Advertise on podcast: The Go Earn Your Salt Podcast

Adam Trenk, CEO of Genuine Billy Cook Saddles. When he acquired the company in 2019 after the founder passed, the brand had lost much of the reputation for quality that made it a household name for decades. His mission wasn't simply to operate a saddle company. It was to restore Billy Cook as the benchmark for craftsmanship in the western saddle market and to build products that people use and appreciate while they make the best memories of their lives. Billy Cook Saddles hit their first profitable year in 2023, and then a tornado completely destroyed their factory in Sulphur, Oklahoma in 2024. They rebuilt from the ground up, added an arena adjacent to the new factory, launched the Sulphur Stampede as a Western heritage festival to help revitalize the town economically, and secured the position as the Official Saddle of the National Finals Rodeo. This is a story of refusing to take no for an answer. Enjoy!   Website: https://genuinebillycook.com/ Instagram: https://www.instagram.com/genuinebillycook Facebook: https://www.facebook.com/genuinebillycook YouTube: https://www.youtube.com/@GenuineBillyCook Favorite Books: A Short History of Nearly Everything by Bill Bryson The Alchemist by Paulo Coelho White Fang by Jack London Call of the Wild by Jack London They Red Pony by John Steinbeck   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale

Chris Burns aka Chris Bones is the pretty face behind The BJJ Project currently blowing up on the inter-webs. In this episode we discuss Chris' explosive internet growth as the face of this venture, his amazing team, his training, and his constant battle with paparazzi (ok, maybe not the last one). He also speaks about his coach and mentor, Rickson Gracie. Passing on Rickson's deep understanding of Jiu Jitsu is the reason Chris does what he does. If you are a business owner, or hope to be one, there is a wealth of wisdom to be gathered in this episode. If you are a Jiu Jitsu nerd, well, enjoy! Website: https://www.thebjjproject.com/ Instagram: https://www.instagram.com/chrisbonesjj/  https://www.instagram.com/the.bjjproject/  https://www.instagram.com/zeropointsydney/  YouTube: @the.BJJproject   Favorite Books: The Clockwork Orange by Anthony Burgess Social Blunders by Tim Sandlin I am Legend by Richard Matheson Fight Club by Chuck Palahniuk   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com ⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale ⁠⁠

This week I interview Brian Portugais, the owner of Rapid Systems Engineering. Today Brian is a successful entrepreneur, but he went through some crap to get there. In this episode we hear Brian tell his story of experiencing the rock bottom,  feeling that everyone was judging him for his bad decisions, and what he did to get past his past.    Rapid Systems Engineering Website: https://www.rapidsystemsengineering.com/   Favorite Books: Unintended Consequences by John Ross   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale   ⁠⁠

This week I interview Luis Heredia. Luis was recently awarded a Coral Belt in Brazilian Jiu Jitsu. For those of you who are not in that world, a Coral Belt means roughly 36 years as a black belt which in itself takes 10-15 years to attain. In this episode, Luis speaks of his immigration to the U.S.A., how he built his business, the importance of a network, and how to pivot when necessary. You will find Luis to be thoughtful, sincere, and very intelligent. There are many life lessons to be learned in this episode. Enjoy! Luis can be found on Instagram at: https://www.instagram.com/chieflimao/   Favorite Books: Breathe by Rickson Gracie The Four Agreements by Don Miguel Ruiz   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale   ⁠⁠

Adolfo Foronda is the founder of MatAdmin, gym management software built for owner-run jiu-jitsu academies. A longtime jiu-jitsu practitioner and host of the Forever White Belt podcast, Adolfo brings a background in technology, design, HCI/UX, and agile product development to the build. He set out to make the software he wished existed: made for the solo instructor running every part of the academy, not a system designed for gym chains and repackaged for martial arts. MatAdmin covers attendance, belt and stripe tracking, waivers, and billing in one dashboard, priced flat with no per-member fees. Adolfo is building it independently, without a sales team, focused specifically on the single-owner and small to medium sized academies that most gym software overlooks. MatAdmin is live in production and under active, ongoing development.   Adolfo can be found on Instagram at: https://www.instagram.com/foreverwhit... or https://www.instagram.com/getmatadmin/   Website: https://matadmin.app/   Favorite Books: Anything by Luke Wroblewski or Bill Buxton Get You Some   Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠   SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wh... ⁠⁠

Dave & Hallie Rainey are a father/daughter duo who train Cross-fit together and are bent on climbing all of the highest peaks in the U.S.A. In this episode we discuss their pursuit of overall fitness, the challenges and dangers of climbing mountains, and some close calls the have had in their adventures. This was an enjoyable episode with great people. Enjoy!   Dave & Hallie can be found on Instagram at: https://www.instagram.com/dave.rainey/ https://www.instagram.com/hallie.rainey/   Favorite Books: Hallie- The Bible by God Dave- The Noticer by Andy Andrews   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠ SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale  ⁠⁠

Roger Perez is a gifted Entrepreneur and business owner. Roger can take chaos and turn it into a well oiled machine. In this episode we discuss the challenges of building a new business, how to make it run without us, and the continual adjustments needed to make a business run smoothly. In addition, Roger tells of his military service and how he has made it work for him in his current life. This is a fantastic episode! Roger can be found on Instagram at: https://www.instagram.com/rogergrapples/ Website: https://martialartswichitafalls.com/   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com    SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale ⁠⁠

Brandon McCaghren, and his alter ego BMAC, is the visionary and founder behind the Professional Grappling Federation (PGF) that is shaking up the way submission grappling is done. Brandon is the epitome of entrepreneurship especially when it comes to pioneering new ideas and building a team that it will make it succeed. This is a great episode you will not want to miss! Brandon can be found on Instagram at: https://www.instagram.com/brandonmc.ninja/  Website: https://bmac.mykajabi.com  Favorite Book: 1000 True Fans by Kevin Kelly   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠     SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale  ⁠⁠

After decades in different fields (design and engineering for Jim, research and education for Deanna) we decided to start a new venture together to blend our mutual interests with our desire to contribute to positive change. And if it was fun that wouldn’t hurt, either. Thus, Wavelength Coffee Roasters was born. In this episode we discuss the challenges of a start-up business. Jim give a candid view of the rollercoaster ride that new entrepreneurs face. Listen in and enjoy the ride!   Jim can be found on Instagram at: https://www.instagram.com/wavelengthcoffee/  Website: https://www.wavelength-coffee.com/  Favorite Book: The Omnivores' Dilemma by Michael Pollan   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠     SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale  ⁠⁠

Tren Long and his family own Cascade River & Kayak near Horseshoe Bend, Idaho. A world-class athlete, Tren competed in Kayak whitewater sports in the Olympics. Nowadays Tren is The Wordls Most Exclusive Kayak Coach, coaching his son Merle, and his Nephew Kyler both on their way to Olympic careers themselves. In this episode we find out what it is like to work in and grow a family-owned business, coach at the highest levels, and juggle family life while being pulled in many directions at the same time. This is a fun interview with some great life and business insight! Tren can be found on Instagram at: https://www.instagram.com/wmekct/  Favorite Book: The Greatest Salesman in the World by Og Mandino    Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com ⁠⁠⁠  SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale   ⁠⁠

For 25 years, Chris trained special forces as a private contractor, developing systems for operating under extreme pressure. Founder of an elite combatIives methodology and inductee into the U.S. Martial Arts Hall of Fame, he understands emotional control and decisive execution when the stakes are highest. He now translates those principles into practical strategies for transformation and lasting fulfillment. In this episode Chris and I discuss the life-altering results of a proper mindset and how mindset can be the difference between great success or a wasted life. There is a ton of wisdom to be gained in this episode! Chris can be found on Instagram at: https://www.instagram.com/thewarriormaker Website: https://chrisharrisllc.com/ Favorite Book: The Warrior Ethos by Steven Pressfield   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠  SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale  ⁠⁠

Matt Schneider works with private practice owners who are excellent clinicians but were never trained to run scalable businesses. Since 2019, he has helped well over a hundred practices replace operational chaos with clear systems, stronger teams, and predictable profitability. In this episode we talk about failure, rebuilding, and pivoting at a business owner and leader. I learned a lot in this one and so will you! Matt can be found on Instagram at: https://www.instagram.com/mattschneider.official/ Website: https://profitpractice.com/ Matt's Favorite Book: Outwitting the Devil by Napoleon Hill   Get You Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠  SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale  ⁠⁠

Libby is my oldest child, and my favorite daughter (also my only daughter). She has leaned into the idea of business and capitalism since she was a little girl. In this episode we discuss her childhood ventures that led to much bigger things as a young adult. She is a dedicated fiddle musician who travels the nation competing at the highest level. Libby is an out of the box thinker, who will challenge the way most people approach life. Listen and enjoy! Libby can be found on Instagram at: https://www.instagram.com/libby.ellyn/  https://www.instagram.com/westernidahofiddlecontest/ Website: https://westernidahofiddle.wixsite.com/western-idaho-fiddle Libby's Favorite Book: The Bible by God   Get Some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠https://saltelectrolytes.com⁠⁠⁠  SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale ⁠

Kelly Chall is a running coach and performance specialist based in Clearwater, Florida. Married with two daughters, Kelly brings both the heart of a mom and the drive of an athlete to everything she does. With over 10 years of experience as a personal trainer, Kelly recently channeled her passion into founding Chall Performance Coaching — a run coaching and performance nutrition business built on the belief that everyone is an athlete, regardless of your stats. She specializes in coaching runners from 5K to half marathon distances, helping them train smarter, fuel better, and show up with the right mindset. Kelly’s approach is rooted in her Performance Triangle framework — the intersection of Training, Fuel, and Mindset — and is unapologetically anti-diet-culture. She teaches her clients that food is fuel, not punishment, and that sustainable performance comes from building the whole athlete, not just logging miles. When she’s not coaching clients or building training plans, you can find Kelly working on her tennis skills, baking sourdough, or out logging miles herself. She’s currently over a year into a run streak and doesn’t have plans of stopping anytime soon! Kelly can be found on Instagram at: https://www.instagram.com/challkel/ Website: https://challperformancecoaching.com/ Kelly's Favorite Books: The Hiding Place by Corrie Ten Boom Nightingale by Kristin Hannah   Get you some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠ https://saltelectrolytes.com⁠⁠⁠    SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale ⁠⁠

Jeremy "Jungle Cat" Corbin is the owner of Jungle Cat Jiu Jitsu in Whitehouse, Texas. In Part 2 of this series, we receive an update on the progress of Jeremy and his wife Brittany as they learn about the life of entrepreneurs and business owners. We will check in with them periodically as they progress on their journey! Stay tuned to watch them grow in real-time. Jeremy can be found on Instagram at: https://www.instagram.com/jungle_cat_bjj/ Website: www.JungleCatJiuJitsu.com   Get you some Salt Electrolytes Drink Mix: ⁠⁠⁠⁠https://saltelectrolytes.com Use the code PODSAMPLE at checkout! SALT Electrolytes Wholesale Application: ⁠⁠⁠ https://saltelectrolytes.com/pages/wholesale