Advertise on podcast: HVAC Full Blast

Finding qualified HVAC technicians is one of the biggest challenges facing contractors today. But what if your next great hire isn't actively searching for a job? In this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Sam Beiler, cofounder and CEO of BoostPoint, to explore a different approach to recruiting: using social media to reach passive job seekers through platforms like Facebook, Instagram, and TikTok. Sam breaks down how social recruiting works, why it differs from traditional job boards, and how HVAC contractors can use targeted messaging, video, streamlined applications, and better follow-up to connect with candidates who may be open to a new opportunity, even if they aren't actively searching. Stephen also shares real-world examples from his HVAC business, including how social media helped his company connect with high-performing employees they might never have found through a traditional job posting. In this episode: Why passive candidates can be an untapped recruiting opportunityHow Facebook and Instagram recruiting ads workWhat to include in an HVAC recruiting adWhy video can help introduce candidates to your company before the interviewHow to simplify the application experienceWhy texting may be more effective than email for candidate follow-upRecruiting experienced technicians vs. relying solely on active job seekersHow AI is changing the traditional job application processBuilding an employer brand that attracts talentWhy recruiting should be treated as seriously as customer acquisitionHow social recruiting can support your overall local brand awarenessWhether you need your next service technician, installer, salesperson, or several new employees to support growth, this conversation offers a fresh way to think about finding and attracting great talent. Learn more about BoostPoint at boostpoint.com. Have an idea or question for HVAC Full Blast? We'd love to hear from you. #HVACFullBlast #HVAC #HVACBusiness #HVACRecruiting #Hiring #SkilledTrades #SocialMediaMarketing #HVACTechnician #BusinessGrowth Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

What do Atomic Habits, Bill Belichick, Matthew McConaughey, Rick Ross, and Mary Poppins have in common? More than you'd think. In this special HVAC Full Blast Book Club episode, Mary Carter and Stephen Ross share some of their favorite books on leadership, productivity, business, growth, and personal development. From habit building and sales success to coaching high performers and creating a winning mindset, this conversation explores the books that have made a lasting impact on their careers and lives. Featured books include: 📚 Atomic Habits by James Clear 📚 Traction by Gino Wickman 📚 This Is Strategy by Seth Godin 📚 Feel-Good Productivity by Ali Abdaal 📚 The Art of Winning by Bill Belichick 📚 Greenlights by Matthew McConaughey 📚 What to Make of a Life by Jim Collins 📚 The Way of Excellence by Brad Stulberg 📚 A Perfect Day to Boss Up by Rick Ross 📚 Eleven Rings by Phil Jackson Whether you're in HVAC, sales, leadership, or simply looking for your next great read, this episode is packed with recommendations and practical takeaways. Have a favorite book recommendation? We'd love to hear it! Email us at [email protected]. #HVACFullBlast #Leadership #AtomicHabits #BusinessBooks #ProfessionalDevelopment #SalesTraining #PersonalGrowth #HVAC #LearningAndDevelopment Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Chris Smith, CEO of All Contractor, contractor marketing consultant, and author of multiple books on artificial intelligence for contractors. Artificial intelligence is one of the most talked-about topics in business today, but many contractors are still trying to determine where it actually fits into their day-to-day operations. Chris shares practical examples of how contractors are using AI to save time, improve efficiency, streamline reporting, support customer service, and make better business decisions. Whether you're just getting started with AI or already experimenting with it in your business, this episode provides practical insights and actionable ideas you can begin exploring immediately. Check out the books mentioned: An Exhaustive Guide on AI for the ContractorEverything a Contractor Needs to Know About AI Generated Graphics Everything a Contractor Needs to Know About AI Generated Videos   Learn more about All Contractor at https://www.allcontractor.com/. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane! Disclaimer: Guest speakers appear on this podcast for general informational discussion only. Any statements, claims, recommendations, or opinions expressed by guests are solely their own and do not represent those of Trane Technologies or its affiliates. Trane Technologies does not independently verify guest statements and does not endorse any third-party company, product, service, platform, or publication referenced in this episode. This content is not legal, cybersecurity, privacy, tax, financial, or compliance advice. Listeners should consult their own qualified advisors and internal teams before implementing any practices, technologies, or vendor solutions discussed.

In this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Eric Weiss, Technical Trainer at Trane Technologies, to explore one of the most important topics in HVAC: system design. While many conversations focus on equipment features and product specifications, Eric explains what happens before the equipment is ever selected. From heat load calculations and comfort expectations to airflow, humidity control, and equipment sizing, proper design plays a critical role in homeowner satisfaction. Whether you're a comfort consultant, sales professional, technician, or business owner, this conversation offers valuable insight into how great HVAC systems are designed and why technical knowledge can be a competitive advantage. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Craig Childress, three-time Service Titan National HVAC Championship winner and Lead Plumber at Boston University. Craig shares his journey from vocational school student to becoming one of the most recognized competitors in the skilled trades. Along the way, he discusses the importance of continuous learning, mentorship, technical excellence, and developing the mindset required to succeed at the highest levels of the industry. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Mary Carter and Steven Ross are joined by Chris Luciano, Product Portfolio Specialist for Controls at Trane Technologies. Together, they explore how today's thermostats are doing far more than controlling temperature. Modern HVAC controls now play a critical role in comfort, humidity management, diagnostics, contractor efficiency, and homeowner experience. Chris shares an inside look at how new thermostat platforms are developed, including the voice-of-customer feedback that shapes future products and the features contractors have been asking for. Whether you're a dealer looking to understand the latest controls technology or simply curious about how modern HVAC systems are becoming smarter, this episode offers practical insights into the role thermostats play in today's HVAC experience. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Mary Carter and Steven Ross tackle a hot topic across the HVAC industry: how contractors can compete in an increasingly price-sensitive market. With equipment costs rising, consumer spending habits shifting, and more homeowners looking for budget-friendly options, many dealers are evaluating how value-line products fit into their overall business strategy. But does selling more value equipment mean abandoning premium products—or your sales process? Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Mary Carter and Steven Ross sit down with Brandon Kuss, National Business Development Manager for Multifamily at Trane Technologies, to explore one of the most misunderstood opportunities in the HVAC industry. Many contractors assume multifamily housing is a low-margin, price-driven market. Brandon shares why that perception is changing and how property management companies are increasingly looking for quality installations, reliable service, and long-term partnerships. Whether you're looking to diversify your customer base, create recurring business opportunities, or better understand a growing segment of the market, this episode provides practical insights into how multifamily HVAC works and how dealers can begin exploring the opportunity. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

What makes a great salesperson—and how do you get there? In this episode, Mary Carter and Stephen Ross sit down with Samantha Coats, Sales Excellence Leader, to talk about the power of fundamentals, coaching, and continuous improvement. From youth sports to HVAC sales, they break down how top performers are built through repetition, accountability, and mindset—not just talent. They also dive into how to motivate different personalities, coach both high performers and struggling team members, and why confidence (not just comfort) plays a major role in long-term success. Whether you’re leading a team or working to improve your own performance, this episode is packed with real insights on how to grow, compete, and win at a higher level. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Summer is when HVAC companies shine—but it’s also when things can start to slip. In this episode, Mary Carter and Stephen Ross talk about what really happens during peak season—from higher stress and more mistakes to slipping product mix and lost revenue opportunities. They share practical ways to stay sharp, including slowing down your process, reinforcing your sales fundamentals, and keeping your team focused when the pressure is high. You’ll also hear how to manage burnout, maintain confidence, and avoid the trap of “being busy but less profitable.” Whether you’re in sales, service, or leadership, this is your reminder to stay disciplined, think long-term, and finish the season strong. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode, Mary Carter and Stephen Ross break down the real ways contractors approach job costing, from flat rate and time-and-materials to divisor methods and gross profit per crew day. They also dive into the hidden challenges behind pricing, including team confidence, customer objections, and how growth impacts your overhead. If you’ve ever wondered whether your prices are too high, too low, or just right, this conversation will help you connect the dots between pricing strategy, profitability, and long-term growth. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Heat pumps are having a moment—and the terminology is getting confusing fast. Chelsea Hudson (Product Manager – Heat Pumps) joins Mary Carter and Stephen Ross to simplify what heat pumps do, when dual fuel makes sense, and what “cold climate” really means (spoiler: it depends on who’s defining it). You’ll also hear how comfort expectations impact callbacks, why some regions are leaning into heat pumps faster than others, and how dealers can talk through system options in a way that’s clear, confident, and customer-friendly. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

In this episode of HVAC Full Blast, Carter, Mary and Stephen Ross are joined by Craig Johnson, Director of Contractor Experience at Trane Technologies, to break down the Trade Warriors program — a veteran‑focused HVAC training and placement initiative designed to help address the skilled labor shortage.  Trade Warriors helps transitioning military service members move into HVAC careers through an intensive eight‑week training program that combines hands‑on technical learning with industry certifications — and connects graduates with dealers nationwide.  If you’re a dealer, leader, or manager trying to build a stronger bench of technicians (while supporting those who have served), this episode offers a clear, real‑world look at how Trade Warriors works — and how dealers can participate.  Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Tired of putting out fires all day? Trina Swenson, an operational excellence / continuous improvement coach, breaks down practical problem-solving for real businesses—how to spot the “nagging” repeat issues, use the 80/20 rule, get to root cause, and create a process that makes it easier for the next person to win. Expect simple frameworks (like Plan–Do–Check–Adjust) and a reminder you’ll want to repeat: ideal behaviors drive ideal results. Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

What's the single most important number when it comes to selling your business? Hint: It's not your net income. In this episode of HVAC Full Blast, Mary Carter and Stephen Ross are joined by lawyer and business consultant Dan D'Alberto to demystify one of the most critical metrics in business valuation: EBITDA. Many business owners leave millions on the table simply because they don't understand this powerful concept and how it reveals the true cash-flow capability of their company. From understanding personal add-backs (like beach houses and boats!) to seeing how smart accounting can dramatically increase your sale price, this is a masterclass in financial strategy that every business owner needs to hear. In this episode, you will learn: What EBITDA stands for (Earnings Before Interest, Taxes, Depreciation, and Amortization) and what it really measures.The crucial difference between Net Income, EBITDA, and Adjusted EBITDA.A real-world example of how a business went from $900k in net income to a $2.7 million valuation by understanding its EBITDA.How running personal expenses through your business impacts its final sale price.Actionable advice on how to prepare your financials to maximize your company's value for a future transition.Whether you plan to sell in two years or twenty, understanding EBITDA is the key to building real, transferable wealth. Don't make a multi-million dollar mistake—watch now! Connect with our guest: Dan | Purpose Equity Email: [email protected] Have a question for the show? Email us at: [email protected] Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!