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It’s Tuesday and we are back with another Prosperity Playground episode drop! Today’s conversation is for the woman who has done the mindset work, read the books, invested in the programs, understands herself deeply… and is still wondering why she is not where she desires to be. My guest today is Adele Tevlin, behavioral expert, therapist, and founder of The Identity Ascension Method™. Adele’s work is rooted in one powerful idea: the version of you making decisions about money, relationships, success, and worthiness was largely formed before you were seven years old, and much of it was never consciously chosen by you. Adele is a master of root-cause transformation. Drawing from CBT, NLP, and Deep Brain Reorienting, she works with the subconscious imprints, core wounds, and inherited paradigms that quietly shape the lives of even the most successful high achievers.  On a personal note, I am currently going through Adele’s I AM Certification, and after 17 years of being deeply devoted to personal development, this is the best transformation program I have ever experienced.  In this episode, we explore: Why highly intelligent, high-achieving women can actually be some of the hardest people to transform and how the ego and intellect can become resistant to deeper change.The difference between information, integration, and true embodiment and why knowing the work intellectually is not the same as living it.Why trust and faith cannot be circumstantial, and what it looks like to choose faith before your external reality gives you the evidence.How to recognize when you are operating from abundance versus fear, lack, and scarcity and Adele’s simple practice for bringing yourself back into alignment.Adele’s extraordinary journey through years of personal trauma while simultaneously building a multimillion-dollar business, and how she learned to hold contrast without moving into victim consciousness.This episode is deep, powerful, and one of those conversations that will have you questioning what you truly believe, what you have simply learned intellectually, and what you are finally ready to embody. Connect with Adele Tevlin: https://www.instagram.com/adele_tevlinhttps://adeletevlin.com/Join Adele's I AM Certification: https://identityascensionmethod.com/iamcertificationpersonal?am_id=annalozano6809 Connect with Anna Lozano: http://www.annalozano.comhttp://instagram.com/_annalozanohttp://instagram.com/theprosperityplaygroundhttp://instagram.com/theaudaciousaskhttp://substack.com/@theaudaciousaskLinks to Support Your Expansion: Founders Retreat in Mexico January 18-23, 2027:  https://annalozano.com/pages/foundersretreat Power Hour Business Advisory Session: https://annalozano.com/pages/power-sessions Join me in San Diego for Women & Wealth November 5-6th hosted by Samantha Skelly: https://do.pausebreathwork.com/women-and-wealth-964149?am_id=annalozano1894 Automate to Accelerate Fall 2026 with Callan Faulkner: https://go.theuncommonbusiness.co/a2a-2026?fpr=anna30

Welcome back to The Prosperity Playground Podcast! Today’s conversation is one I believe so many highly successful women need to hear, because sometimes the very patterns that helped us become accomplished, capable, independent women are the same patterns quietly keeping us exhausted, over-functioning, over-giving, and constantly feeling like there is still something left to prove. My guest today is Terri Cole, licensed psychotherapist and global relationship and empowerment expert and the author of Boundary Boss and Too Much! For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over a million people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show.   In this episode, we explore: Terri’s new book, Father Wound, and why the father wound is ultimately a worthiness wound.How the father wound shows up in successful women as perfectionism, overachievement, people-pleasing, and hyper-independence.The impact the father wound has on business, money, leadership, and our relationship with authority.How to recognize when an old wound is driving a present-day emotional reaction.What becomes possible through healing of the father wound: more ease, healthier relationships, greater capacity to receive, and success without self-abandonment.This episode is deep, illuminating, and incredibly practical. Connect with Terri Cole: Website: terricole.comBook website: fatherwoundbook.comInstagram: https://www.instagram.com/terricole/FB Page: https://www.facebook.com/TerriColeLCSW/YouTube: https://www.youtube.com/user/terricolenyPodcast: https://terricole.com/itunes Connect with Anna Lozano: http://www.annalozano.cominstagram.com/_annalozanoinstagram.com/theprosperityplaygroundinstagram.com/theaudaciousaskhttp://substack.com/@theaudaciousaskLinks to Support Your Expansion: Founders Retreat in Mexico January 18-23, 2027:  https://annalozano.com/pages/foundersretreat Power Hour Business Advisory Session: https://annalozano.com/pages/power-sessions Join me in San Diego for Women & Wealth November 5-6th hosted by Samantha Skelly: https://do.pausebreathwork.com/women-and-wealth-964149?am_id=annalozano1894 AI Employee Bootcamp & Automate to Accelerate Fall 2026 with Callan Faulkner: https://go.theuncommonbusiness.co/bootcamp-2026?fpr=anna30 https://go.theuncommonbusiness.co/a2a-2026?fpr=anna30

Welcome back! We’re relaunching this mind blowing and heart opening episode with Callan Faulkner, founder of The Uncommon Business and one of the most sought-after AI coaches in the online space.  Callan Faulkner built her marketing and operations team around AI before most business owners understood prompting. This growth took her from $0 to $20.9M in two years, supported by 36 humans and 150+ AI employees and The Uncommon Business is now on track for $40M. Her team continues to grow because she believes in high frequency humans on the front end and AI on the backend. She's the founder of The Uncommon Business, one of the first companies in the world to train humans to become AI Architects instead of AI users. Since then, 13,000+ businesses have learned her playbook, including 3,300+ founders and team members currently inside her Automate to Accelerate program. Join us for Callan’s AI Employee Bootcamp September 29th, October 1st & 6th here: https://go.theuncommonbusiness.co/a2a-2026?fpr=anna30 If you’re ready to join Fall 2026 round of Automate to Accelerate with Callan Faulkner, click here: https://go.theuncommonbusiness.co/a2a-2026?fpr=anna30 In this episode, we explore: Scaling with certainty beyond logic and leading from the identity of your next level before the results arriveBuilding AI-supported teams that elevate human potential and free founders to operate in creativity, intuition, and visionExpanding your nervous system and emotional capacity to hold rapid growth, visibility, and wealth without self-sabotageMaking bold, aligned investments before you feel ready and trusting yourself as the ultimate ROINavigating challenges, pressure, and 8-figure launches with leadership, resilience, and energetic masteryThis episode is a powerful reminder that your next level is built through alignment, self-trust, and the courage to move before you feel ready. Connect with Callan: Instagram: https://instagram.com/callanfaulkner LinkedIn: https://linkedin.com/in/callan-faulkner Join Automate to Accelerate a 8-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster. Inside the program, participants will learn how to: Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints - no guesswork required.Connect with Anna Lozano: Website: http://www.annalozano.com Instagram: instagram.com/_annalozano Founders Retreat in Mexico January 18-23, 2027: https://annalozano.com/pages/foundersretreat Power Hour Business Advisory Session: https://annalozano.com/pages/power-sessions

Welcome back to Season 2 of The Prosperity Playground Podcast! We launch Season 2 with Alli Webb who is a visionary entrepreneur, bestselling author and the founder of Drybar, the category-defining blowout brand that grew into a nationwide phenomenon. Today, she’s back in founder mode with Messy by Alli Webb, her newest haircare brand built around embracing the hair you already have. In this episode, we explore: What happens to your identity after building and exiting a company that became deeply intertwined with who you areAlli’s messy middle where she was experimenting, mentoring and investing before the vision for Messy dropped inWhat has changed in product marketing, influencer strategy, gifting, PR and customer acquisition since the early Drybar daysAlli’s founder-to-founder advice on raising capital, proving a concept, starting smaller and creating real-world experiences that get people talking about your brandThis conversation is such a powerful reminder that your next chapter does not have to recreate your last one. Sometimes the vision becomes clearer when we release the pressure, stay close to what feels true and give ourselves permission to build differently. If this episode resonates, make sure to share with your founder besties, and we thank you in advance for leaving us a rate & review! Connect with Alli Webb: Website: https://itsmessy.com/https://www.instagram.com/alliwebb/Connect with Anna Lozano: http://www.annalozano.cominstagram.com/_annalozanoinstagram.com/theprosperityplaygroundFounders Retreat in Mexico January 18-23, 2027:  https://annalozano.com/pages/foundersretreat Power Hour Business Advisory Session: https://annalozano.com/pages/power-sessions AI Employee Bootcamp & Automate to Accelerate Fall 2026 with Callan Faulkner: https://go.theuncommonbusiness.co/bootcamp-2026?fpr=anna30https://go.theuncommonbusiness.co/a2a-2026?fpr=anna30

Ashley Carpenter from Love is Blind season 10 joins the Prosperity Playground to share her self discovery journey. From navigating the intense spotlight of reality TV to reclaiming her boundaries and voice, Ashley offers a candid look at how to stay aligned with your values while managing visibility, pressure, and public scrutiny. We explore the practical and emotional strategies that helped Ashley turn challenges into growth, teaching us all how to step into confidence, set clear boundaries, and embrace authenticity without apology. Whether you’re looking to strengthen relationships, own your presence, or navigate life-changing experiences, her story provides inspiration and actionable insights We dive into:  • How to recognize and maintain boundaries in relationships, friendships, and professional spaces  • The importance of surrounding yourself with supportive, like-minded individuals  • How visibility and momentum can challenge your nervous system and require conscious self-care  • Shifts in self-worth and confidence after personal and public growth experiences  • Daily rituals and practices that support authenticity, alignment, and emotional resilience Ashley’s story emphasizes that  self-awareness is essential tools for building meaningful influence and creating a life that reflects your values. She offers a good reminder that growth often comes from embracing discomfort, learning from setbacks, and leaning into your true self. Stay connected with Ashley on Instagram and explore the Prosperity Playground website to discover more insights, resources, and conversations designed to inspire growth, connection, and empowerment! Connect with Ashley Insta: _ashcarpenter Tiktok: _ashcarpenter

Linda Biggs, co-founder and CEO of joni, joins the Prosperity Playground to share her inspiring journey of building Canada’s first plant-based, toxin-free period care brand. Linda is making period care accessible, sustainable, and effective for everyone. As a mother of two, she is deeply committed to creating a better world for the next generation through both her products and her approach to leadership. We talk about challenges and breakthroughs of launching a product-based business, from crowdfunding and DTC strategy to retail expansion and IoT-enabled commercial solutions. Linda shares how her experiences as a consumer informed the brand, the lessons she’s learned along the way, and how she balances innovation, impact, and resilience in business.: We explore: • How identifying gaps as a natural consumer shaped the evolution of Joni’s products • Strategic decisions in fundraising, crowdfunding, and navigating early-stage business challenges • Building an inclusive and eco-conscious brand that resonates with customers and drives loyalty • Innovating with the world’s first IoT-enabled period care dispenser • Personal mindset shifts, leadership evolution, and the value of a mission-driven business Tune in, get inspired, and discover how to turn vision into action while making a meaningful difference. Connect with Linda on Instagram, explore joni’s products at getjoni.com and keep following The Prosperity Playground for strategies, stories, and inspiration to elevate your business and purpose! Connect with Linda: Instagram: @makeher.co.& @get_joni Website: getjoni.com

In this episode of The Prosperity Playground, I’m joined by Suneera Madhani, serial entrepreneur, unicorn founder, and founder of CEO School. After turning an idea born from rejection into a company valued at over $1B, Suneera has become one of the few women to build a unicorn business while redefining what leadership, wealth, and success can look like for women. We get into building at the highest level and unpack the mindset, courage, and identity shifts required to scale from operator to visionary. From creating generational wealth to stepping fully into your power as a founder, this episode will challenge you to think bigger, move bolder, and trust what’s possible for you. We explore: • Why rejection is often redirection into your next level • The founder-to-CEO evolution and what it actually takes to scale sustainably • Why entrepreneurship is one of the most powerful vehicles wealth, freedom, and legacy • Creating systems, teams, and support that unlock long-term growth • Expanding your vision and giving yourself permission to build bigger than you imagined Stop waiting for permission and start trusting the ideas, ambition, and vision already inside of you. Stay tuned for more conversations inside The Prosperity Playground and if this episode sparked something within you, share it on Instagram  and tag us with your biggest takeaway. Visit annalozano.com for more tools, inspiration, and activations to support you in building your most prosperous life. Connect with Suneera: @suneeramadhani @ceoschool https://theceoschool.com/ https://suneeramadhani.com/

In today’s episode I’m joined by Sandra Chuma, entrepreneur, speaker, and founder of WORTHY. After growing up in Zimbabwe without running water and building an eight-figure business from scratch, Sandra reached the level of success she thought would finally feel fulfilling, only to discover that achievement without self-worth still leaves you searching for more. Together we unpack the deeper layers beneath business growth and personal expansion, exploring how subconscious beliefs, nervous system conditioning, and inherited patterns can quietly shape our relationship with success, money, rest, identity, and self-worth. This conversation is a powerful reminder that true prosperity is not built through sacrifice but through becoming the version of yourself who can safely receive and sustain what you desire. We explore: • Why and how to stop proving your value through output • The hidden subconscious beliefs and patterns that create invisible ceilings in business and life • Expanding capacity to hold more wealth, rest, success and abundance without burnout • The role of identity work for becoming the version of you who can sustain your next level • Healing sisterhood wounds and releasing scarcity It’s important to pause and ask not what do I need to achieve next, but who I need to become to hold the life I truly desire? Stay tuned for more conversations that activate your next level, share this episode on Instagram and tag us with your biggest breakthrough, and visit the annalozano.com for more tools and inspiration to support your most prosperous life! Connect with Sandra IG: @sandra.chuma Website: https://www.iamworthy.com

In this week’s episode of The Prosperity Playground, I am joined by Jenn Harper, the visionary founder and CEO of Cheekbone Beauty. Since launching in 2015, Jenn has built a cosmetics brand rooted in sustainability, Indigenous values, and empowering representation. Through her hard work and dedication, Cheekbone Beauty has secured major retail partnerships and donated over $250,000 to charity. We dive deep into the journey of Cheekbone Beauty, from Jenn's initial vision sparked by a dream to creating a beauty brand that truly represents Indigenous communities. Jenn shares the unique challenges of launching in the competitive beauty space while staying true to her mission of sustainability and giving back to her community. We explore:  • The importance of representation in the beauty industry  • How Indigenous wisdom influences product development   • Creating Indigenous beauty as a category and bringing awareness to sustainable practices  • The challenges and triumphs of navigating major retail partnerships  • Jenn’s personal rituals and practices for staying grounded as a founder Jenn’s journey is a testament to the power of building a business with purpose and staying true to your values, no matter the challenges. If this episode sparked something within you, I invite you to share it on Instagram, tag me, and let me know what resonated most! For more resources on aligning your business with your purpose and creating a life of abundance, be sure to visit annalozano.com, I’m here to support you every step of the way as you expand and elevate your business. Let’s continue building a community where we not only thrive, but we also give back, make an impact, and lead from our highest selves! Connect with Jenn: Website: https://www.cheekbonebeauty.com/ @cheekbonebeauty @cheekbonejenn

In this episode of The Prosperity Playground, I’m joined by Alli Arruda for a collab episode with her podcast, Inspire + Move! Alli Arrude is a powerhouse entrepreneur, investor, and the co-founder of Benchmark Fitness, a boutique fitness studio redefining luxury wellness experiences in Burlington, Ontario. In her podcast Alli brings a deeply personal and resilient perspective to entrepreneurship, leadership, and building brands that truly move people. In this powerful conversation, Alli and I reflect on nearly two decades of friendship, entrepreneurship, and personal evolution. From network marketing roots to scaling successful businesses, navigating grief, taking bold risks, and following aligned opportunities, this episode is a masterclass in resilience, relationship building, and trusting the path before you can fully see it. We get into: • How network marketing became the foundation for entrepreneurship, resilience, and personal development • The behind-the-scenes story of building and exiting Love Powered Co. through aligned partnerships and intentional relationship building • Alli’s journey from corporate life to creating Benchmark Fitness after profound personal loss • Why investing in mentorship, masterminds, and the right rooms transformed both of our businesses and personal growth • The role of intuition, faith, and energetic alignment in building premium brands, attracting opportunities, and creating long-term success This episode is a reminder that prosperity is built through courage, connection, and staying devoted to the vision even when the path feels uncertain. Stay tuned for more expansive conversations inside The Prosperity Playground, and if this episode resonated with you, share it on Instagram and tag us so we can celebrate your biggest takeaways together! Connect with Alli Podcast: Inspire + Move Instagram Website

In this episode of The Prosperity Playground, I’m joined by Callan Faulkner, founder of The Uncommon Business and one of the most sought-after AI coaches in the online space. After scaling a $4M business in just 18 months with a lean, AI-powered team, Callan is redefining what’s possible when strategy, systems, and energetics are fully aligned. We dive into what it really takes to scale in today’s landscape, from leveraging AI as an extension of your team to expanding your capacity as a leader to hold rapid growth, wealth, and visibility. This conversation is a powerful blend of cutting-edge business strategy and deep identity work, showing you how to move beyond logic and into true certainty. We explore:  • Scaling with certainty beyond logic and leading from the identity of your next level before results arrive  • Building AI-supported teams that elevate human potential and free leaders to operate in creativity, intuition, and vision  • Expanding your nervous system and emotional capacity to hold rapid growth, visibility, and wealth without self-sabotage  • Making bold, aligned investments before you feel ready and trusting yourself as the ultimate ROI  • Navigating challenges, pressure, and massive launches with leadership, resilience, and energetic mastery This episode is a powerful reminder that your next level is built through alignment, self-trust, and the courage to move before you feel ready. Stay tuned for more conversations inside The Prosperity Playground & share this episode with a friend you know will love it too! – Connect with Callan Join Automate to Accelerate a 12-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster. Inside the program, participants will learn how to: - Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs. - Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses. - Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership. - Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints - no guesswork required. Registration: myrootabl.com/r/bAFlnac9?rootabl=annalozano Instagram: https://instagram.com/callanfaulkner LinkedIn: https://linkedin.com/in/callan-faulkner X (Twitter): https://x.com/CallanFaulkner Website: https://theuncommonbusiness.co

Amy Welsman is a seasoned entrepreneur and brand builder, best known as an early force behind Knix and the founder of PAUME, a rapidly scaling, design-driven hand care brand redefining an everyday category. In this episode, we dive into the behind-the-scenes reality of building a premium product-based business, from trusting your instinct before the market validates your idea to raising capital and scaling with intention, all while staying anchored in long-term vision over short-term noise. We explore: • Turning a simple, overlooked problem into a category-defining brand • Raising capital pre-revenue by selling vision, strategy, and founder conviction • Building a premium brand through formulation, design, and customer experience • The power of focus over constant expansion in scaling a business • Why long-term vision and brand equity matter more than reacting to trends Trust your vision, honour your process, and expand your capacity to build something that not only grows, but endures. Stay tuned for more conversations inside The Prosperity Playground, share this episode on Instagram & tag me! Connect with Amy: Instagram: @mypaume Website: mypaume.com Check Out Our Sponsor: Faire is the largest wholesale marketplace connecting over 100,000 brands and retailers. Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching creating a true win-win for small business growth. Retailers who are new to Faire can visit www.faire.com and use code PROSPERITY10 at checkout for 10% off your first order.

Welcome back to The Prosperity Playground! Today, I’m joined by a powerful spiritual teacher, speaker, and guide for women who are ready to return to the truth of who they are. Jaclyn Shaw is rooted in divine remembrance, unwavering faith, and the kind of embodied wisdom that cuts through noise, trend, and performance with rare clarity. In this conversation, we explore what it means to build a life and business from truth rather than strategy alone. Jaclyn shares the identity shifts, sacred decisions, and inner conviction that allowed her to write her first book, trust her own voice, and lead without diluting her message for approval, popularity, or safety. We explore: • The shift from not a writer to writing a book in three weeks  • Why truth is more powerful than trend in business and leadership  • How to trust yourself when the path ahead makes no logical sense  • The courage to disappoint others instead of betraying yourself  • Why your voice may be the answer to someone else’s prayer Your truth is not random, and your inner knowing is not something to second-guess. Stay tuned for more activating conversations inside The Prosperity Playground, tag me on  Instagram with your biggest takeaway, and visit http://annalozano.comto keep building your most prosperous life! Check out our Sponsor: Faire is the largest wholesale marketplace connecting over 100,000 brands and retailers. Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching creating a true win-win for small business growth. Retailers who are new to Faire can visit www.faire.com and use code PROSPERITY10 at checkout for 10% off your first order Connect with Jaclyn Site: jaclynshaw.ca IG: @jaclynshaw_ FB: facebook.com/jaclyn.shaw14 Podcast: podcasts.apple.com/us/podcast/the-jaclyn-shaw-show/id1653771269

In this week’s episode I am joined by Addison Labonte, the visionary founder of Sweet Addison’s. Addison combines creativity with a deep commitment to quality ingredients to craft elevated, better-for-you treats that don’t sacrifice flavour. With a passion for blending indulgence and health, Addison has crafted a product that offers both taste and wellness, creating a niche in the consumer packaged goods space.  We dive into Addison’s journey from content creator to business owner, discussing the key moments of growth and evolution that led her to launch Sweet Addison’s. It’s a perfect blend of inspiration, practicality, and real talk about what it takes to build a business that feels both authentic and profitable.  We explore: • How Addison turned a passion for baking into a thriving business • The unconventional "LinkedIn MBA" strategy that helped her gain valuable industry insights • Overcoming the fear of starting a business without prior experience in CPG • The importance of authenticity and connection in building a brand • Addison’s plans to expand Sweet Addison’s into national retail spaces For anyone looking to build a business from the ground up or seeking inspiration on how to grow with intention, this episode is packed with valuable insight! Stay tuned for more activations, share this episode on Instagram and visit  http://annalozano.com to continue building your most prosperous life! Check out our Sponsor: Faire is the largest wholesale marketplace connecting over 100,000 brands and retailers. Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching creating a true win-win for small business growth. Retailers who are new to Faire can visit www.faire.com and use code PROSPERITY10 at checkout for 10% off your first order.

In this episode of The Prosperity Playground, I’m joined by Patrice Washington, one of the most influential voices in personal development and the founder of Redefining Wealth. Patrice has built a global movement helping purpose-driven individuals align their lives across career, health, relationships, and finances through her Six Pillars of Wealth framework. We dive deep into how traditional approaches to success often lead to feelings of burnout and disconnection, and how redefining wealth can empower you to live with purpose and abundance. We explore: • Why success that looks good on paper can still feel deeply misaligned and unfulfilling • The true cost of living out of alignment and how it impacts your health, relationships and energy • How to create an ignited, values-based vision that reflects how you actually want to feel • The power of the Six Pillars of Wealth and how they create harmony across every area of your life • Why surrender, faith, and trusting your inner knowing are essential for long-term prosperity It’s never too late to redefine what prosperity means for you and start building a life of deeper fulfillment. Stay tuned for more activations, share this episode on Instagram and visit PatriceWashington.com to learn more about how to align your life and create lasting prosperity. Connect with Patrice Instagram @seekwisdompcw Redefining Wealth Quiz https://patricewashington.com/quiz 6 Pillars Cheat Sheet https://patricewashington.com/6pillars Redefining Wealth Podcast Youtube Apple Podcast  Spotify  Redefining Wealth App https://www.redefiningwealth.app/ Redefining Wealth Live https://redefiningwealthlive.com/ Check Out Our Sponsor: Faire is the largest wholesale marketplace connecting over 100,000 brands and retailers. Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching creating a true win-win for small business growth. Retailers who are new to Faire can visit www.faire.com and use code PROSPERITY10 at checkout for 10% off your first order.