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While I was on maternity leave, a friend gifted me a subscription to The Postpartum Post, a monthly mail club for new moms created by Cameron Moss. Each envelope has a theme letter, original poem and art prints, journal prompts, a surprise paper good, and access to an online community called the Village. Cameron grew it from 27 members to more than 2,000, including over 1,000 in a single day after a video went viral. In this episode, I share what Cameron told me in our interview: how the idea came out of her own postpartum poetry, how she and her husband pack every envelope by hand, the economics of a $12 a month subscription, and why I think the people who win at community building will be the ones who stop copying and pasting. If you’re a creator, artist, or membership owner who has wondered how a mail club works, this one is for you. Interested in working with my team? Book a free discovery call Links: Check out the Postpartum PostFollow Cameron Moss on Instagram Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

January is the single biggest growth month of the year for most memberships, and the founders who win it are the ones planning right now, in October. In this episode I walk you through exactly how my team preps for a January growth surge: the member research that shapes your Q1 programming, how to turn a challenge or bootcamp into a public activation that creates real urgency to join, and why I treat January like a relaunch moment for your entire community. I also get into why a migration can be one of your best growth plays heading into the new year, and how leaning into goal-setting energy turned January into our highest growth month back at Bossbabe. If you serve people chasing health, fitness, personal development, or business goals, this is your 90 day runway. Let's get you ready! Work with my team on your 2027 strategy: Book a free discovery call Interested in a migration? Check out our migration playbook Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Your top of funnel marketing is not the only way to grow your membership. In this episode, I break down the three ways your community should actually be growing itself: acquisition, engagement, and ascension. I share how to bring new people in through people, not just marketing systems, using referrals, guest invitations, and shareable moments. I get into why participation drives more participation, how an events feedback loop turns member input into programming they cannot wait to register for, and why member results are one of your best growth drivers. Then I cover ascension: designing milestones and higher level experiences that grow customer lifetime value, including how our client Breakthrough Academy supports contractors through different levels as their businesses grow. If your membership is not growing organically, you are likely missing one of these three. Listen in to find out which one. Links: Interested in working with my team? Book a free discovery call herePodcast Episode – How To Create Word Of Mouth MarketingCheck out Breakthrough AcademyCheck out the FlowerMore community Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

If I wanted to validate a new community idea, I wouldn't start with a membership. I'd start with a challenge, a sprint, or a beta cohort. In this episode, I'm breaking down why a time-bound experience is the smartest way to test whether people actually want to come together around your topic before you make the long-term promise a membership requires. I share a real client story: she's halfway through an eight week program and we've already decided to pivot it into a membership, complete with a founding member offer for her program participants. I also get into why "community for entrepreneurial moms" isn't specific enough anymore, what validation actually tells you about community design, and how to think about a 30 day experience even if your end goal is a full membership. If you're sitting on a community idea and don't know if it will work, this one's for you. Interested in working with my team? Book a discovery call here Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

"I feel too embarrassed to share my work here." If you've ever seen that in a cancellation survey, this episode is for you. I'm walking you through a real strategy I built for a hobby design community whose members were either lurking or canceling because they felt like beginners in a room full of experts. I break down why this is actually a psychological safety and personalization problem, when an application process is the right filter, and how to use onboarding quizzes, custom content roadmaps, level-based course access, and a labeled programming calendar to make every member feel like they belong from day one. If your membership serves multiple experience levels, this is how you design for all of them without overwhelming anyone. Links: Interested in working with my team? Book a discovery call herePodcast Episode – 5 Things Everyone Is Missing In Their OnboardingTamara's community PMM Camp Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

One of my favorite projects this year was moving a 100-member community from Slack and ThriveCart to one seamless experience on Circle. In this episode, I'm breaking down exactly how the migration went: 96% of members came over, only four cancellations even while switching payment platforms, and 38% membership growth because we treated the migration like a relaunch moment. But here's the thing I want you to take away: a migration is not a copy paste project. It's one of the biggest opportunities you'll ever get to redesign your member journey. I walk through what we changed for our client, including a custom quiz-based onboarding flow, eight personalized courses, and a content structure that finally reduced overwhelm. Plus, when it actually makes sense to stay on Slack (or whatever platform you're on). Links: Learn more about our migration projects hereInterested in working with my team? Book a free discovery call hereCheckout Circle App with a free trial here (using this link supports my business, thank you!)Learn more about Tightknit Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

If your community feels dead, you don't need a massive revamp. You need one focused moment. In this episode, I walk you through how to re-engage a dead community in 14 days using a short-term activation plan: a challenge, bootcamp, or event series designed as a pattern break. I cover why one-on-one member conversations are the first step, how to design an experience around what your members actually need, and how to personally invite people back in a way that builds momentum. I also share why I recommend running a re-engagement experience every quarter to drive retention, engagement, and membership growth, even if your community isn't in crisis. If it's crickets in there, this is your plan. Interested in working with my team? Book a discovery call here Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Before you redesign anything in your community, you need a membership audit. In this episode, I break down the six things I check before making any recommendations to a membership owner, starting with the one thing too many "experts" skip: actual member feedback. I walk through my full audit checklist, including onboarding, structure, content, programming, and forum engagement, and share why onboarding and structure are the two areas I pay closest attention to in every single audit we do. If your community feels quiet, overwhelming, or hard to navigate, this episode will help you figure out where to look first and why data driven decisions matter more than anyone's opinion, including mine. Interested in working with my team? Book a discovery call here Listen to the episode about meaningful engagement – A New Way To Think About Community Engagement Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I'm breaking down why adding more value is rarely the answer when members stop logging in, stop engaging, or start canceling. At Affinity Collective, we review a lot of exit surveys for our clients, and the most common reason people leave a membership is overwhelm. There's too much content, they can't find what's for them, and they can't be bothered. I share what your members are actually paying for, plus practical ways to fix content overwhelm: setting expectations up front, building personalized roadmaps, simplifying your content library, and using an information architecture exercise with your own members to learn how they actually think about your content. If your membership has a big backlog and engagement is slipping, this one's for you. Interested in working with my team? Book a discovery call here Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Retention can feel like a nerdy, abstract word, so in this episode I put real dollars behind it. I walk through three scenarios showing exactly what a 5% retention lift is worth in a monthly membership: a 100 member community at $80 a month, a 500 member community at $50 a month, and a real client example with 1,000 members at $1,000 a month. Across every scenario, five points of retention adds up to 27% more annual revenue and roughly twice as many original members still around at the end of the year. I also share how I increased retention at Bossbabe by 5% through programming changes, and why focusing on member journey and member experience turns your programming into your marketing strategy. If you want to know what a few percentage points of retention could be worth in your community, this is the math episode for you. Links: Previous episode: How To Create Genuine Urgency To Join Your CommunityLearn more about our 7-Figure Connected Community ModelBook a free discovery call with my team Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I'm about to do something I've never done before: step away from my business for my first maternity leave. But I'm not disappearing, the show will continue to drop weekly on Thursday! In this quick personal update I share the free 12-week community growth challenge I built to run inside my newsletter while I'm out. It's based on our 7-Figure Connected Community Model, the exact framework we use at Affinity Collective on every client project, from brand-new memberships to one with 80,000 paying members. I walk through all three phases, Architect, Activate, and Amplify, what each week actually asks you to do, and why doing the homework will grow your community in real time. If you want your membership to keep growing this season, subscribe to the newsletter and start here. Links: Subscribe to the newsletter here to get the 12-week community growth challengeJoin our challenge accountability group for $97Learn more about our 7-figure connected community model framework here+ If you want more building a business as a new Mom behind-the-scenes content, I post a lot of that on my Instagram!

Here's the question I ask every founder who tells me they want to build a community: how many people can you write down right now, by name, who you know would join? Most people can't answer it and that's the real reason their launch stalls, and no marketing funnel is going to fix it. In this episode I get into why the very beginning is the hardest part of building a community, and why your first members won't say yes until they know who else is in the room. I share what happened when we ran this exact exercise at Affinity, what an invite-only strategy actually looks like in practice, and how one client is filling her membership before the doors even open. If you're building something and it feels like you're pushing a boulder up a hill, this one is for you. Interested in working with my team? Book a free discovery call Links: Learn more about The Collective (our membership at Affinity)Follow Annie's membership launch on Instagram Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I'm seeing a big shift with content subscription products: creators and brands with podcasts, YouTube channels, and Substack newsletters are adding community experiences to make their memberships more sticky. Because content isn't enough anymore, and ad free content isn't enough either. In this episode I break down what my team found when we dug into how paid Substack subscriptions are growing retention beyond bonus content. I walk through real examples (all the Substacks linked below), and I share the trends showing up across all of them: programming, community forums, in person events, resources, and access. I also get honest about the 10% platform fee question, why we're seeing creators move away from Patreon, and how to decide whether Substack is the right home for your paid membership. If you're a creator who wants to grow revenue from your content subscription, this one's for you. Interested in working with my team? Book a discovery call here Substacks Mentioned: Design BetterLenny's NewsletterYour Brain on MoneyBehind The CraftLaid OffGroup Life, Priya ParkerFamily TroublesDiabolical LiesThe Audacity by Roxane Gay Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Most memberships aren't struggling because they offer too little. They're struggling because they offer too much. In this episode, I break down a recent strategy session with my client Matt, whose membership had four tiers, an overwhelming content library, and way too much decision friction in the buying process. We simplified everything: two tiers instead of four, one central hub for connection, and a searchable workshops library. Less than a month after implementing, he had 21 new signups and $2,600 in new monthly recurring revenue. I also share why personalization belongs inside the membership, not before someone buys, and how Matt uses an onboarding quiz plus AI and the Circle MCP to build personalized 3 month roadmaps for new members. If your membership feels complicated or convoluted, this one is for you. Interested in our strategy process? Book a free discovery call here Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective Checkout Circle App with a free trial here (using this link supports my business, thank you!)

I just wrapped up day three of Jessi Jean's YAP Challenge training and I have thoughts. Her launch numbers are wild (over $6 million and 22,000+ customers), & so far I have loved how much of her content advice translates directly to community building. In this episode I'm breaking down what nervous system regulation, attracting the right people, leading with service, and making things fun have to do with growing a thriving membership. If you've ever felt burned out on your own community or wondered why some groups just have a better vibe than others, this one's for you. Check out my previous episode – Breaking Down Jessi Jean's 1.2M Product Launch Interested in working with my team? Book a free discovery call here Let's be friends: Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective