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★★★★☆

4.4

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7 reviews

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Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live.Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re:Just getting started with posting and feeling overwhelmed,Already creating content but it’s taking forever, orCraving a sustainable way to sell your expert offers daily...This podcast is your space.You’ll hear solo episodes full of no-fluff Instagram growth tips, content creation strategies, and ways to show up as the expert you already are — even when life is chaotic and motherhood is... motherhood-ing. Plus, guest chats with women who are doing business with heart, clarity, and actual results.We're talking:Fast + sustainable content creationSelling your offer daily without sounding salesyBuilding authority when you’re short on timeGetting your Instagram working while you are offlineBalancing business and real life.Pour a cup of tea, plug in on the school run, or pop me in your ears while you tidy up — and let’s make your Instagram finally start working for youNew episodes every Thursday!

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Check latest episodes from This Social Cottage podcast

What to do when you don't know what to post

2026/02/05

Everyone has content wobbles, and it's totally normal to freeze if you don't know what content to make. In today's episode I show you exactly what to do and how to finally get your content getting reach again. Ps the link to the waitlist of the Plotting Shed is here: 🔗 My new membership Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

How do you get shares and saves on your Instagram content?

2026/01/22

Instagram isn't what it used to be?! Yes, but I'd argue that it's now better than ever. In today's epsiode, I walk you through how to get more shares and more saves from your Instagram content. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

How to get more reach on your content in 2026

2026/01/15

In today's episode, I walk you through two examples of some clients of mine who have exploded their reach already in 2026. We talk through how to implement this for your Instagram account and next steps to getting more eyes on your account in 2026. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

18,500 followers from one Instagram post

2026/01/08

18,500 followers from one Instagram post?! Say whaaat?! Yes, really. In today's episode, I'm giving you the exact prompt I used to have this crazy viral post and all the learning lessons in between. Want to be the first to hear about my new membership? You can do that here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Your 2026 Instagram Gameplan

2026/01/01

Your gamplan for getting reach and engagement in 2026 is here! No longer are we stressing about the algorithm or freaking out about 200 views. This is the year that you turn it all around. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

How to make content when you're busy

2025/12/18

It's the middle of silly season (aka Christmas) and so in today's epsiode, we're talking about how on earth to balance busyness with content creation and getting content that gets reach out there. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

This your sign to experiment with your content

2025/12/11

I've been doing a big experiment with content over the last few days. I've noticed a shift with content and so in today's episode, I'm breaking down exactly what's happening and things you can lift for that too. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

9,000 to 91,000 followers in 6 months. Jo's story.

2025/12/04

Is it possible to grow on Instagram in 2025 into 2026 anymore? Jo has been inside my mentorship, The Orchard for the past 6 months and has grown to a whopping 91,000 followers (and still growing!). Today she's sharing her story. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Don't check your insights too early.

2025/11/27

We need a family meeting and a heart to heart today. If you're refreshing your insights within one day of posting, this episode is for you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Doing Black Friday? This will help your content to perform much better

2025/11/20

Love it or hate it, Black Friday is coming. In today's episode, I give you the warm-up strategy to get your Black Friday content truly flying and to actually make you the sales you deserve. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

How to launch using Instagram

2025/11/13

Last week, I had my highest revenue day ever. So in today's epsiode, I'm walking you through how to launch using Instagram content but not spend your whole day online too. Want my Launch Planner with emails, stories, IG posts and a whole launch done for you? Link is here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Do I even need a personal brand?

2025/11/06

Personal branding is everywhere right now on Instagram. But how do you decide what yours is and how on earth to show enough of yourself, without showcasing everything? In today's epsiode, we talk through exactly how to choose what to share and what not to share on your Instagram. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Question to ask yourself before you post on Instagram

2025/10/30

The nights are drawing in, the days are getting shorter and we're soon going to be in goal setting era. In today's episode, I'm sharing why setting goals for your Instagram might not be your best plan and how to reflect well on the year that's just passed. Journalling questions: What spaces am I creating? What’s the free value that I need everyone to have before they step a foot inside of one of my offers? How can I start to change the spaces that I’m a part of? What are people missing out on by choosing someone else over me? Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

How to get more reach with your carousel posts

2025/10/23

It's no secret that carousel posts are having a moment right now on Instagram, but how do you get yours to have that same moment too? In today's epsiode, we chat about how to make sure your carousel posts are seen by the right people and start taking off when you post them. Wanting to join the next round of Booked from your Bio? Here's the link for you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

The secret to getting likes, saves, shares and clients on Instagram

2025/10/16

Because that's what we're here for, right?! You want your content to get liked, saved and shared. But most of all, you want it to bring you actual clients. Today's episode will help you to do just that. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. Quick links 🔗 Instagram 🔗 Threads 🔗 This Social Cottage website. 🔗 My new membership You can join my Planting the Seeds prompts subscription here.

Podcast reviews

Read This Social Cottage podcast reviews

4.4 out of 5

7 reviews

★★★★★

andreashah 2026/01/02

All the IG info you need in under 15 minutes

Gemma’s whole thing is that IG shouldn’t take you hours each day, and so it makes sense that her podcast is bite-sized but still incredibly helpful.

★★★★★

Nicola Parry 2025/10/20

Fab podcast!

Absolutely love this podcast! I’ve binged all available episodes several times, and I still pick up a little something new every time I re-listen. Alw...

★★★★★

Kpett444 2025/07/17

Love this!

Quick and relatable episodes are so helpful. 🙌

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