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What actually happens to a seed before you buy it? Today on Flower Farming in New Zealand, Jo Robinson is joined by Charlotte, co-owner of King’s Seeds, to break down the highly regulated, high-tech world of commercial seed production. Charlotte brings her Bachelor of Horticultural Science background to bust the biggest myths about seeds—from whether bigger seeds make stronger plants, to the real reason hybrid seeds aren't the "bad guys". We also discuss New Zealand’s unique UV and climate shifts, changing global seed trends, and how global politics (like US tariffs) trickle down to your flower farm's crop plan. Check out the timestamps below to jump to your favourite topics! TIMESTAMPS 00:00 - Introduction & The History of King's Seeds 01:50 - The Global Journey: How seed crops are grown, rogued, and harvested 03:45 - High-Tech Seed Testing: Gravity tables and X-ray viability 04:45 - Navigating NZ Biosecurity: The "Know Before You Sow" campaign 09:59 - The Science of Germination: Mimicking nature 11:46 - King's Seeds NZ-Specific Growing Zones 12:38 - Seed Storage Secrets: Why temperature stability matters & how to reseal packets 15:05 - Tracking Floral Trends: From Chelsea Garden Show to movies 20:25 - Workhorses vs. Divas: Building a resilient business plan 23:49 - QUICK-FIRE MYTH BUSTING! (Seed size, germination rates, & saving hybrids) 27:22 - The Watering Wand Dilemma & Particle Size Matters 30:30 - What is Pelleted Seed? (Hint: It’s not a gimmick!) 32:30 - Why UV shifts change your flower colours in New Zealand 35:12 - First-Year Flower Farming Advice: What to plant first 36:20 - How global politics affect flower seed availability CONNECT WITH US & OUR PARTNERS Season 4 is proudly co-partnered by King’s Seeds NZ and Provenance Brokers NZ! Explore Kings Seeds extensive flower range, wholesale options, and NZ-specific growing zones at ⁠kingseeds.co.nz⁠. Want to build a sustainable crop flow for your flower business? Follow the link below to get expert support and connect with ⁠Provenance Brokers⁠. Join the Conversation: What’s one seed myth you used to believe? Let us know in the comments below! If you enjoyed this episode, please give it a like, subscribe to the channel, and hit the notification bell so you never miss an episode! Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Music licensed through Soundstripe. Code: SQ0IHQ1XXWZ9CSTO Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #FlowerFarming #KingsSeeds #GardeningNZ #SeedStarting #Biosecurity #CutFlowers #FlowerFarmer #NewZealandGardening . . . . .

What if the biggest mistake flower farmers make isn't how they grow flowers, but how they sell them? Too many growers spend months nurturing beautiful crops, only to find themselves scrambling for buyers when harvest arrives. In this episode, Lissie from Provenance Brokers NZ shares a different approach: start with demand, build a plan, and grow with a market already waiting for your flowers. Drawing on years of experience as both a florist and commercial flower buyer, Lissie offers a rare behind-the-scenes look at what florists are really looking for, what products are currently missing from the market, and why some growers thrive while others struggle to make flower farming profitable We discuss: • Why growing more flowers isn't always the answer • The flowers florists wish they could source more easily • How pre-selling crops can reduce risk and improve profitability • The importance of quality control, grading and presentation • Why freight and logistics matter more than most growers realise • How small-scale growers can compete without growing thousands of stems • The reality of turning a flower-growing hobby into a viable business • Why collaboration, not competition, is the future of the flower industry One of the most powerful messages from this conversation is that successful flower farming isn't about trying to grow everything. It's about identifying the right crops, growing them exceptionally well, understanding your market, and building relationships that support long-term success. Whether you're planning your first season, trying to increase profitability, or looking for a better way to connect with buyers, this episode is packed with practical insight and hard-earned industry knowledge. Contact Provenance Brokers Here: [email protected] or https://www.instagram.com/provenancebrokers/ Find Kings Seeds Here: https://www.kingsseeds.co.nz Quote of the episode: "Strategically plan what you're going to do, know how to do it really well, have the support around you to do it, and then a market to sell it to." - Music licensed through Soundstripe. Code: HPORAWHXKPRWH4A2

Healthy flowers begin with healthy soil—but what does that really mean? In this episode of Flower Farming in New Zealand, I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant health, why understanding your soil test is so important, and how microbes, fungi, pH and organic matter all work together to produce stronger, healthier flowers. Nicky also shares practical ways flower farmers can improve soil naturally, including the role of biochar, avoiding common phosphorus mistakes, and building resilient soils that support productive crops year after year. Whether you're growing flowers commercially or simply want healthier plants in your garden, this episode will change the way you think about soil. It's all about healthy soil for flower farming. Easy Ways to Support Our Work! 1) Subscribe Subscribe to Flower Farming in New Zealand for practical conversations with growers, florists and industry experts from across New Zealand. 2) Share If this episode helped you, please share it with another grower. Every recommendation helps strengthen New Zealand's flower farming community. 3) Donate If you'd like to support the podcast, please consider making a donation. Your support helps us continue sharing practical knowledge and connecting New Zealand's flower industry. The easiest way to donate is to Buy us a Coffee (make a donation) following this link ⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠ 4) Comments and Likes Comments and Likes really help the algorithm find us so that other flower farmers and growers can enjoy our content. Resources discussed in this episode:Crop: Understanding Your Soil Test Workshop Dr Elaine Inghams Soil Food Web School Episode with Matt from Carbon Options on Biochar Podcast episode of Six Inches of Soil Six Inches of Soil Documentary For the Love of Soil Book Connect with our Sponsors - Fresh Cut Flower Wholesalers   #healthy soil #soil biology #flower farming NZ #soil health #flower farmer podcast #soil testing #biochar #mycorrhizal fungi #regenerative flower farming #healthy flowers#sustainable flower farming

How Rachel Inger Built a Thriving Small Flower Farm Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower farming success. Listen to Rachel’s perspective on the joy of flower farming—building relationships, being outdoors, and creating a lifestyle that balances work and family. • Connect with our Sponsors - Fresh Cut Flower Wholesalers • ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ • Support Our Work! • Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: • · Advertising in an episode • · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Key Takeaways • - Understand your unique growing conditions and adapt techniques accordingly. • - Soil management is essential; consider your soil type and how it affects your crops. • - Leverage local markets and social media to sell your flowers effectively. • - Customize your approach based on experiences rather than just external advice. Rachel Inger’s insights into flower farming provide valuable lessons for anyone interested in the floral industry. By understanding your environment, managing your soil, and effectively reaching your market, you can thrive in this beautiful yet challenging field. • Key words: • #flowerfarminginNZ • #nzflowergrowers • #nzflorists • #sustainablefloristry • #sustainableflowerfarming Timestamps: Timestamps: 00:00 - Introduction to Rachel and her flower farm 02:09 - Rachel’s farm size, layout, and soil conditions 02:22 - Why Rachel chooses mound beds over formal raised beds 03:30 - Pathways and weed management strategies 04:10 - Soil health, amendments, and the importance of soil testing 05:37 - Growing conditions in Hamilton versus Central Otago 06:40 - Planting schedule for tulips and hardy annuals 07:50 - Wind and frost protection methods 09:37 - Strategies for selling wholesale plus to florists and retail customers 10:46 - Seasonal crop choices for summer (zinnias, cosmos, amaranth) 12:03 - The popularity of certain flower colours and varieties 13:08 - Growing and selling tulips, including subscription models 14:37 - Post-harvest handling and frost protection for tulips 15:45 - How Rachel manages delivery logistics for wholesale flowers 16:54 - The impact of local grower groups and collaboration 21:53 - Use of greenery in bouquets and future crop plans 22:43 - Selling seed kits as gift products and diversification 23:43 - Insights into wholesale selling process and building relationships 29:19 - Working out crop costs and recording yields for profitability 32:24 - Group efforts for logistics and collective shipping 33:21 - Building a supportive grower community in Hamilton 36:48 - Transitioning into seed sales and diversifying income streams 39:13 - Favourite tools, including battery-powered sprayers 42:58 - Advice for new flower growers: research, focus, and enjoyment 45:14 - Reflecting on what gives Rachel joy in flower farming: connection with nature and people Resources & Links: • @freshcutflowerwholesalers Local flower wholesaler • Floret's Cut Flower Garden Book https://gardenonthehill.co.nz/products/cut-flower-garden • https://www.ryobitools.com/search?q=battery%20sprayers Ryobi Battery-Powered Sprayer • https://www.harvestbloomflowers.co.nz/seedkits Seed Kits & Gift Pack Ideas Connect with Rachel Inger: • https://www.instagram.com/harvestbloomflowers/ This episode underscores how adaptable, community-oriented, and strategic flower farming can be—no matter your climate. Music licensed through Soundstripe. Code: TK8ZPB5HGGMOS9MD, B4YGMZVPSREJYW0K Spotify Show Notes:

In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies that actually move the stems you are already growing. Whether you’re a professional grower or scaling your commercial production, this conversation dives deep into the psychology of sales, value-based pricing, and how to stop being treated like a supermarket commodity. In this episode, we discuss: Selling Transformation, Not Just Stems: Why marketing the "joy" and emotional impact of your flowers is more effective than listing varieties. The Commodity Trap: How to position your farm so you aren't competing with supermarket prices. Professional Pricing: The psychology of under pricing and how to value your expertise. Handling "Budget" Requests: Strategic ways to respond to price-sensitive customers without devaluing your work. Reliable Marketing Channels: Why your email list and website are more critical than social media algorithms for consistent sales. Want to sign up to the Floral Business Activator? Using this link helps support our work https://learn.floralbusinessactivator.com/a/qkiib Detailed Chapters: 0:00 - Introduction & Season Sponsor 1:15 - Meet Julie Trainer: From Business Coach to Flower Farmer 5:50 - The Marketing Mistake: "Build it and they will come" 13:05 - The Profit Reality: Revenue vs. Paying Yourself 21:10 - The Psychology of Under pricing & Valuing Your Work 23:45 - Marketing 101: Features vs. Transformation 25:30 - Understanding the "Why": Why Customers Actually Buy Flowers 28:50 - Market Perception: Being Known for Quality vs. "Cheap" 29:45 - How to Handle "Budget" Wedding Inquiries 31:25 - Finding Your "Why" as a Business Anchor 35:50 - Why Your Email List Beats Social Media for Sales 41:05 - Rapid Fire: Profitable Crops and Marketing Myths 47:30 - The Hard Truth: To have a business, you must do business 49:50 - Closing Thoughts Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link https://buymeacoffee.com/flowerfarmersinnz Links Mentioned: Floral Business Activator (FBA): https://learn.floralbusinessactivator.com/floralbusinessactivator Fresh Cut Flower Wholesalers (Season Sponsor): https://www.instagram.com/freshcutflowerwholesalers/ Keywords: flower marketing strategy, NZ floral industry, selling cut flowers, professional flower farming, flower farm business tips, New Zealand flower growers, marketing for farmers, floral business growth, value-based pricing flowers. Get ready to reshape your flower farming journey—because success blooms when you understand your worth, community, and the business side of beauty! Music licensed through Soundstripe. Code: BFB8DMCRT3WBKV9J, ZVM1DSQXCPDO2SKL, 8CM6ZNHDF2TAEEA7, Y3VJQ8MJ3LEBL3BB

In this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947. Samantha takes us behind the scenes of modern rose breeding, sharing the science, patience, and passion required to develop new rose varieties that are beautiful, healthy, and suitable for New Zealand gardens and flower farms. From planting 50,000 seeds and selecting just a few hundred seedlings, to years of spray-free trials and evaluation, Samantha explains why developing a new rose can take more than a decade. We discuss: • How rose breeding works • Why it can take up to 12 years to release a new rose • The challenge of breeding fragrance and disease resistance together • Spray-free rose trials and selecting the toughest plants • What flower farmers should look for in a rose • Vase life, stem quality, and picking performance • Current colour and style trends in roses • The story behind the popular rose My Mum • Plant Variety Rights and protecting new varieties • Crab apples for gardens and floristry Whether you're a flower farmer, florist, gardener, or rose enthusiast, this episode offers a fascinating insight into the work that goes into every new rose. Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Follow Flower Farming in NZ and let us know your favourite rose variety. To follow Samantha's photography, follow her on Instagram https://www.instagram.com/samanthamatthewsphoto/ • Rose breeding • Flower farming NZ • Growing roses • Cut flower roses • New Zealand roses • Rose breeder • Matthews Nurseries Riverside.fm Music Attributions: Bongo Baby Music licensed through Soundstripe.Code: UNCNNGBIU0XZP00O Elderflower Music licensed through Soundstripe.Code: 8CNVRDVZQKASFMAX

In this episode, Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management, community support, and creative business models in sustainable farming. Discover how she responds to “No” with “Why Not” as she navigates seasonal challenges, soil health, and market limitations with resilience and forward-thinking strategies. Connect with Bronwyn on Facebook ⁠⁠https://www.facebook.com/bronwyn.adamshooper/⁠⁠⁠⁠ Follow Flower Farming in NZ on Instagram ⁠⁠https://www.instagram.com/flowerfarmingin_nz/⁠⁠ This episode offers valuable insights for small-scale farmers seeking sustainable and resilient practices, as well as creative ways to serve their community through garden-based experiences and diversified crops. Connect with our Sponsors - Fresh Cut Flower Wholesalers⁠. Follow them on Instagram ⁠⁠https://www.instagram.com/freshcutflowerwholesalers/⁠⁠⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:·Advertising in an episode·Sponsoring an episode or a season or you can ·Buy us a Coffee (make a donation) following this link ⁠⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠⁠ Key Topics:• Building resilience through diversified microclimates, tunnel houses, and community networksIntegrating organic principles with community engagement via "pick your own" and experience-based flower eventsThe impact of environmental factors like wind and frost on farm design and crop successStrategies for managing hail damage and the importance of undercover infrastructureCreating a balanced farm with both food and floral production, emphasizing the joy of creating with flowersThe cultural shift needed to foster mentorship, collaboration, and resilience among flower farmers in New ZealandTimestamps: 00:00 - Welcome and episode overview 00:39 - Bronwyn’s background and transition from health to farming 01:43 - Overview of her two-acre, microclimate-diverse property 02:36 - Pushing boundaries with citrus in Canterbury 03:55 - Building microclimates through planting pockets of warmth and thoughtful design 04:41 - Microclimate examples: frost-free zones and house orientation 05:52 - Growing citrus, yuzu, finger limes, and managing the cold 06:37 - Focus on perennial versus annual flowers and incorporating old garden plants 08:00 - Dealing with wind, shelter belts, and the impact of irrigation 10:23 - Water management and hail event experiences 12:26 - Developing resilience through support networks and biodiversity 3:50 - The importance of microclimates and tunnel house design 16:33 - Organic certification, soil health, and reducing chemical use 18:18 - Biodiversity strategies for pest management, beneficials, and crop health 19:22 - Managing tunnel house heat and shading strategies 20:55 - Wind and shelter solutions 22:39 - Studying floristry and health risks associated with chemicals 23:51 - Moving into organic flower farming at a small scale 26:16 - Business model decisions and balancing income with personal joy 28:11 - Community engagement through pick-your-own flower events and space design 29:47 - Creating unique customer experiences and integrating creative spaces like train carriages 32:54 - Learning from challenging seasons to innovate and diversify 33:47 - Using floral experiences as part of business offerings 37:51 - The impact of social media on market competition and resilience 38:38 - Practical tools for organic gardening and weed management 39:08 - The value of woofing and knowledge exchange 40:13 - Future goals: wedding ambitions and mentorship programs 41:48 - The importance of record-keeping and season planning 42:20 - Insights on flowering timing related to seed sowing versus transplanting 44:16 - Final advice: find a real mentor, learn from failures, and stay true to your joy

Thinking about starting your own flower farm, or trying to scale up your current backyard plots? In this episode, host Jo Robinson sits down with math-teacher and flower farmer Penelope from Martinborough Manor. Together they strip back the glossy Instagram filters and talk about the real, grit-and-graft basics of flower farming. From the exact trays and tools that save your body to the financial pitfalls most new growers ignore, Jo and Penelope cover what it takes to run a profitable floral business. You will learn why local weather data overrides international advice, how to avoid a "seed stash" addiction, and why pulling out blooming plants is sometimes the smartest business decision you can make. TRACK LIST & TIMESTAMPS 00:00 - Weed mat debates and irrigation setups 02:00 - Must-read flower farming books 04:12 - Succession planting explained 05:01 - Seed starting on a budget (Trays vs. blockers) 07:39 - Truth about heat mats, lights, and DIY greenhouses 11:32 - Field tools: Dibblers and Niwashi “choppy chops” 14:12 - Body-saving hacks: Tool pouches and modified tractors 20:50 - Best flower farming courses and networks 23:57 - Tracking expenses: Xero vs. basic spreadsheets 27:05 - Sales psychology: Retail, wholesale, and markets 30:30 - The Martinborough Manor seed planning spreadsheet 37:38 - Planting foliage and scaling with seedlings 41:01 - Taming seed stashes and regional crop failures 47:09 - Ditching Instagram perfectionism and final grower advice Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele WHAT WE COVER IN THIS EPISODE • Infrastructure & Irrigation: The weed matting debate inside beds vs. pathways. • The Ultimate Grower's Reading List: Why textbook-style guides beat coffee table books. • Seed Starting on a Budget: Using simple DIY plastic box “greenhouses”. • Body-Saving Tools: Hand tool pouches, Niwashi weeders, and turning old lawn tractors (ride-on-mowers) into flower trailers. • The Mathematics of Farming: How to track your costs, price your stems, and why you should see an accountant. • Knowing Your Sales Channel: Introverts vs. extroverts at farmer's markets, retail shops, and wholesale math. • The #1 Thing to Stop Doing: Ruthless prioritization and letting go of perfectionism. RESOURCES MENTIONED Martinborough Manor Seed Starting Spreadsheet FloralBusiness Activator Alan Armitage's Plant Biology Books Lisa Mason Ziegler's Cool Flowers Also Lisa Mason Ziegler's other book available from Yvonne (previous guest) at her Garden on The Hill website https://gardenonthehill.co.nz/products/the-cut-flower-handbookFlower Farming for Profit by Lenny Larkin • Martinborough Manor Seed Starting Spreadsheet: Get Penelope’s automated frost-date planning tool for just $50 at Seed Starting Spreadsheet. • Books: Alan Armitage reference books, Cool Flowers by Lisa Mason Ziegler, and Flower Farming for Profit by Lenny Larkin. • Courses/Groups: Three Acre Farm (Laurie Jo Hernandez), Dave Dowling courses, and the Floral Business Activator (FBA) New Zealand network. • Tools: Mitre 10 flower snips, Active Vista soil blockers, and Niwashi weeding tools.

In this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout. What started as a frustration with school ball corsages turned into a full-blown floristry career, international travel, and a writing platform documenting flower festivals, workshops, and design inspiration across the globe. Cerina shares how she built her skills from scratch, why she chose events over retail floristry, and how she combines freelancing, travel, and storytelling into a unique and evolving career in flowers. What You’ll Learn in This Episode: Starting a Floristry Career Later in Life Why Cerina skipped retail floristry for events Freelancing in Event Floristry The flexibility (and unpredictability) of freelance work Designing with Intention - Fewer ingredients = higher design pressure and more intentional selection. Cerina’s signature approach: • Monochromatic palettes • “En masse” floral use • Limiting designs to three key ingredients • Sculptural forms and strong line work Cerina shares her experiences attending: • International flower festivals • High-level floral workshops • Large-scale installation events • Why workshops are as much about people as they are about technique From Florist to Writer: Building “The Flower Scout” • How Cerina began writing for Flowers Magazine Australia • Turning travel experiences into published articles • Starting a Substack as a creative outlet and long-term strategy • Using writing as a less physically demanding pathway within floristry Timestamps: 00:00 - Introduction and episode overview 00:41 - Cerina’s background and passion for flowers 01:44 - How she started her floristry journey pre-COVID 02:12 - Her formal training via TAFE during the pandemic 03:32 - Balancing freelance events with personal design style 04:48 - The influence of travel and worldwide workshops 06:09 - The significance of international flower festivals 08:00 - How climate impacts flower choices in Perth 09:12 - Her approach to native Australian flowers and design principles 10:42 - The challenge of sourcing flowers locally & seasonally 12:36 - Her favourite flowers and arrangements 13:40 - Writing as an extension of her floristry passion and her Substack 15:53 - Planning upcoming projects like Subi Blooms and native flora installations 16:38 - Her future goals, including judging and ongoing learning 18:07 - The story behind her publication in Blumenhaus 19:40 - The story of her Substack handle 'The Flower Scout' 21:39 - How she chooses flower festivals and workshops globally 23:09 - Memorable flower festival experiences 25:39 - Insights into international wholesale markets 33:01 - The impact of quarantine laws and imports on local floristry 36:47 - Her outlook on the future of floristry & her evolving roles 44:05 - The potential shift from floristry to writing and sharing stories 46:39 - Her upcoming judging role and exciting plans 47:41 - Closing remarks and future collaborations Resources & Links: • Cerina's Substack - The Flower Scout • Flowers Magazine Australia • Blumenhaus Magazine • Chelsea Flower Show • Madrid Blooms • Waterlily Farm, Margaret River⁠ • https://theflowerscout.substack.com/p/leuca-creek-waterliliesConnect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram @freshcutflowerwholesalers⁠  Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: ·        Advertising in an episode ·        Sponsoring an episode or a season or you can ·       Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele    If You Enjoyed This Episode • Follow / Subscribe for more flower farming insights • Share with a fellow grower or florist • Leave a review to support the podcast

In this episode, Jo Robinson shares insights from flower farmers across New Zealand, highlighting what worked, what didn't, and practical lessons for future planning. Whether you're a seasoned flower farmer or just starting out, these real-world experiences offer valuable takeaways to refine your strategies and boost resilience. It was a season of "strange weather," featuring early heatwaves, torrential rain, and unexpected hail. Our thanks to Egmont Seeds for providing some of the images used in this episode. In this episode: • Key factors influencing season outcomes • Common challenges like weather extremes, pests, and crop failures • Successful crop choices and sales channels • Practical tips on crop management, pest control, and planting schedules • Planning for next season based on this year’s lessons • The importance of resilience and adaptability Timestamps: 00:00 - Introduction and season overview for flower growers 01:03 - Astrid’s experience at Gulf Harbour 01:33 - Vicky’s weather extremes in Northland 02:13 - Ellie’s slow start using fertiliser teas for flower production 02:51 - Melanie’s rainy season challenges and landscape-growing approach 03:31 - Daisy’s first year in cut flowers and learning curves 04:00 - Penelope’s season as an experienced grower 04:29 - Sophia’s organic practices and rapid early season growth in Canterbury 04:57 - Insights from Jo in Central Otago on spring flowers 05:36 - Emma’s diverse event work and the impact of weather 05:59 - Bronwyn’s resilience and recovery from hail damage 06:16 - Key activities and crops that thrived this season 07:14 - Successes and struggles 08:48 - Astrid’s experience with dahlias 10:10 - Penelope’s standouts 11:00 - Ellie’s high-density dahlias and airflow strategies 11:43 - Melanie’s marigolds and the early season flowering 12:37 - Sophia’s trial and error with spring blooms and mildew issues 14:07 - Jo’s success with tulips and ranunculus 16:29 - Challenges crops this year 19:14 - The impact of weather on crop quality 20:15 - Emma’s rain and temperature challenges with peonies and dahlia 22:19 - Wet winter and spring effects on planting and flowering timelines 23:54 - Adapting to unpredictable weather and wind damage 25:14 - Sale channels: Facebook Groups, wholesale and local markets 29:58 - How growers plan changes for next season 34:39 - Final thoughts: grow what does well where you are, and plan ahead Key Highlights & Takeaways: • Sales Strategy: Why a $30/$50 price choice model worked • Smart Solutions: Using diatomaceous earth for thrip control on Dahlias • Grow What Works: focus on what thrives in your specific microclimate. • Get the Transcript: Want to read the full breakdown? Leave a comment on this post/video, and we’ll send you the full transcript! • Support the Podcast: If you enjoyed these insights, please Like, Subscribe, and leave a Review! Follow Flower Farming in NZ on Social Media: https://www.instagram.com/flower_farming_in_nz/ Already a flower farmer in NZ? Join the private Facebook group Flower Farming in NZ https://www.facebook.com/groups/3293079974103061 #FlowerFarminginNZ #NZFlowerFarmers #NZCutFlowerGrowers #CutFlowers #LocalFlowers #FlowerFarmingPodcast #FlowerFarminginNZPodcast #SustainableGrowing #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season · Buy us a Coffee (make a donation) following this link https://coff.ee/flowerfarmersinnz Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele

Mastering the Greenhouse Environment Explore the intricacies of horticultural infrastructure and climate-adapted gardening in this conversation with Bruce Thurlow, a seasoned educator and horticulturist from Otago Polytechnic. Bruce shares practical insights on greenhouse management, greenhouse infrastructure, pest control and tools for growing sustainably amid changing climates. In this episode: The different greenhouse types and their environmental control systems, from mist houses to heated benches The significance of environment manipulation—water, airflow, and light control—in plant growth How to leverage technology like Wi-Fi enabled controllers for irrigation and germination chambers The challenges and solutions for pest management in greenhouses, emphasising visual inspections The importance of understanding plant-specific needs Timestamps: 00:00 - Introduction and Bruce's background 04:00 - Greenhouse infrastructure and types 08:00 - Environmental control in greenhouses 12:00 - Pest management strategies 16:00 - Transitioning to dry gardens 20:00 - Principles of dry garden design 24:00 - Water management and irrigation setup 28:00 - Soil and growing media choices 32:00 - Propagation techniques and timing 36:00 - Conclusion and final thoughts Resources & Links: • Otago Polytechnic • Inkbird Temperature Controllers This episode demonstrates that sustainable, climate-adapted horticulture relies on a combination of infrastructure, observation, and ecological understanding. When managing high-tech greenhouses the core principle remains: right plant, right place, right environment. Connect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram @freshcutflowerwholesalers Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming

Season 3 Episode 1: In this episode of Flower Farming in New Zealand, Jo Robinson chats with Mike Foster from Huhu Gardens in Huntly, a grower who has built a successful flower business by combining practical horticulture knowledge with smart market decisions.Mike shares his journey from nursery work and dairy farming to commercial flower farming, explains how his unique microclimate influences what he grows, and dives deep into practical production strategies for ranunculus, anemones, hydrangeas, and marigolds.The conversation covers everything from greenhouse design and plant spacing to selling through wholesalers, giving listeners real-world insights into running a profitable flower farm in New Zealand.Whether you're a new grower, an experienced flower farmer, or simply love learning about how flowers are produced, this episode is packed with valuable advice.In This Episode Jo and Mike discuss:How Huhu Gardens got its memorable nameMike’s journey from nursery growing to milking 800 cows to running a flower farmTransitioning from export hydrangeas to selling foliage locallyWhy ranunculus and anemones are valuable early-season cropsThe tunnel house setup that produces longer, high-quality stemsGrowing marigolds for the wholesale marketSelling flowers through wholesalers vs auctionsManaging quality control and reputation in the flower marketWhy foliage can sometimes be more profitable than flowersGrowing in a warm Huntly microclimate (with bananas and citrus!)The importance of volume, consistency, and market demandWhy new flower farmers should talk to wholesalers before plantingLessons learned from 20+ years in the flower industry Episode Chapters00:00 Introduction00:02 Meet Mike Foster from Huhu Gardens02:50 From nursery work to dairy farming to flower farming04:00 Early crops: callas, statice, and hydrangeas05:00 Growing ranunculus and anemones in tunnels07:00 Plant spacing and production volumes10:00 Tunnel house design and microclimate mesh13:00 Seasonal crop schedule at Huhu Gardens15:00 Growing the Coco series marigolds16:40 Hydrangeas: export markets and shifting to foliage19:00 Selling through wholesalers vs auctions21:00 Maintaining quality and grower reputation24:00 Hydrangea production and shade growing28:00 Chiller management and flower storage30:00 Rainfall and climate differences across NZ33:00 Summer weather challenges and storms36:00 Growing gypsophila and amaranthus40:00 Ranunculus production tips and disease management44:00 Using shade cloth in tunnels46:00 Advice for new flower farmers50:00 Lessons from decades in flower farming54:00 Growing lavender and enjoying the farmAbout the PodcastFlower Farming in New Zealand explores the realities of growing flowers commercially across New Zealand’s diverse climates. Hosted by Jo Robinson, the podcast features growers, florists, and industry experts sharing practical advice and real experiences.________________________________________🌷 Follow & ListenIf you enjoy the episode:Follow the podcast on SpotifySubscribe on YouTubeShare with another flower growerConnect with Our Sponsors: Freshcut Flower Wholesalers. Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work!Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:· Advertising in an episode· Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words:#flowerfarminginNZ#nzflowergrowers#nzflorists#sustainablefloristry#sustainableflowerfarming

In this episode of Flower Farming in NZ, Jo sits down with Melanie, a New Zealand flower farmer, florist, and entrepreneur, to explore how a love of gardening grew into multiple successful flower-based businesses. Melanie shares her journey from home gardener to running a commercial flower farm, florist shop, retail stores, and an online gift box business, offering a rare behind-the-scenes look at the realities of scaling in the flower industry. Together, Jo and Melanie discuss the challenges and rewards of flower farming in New Zealand, including working with a unique climate and landscape, plant selection for cut flower production, and the importance of growing flowers that are both beautiful and commercially viable. Drawing on her scientific background and years of hands-on experience, Melanie explains how she approaches flower selection, harvest timing, and sustainability, and why eco-friendly growing practices are essential to the future of floristry. The conversation also highlights Melanie’s strong commitment to community engagement, local charities, and events — and the powerful role flowers play in bringing joy, connection, and meaning to people’s lives. This episode is ideal for: Flower farmers and growers Florists and floral designers Anyone interested in sustainable floristry, flower business models, or growing flowers for picking Takeaways • Explore sustainable practices in flower farming. • Innovative techniques for eco-friendly floristry. • The joy of sharing flowers with the community. • Challenges and rewards of running a flower farm. • Importance of eco-friendly practices in floristry. • Future trends in the floristry industry. • Creative solutions for floral arrangements. • Engaging the community through flowers. • Balancing business and passion in floristry. • Insights into New Zealand's floral industry Chapters • 00:00:13 Introduction to Flower Farming • 00:22:50 Innovative Oasis Alternatives • 00:28:26 Sustainable Practices and Community Engagement • 00:38:18 Future Trends and Challenges in Floristry flower farming sustainable practices eco-friendly floristry community engagement innovative techniques New Zealand flowers floral arrangements gardening horticulture floristry business Community champions Fundraising Joy of flowers cut flower production

In this episode of "Flower Farming in New Zealand," Jo Robinson welcomes Georgie Newbery of Common Farm Flowers. Georgie is a renowned flower farmer, a florist, an educator, and an author. Jo & Georgie discuss the importance of community in flower farming, the challenges and joys of growing flowers sustainably, and the impact of climate change on farming practices. Georgie shares her experiences at the Chelsea Flower Show and her passion for teaching and supporting small-scale flower farmers. The conversation highlights the value of local, sustainable flower farming and the importance of collaboration and innovation in the industry. Takeaways • Community is vital in flower farming, providing support and shared knowledge. • Sustainable practices in flower farming are essential for environmental health. • The Chelsea Flower Show is a prestigious event showcasing innovative floristry. • Teaching and sharing knowledge, strengthens the flower farming community. • Local flower farming supports the economy and reduces environmental impact. • Climate change presents challenges and opportunities for flower farmers. • Collaboration among flower farmers enhances resource sharing and innovation. • Georgie Newbery emphasizes the importance of using local materials in floristry. • The demand for locally grown flowers is increasing in urban markets. • Flower farming can be a fulfilling and impactful career choice. Chapters • 00:00:00 Introduction to Georgie Newbery • 00:03:00 The Importance of Community • 00:09:00 Sustainable Flower Farming • 00:15:00 Chelsea Flower Show Experience • 00:21:00 Teaching and Sharing Knowledge • 00:27:00 Challenges of Climate Change • 00:33:00 Collaboration in the Industry • 00:39:00 The Future of Flower Farming Connect with Our Sponsors: (UFG) United Flower Growers: https://ufg.co.nz Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit: Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #flower farming, #sustainable horticulture #Chelsea Flower Show Gold Medal 2025 #community connections #local rural economy #floristry #small business education #flower farmers collaboration

In this episode of Flower Farming in New Zealand, host Jo Robinson interviews Dr. Keith Hammett, a renowned plant breeder known for his work with dahlias. The conversation explores Keith's journey into breeding plants, his inspirations, and the intricate processes involved in creating new varieties. Dr Keith shares insights into the challenges of breeding, the importance of genetic variability, and the aesthetic considerations that influence his work. The discussion also touches on the significance of protecting breeder rights, the role of marketers and retailers, and the joy that comes from connecting with flower farmers and enthusiasts. Dr Keith's passion for horticulture and dedication to his craft shine through as he reflects on his experiences and the impact of his work on the flower industry. Bullet Points: • Breeding requires a long-term vision, often spanning decades. • Dahlias are unique due to their genetic variability and breeding challenges. • The breeding process involves defining clear goals and selecting appropriate parent plants. • Aesthetics play a crucial role in the breeding of dahlias. • Maintaining breeding stock is essential for successful plant breeding. • The distillation process helps refine breeding selections over time. • Breeders need to protect their rights to recoup their investments. • Marketers and retailers are vital for bringing new varieties to market. • The joy of breeding comes from seeing the happiness it brings to others. • Naming new breeds can be both fun and challenging. The Important Bits!! • "You have to think in decades." • "The magic has never left me." • "I have a little white book." Chapters 00:00 Introduction to Dr. Keith Hammett 02:48 The Journey into Dahlia Breeding 07:29 Breeding Goals and Inspirations 09:32 Understanding the Breeding Process 12:20 The Role of Exhibitors in Breeding 16:27 Genetic Variability in Dahlias 19:02 The Aesthetic of Dahlia Breeding 20:12 Favorite Dahlias and Surprises in Breeding 22:40 Challenges in Maintaining Breeding Lines 23:32 The Art of Plant Breeding 25:58 Navigating Plant Patents and Breeder Rights 29:37 The Role of Marketers in Plant Breeding 31:58 Understanding Plant Health and Breeding Stock 35:22 Seed Storage and Maintenance 36:50 The Impact of DNA Sampling in Breeding 40:31 The Importance of Collaboration in Plant Breeding 40:52 The Joy of Connecting Through Flowers 42:40 Naming New Breeds: A Creative Challenge Info for all show notes: Connect with Our Sponsors:(UFG) United Flower Growers: https://ufg.co.nz   Support Our Work! Don’t forget, ifyou like the way we are connecting the NZ Flower Farming Community, you cansupport our work by: ·        Advertising in an episode ·        Sponsoring an episode or a season or you can ·        Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Music Credit:Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele   Key words: #flowerfarminginNZ #nzflowergrowers #nzflorists #sustainablefloristry #sustainableflowerfarming #Dahlia breeding #plant breeding#horticulture #flower farming #genetic variability #breeding goals #plant variety rights #flower aesthetics #flower farmers #plant health