leadership teams and a multi-unit operator, he shows how naming the goal, defining what must be true when the time is over, connecting the work to the most important priorities, and closing the loop can transform a calendar block from passive activity into intentional impact. The result is a shift from simply showing up for the time to showing up to create an outcome—and a simple 60-second discipline that compounds into sharper focus, greater productivity, and a higher return on invested time. Key Timestamps: (00:00) – Outcome Blocking (02:09) – Decide What Done Looks Like (06:00) – What Is the Goal? (08:11) – You’re Done When the Goal Is Completed (11:01) – How Does This Connect with My Broader Goals? (13:03) – Who Decides When the Work Is Done? (16:10) – Work Expands to Fill the Capacity Available (18:15) – Calendar Activity (20:12) – Take 60 Seconds to Define Intentions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: The 7 Habits of Highly Effective People by Stephen Covey Episode 27 Episode 39  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - Outcome Blocking (02:09) - Decide What Done Looks Like (06:00) - What Is the Goal? (08:11) - You're Done When the Goal Is Completed (11:00) - How Does this Connect with My Broader Goals? (13:02) - Who Decides When the Work is Done? (16:09) - Work Expands to Fill the Capacity Available (18:14) - Calendar Activity (20:11) - Take 60 Seconds to Define Intentions (23:17) - Conclusion

Stepping into a larger leadership role can expose gaps in confidence, clarity, and execution—even for experienced operators. Rodney Binger shares how intentionally sharpening his leadership capabilities transformed the way he leads more than 80 people across MotorWorks, helping him move from leading in fear to leading with confidence, clarity, and purpose. From establishing rules of engagement and having candid conversations to using OKRs, future-back planning, and consistent follow-up, Rodney discovered that effective leadership becomes more powerful when it is turned into a repeatable operating system. The result has been stronger accountability, greater psychological safety, a team that solves problems without him, new leaders emerging throughout the organization, and significant financial gains. This conversation explores how leaders can codify how they lead, align their teams around a shared direction, and create the compound effect that comes from making better leadership decisions consistently. Key Timestamps: (00:00) – Vision to Victory (05:39) – Transparency and Clarity (08:42) – Stretching as a Leader (10:38) – OKRs: Objectives and Key Results (14:50) – Highlights from Accelerator Program (16:52) – Rules of Engagement (25:25) – Return on Investment in Leadership Training (30:48) – Connecting Leadership Dots (35:50) – Book Recommendation: Extreme Ownership Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: LinkedIn: https://www.linkedin.com/in/rodney-binger-946aa5a4/  Mentions:  Extreme Ownership: How U.S. Navy Seals Lead And Win by Jocko Willink & Leif Babin More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - Vision to Victory (05:40) - Transparency & Clarity (08:42) - Stretching as a Leader (10:39) - OKR: Objectives & Key Results (14:50) - Highlights from Acceleraor Program (16:52) - Rules of Engagement (25:25) - Return on Investing in Leadership Training (30:44) - Connecting Leadership Dots (35:46) - Book Recommendation: Extreme Ownership

Marcel Schwantes’ journey into human-centered leadership began with a toxic workplace that pushed his body to its breaking point and ultimately led him to discover the power of servant leadership. In this conversation, Marcel and Dusty explore why caring about people is not a soft alternative to accountability, but the foundation for creating high-performing teams, strong cultures, and sustainable business results. They unpack the difference between management and leadership, the importance of values, authenticity, and self-leadership, and why great leaders must be willing to have hard conversations while still treating people with dignity and care. As AI accelerates the pace of change, Marcel argues that leaders have an even greater responsibility to provide clarity, reduce uncertainty, and explain the meaning behind how work is changing. The technology may evolve rapidly, but the fundamentals of leadership remain deeply human: serve others, create clarity, protect your people, and help them do their best work. Key Timestamps: (00:56) - Toxic Work Environments (07:13) - Humane Leadership (13:39) - The Effects of a Leadership Vacuum (19:18) - How to Be Frank While Caring for Your People (25:01) - Human Leadership in the Age of AI  (32:13) - Rapid Fire Questions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://www.marcelschwantes.com/  LinkedIn: https://www.linkedin.com/in/marcelschwantes/  Podcast: https://www.marcelschwantes.com/podcast-page/  Substack: https://substack.com/@marcelschwantes  Mentions:  Humane Leadership: Lead with Radical Love, Be a Kick-Ass Boss by Marcel Schwantes Why Do So Many Incompetent Men Become Leaders? (And How to Fix It) by Thomas Chamorro-Premuzic More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - Marcel Schwantes (00:55) - Toxic Work Environments (07:13) - Human Leadership (13:36) - The Effects of a Leadership Vacuum (19:11) - How to Be Frank While Caring for Your People (24:58) - Human Leadership in the Age of AI (32:08) - Rapid Fire Questions

Shane Foye joins Dusty for a thoughtful conversation about the kind of leadership that can't be rushed. As the second-generation president of DW1, Shane shares how leading a growing family business has taught him that the best decisions rarely come from urgency—they come from creating space to think deeply, wrestle with difficult questions, and balance data with intuition. Drawing on lessons from rebranding the company, building an art collection alongside his father, and cultivating a culture rooted in vulnerability and trust, Shane explains why leaders must embrace discomfort, encourage thoughtful failure, and communicate with greater clarity. Throughout the conversation, he reveals how art, architecture, and relationships have shaped his approach to leadership, why security and comfort are not the same thing, and how intentional thinking creates stronger teams, better decisions, and organizations built to last. It's a masterclass on slowing down in order to lead faster, building cultures where people can grow through failure, and remembering that behind every great business decision is a deeply human one. Key Timestamps:(01:43) – Art and Attention to Detail(04:50) – Why Rebranding Matters(17:18) – Patience Over Speed(26:03) – Building a Failure Culture(28:32) – Security vs. Comfort(31:15) – Learning Vulnerability(34:12) – Building Safe Teams(36:01) – Kind, Not Nice Culture(37:54) – Art Collection Stories(46:40) – Communicate for Your Audience(50:47) – Rapid-Fire Leadership Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://dw1.com/  LinkedIn: https://www.linkedin.com/in/shane-foye-663464bb/  Chess Not Checkers: Elevate Your Leadership Game by Mark Miller More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected]

Dusty sits down with Dave Garrison, former multinational CEO, board director, and author of The Buy-In Advantage, to explore why most organizations are leaving enormous human potential untapped. Dave explains the critical distinction between employee engagement and true buy-in, arguing that buy-in is the discretionary energy, creativity, and ownership people willingly bring to a shared mission—the same kind of commitment seen on a Friday night football field, but too often missing on Monday morning at work. Drawing from decades of leading businesses across four continents, he reveals that people are not primarily motivated by compensation, perks, or even job satisfaction; they want to be seen as human beings, have their voices genuinely heard, and understand how their work connects to a meaningful purpose. The conversation dives deep into the leadership behaviors that either create or destroy buy-in, including the transformative power of asking better questions, shifting from giving answers to facilitating thinking, and redefining control as setting clear criteria rather than dictating solutions. Dusty and Dave also explore the intersection of leadership and artificial intelligence, arguing that the same skills required to unlock human potential—clarity of purpose, thoughtful criteria, curiosity, and collaborative problem-solving—are the exact skills leaders must develop to harness AI effectively. Through practical examples, personal stories, and powerful reframes, Dave challenges leaders to stop managing compliance and start cultivating environments where people feel ownership, contribute their best thinking, and become emotionally invested in the success of the organization. Key Timestamps: (01:14) – Buy-In vs. Engagement (06:10) – Three Needs at Work (13:10) – Mentor Lesson on Listening (18:42) – Control Through Criteria (24:35) – Speed vs. Results Debate (28:14) – Buy-In Meets AI (33:19) – Hammer Without a Blueprint (36:13) – Rapid-Fire Book Pick (38:27) – Where to Find Dave Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://garrisongrowth.com/  LinkedIn: https://www.linkedin.com/in/dave-garrison-growth/  Mentions:  The Buy-In Advantage: Why Employees Stop Caring ― and How Great Leaders Inspire Everyone to Give Their All by Dave Garrison Man’s Search for Meaning by Viktor Frankl The Five Dysfunctions of a Team by Patrick Lencioni https://www.gallup.com/workplace/713024/employee-engagement-and-productivity.aspx  More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected]

Dusty sits down with Kurt Luidhardt, entrepreneur, political strategist, and co-founder of a firm that has helped elect more than 100 members of Congress, 15 senators, 14 governors, and a president. Kurt shares the leadership lessons he has learned from building a business around solving urgent client problems, emphasizing that successful companies are built by identifying existential needs rather than simply creating interesting ideas. He discusses the importance of resilience, calm leadership in chaotic moments, and how his father modeled the power of being a steady presence. Kurt also explores the value of intentional thinking time, prayer, seeking wise counsel, and creating systems that protect leaders from their own blind spots. The conversation dives into experimentation, refining offers through customer feedback, and the importance of understanding what truly creates value for clients. Kurt and Dusty unpack the growing importance of relationship capital in an AI-driven world, arguing that trust, connections, and the ability to create meaningful introductions are becoming some of the most valuable assets a leader can develop. Through stories about entrepreneurship, faith, networking, and personal growth, Kurt challenges leaders to slow down, invest in relationships, and focus on creating lasting impact rather than simply checking boxes. Key Timestamps: (00:56) – Meet Kurt Luidhardt (04:29) – The Great Oatmeal Debate (08:43) – Leadership Background (11:19) – Solving Existential Problems for Your Clients (16:29) – Business Ideas vs. Solutions (21:01) – Protected Time (26:15) – Connecting the Dots (30:05) – Asking Tough Questions (34:27) – Making Connections (42:58) – Shared Stewardship (48:02) – Creating Trust in Relationships (51:47) – Rapid-Fire Questions Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://libertyspenders.com/  LinkedIn: https://www.linkedin.com/in/kurtluidhardt/  Mentions:  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Sacred Pace: Four Steps To Hearing God And Aligning Yourself With His Will by Terry Looper The 80/20 Principle by Richard Koch More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected] (00:00) - 70 - Kurt Luidhardt (00:56) - Meet Kurt Luidhardt (04:25) - The Great Oatmeal Debate (08:38) - Leadership Background (11:15) - Solving Existential Problems for Your Clients (16:24) - Business Ideas vs. Solutions (20:55) - Protected Time (26:09) - Connecting the Dots (29:58) - Asking Tough Questions (34:19) - Making Connections (42:49) - Shared Stewardship (47:53) - Creating Trust in Relationships

Dusty sits down with Bryan Wish for a thoughtful conversation about personal branding, authentic leadership, and why every professional—not just entrepreneurs or executives—needs to intentionally shape how they show up in the world. Bryan challenges the misconception that personal branding is an exercise in self-promotion, arguing instead that it's the process of distilling your expertise, experiences, and values into a clear, authentic identity that helps others understand why they should trust and choose you. Together, he and Dusty explore how AI is rapidly changing the professional landscape, why commoditization makes differentiation more important than ever, and how leaders can leverage technology without sacrificing authenticity. Bryan explains why the future belongs to those who combine deep self-awareness with consistent expression, shares how scalable technology is making personal branding accessible beyond elite executives, and emphasizes that the goal isn't simply creating more content—it's creating content that genuinely reflects who you are. Throughout the conversation, they unpack the connection between identity, credibility, and influence, ultimately challenging leaders to stop viewing personal branding as an ego play and instead embrace it as one of the most important investments they can make in their long-term impact. Key Timestamps: (01:52) – Leaving for the West (10:00) – Mentors Who Shaped Him (17:14) – Building a Winning Team (25:13) – Courageous Hiring Bets (26:15) – Personal Branding Defined (35:11) – Authenticity and Integrity (43:26) – Rapid-Fire Wisdom (46:51) – Where to Follow Bryan Key Topics Discussed: Leadership Unlocked, Leadership Insights, Dusty Holcomb, Servant Leadership Principles, Self-Leadership Strategies, Growth Mindset in Leadership, Integrity and Leadership, Leadership Development Resources, Effective Leadership Habits, Empowering Leadership Techniques, Senior Executive Insights, Leadership Quotes and Reflections, Leadership Podcast, Executive Coaching, CEO Podcast, Business Leadership, Leadership Growth, Leadership Journey, Stories From Leaders, Leadership Tools, High-Performing Teams, Leadership Mindset, Decision Making, Personal Growth, Leadership Coaching, Organizational Leadership Mentions: Website: https://arcbound.com/  LinkedIn: https://www.linkedin.com/in/bryanwish/  Mentions:  Tribes: We Need You to Lead Us by Seth Godin When Breath Becomes Air by Paul Kalanithi More of Leadership Unlocked: Check out our leadership development resources at https://arcqusgroup.com/ Contact me at [email protected]