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Rating

★★★★★

4.8

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37 reviews

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Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.

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Check latest episodes from Long Run Labs podcast

Can Running Influencers Be Trusted? Raziq Rauf on Journalism vs. Paid Promotion

2026/10/13

Raziq Rauf has spent more than 20 years working in journalism, from covering music to building his own running media platform, Running Sucks, and writing the book This Is Running. He joins Jon to unpack the increasingly blurry line between journalism, ...

From 24 SKUs to 3,500 Retailers: How Joe Earley Built Tifosi and Keeps Evolving

2026/10/06

Joe Earley co-founded Tifosi Optics more than 20 years ago after spotting a gap in the market for high-quality eyewear at an accessible price. What started with 24 SKUs has grown into a brand carried by thousands of retailers around the world. Joe join...

Why Salomon Is Going All In on All-Terrain Endurance

2026/09/29

Salomon has long been synonymous with trail and mountain sports, but the brand’s ambitions in endurance are getting much bigger. Erin Cooper, Director of Marketing for Performance and Sportstyle at Salomon North America, joins Jon for a conversation ab...

Science in Sport's Dan Lampard on When Athletes Don't Need a Gel

2026/09/22

Dan Lampard is Chief Commercial and Operating Officer at Science in Sport (SiS), where his background in finance meets a lifelong interest in sport and performance. Recorded at SiS headquarters in Blackburn, England, Dan shares how he thinks about buil...

Why NNormal Hires Trail Runners and Builds From Inside the Community

2026/09/15

Sito Luis spent more than two decades at Camper before an idea born during the pandemic eventually brought him together with Kílian Jornet to launch NNormal. Now, as CEO, he’s helping build a trail running brand around authenticity, durability, and a g...

How Lyft Stood Out When It Sold the Same Product as Uber | Brian Button

2026/09/08

What makes someone choose one brand over another when the products themselves aren’t all that different? Brian Button joins Jon to talk about brand strategy, authenticity, and what companies can learn from his time helping build brands like Lyft, DoorD...

How Roll Recovery Built a Global Brand on Word of Mouth, Grit, and Zero Outside Capital

2026/09/01

Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional runner from Romania training twice a day at altitude in Boulder. When Jeremy coul...

What UTMB Gets Right About Supporting Women Beyond the Podium

2026/08/25

Karen Merlin on UTMB, women’s trail running, and growing the sport sustainably. Karen Merlin, elite athletes and inclusion programs manager at UTMB, joins Jon to talk about how UTMB is evolving its race ecosystem, how athlete feedback drives change, an...

How Osprey Thinks About Creators, Athletes, and Authentic Brand Building

2026/08/18

Leland Kohere is the marketing manager at Osprey Packs, one of the most trusted names in outdoor gear. He oversees their athlete program, field marketing, content, and social media. And after five years on the inside, he has a pretty clear view of what...

How the RiNo 5K Is Building Community, Funding Impact, and Proving a Neighborhood Race Can Be More Than Just a Race

2026/08/11

John Gonzalez started the RiNo 5K in 2017 as a passion project while working full time in cybersecurity. Named after River North, one of Denver's most vibrant neighborhoods, it is a road race, a run club gathering, a fundraiser, and a community event a...

Dr. Marc Bubbs on the Fueling Mistake Even Elite Athletes Still Make

2026/08/04

Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance athletes. And after two and a half decades of watching the same problems show up ...

Rabbit and Halo on Missing the Middle of the Pack and What Real Event Activation Looks Like

2026/07/28

Monica Devreese is the CEO and co-founder of Rabbit, a running apparel brand celebrating its tenth year in business. Hilary Fenet is the founder of Halo, a platform built to solve the logistics and community gap that exists when runners travel to races...

From Porsche to Nike to OnWater: Alex Maier on Product-Led Growth

2026/07/21

Alex Maier has spent his career building brands that actually listen. From Porsche and Audi to Nike to onX Maps to his current role as president of OnWater, he has consistently chosen the path of product led growth over marketing led noise. And the thr...

The Business Case for Diversity in Trail Running | Vivek Gowri, SFRC

2026/07/14

Vivek Gowri has spent his career at the intersection of technology and community. Six months ago he added running store owner to that list, buying San Francisco Running Company and stepping into the shoes of a brand that has been a pillar of Bay Area t...

We Asked AI 2,200 Questions About Running. Here's What the Machines Actually Think.

2026/07/07

What does AI actually think about the running industry? Not what brands want it to think. Not what their SEO teams have optimized for. What does it actually say when nobody is watching? Michael Rueckert of Centium AI ran the biggest AI visibility study...

Podcast reviews

Read Long Run Labs podcast reviews

4.8 out of 5

37 reviews

★★★★★

Kelli MB 2026/04/17

Where endurance meets the business of the outdoors

This is such a fantastic podcast where endurance enthusiasts with a bent for entrepreneurship and business can really dive in and learn practical less...

★★★★★

B_pac 2026/02/21

Great outdoor business pod 🔥

If you’re interested in the outdoor industry and enjoy substantive conversations, this podcast is for you. I love that it’s equal parts educational a...

★☆☆☆☆

Tadum292 2025/08/20

Didn’t like jt.

See title. There are plenty of running podcasts out there that are so much better IMO. Just not the one.

★★★★★

davedanis 2025/07/31

love it

Thoughtful podcast that explores topics that the outdoor biz professional and layperson alike can get huge value from. Entertaining, thought provoking...

★★★★★

Dodgerfan775 2025/07/27

The Why

Jon hit it out of the park again with this show. Understanding the “why” behind the products we as runner use. Love it!

★★★★★

R Willi Style 2025/07/01

Like a knowledge dump you should have to pay for

Jonathan thrives here. This podcast is so amazing. The conversations are so smart and also revealing. As an entrepreneur scaling my business in the ou...

★★★★★

Streicherweiss 2025/06/26

My new must-listen pod

I binged all the episodes on my drive from Portland to Bend recently, and I am officially hooked. Extremely insightful and unique dialog, which feel...

★★★★★

Royi22 2025/06/24

One of the most entertaining and valuable podcasts available

Amazing podcast from one of the best in the business. Jonathan is incredible at peeling back the layers that make each guest unique. An inspiring and ...

★★★★★

SLS Chance 2025/06/22

So stoked for this!!!

As a long-time runner and solo-preneuer in the fitness space, this has been a great addition to my listening as I navigate both the up’s and down’s of...

★★★★★

RunnerGirlRuby 2025/06/21

Love it! Not just another podcast.

As someone who is both professionally and personally invested in the outdoor industry, I love these "behind the scenes" conversations about companies,...

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