Advertise on podcast: On the Record With Julian Reis

Listen to the best moments from Julian Reis's conversation with Jen and Alex, the husband-and-wife founders of Jaxon Lane. Jen and Alex will break down how a name everyone told them to avoid – the Bro Mask – became the launch that put men's skincare on the map, and how sourcing directly from Korean manufacturers gave them an edge no domestic supplier could match. Learn how getting on Amazon early in your business can be the catalyst for huge growth, and what it really takes to run a fast-growing brand as co-founders and spouses. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 0:00 How Jaxon Lane Got Its Name 1:06 Improving Men’s Skincare: Taking Inspiration from Korea 3:55 Distribution Strategy & Navigating Press  6:24 Why Everyone Hated "Bro Mask" 7:13 Retail Challenges & The Rise of Men’s Skincare 9:15 The Founder Story: Prioritizing Content Creation 10:50 Building a Business as a Couple 12:17 The Future of Jaxon Lane 13:51 How Jen and Alex Name Their Products TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Jaxon Lane, men's skincare, male skincare brand, Korean skincare, K beauty, sheet mask, Bro Mask, DTC brand, Amazon FBA, bootstrapped business, husband wife founders, entrepreneurship podcast, skincare for men, beauty founder, omnichannel strategy, TikTok shop, startup story, founder interview, small business growth, skincare routine men, Gen Z skincare

Catch the best moments from Julian Reis's conversation with Julie Chung and Kent Yu, the husband-and-wife duo behind T3. Julie and Kent will break down how a bathroom prototype became a beauty tools empire, why they walked away from an Ulta deal before eventually getting back in, and the engineering breakthrough that set their hair dryer apart from everything else on the market. Learn what "founder energy" really means, and why it's the one thing in marketing that can't be bought. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – The Love Story That Became T3 01:11 – The Bathroom Prototype 02:50 – Getting Into Trade Shows And Beauty Press 05:31 – Copy Cat Products & Breaking Into Sephora  07:10 – Advice For Founders Entering Retail 08:56 – Discovery In The Tiktok Era 10:29 – Running A Company As Husband And Wife 12:37 – What's Next For T3: Global Domination TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, T3 hair tools, Dr. Julie Chung, Kent Yu, On the Record Julian Reis, hair tool brand, premium hair dryer, founder story, husband wife entrepreneurs, beauty brand building, Sephora retail strategy, DTC beauty, TikTok beauty brands, hair tools innovation, beauty founder, retail expansion, Ulta, Sephora, beauty entrepreneur, co-founder couple

Watch the best moments from Julian Reis's conversation with Drybar founder and beauty entrepreneur Alli Webb. Alli will break down what it really took to build one of the most recognizable brands in beauty, the personal challenges she faced behind the scenes while Drybar was at its peak, and the lessons that shaped her memoir The Messy Truth. Learn what she's building next with Messy, why launching a brand today is a completely different game than a decade ago, and why she believes the secret to great products is simple: know your lane, and understand it better than anyone else. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 – Creating Skin Laundry, SuperOrdinary & Drybar 02:05 – Why Brands Are Harder to Build Today 03:52 – Messy's 700-Door Sephora Launch 05:47 – TikTok & Trusting Your Team 09:47 – The Messy Truth: Alli’s Book & Personal Life 11:55 – The Idea Behind Messy 13:50 – Mindset & "Happiness Is a Choice"  TAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Alli Webb, Drybar, Messy Haircare, On the Record, beauty entrepreneur, hair care founder, The Messy Truth, female founder, beauty industry, Sephora, natural hair texture, entrepreneurship, beauty brand launch, TikTok beauty, founder story, haircare brand

In this special compilation episode of On the Record, you’ll hear host Julian Reis, alongside founders, creatives, investors, and industry leaders, share the best advice on building brands, making big decisions, finding your point of view, and adapting to a rapidly changing consumer landscape. From knowing when to trust your gut to understanding why great brands take years – not months – to build, this episode explores the lessons that matter most. You'll also hear why community can come before product, why founders need to sell a vision rather than just a business plan, and how social media, creators, and entertainment are reshaping the way consumers discover and buy brands. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – Alli Webb: Happiness Is A Choice  01:42 – Richard Christiansen: Burnout, Starting Over, & Creativity  03:13 – Jean-Francois Sberro: Selling Your Vision As A Leader 04:35 – Carina Chaz: Building With Your Gut 05:41 – Anthony Choe: Consumer Behavior & The Adolescent Phase Of A Brand 06:58 – Rocky Xu: Building Brands Takes 5 Years, Minimum 07:51 – Sophie Blowfield: Building a Community And A Point Of View 09:42 – Sammi Cohen: Edutainment Is The Future For Successful Brands 12:16 – Dr. Julie Chung & Kent Yu: Growth of New Distribution Channels 13:36 – Natalie Holloway: TikTok Shop & Micro Dramas TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, entrepreneurship, founder stories, startup advice, overcoming rejection, imposter syndrome, bootstrapping, fundraising advice, women founders, resilience, mindset, motivation, business podcast, venture capital, authenticity in business, content creation, morning routine, choosing happiness, taking risks, career change, small business tips, tiktok, tiktok shop, live selling, social commerce

A year ago, SuperOrdinary's live team was two people. Today, they're running six-hour "Mega Lives," working with 12 brands, and generating record-breaking GMV. In this episode, you’ll hear from the team behind the scenes. They’ll break down what actually separates a daily live from a Mega Live, the split-second calls that turn a stalled cart into a sales spike, and why they believe live commerce is about to become the next major content format after TV and streaming. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:  00:00 – Meet the Team 01:57 – Daily Live vs. Mega Live 05:34 – The Preparation & Problem Solving Behind Every Live 08:40 – What Makes a Great Live Host 10:01 – Why Live Selling Works: Authenticity & Connection 14:39 – The Data & Metrics Perspective  16:50 – Guest Hosts: The Kevin Wu Auction  19:22 – The Future of Live Commerce 21:59 – Brands That Need To Go Live 22:37 – What The Team Last Bought On Live TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, TikTok Shop, live shopping, livestream commerce, Mega Live, creator economy, social commerce, TikTok Live, live selling, GMV, behind the scenes, On the Record, Kevin Wu, beauty ecommerce, live host tips, brand strategy, TikTok algorithm, future of ecommerce

Catch the best moments from Julian Reis's conversation with entrepreneur and marketing icon Gary Vee. Gary will break down why live commerce is the biggest shift since the early internet, why so many Fortune 500 brands are still clinging to outdated marketing strategies, and what it will take for them to catch up. Learn about what “brand” really means and why just 20 hours of your time could change your life if you're willing to go live.  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 – Why Most Brands Still Misunderstand Live Commerce 02:03 – Marketing Is All About Attention  03:12 – Humans Buy From Humans  04:17 – The Origin Story of SuperOrdinary 06:10 – Gary & Julian: “We Told You So!” 07:28 – Every Brand Needs A Chief Attention Officer 08:26 – Why Live Shopping Beats Old-School E-Commerce 10:56 – What Brand Actually Means (And Why Gary Has Mastered It) 13:32 – Helping Creators Build Wealth & Gary's 20-Hour Advice  TAGS:  creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Gary Vaynerchuk, Gary Vee, TikTok live commerce, live shopping, social commerce, TikTok shop, creator economy, affiliate marketing, e-commerce strategy, content creators, Vayner Media, live streaming commerce, QVC, affiliates, Austin Li, VeeFriends, live selling, personal brand, marketing strategy, DTC brands, attention economy, chief marketing officer, corporate marketing, brand equity

Julian Reis goes solo to lay out his boldest prediction yet: TikTok Shop is about to go from a $15 billion business to a $500 billion one, and most brands aren't ready for it. He breaks down why China is still four years ahead of the US, the two consumer categories he's most excited about next, and why he thinks the first $10 million live stream is happening this year. From why brand websites are becoming obsolete to the industries sleeping on the biggest opportunity of the decade, Julian gets into it all – including why Superordinary is leading the charge, and why he believes every brand needs to start thinking like a media company. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 0:00 What is Social Commerce? 3:10 The Future of Live Selling & Why You Should Start 4:30 Working With Brands & Affiliates  5:27 Why Brands Shouldn't Be Precious: The Dr. Groot Example 6:20 The Key Element to Live Selling  7:08 The Untapped Opportunity in Music  7:41 Start Working with Affiliates  8:43 Why Every Brand Should Be a Media Business  9:28 Budgeting For Creator Commissions  10:30 Why There's No Time Like the Present to Launch on TikTok 11:48 Fashion Brands Are Sleeping on THIS 12:47 The Next Big Categories: Digital Products & Ticket Sales 13:34 Why TikTok Is Replacing Brand Websites  TAGS: creators, content, SuperOrdinary, JulianReis, e-commerce, On The Record, sales, business, podcast, TikTok Shop, social commerce, live streaming, live selling, creator economy, affiliate marketing, K-beauty, Dr. Groot, TikTok GMV, influencer marketing, branded content, digital products, ticketing, vinyls, creator equity, China ecommerce, future of retail, TikTok predictions, vertical content, micro drama, micro series

Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur.  Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in revenue in four years, profitably, with only a 5-person core team. Julian and Ryan get into the literal shower thought that changed everything and the full journey from entertainment to footwear to beauty. They’ll share what the future of brand building looks like, and why growing faster isn’t always better for the longevity of a business.  CHAPTERS: 0:00 Introducing Ryan Babenzien 3:29 Ryan's Early Career Path: Hollywood, Puma, & K-Swiss 9:56 Why Ryan Started Greats & Selling to Steven Madden 12:52 Ryan’s Jump from Footwear to Beauty 14:44 The Shower Thought That Began Jolie 16:25 Pioneering the Water Filtration Market  17:20 How Jolie Saves Hair and Skin From Chlorine and Heavy Metals 20:27 Educating the Market on a New Category in Beauty  24:02 The 5-Person Team Behind Jolie: Fractional Groups & AI Tools 30:19 Moving to London & Launching Jolie in the UK 33:26 Retail Expansion: Erewhon, Ulta, Target, & Costco 37:15 Profitability & Longevity – Ryan’s Perspective on Growth  41:40 The Future of Wellness, Beauty, and Brand Building 44:08 The Jolie Sauna Concept 47:07 What to Expect from the Jolie Experience  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  TAGS: creators, content, commerce, SuperOrdinary, Julian Reis, e-commerce, sales, business, podcast, Ryan Babenzien, Jolie Beauty, Jolie showerhead, On the Record podcast, D2C brands, direct to consumer, beauty brand founder, entrepreneur interview, bootstrapped business, profitable startup, beauty wellness, shower filter, hair shedding, skin health, chlorine water, hard water, soft water, Greats sneakers, Steve Madden, Puma, K-Swiss, AI tools, fractional teams, UGC marketing, Nectar AI, Erewhon, Ulta Beauty, Target beauty, Costco, Space NK, UK beauty launch, sauna wellness, brand building strategy, entrepreneurship, bootstrapped brand

Sophie Blowfield has been inside some of the most iconic beauty brands in the world, before the beauty marketing playbooks existed. From joining Charlotte Tilbury as part of the founding social team to heading up global content at Soap & Glory, she's watched the industry transform from newsletter culture to TikTok virality in real time.  Now running her own consultancy, Sophie works with founders and global brands on storytelling, their launch strategies, and building real community. Julian and Sophie get into what it actually took to build Charlotte Tilbury's social presence from scratch and everything she learned along the way. They’ll share why the beauty industry is drowning in product launches and what truly separates the brands that last from the ones that fade…  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 Introducing Sophie Blowfield, Brand & Influencer Consultant 2:00 How to Get a Job in Beauty 4:30 The Magazine Golden Age & London as a Cultural Capital 6:00 Getting Headhunted for Charlotte Tilbury's Founding Team 11:30 What made Charlotte Tilbury's Brand Magic Work 15:00 How Brands can Win Social-First Consumers 16:00 US vs. UK Beauty Consumers 18:30 This Is What Makes a Brand Last 29:30 Taking a Leap of Faith to Go Freelance  31:00 How to Tell Amazing Stories in Beauty Marketing 41:00 The #1 Influencer Strategy Today (Why Transactional is Over) 45:30 The Last Piece of Content that Stopped Sophie Mid-Scroll TAGS: creators, content, commerce, SuperOrdinary, JulianReis, e-commerce, sales, business, podcast, Sophie Blowfield, Charlotte Tilbury, brand building, beauty marketing, social media strategy, beauty founder, influencer marketing, community building, Merit Beauty, Rhode Beauty, Summer Fridays, Heaven Mayhem, Victoria Beckham Beauty, BYREDO, beauty branding, founder story, beauty consultant, beauty podcast, luxury beauty, quiet luxury, micro influencers, Substack, brand strategy, beauty business

What does it actually take to build a brand on TikTok Shop? Today the SuperOrdinary executive team sits down to cover how to build success on the platform from viral moments to sustainable, long-term brand growth. You'll hear from Emma Rafalski, Director of Brand Success, and Gary Sang, VP of TikTok Operations (and the person who sold the very first item on TikTok Shop in the US). Together, they break down what brands consistently get wrong, how to course correct, and why the right product and creator match is everything. Discover how SuperOrdinary helped a single skincare launch become one of the most successful new arrivals campaigns in TikTok Shop history, and what it takes to 5X sales on the platform. Whether you're considering launching on TikTok Shop, already are on it trying to scale, or you’re just looking for your next move, this is the playbook to help you succeed. Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS: 00:00 Welcome to SuperOrdinary HQ 1:30 Introducing Emma Rafalski: Director of Brand Success 3:20 Is Your Product Right for TikTok Shop? 4:34 Why the First 3 Seconds Of Your Video are Everything 5:50 Peter Thomas Roth: A Viral Relaunch Case Study 8:07 How Does the Halo Effect Work? How TikTok Drives DTC & In-Store Sales 10:05 What Emma Is Watching (and Buying) on TikTok Right Now 11:30 Introducing Gary Sang, VP of TikTok Operations + The Man Who Sold TikTok's First Item 11:45 Why He Bet on Social Commerce Before Anyone Else 12:10 How to Bridge the Gap Between Brands & Creators 14:50 How to Use Your TikTok Data to Identify New Audiences 18:00 Why Authenticity Is the Long-Term Recipe for Brands 21:00 How to Go From a Viral Moment to Sustained Growth 22:20 When Should a Brand Start Live Shopping? 24:00 The Untapped Categories on TikTok Shop 26:06 The Future of Social Commerce…

In this one-of-a-kind interview Gary Vee and Julian Reis sit down to get to the root of why American brands are still sleeping on live commerce…even as TikTok’s GMV in China crossed $700 billion.  Gary breaks down the corporate inertia keeping Fortune 500 marketers stuck in TV-era thinking, where the current US commerce market is at, plus where it’s going.  Together they uncover what the live shopping revolution actually means for individual creators, small businesses, and the future of brand-building.  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 Gary Vee Supports SuperOrdinary  1:45 What Brands Still get Wrong about TikTok  3:30 How to Earn Attention Online Today  5:45 Retail vs. Social Commerce  7:45 TikTok GMV: $700 billion in China 8:30 What We Can Learn from QVC Today 9:45 The Power of Communal Commerce 13:45 Gary's new book: Your Individual Empire 15:00 Building Creator Infrastructure at SuperOrdinary 16:45 The Power of Pattern Recognition & E-commerce in 1997 21:30 Buying Koi fish on Whatnot  22:27 Chief Attention Officer: The Role Every Brand Needs 24:45 AI Agents vs. Live Commerce 31:30 Brand Equity in the Age of TikTok 38:00 Gary's #1 Piece of Advice 39:30 The Album that Changed Gary's Life

What does it actually take to win on TikTok Shop: as a creator, as an affiliate, as someone just figuring out where to start? SuperOrdinary’s executive team sits down to get transparent on it all. You’ll hear from the agency behind some of the biggest brand success stories on the platform, to get the real answers. In Part One, hear from two of SuperOrdinary's leaders, Vivien Wu, Director, Brand Success and Cesar Villavicencio, Executive Producer, on what separates creators who convert from those who don't. They share tips on converting viewers to customers, building long term success, and working with brands. This episode will leave you with a better understanding of the biggest affiliate opportunity right now, and where the future of social commerce is heading. Watch On the Record with Julian Reis on YouTube here. Comment who you want Julian to interview next! CHAPTERS: 00:00 Welcome to SuperOrdinary HQ 1:08 Introducing Vivien: Director of Brand Success 1:22 Why Bet on Social Commerce? 3:02 3 Things Every Successful Affiliate Has 4:40 What TikTok Consumers Actually Want to See 5:29 The Future of Social Commerce (and AI's Role) 7:33 Rapid Fire q&a: The Next Creator to Blow Up & Last Purchase on TikTok Shop 8:26 Introducing Cesar: Executive Producer of Creator & Livestream 10:23 The Ins & Outs of Building a Livestream Business from Scratch 11:50 This is What Makes the Best Creators  12:48 Short Video Is the Window to Your Shop 16:23 The Strategic Choices No Other TSP Is Making 17:24 Rapid Fire q&a: The Next Creator to Blow Up & Last Purchase on TikTok Shop

What separates creators who break through from those who never gain traction? Julian sits down with some of the sharpest minds in the creator economy to figure it out. He’s joined by a range of creators: executives managing billions of monthly views, to DTC founders who built brands from a single Instagram page. You’ll get the real playbook for succeeding as a content creator in 2026.  No fluff. Just the strategies, metrics, and mindset shifts that actually move the needle. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 Intro00:50 What makes content shareable: Sammi Cohen02:39 The Future of Platforms & Hyper-Specific Content: Alan Chikin Chow08:09 The 3 Content Intentions: Educate, Entertain, Emote: Amy Liu10:24 From 200 Followers to Building a Real Brand: Carina Chaz11:36 Advice for Iteration, Niching Down & Posting Day Zero: Justice Buys12:40 The Power of “Document, Don't Create”: The Lipstick Lesbians13:33 Standing Out by Looking Outside TikTok: Toni Bravo14:58 Why Creators Are the New Distribution Channel: Julian Reis

This highlight episode of On the Record with Julian Reis brings together the best bits from Julian Reis’s conversation with body-positive influencer and advocate Samyra Miller. In this episode, Samyra shares her journey from Harvard to Hollywood, how she turned online backlash into a powerful platform, and why confidence, authenticity, and speaking up matter more than ever. Expect real talk on fatphobia, social media, self-worth, and what it means to fully own your voice. Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS: 00:00 Growing Up and Finding Her Voice 02:41 Building Her Platform Online 04:34 Confidence and Daily Mindset 06:40 Handling Internet Hate 07:53 Brand Deals and Future Goals

Dr. Julie Chung was a med student at UCSF. Kent Yu was a recovering finance bro with hairdresser parents. They met at a bar, fell in love, and spotted a massive white space in hair tools, and T3 was born!  Julian is joined by a husband-and-wife duo for a meaningful conversation about building a premium beauty brand from the ground up. They get real about navigating retail gatekeepers, and why they walked away from Ulta before eventually getting back in…From developing advanced technology to set themselves apart, to the irreplaceable marketing magic Julie divulges, this episode breaks down the counterintuitive strategies that anyone can use.  Watch On the Record with Julian Reis on YouTube here.  Comment who you want Julian to interview next!  CHAPTERS:00:00 Introduction 1:10 How Julie & Kent Met (And Spotted the Opportunity) 3:36 The Science Behind T3: High Volume vs. High Velocity 4:40 Creating a Working Prototype6:07 How to Make Your First Sale 13:20 Getting T3 Into Sephora– Where No Electric Device Had Gone Before15:45 Everything You Need to Launch Into Retail 17:07 Turning Down a Huge Retailer 19:37 Where New Customers Are Discovering the Brand24:43 How to Run a Company with Your Spouse32:11 The Future of T3: Global Expansion & Brand Awareness