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If you knew how to reach out to huge brands to create opportunities that would amplify your business AND get them to say YES ... imagine how much faster your business would grow! 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Whether that’s a huge brand you want as a client, a big podcast you’d like to be a guest on, or landing your dream speaking gig. If you could just get them to say yes, everything would change. But… they haven’t heard of you, and they just wouldn’t respond. Or they said yes in person and then ghosted you over email! But what if you knew the secrets to getting them to say yes? Kira Matthews has the secrets. She’s landed dream partnerships with Squarespace, Ganni, Papier and more - before anyone knew who she was. All from cold emails that actually got replies. In this episode, she reveals to you: -The exact cold email template that gets you replies from enormous brands -A super unique email subject line that gets EVERYONE curious and opening your emails -How to get a big brand to ask YOU about working together, so you never have to ask!!! -How to follow up that gets cold leads to actually respond to you (and how many follow-ups to send) -Exactly how you should price your services if you're not sure what to charge -What to do when people say no... that later turns that no into a yes! If you want the secrets to get huge brands opening your emails and saying YES, without the big follower numbers, watch this episode to get every trick you need. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 0:00 How to land brand deals without a big audience 1:40 Why she became the pitching queen 2:41 How fashion PR shaped her pitching skills 4:01 The 2-minute post that went viral 5:16 What audacity actually means 7:14 Do you really need a big following? 9:33 What to leverage instead of followers 11:00 Quality over quantity in pitching 13:28 Where the pitching framework starts 14:30 Why warming up beats cold emails 16:32 Inviting brands to your events first 17:49 The train platform email test 19:21 Why cheeky subject lines work 23:00 Why you're always pitching a person 24:15 Making the next step crystal clear 25:51 How often to follow up 28:42 Why silence means nothing 30:22 The two-year Squarespace journey 33:40 The pitching framework broken down 47:22 Kira's next audacious goal 49:02 How to price yourself ----- Kira’s Links: https://www.kiramatthews.com/pyot https://www.kiramatthews.com/signupforpitchschool-4 https://www.instagram.com/kirathebold

Beyoncé, Obama and Zendaya ALL use these speaking tricks… 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy We all know what it’s like to get nervous for important sales calls, conversations or speaking gigs. It’s so frustrating. 😩 Viral public speaking expert Nausheen Chen knows exactly how to fix that. If you want to speak with insane confidence and charisma, so that people are hanging off your every word in all situations, then this week's episode will change your life.. Nausheen teaches you how you can speak confidently in any situation to get more yeses on sales calls, and be the most talked-about speaker at your next event. Nausheen is a three-time TEDx speaker who has coached CEOs in huge corporate positions, and studied the exact tricks celebrities are using to come across confident and charismatic. She teaches you: -How to answer ANY question on the spot… so people see you as an expert at what you do -A trick you can use to make people listen to you and stay engaged while you speak -A 60-second exercise that reveals your biggest speaking weaknesses, and teaches you exactly how to fix them - so more people listen to you and believe in what you say -How to sound extremely confident when you're nervous, so your nerves don’t effect your performance in sales conversations or important moments -An easy warm-up routine that will have you going into every important meeting or speaking gig confident and ready to perform at your best This episode will make you speak more confidently, enjoy important conversations without feeling awkward and attract better opportunities for you and your business! ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 0:00 How to speak with confidence and charisma 2:42 What viral celebrity videos have in common 4:09 Why we freeze in the spotlight 5:47 The Zendaya Trick 7:34 How Nausheen found her voice 8:50 Scriptwriter, performer and director 9:38 The three pillars of spotlight mode 11:17 The record-and-watch exercise 13:17 The second pillar: messaging 14:49 The rule of three for on-the-spot speaking 17:12 The positive feedback loop 18:43 Internalization vs memorization 20:04 Building your warm-up routine 23:05 Debriefing with yourself 24:14 The third pillar: delivery 26:08 The 5 Ps of vocal variation 28:45 Enunciation vs pronunciation 31:23 How long it takes to transform your speaking 34:58 Energy management ------ Nausheen's Links LinkedIn: https://www.linkedin.com/in/nausheenichen/ Instagram: https://www.instagram.com/nausheen.speaking.coach

Have you ever had an idea for an app or a piece of software that your customers would love? 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy But you're not a developer. You can't code. And you don't have loads of money to spend on marketing. So the idea just sits there, because it feels like something you could never do. Today's guest will make you realise that starting and selling your own software business is possible for you. Colin Gray built and sold a 7 figure SaaS with no technical background, no paid ads, and no big marketing budget. And he built it as a lean, profitable business that was genuinely fun to run - the dream! Colin came into the studio and revealed: - Why you don't need a technical background to build and sell a software business - How to pick an idea people will pay for, before you start building it - How to have your first customers WAITING to sign up before you've built a thing - The exact system you can use to turn strangers into paying software customers on autopilot - How he competed with $100 million rivals without spending a penny on ads - One AWFUL mistake almost every growing founder makes (and how you can avoid it) - The boring habit that will make your business worth far more when you're ready to sell This episode gives you everything you need to build a software business, find customers for it, AND exit - without any software or technical experience 🤯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Colin's Instagram: https://www.instagram.com/colinmcgray/?hl=en ------ 0:00 How to build and sell a SaaS without technical skills 3:14 Finding the real audience 5:03 Content as a research tool 7:33 Hiring a content creator before an engineer 8:35 Building the first MVP 9:41 Opinionated software and the 80/20 rule 10:50 Why software is an extension of your IP 12:10 50 to 100 memberships in the first month 12:51 One price, one tier, no choices 16:58 The first move for non-technical founders 18:14 Hiring a hungry 24-year-old engineer 20:52 Why he wasn't building it to sell 23:01 What AI still can't do for you 24:19 The blog, video and podcast engagement stack 27:46 Taking funding for the wrong reasons 30:28 Going all-in-one with the product 33:34 Coming back to the coaches and mentors 35:19 Pick a channel that suits your personality 37:33 Why headcount is a liability 39:47 What makes a company sellable 45:11 Experts add, masters subtract ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

You want more sales calls in your calendar, but selling in the DMs feels awkward. So you spend hours messaging people without booking any appointments. You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out. We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd. Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response rate. That’s pretty unheard of - but for Charlotte it isn’t luck, it’s because she knows DM selling strategy better than anyone else we know. We wanted all of our listeners to finally start filling their calendars with sales calls from their DMs - so we convinced Charlotte to come into our studio and teach us everything she knows. And wow, she revealed absolutely everything: - Where you can find warm leads that will actually respond - The trick she uses to get 70%+ of her LinkedIn connection requests accepted - Exactly what the cold DM template that got her to six figures looks like - One thing you can put in every message so people know you aren’t writing with AI (this was geniusssss) - How she follows up with “dead” leads and gets them in her calendar - Charlotte has been sending cold DMs every week for years, and she’s learnt everything that works, and everything that doesn’t. Literally everyone who watches this conversation will leave with a proven DM strategy that will get you more qualified sales calls for your business 🤯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Charlotte's Links: LinkedIn: https://www.linkedin.com/in/charlottelloydsales/ Instagram: https://www.instagram.com/charlottelloydsales/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

You've just finished sending your batch of follow-up emails to all your potential clients that have ghosted you. The constant chase for new leads is super draining and annoying. Endless outreach, follow ups, launches, content, it's exhausting! But what if you never had to do another one of those ever again? What if you had a Facebook Ads funnel for your business that got you sales calls booked in consistently? That's exactly what this week's episode is going to show you. Gavin Bell built his agency from scratch and sold it for seven figures 3 years later. That’s faster growth than almost any other agency owner we’ve met. But what got him there wasn’t sending out cold outreach messages. It was by building a BULLET PROOF reliable Facebook ads system that predictably filled his calendar with sales calls with his dream clients. For this week’s episode, Gavin came into our studio to teach us exactly how you can use his exact Facebook ads strategy to fill your pipeline with sales calls every single week. Gavin doesn't hold anything back - he agreed to reveal his whole system. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Gavin's Website: https://mrgavinbell.com/ ------ 0:00 How a freelancer achieved a seven-figure exit 3:40 What makes a business worth buying? 6:29 How to make cold leads buy 10:13 How to spot a winning ad in 2 weeks 12:13 The secret to winning ad hooks 17:24 The maths behind profitable ads 20:09 How to start on a low budget 21:29 How to turn bad leads into paying clients 24:12 How to sell without ever pitching 26:14 Why most people give up on ads too soon 27:53 The new rules of Meta ads 30:31 The hundred-million-pound idea 32:41 Why your best ad could be shot on your phone 34:04 The habits and books behind his success ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Nadia Nagamootoo started her business with a new baby, an MBA on the go, and just 6 months of runway. 11 years later, she runs Avenir Consulting - a multi six-figure leadership and inclusion consultancy with clients like Warner Bros, Starbucks, Paramount and AstraZeneca 🤯 But she didn't build it by going viral, or spending a ton of money on ads... She did it by building a personal brand designed to land BIG contracts. And in this conversation, Nadia breaks down exactly how she did it 👇 - How to get corporate decision-makers to notice you when they aren't active on social media 🙏 - The number of touch points you need to make with a corporate client before they spend big with you 👀 - How she used a podcast to build authority, grow her network and get in front of HUGE names in her industry 🎙️ - How one podcast guest eventually turned into a Warner Bros. Discovery contract 🤯 - The exact strategy she used to book big name podcast guests WAY outside her network 🔥 - How to become the person people think when they have a problem you can solve Plus, how she won a £36,000 MBA scholarship, built a big business with ZERO full time employees, and a lot more. Nadia knows exactly how to build a personal brand so that the right people know who you are, trust what you have to say, and think of you when they need help. If you want to build a personal brand that gets you big name clients - this episode is FULL of secrets you can implement to make that happen 🚀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Nadia's Links: Websites: www.avenirconsultingservices.com www.nadianagamootoo.com Insta @nadianagamootoo @whycare_podcast LinkedIn: https://www.linkedin.com/in/nadia-nagamootoo-she-her-98436613/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Everyone wants to generate lots of revenue and opportunities from their personal brand, but not many people know how. Today’s guest knows the secret. Justice Williams has attracted over 400 speaking engagements, built a Facebook community to 1,600 members in 3 months, a Clubhouse room to 20,000 in 6 weeks, and secured a $50,000 investment - all from her personal brand. Oh… and she’s a self-described introvert. In this conversation, Justice reveals the secret. She teaches us: - Why she decided to go all in on LinkedIn… NOT Instagram - The steps she takes to land big corporate clients on LinkedIn - The exact LinkedIn growth strategy that she used to land double her audience size - How she positioned herself as an expert, despite being an introvert and not the loudest person in the room - How she built a Facebook group to 1,600 members in 3 months with no funnel, email automation or ads - One little change that took her speaking fee from £200 to £2,000 - Why chasing views and visibility is the worst thing you can do for your personal brand - How she wins high ticket clients without being overly salesy - How she used other people's expertise to position HERSELF as the go-to name in her space 🤯 We knew that Justice’s track record was astonishing. But even we didn’t expect how she would be able to break down her methods into such practical, actionable steps. For anyone looking to use their personal brand to grow their business (and that really should be all of us!) this episode gives you the full playbook. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Justice's Instagram: www.instagram.com/justiceamariah ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Dr. Alison Edgar MBE is one of the UK’s most recognised sales experts, a keynote speaker, TV business expert, and the woman known as the Entrepreneur’s Godmother. But her approach to sales is NOT about being pushy, manipulative or having the perfect script. It’s about understanding people. And if you think you’re “just not a salesperson”, Alison wants to change your mind. In this conversation, Alison reveals: - Why people who think they’re BAD at sales probably aren’t - and what they’re missing 👀 - The sales framework she created that ended up in Ireland’s national apprenticeship programme 💪 - Why understanding different personality types can COMPLETELY change the way you sell 🧠 - The BIGGEST mistakes business owners make when trying to close a sale - How to know when it’s actually time to ASK 💰 - Why networking ISN’T about selling to the people you meet 🤝 - How to become more confident in selling, even if you don't currently like sales Plus, the incredible story of how she received an MBE for entrepreneurship, why she got into Daniel Priestley’s taxi (?!), and the business lesson she believes matters more than simply working harder. Alison doesn’t believe great salespeople are born. Sales is a skill. And like any skill, it can be learned. Because once you understand the process, understand the person in front of you, and have the confidence to actually ask for the sale - selling starts to feel VERY different. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ Dr Alison's Links Alison’s website https://www.alisonedgar.com Alison’s LinkedIn https://www.linkedin.com/in/alison-edgar/ Alison’s Instagram https://www.instagram.com/thealisonedgarmbe/?hl=en-gb The Intrapreneur Mindset Scorecard www.alisonedgar.com/the-intrapreneur-mindset-scorecard ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Think you need to be outgoing, or "well-connected" to build a big network? In this Don't Work Harder highlight clip, author and speaker Simon Ong reveals how introverts can build high-level relationships that lead to big name clients and huge opportunities. Simon calls himself a naturally shy introvert. But through his genius strategies, he's built a network most people would KILL for. Simon reveals: - How he got a book endorsement from a HUGE name by befriending her hair stylist - and how you can do similar - A huge mindset shift that makes networking easier for introverts - How to make building relationships should be a daily habit, not a one-off event - The mantra he developed to remove ALL pressure from networking interactions - How to stay top-of-mind with the people who matter in your industry - How to add value to relationships without feeling awkward or transactional Want to build a better network? The secrets Simon reveals in this video will give you everything you need. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

That feeling at the end of the day when you're drained from client delivery. You'd love to stop and have something more scalable paying your bills consistently but you're trapped by great paying clients. It sounds weird to say that, but it's true - you can't launch the scalable thing whilst your time is taken up by clients that give you a steady income. You have no time or energy or headspace. but you can't stop what's paying the bills. So what do you do? In this powerful Don't Work Harder highlight clip, Lindsay McGlone reveals how they made the terrifying decision to phase out their most reliable income stream - because they knew it was the right choice for them and their clients. Lindsay was running Instagram accounts and making great money. But her creativity was drained and she knew she was holding back her best strategies because SHE would be the one who needed to deliver them. In this game-changing conversation, Lindsay reveals: - How to walk away from steady revenue that isn't serving you - without panicking 👀 - Why doing the work yourself might be limiting your best ideas - The financial safety net to build BEFORE making a big pivot - How to use your audience to hold you accountable to big goals Lindsay came into the studio and taught us that sometimes the bravest business move is letting go - when you know you need to. She proved that trusting yourself to build something better - even when the current model is paying you well - is often where real growth happens. ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Our next event is An Evening with Carrie Green in London on 17th September... and tickets are included in your Mavericks membership! Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Want to make more money, work fewer hours, AND have happier clients? 👀 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy In this powerful Don't Work Harder highlight clip, business coach Robin Waite reveals why raising your prices is likely the BEST move you'll ever make... Not the risk you think it is. He raised his web agency's prices by 5x (during a recession!!)... and watched his revenue climb, and his workload shrink 🚀 This conversation will completely shift your mindset on pricing - as Robin reveals: - Why raising your prices actually makes clients HAPPIER 👏 - How to justify premium prices without losing clients - Why hourly billing is costing you big £££ ❌ - The pricing sweet spot that puts you in the top 10% of your industry - Why new clients will happily pay double what your old clients paid - if you frame it right - Robin's strategy that lets you charge 10x more than your competitors 🚀 This conversation made us all realise that pricing is often the difference between burnout and freedom. Robin's pricing mindset and strategy will allow you to deliver better, serve deeper, and build a business that actually lasts - you don't want to miss this 💯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Multi-award winning entrepreneur Andrew Hulbert reveals how NETWORKING built his business from a one-man operation into a hugely successful company in this powerful Don't Work Harder highlight clip. 👉 https://atomic.site/sales-script 👈 Download your Sales Call Script Template to convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Most founders treat networking as a side project. For Andrew, it was his main growth strategy- and it worked 👀 Through his genius networking strategies and relentless mindset, he outperformed his industry's profit average by more than triple 🚀 In this game-changing conversation, Andrew reveals: How to read a room in 20 seconds One simple mindset shift that makes every networking conversation you have easier, and more impactful A habit that's killing your networking (that you probably don't realise you're doing) 👀 How to build your business a reputation before you've even launched How he got 150 articles published in major magazines - with zero PR budget Why some founders win when it comes to networking on LinkedIn, while others get ignored How to leverage industry awards to build your network (and which awards will waste your time) The power of getting one client to open the door to many more Andrew came into the studio and taught us to become the person other people want to speak with, recommend, and do business with. He proved networking can be an incredibly fast way to grow - and taught us how to make that happen 🚀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff. And he’s had some HUGE name clients. Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast. He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record. In this conversation, Callum reveals: - The strategy he used to land his very first clients with NO reputation or track record 👀 - Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply - How he turned one successful client into referrals, bigger opportunities and long-term retainers - How he got his own podcast guests to become paying clients - The PAINFUL lesson a huge business name taught him about hiring - The formula he uses to go viral with brand content every single time 🔥 - Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures If you’re trying to win clients but feel held back because you don’t have a portfolio, testimonials or a big personal brand yet, this episode is your playbook. Callum shares exactly how he built credibility before he had any, and some client acquisition strategies you can use in the early days to completely change the trajectory of your business 👀 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ 00:00 From Startup to Seven Figures 05:16 Meet Callum, Founder of 7x 06:44 Building an Agency That Scales 09:55 The Skills Every Founder Needs 13:48 Landing Your First Big Clients 17:04 The Mindset That Changed Everything 20:11 Why Most Agencies Stay Small 24:22 Learning From the Best in the World 27:22 How to Measure Real Client Success 29:29 Choosing the Right Clients 33:15 The Power of Saying No 34:17 Building a Brand That Attracts Opportunities 37:33 The Reel That Landed Red Bull 39:35 Why Visibility Creates Leverage 41:34 What Not to Share Online 43:02 Stepping Out of Delivery 44:04 Building a Business Without You 45:25 The Podcast Strategy That Opened Every Door 47:35 Finding Time to Think 48:48 How to Build a Great Podcast 50:35 The ATOMIC Clock: Business Advice 51:52 Books Every Founder Should Read 53:10 Suman's Takeaways ----- Callum's LinkTree: https://linktr.ee/heycallum?utm_source=linktree_profile_share&ltsid=5f7b5533-b66e-4b68-9f21-038f66be737e ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses. She co-founded Rethink Press 15 years ago, became the publishing mentor for Daniel Priestley's Key Person of Influence program. And this year, she received an MBE for services to publishing and diversity. In this conversation, Lucy reveals: - Why a business book can be worth £100,000 - and the one thing most people get wrong when they write one 💰 - Why most business books FAIL before they’re even written - The powerful planning framework she’s used to 1,000+ entrepreneurs actually finish their books - Why your book should NEVER be a sales pitch (Too many entrepreneurs make that mistake) - How to write a book that gets your business sold 💰 - The shocking discovery that changed the Business Book Awards forever - The moment she found out she was receiving an MBE 👑 Lucy has helped over 1,000 entrepreneurs, coaches and consultants write books that don’t just sit on shelves - they build businesses. This is what it really takes to write a book people remember… and one that actually grows your business 🚀 -------- This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. Plus... monthly mastermind rooms led by expert coaches, exclusive Meet the Founder sessions, and a private Slack community of founders who are building alongside you. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Lucy's Links: BookMagic: https://bookmagic.ai Workshop: https://workshop.bookmagic.ai LinkedIn: https://www.linkedin.com/in/lucymccarraher/ ------- Steal our Sales Call Success Template and convert more of the right people on calls and get more ‘YESES’ than ever before without feeling salesy Access our FREE Sales Call Success Template, to help double your conversation rate call, forevermore. https://atomic.site/sales-script/ ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing

Rachel Harris built an accountancy firm to 22 staff and a valuation of £2.5 MILLION, and is now building a personal brand predicted to bring in £1 million in revenue this year. All in just over 5 years. She started with no clients, no office, and no team. Just her, her husband, a dining room table, and a system she was building from day one. The accounting firm now takes ONLY 2 HOURS of her time a week. In this conversation, Rachel reveals: -How she got her first clients from Instagram - before she had any following 👀 - How she got booked on This Morning - and the one sentence she said that made it happen 🤯 - Why she built the business to run without her from day one (!!) - The system that means her business delivers even on her worst days 💡 - How she went from stuck for 3 YEARS on socials to 270,000+ followers - and the exact hire that changed everything 📈 - The mantra she has run every business decision through since day one - Why she asks to do work experience with people she admires - Her goal to be a Dragon on Dragon's Den - and exactly how she is engineering her way there 🐉 - The book she calls an MBA in a book that taught her everything about systemisation Rachel has built something that most people take a decade to figure out. A firm bigger than her, a brand louder than her title, and a reputation that speaks in rooms she is not in. This is how she did it… 🚀 ------ We’re running a brand new FREE online masterclass called The YES Strategy: The Quickest Way To Get on Huge Podcasts, Stages, and Get High Paying Clients. If you know you’re capable of more but keep missing out on the bigger opportunities, this is for you. We’ll show you our simple 3-part YES Strategy for getting bigger podcasts, bigger stages, bigger clients, and turning more opportunities into a “yes” - without feeling pushy or waiting to get lucky. Join us Thursday 16th July at 12pm BST. Reserve your free spot now at atomic.site/yes-strategy/ ------ Rachel's Instagram: https://www.instagram.com/accountant_she ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing