Advertise on podcast: Add To Cart: Australia’s eCommerce Show

Modibodi cut its affiliate commission from 14% to 6% and almost tripled revenue. The partners doing the real work came out earning more. This Playbook is anchored by Annabel Gray, VP of APAC at Silverbean, who has spent 15 years helping brands stop getting ripped off in affiliate. Her warning: set-and-forget cashback just mops up demand you already had. In this playbook, we cover three things ecommerce operators need to know about making an affiliate programme profitable: Pay the partner who introduced the customer, not whoever clicked lastSet commission for the value each partner brings inCheck the growth is real before you push harderMoving off Salesforce Commerce Cloud? Get Convert Digital’s migration guide. Connect with Annabel Gray Explore Silverbean Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Forever New has been dressing Australian women for 20 years and now trades in more than 25 countries. In this exclusive, CIO Robert Lupone and Convert Digital founder Andrew Waite unpack how they moved four markets off Magento and onto Shopify in nine months. The standout moment: the guiding rule was to build as little as possible, and Forever New’s cancellation rates are now the lowest they’ve ever been. In this episode: Protect the customer experience - why the brief wasn’t a feature listNative first - use Shopify out of the box, partner where needed, and only build what sets you apartGo global in stages - four markets rolled out a week apart, with Australia lastIf you’re weighing up a move off an ageing platform, Convert Digital has led Shopify migrations for brands like Chemist Warehouse, Showpo and Lorna Jane. Talk to Convert Digital here. Connect with Robert Lupone and Andrew Waite Explore Forever New and Convert Digital Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Utility is about being chosen. Discovery is about being remembered. That’s how Mark Mansour sees retail splitting as AI agents start doing the shopping. Mark has spent 20 years on the platform side of retail, from PayPal and eBay to building retail media, loyalty and marketplace businesses inside one of Australia’s biggest retailers. This episode lands on his first day as Managing Director APAC at QSIC. In this episode: Utility versus discovery - why some purchases go to agents and others still need inspirationDon’t become inventory - what happens to brands that lose the direct relationshipFish where the fish are - how to think about marketplaces without being everywhereConnect with Mark Mansour Explore QSIC Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Customers have got very good at spotting fake urgency. And the cart is the worst place to lose their trust. This Playbook is anchored by Sylvie Wilson, co-founder of Unicorn Cart, which runs the cart on more than 400 stores. Her data shows carts with a gift with purchase convert 23.7% higher, because the offer is real and it runs out. In this playbook, we cover three things ecommerce operators need to know about creating urgency in ecommerce: Point urgency at a real limit on stock or timeTreat fake urgency as a trust cost that follows customers to checkoutBuild the urgency into the offer, not the pageConnect with Sylvie Wilson Explore Unicorn Cart Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Dorry Kordahi called Swanky Socks a hobby when he bought half of it. It had been running for three years and turned over $40,000 a year. Dorry built DKM Blue from his parents’ garage, then used that B2B know-how to turn Swanky Socks into a retail brand corporates want their logo on. Swanky has now sold nearly 4 million pairs of Australian merino and bamboo socks in more than 30 countries. In this episode: Retail brand, B2B engine - why corporates pay for a sock with a $29.95 retail valueHolding the price - why constant discounting trains customers to wait for the saleKnow your numbers - why Dorry pulled back on Google when his agency wanted him to double itMoving from Salesforce Commerce Cloud to Shopify? Get Convert Digital’s migration guide. Connect with Dorry Kordahi Explore Swanky Socks Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Most of Conni’s customers wish they never had to buy its products. By the time they do, they probably needed them four weeks ago. This Playbook is anchored by Norm Douglas, CEO of Conni, which has made reusable absorbent products in North Geelong for around 25 years. His team talks about pee and poo as plainly as sizing, because it’s a normal part of life. In this playbook, we cover three things ecommerce operators need to know about marketing awkward products: Design for the moment the need arrives, not the moment you want to sellSay it plainly, using the words your customers actually usePlan for the ad platforms that will flag you, and lean on the channels you ownConnect with Norm Douglas Explore Conni Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Nakisah Williams’ first embroidery attempt was so bad she hid it in a drawer. Years later, it became the reason every Craft Club kit is built to be fail-proof. Nakisah launched Craft Club in 2021 with six cross-stitch designs. It now sells kits across a long list of crafts, ships worldwide and has its own community app with more than 8,000 members. In this episode: Category of one - why Craft Club grows fastest in crafts nobody else is sellingTesting without the risk - preorders and a Shenzhen warehouse that turns stock back into cash in weeksOwning the community - why Craft Club built its own app instead of relying on FacebookConnect with Nakisah Williams Explore Craft Club Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Plenty of brands have tried AI ads and given up. It’s usually not the tool’s fault. The output doesn’t look like the brand, and fixing one thing breaks three others. This Playbook is anchored by Sam Kroonenburg, who sold A Cloud Guru for just over $2 billion and now runs Cuttable, an AI ad platform. Before building it, his team sat down with 50 to 70 brands to work out why AI creative wasn’t working. In this playbook, we cover three things ecommerce operators need to know about briefing AI so it doesn’t make slop: Start with the shoot assets you already own, and keep feeding the libraryWrite the rules before you hand over the keys, like True Classic’s ten-page decision fileDefine what on brand means, because only a human can decide thatConnect with Sam Kroonenburg | Explore Cuttable Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Courtney Ray built Daily Blooms so she'd never need a flower shop. Now she's opening one. Eight years in finance showed her the problem with florists. High rent and a shop full of stock that dies in days. So in 2014 she sold one bouquet a day online and stopped when it sold out. More than a million customers later, Daily Blooms is opening a store in Fitzroy. In Add To Cart episode #672, Courtney explains why it sits in the marketing budget. Today, we're discussing: The working capital problem behind the one-bouquet-a-day model Why the new store is treated as marketing spend The friendship index and how Klaviyo segmentation puts it to work Why Valentine's Day is capped at 10x a normal day Connect with Courtney | Explore Daily Blooms Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

90% of TileCloud customers buy a $15 sample before they buy tiles. Product seeding still works. Most brands just judge it on social coverage and kill it when the posts are thin. This Playbook is anchored by Taryn Williams, founder of #gifted, which runs product gifting between 11,000 creators and 5,000 brands. She argues the real return is the dinner party conversation you never see. In this playbook, we cover three things ecommerce operators need to know about turning product seeding into word of mouth: Choose who gets product by the moment it's built for, not by follower countRemove the real barrier to trial, because a sample doesn't have to be freePick one specific number before you send anythingConnect with Taryn Williams Explore #gifted Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

They found 30+ new collection pages hiding in their own product data. Charbel Raffoul from StudioHawk and Luke Rainsbury from Cooper & Co. turned an SEO and AI-search program into +125% organic revenue and more than 10x AI-referred sessions. This one gets properly nerdy on how search actually works now. In this episode: Collection pages - the biggest, most-missed SEO win, and what a good one looks like nowDigital PR - how a first-home-buyer suburbs study built brand authority and AI visibilityThe AI shopper - why they buy differently, and what to put on your product pageConnect with Charbel Raffoul | Explore StudioHawk | Connect with Luke Rainsbury | Explore Cooper & Co. Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Then Temu copied all 4,000 products overnight. Warwick Levy has run Lonely Kids Club for 15 years with no investors, printing every order by hand. Then Temu scraped his whole store and undercut him at half price. In this episode: The Temu takedown - how a trademark, not copyright, cleared a thousand listingsPrint-to-order - thinner margins, no dead stock, a 4,000-product catalogue that worksDoubling traffic - the six-hour SEO audit that beat 14 months of agency retainersConnect with Warwick Levy | Explore Lonely Kids Club Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Every job on your list looks worth handing to AI when you only count the hours you get back. The upside is everywhere, which makes it a terrible place to decide from. What actually sorts one priority from the next is the downside. What happens when AI gets it wrong, and who finds out first: you or your customer? Justin Bausch learned that when his customer service autopilot told people who'd paid for framed art that they'd only bought a poster. The brands getting this right do three things differently. In this playbook, based on a conversation with Justin Bausch, founder of Style My Wall, we cover three things ecommerce operators need to know about deciding what AI runs in their business: Know your worst case before you automate: who finds out first, and what it costs to undoWork out whether a rough patch is bumpy or a showstopper, and write the pass mark down before you switch it onGive every automation an owner, a check-in and someone who can switch it offConnect with Justin Bausch Explore Style My Wall Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

Affiliate is one of the most powerful channels in ecommerce, and one of the easiest to waste money on. Annabel Gray runs Silverbean's APAC business, and her mission is simple: help brands understand the channel so they don't get ripped off. his is a deep dive into a channel most ecommerce teams under-use and misunderstand, and where AI is about to change everything. In this episode: Coupons and cashback still work, but only if you manage them and change behaviour, not set and forgetAnyone who can refer an outcome can be an affiliate, the biggest wins come from niche communities and contentAI is collapsing the funnel, so your brand story now has to be verified by third-party sites, not just your ownConnect with Annabel Gray Explore Silverbean Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community

If you're brave enough to make your own product, you'll get copied. The branding, the packaging, even the exact colourway can be reverse-engineered. What can't be copied is why your customers chose you. When Meke Baby got copied like for like, Elysia Krstevski went legal, found it exhausting, and instead borrowed a jet and a Lamborghini to make a brand campaign no faceless copycat could touch. This Playbook is about finding the parts of your brand that genuinely can't be replicated. In this playbook, we cover three things ecommerce operators need to know about making your brand impossible to copy: Decide what you're actually defending, because it usually isn't the productCompete on being wanted, not on being firstBuild the parts of your brand a copy can't fakeConnect with Elysia Krstevski Explore Meke Baby Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community