Advertise on podcast: The AI Edge Podcast

YouTube just overtook Reddit as the most-cited source in AI search results. Meta's ad revenue is funding a $135 billion AI spending spree. And marketers are about to see a wave of AI ads during the Super Bowl. But here's the question nobody's answering: should advertisers have to disclose when they use AI? This week, hosts Shiv Gupta and Myles Younger sit down with Caroline Giegerich, VP of AI & Marketing Innovation at the IAB, to discuss the AI Transparency and Disclosure Framework: the industry's first attempt to answer when, how, and why marketers should label AI-generated advertising. Caroline breaks down the core questions: Do we disclose AI use in advertising? In what circumstances? Who's responsible: the brand, agency, or platform? What's the threshold for requiring a label?  Caroline walks through what the IAB is building, why it matters, and shares some surprising research: turns out advertisers think consumers love AI ads way more than they actually do. They also dig into Meta's massive earnings, why YouTube citations are changing content strategy overnight, and what marketers should be watching during the Super Bowl. New episodes every Monday. Get your AI Edge here. Links to IAB's research and framework discussed in this episode:  Research: https://www.iab.com/insights/the-ai-gap-widens/ Framework: https://www.iab.com/guidelines/ai-transparency-and-disclosure-framework/

It finally happened. OpenAI announced ads are coming to ChatGPT in February at $60 CPMs with under-$1M spending commitments. The entire advertising industry is about to change overnight. Hosts Shiv Gupta and Myles Younger sit down with Patrick O'Shea and Kevin O'Malley, co-founders of AdDaptive Intelligence, to break down what this means for marketers. Patrick and Kevin have been business partners for 20 years, deep in B2B marketing automation since the programmatic days, and they're here to cut through the noise. They discuss why this isn't just search ads 2.0, OpenAI's 4% commerce fee (while Google and Microsoft charge nothing), Google's "we'll never do ads in Gemini" response, and why B2B marketers are uniquely positioned for this shift. Plus, the new cottage industry of AI ad services about to explode, and why the best advice is simple: start testing now. Every other LLM will rush to launch ads. Budgets are being carved out. The AI ad ecosystem is emerging overnight. Let's dig into it. New episodes every Monday. Get your AI Edge here.

We're entering the age of zero-click commerce, where shopping happens entirely inside an LLM. If your creative isn't machine-readable, you're already behind. In this special bonus episode, hosts Shiv Gupta and Myles Younger sit down with Akaash Ramakrishnan, Co-Founder at AdSkate Inc, to talk about what happens when AI agents start doing the shopping for us. Apple just picked Google over OpenAI to power Siri, and Google launched Universal Commerce Protocol with major retailers like Walmart and Target: signs that AI Shopping is actually happening Akaash explains why creative needs to change when AI is looking at your ads instead of humans; it's not just about making something that looks good anymore, your ads need to be readable by machines. They dig into what creative metadata actually means, how AI selects the right creative for the right moment (instead of just blasting ads at everyone), and why we're finally getting real personalization instead of just making 40 versions of the same thing.  Plus, what Google's new ad formats mean for marketers, why retailers partnering with Google might be repeating history, and what happens to traditional advertising when people stop browsing websites. New episodes every Monday. Get your AI Edge here.

Diageo has one of the most iconic brand portfolios in the world: Guinness, Don Julio, Crown Royal, Bulleit. So what does AI implementation actually look like at a company this big? Mike Ditter, Director of AI Strategy and Emerging Technology, Diageo, breaks down exactly how they're doing it. Recorded live from CES 2026, hosts Shiv Gupta and Myles Younger sit down with Mike to talk about what he's seeing on the show floor, how voice is changing the human-AI interface, and why 2026 is all about building capability, not chasing tools. Mike breaks down his work at Diageo across three areas: AI-powered content creation (with style and agency, not robots replacing humans), enabling enterprise AI adoption (because refusing to use AI in 2026 is like refusing to use email), and specific use cases that unlock value from Diageo's massive portfolio of brands, from Guinness to Don Julio. He drops his pro tips for AI adoption, unpacks why the gap between imagination and implementation has completely collapsed, and how Mike (a molecular biology major with no CS degree) won a hackathon against 200 hardcore coders. Oh, and Mike used Deep Research to figure out how much dinosaur pee is in a water bottle for his 5-year-old. The answer is 1%. And yes, there's math to prove it. This is a great, quick episode for you to get your AI Edge right from the frontlines of CES. New episodes every Monday. 

Meta spent $2 billion on a company most people have never heard of, and it might be their smartest move since Instagram. A special episode recorded live from CES 2026, hosts Shiv Gupta and Myle Younger sit down with Sarah Caputo, independent consultant and former CDO, to figure out what Meta's really up to with this acquisition. Sarah's got theories: protecting their small business revenue, making a play for wearables as the next big ad platform, and maybe finally figuring out what people actually want AI to do. They also talk about why every ad platform now has basically the same "AI does everything" product with a slightly different name, why being operationally efficient isn't special anymore, and Sarah's take on how OpenAI should actually make money (spoiler: not by copying Google's playbook). Plus, why these new autonomous tools might shake things up for DSPs and what agencies better start doing if they don't want to become irrelevant. You don't want to miss this one. Straight from the CES floor with perspectives you won't get anywhere else: practical, honest, and built for marketers. New episodes every Monday. Get your AI Edge here.

No guest this week, just Shiv and Myles answering listener questions in their first-ever mailbag episode. And the questions got deep. Will agency jobs disappear or are we headed back to a Mad Men era? What does a fully AI-enabled agency actually look like (and which ones are about to fail)? How do you trust AI to build client profiles when ChatGPT is basically a sycophant telling you everything's brilliant? Your hosts unpack this and so much more. Then things get existential: How can we tell if AI is speeding up good judgment or slowly eroding it? And what AI workflows do Shiv and Myles actually trust enough to use every day at U of Digital? Shiv confesses his secret Claude projects, Myles admits his "workflow" is just opening another browser tab, and they both tackle whether we should be measuring the quality of human judgment before worrying about AI making it worse. Plus: synthetic audiences, B2B data garbage, and why anti-sycophancy technology might be the thing nobody's talking about. New episodes every Monday. Get your AI Edge here. 

Simon Poulton searched for toilets in Google's AI Mode and saw his first AI-generated ad. That moment confirmed what he's been saying for months: Google's already won the AI platform wars, and OpenAI has 12 months to prove otherwise. This week, hosts Shiv Gupta and Myles Younger sit down with Simon Poulton, EVP of Innovation & Growth at Tinuiti, to break down the AI platform wars and what's actually happening behind the hype. They dig into why Google's distribution advantage beats model quality, what happens when ChatGPT remembers your furniture preferences from six months ago, whether agentic advertising is real or just a stunt, and why brands keep building AI tools they don't actually need. Plus: Simon's take on vibe coding, the rise of "agentic deference," and what marketers should actually be doing right now instead of chasing every shiny AI object. Link to Tinuiti's 2026 AI Trends report we referenced in this episode is available here. New episodes every Monday. Get your AI Edge here. 

Myles wrote a piece saying agentic commerce is coming fast. Andrew Lipsman rebutted, calling it a "collective hallucination." The discussion got interesting, so we brought it to the podcast. This week, hosts Shiv Gupta and Myles Younger sit down with Andrew Lipsman, Independent Analyst & Consultant in Retail Media, to hash out whether AI agents shopping on our behalf is real, or just another overhyped trend like Facebook Shops and Google Shopping. They also dig into Disney's $1B OpenAI bet (licensing Mickey Mouse to Sora), Criteo piping commerce data into LLMs, Google bringing ads to Gemini in 2026, and the big question: if agentic commerce takes off, does retail media collapse? The episode ends with "Convince Me," where each gets 60 seconds to sell the other. Good stuff. You don't want to miss it.  New episodes every Monday.

Black Friday 2025 was the inflection point: AI shoppers converted at double the rate, AI traffic surged 805%, and brands finally learned that if AI can't see you, you don't exist. This week, hosts Shiv Gupta and Myles Younger are joined by Heather Macaulay, President of MadConnect, to break down what the Black Friday data actually means, unpack Scott Brinker's massive 2026 Martech Report, and tackle the elephant in the room: the decade-old divide between AdTech and MarTech is finally collapsing...and most marketing teams aren't ready. Heather also unpacks why integration is harder than it looks, what Amazon's walled garden strategy means for other retailers, and where most brands are getting AI readiness wrong. Plus the big hard truth: AI won't fix bad data; it amplifies it. If your org chart still separates AdTech and MarTech, this episode is your wake-up call. New episodes every Monday.

The big questions: Are we teaching AI to tell us what we want to hear? If AI only knows the past, who discovers the future? And what happens to the $50 billion market research industry? This week, Shiv Gupta and Myles Younger dive into the biggest AI announcements shaking up advertising right now, including the Amazon vs. Google AI agent wars and what happens when ad platforms automate the work agencies used to do. For the main event, Chad Reynolds, Founder & CEO of Vurvey Labs, talks synthetic audiences: what they are, how brands are using them to test ideas without recruiting real people, and why Vurvey's approach is different. Chad's building AI models powered by actual human data from 3 million people, not scraped internet content. He reveals where synthetic audiences work (and where they spectacularly fail), how to validate AI-generated insights against real behavior, and whether we're headed toward a world where market research happens entirely without humans. The question isn't if synthetic audiences will replace traditional research, it's when. You don't want to miss this one. New episodes every Monday.

Welcome to Episode 1 of The AI Edge Podcast! Hosts Shiv Gupta and Myles Younger kick off the show with guest Krish Raja, AI expert and founder of AI Literacy, to break down the biggest AI stories shaking up marketing and advertising right now. This week: Coca-Cola doubles down on their controversial AI-generated holiday ad (yes, the one with the sloths), Sam Altman hints (again) that ChatGPT ads are inevitable, and Amazon and Shopify reveal drastically different strategies for AI in e-commerce, with huge implications for how we'll all shop and advertise in the future. The conversation gets real about job security, the risks of making big AI bets too early, and why marketers need to think critically about their relationship with AI tools. (Spoiler: if you're not improving yourself with AI, you're just improving AI.) Whether you're trying to keep up with the AI revolution or just want to cut through the hype, this episode gives you the clarity you need to navigate what's next. New episodes every Monday. Let's get you your AI edge.