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Dawson Gibbs needed six years and nearly 2,000 videos to land one hit. Now EVO Marketing has generated 1.1B views for 200+ brands. In this episode of The Superwall Podcast, Joseph Choy and Dawson unpack how to go viral and convert. Why 40M views and $1.2M still came with 45% churnThe 10K views, 3% engagement rule for repostingCredible vs. relatable creators, and when each winsThe flightcheatcode.com domain trick for clean attributionWhy green screen reactions beat long text formatsHow Instagram Stories giveaways close the funnelThe takeaway? The right 40M views beat 200M wrong ones. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with. On The Superwall Podcast, Joseph and the SideShift co-founder break down how to find those niches and scale a UGC program that actually converts. Why niches like ballet, knitting, and MMA convert betterTurning a $10K/month app into $1M/month through adjacent marketsThe first hire: a manager on a $2K to $4K pilot plus 5% of creator bonusesWhy storytelling beats past view counts when recruitingThe red flag: creators on more than five campaignsLATAM creators at $15 a video vs. $25 in the USThe paid-ad signal: 5 to 10x normal views and 8%+ engagementPaying creators and still guessing what to scale? Watch this before you spend more. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards. In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like Halo, which went from $0 to $300K/month in 45 days. Why paid ads run at 10-30% margins while organic UGC hits 50-80%The $1-3M/year organic ceiling, and how to double dip by running viral videos as adsVirality, conversion, repeatability: the three pillars of winning contentWhy hard-sell videos and overpriced influencers flopThe three layers of creative strategy, and how Pingo used one to hit $500K/monthThe three non-negotiable hires: head of social growth, creator manager, talent scoutWhether you're at $0 or $100K/month, this video gives you the organic playbook behind today's fastest-growing apps. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall. In this episode of The Superwall Podcast, Matt walks Joseph through the cloning workflow behind those numbers, live on screen. Why cloned content makes up 90% of every campaign they runThe 20% rule for clone views, and the 2x to 6x outliersHook and stitch: split a winner, swap the demo, relaunch elsewhereJake's Natural camera app hit 100K organic views in five daysDubbing and mouth sync for a 20% view lift per new countrySpain, Germany, and Australia as the easiest international winsHow 2,000 prompts and Reddit comment seeding win AI searchThe four leaves: search, video, ads, and outreachIf you want more views without making new content from scratch, this is the playbook. Follow Matt: https://www.linkedin.com/in/mattespoz/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads. On The Superwall Podcast, Asya, Chief Product Officer at Welltory, walks host Joseph through the exact onboarding deck she built after failing at it repeatedly. Inside the episode: The six-part pitch formula: human problem, promise, key, mechanism, proof, FOMOWhy "sedentary stress" stops the scroll better than any benefitHow showing users their own live data beats reviews and research as proofThe FOMO paywall that sells what you lose today, not how you'll feel laterWhy benefits-led paywalls converted worse than fear-led onesAsking for notifications early, against best practice, and why it still winsOne plan, $99 a year, and why 60% of conversions land after day oneFind Asya Paloni on LinkedIn. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year. On The Superwall Podcast, Alfie breaks down with host Joseph the exact playbook that reached 220,000 creators and signed thousands of them. How 25 assistants sent 2,000 cold emails a day to sign 2,000+ influencersThe minimum view clause that de-risked every deal by setting the floor below what creators braggedWhy the best converting videos barely mention the appThe 15-second rule behind every winning postWhy Cal AI got more profitable as it scaled, not lessThe one creator type he'd tell you to stop paying forHow day-in-the-life vlogs quietly outconverted everythingWhether you're signing your first creator or scaling to thousands, this is the honest breakdown of how influencer marketing runs at scale. Follow Alfie on LinkedIn and X: @A1fiedickens15 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable. In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine. Why AI UGC racks up vanity views but rarely convertsThe 20/80 budget split top spenders use across creative and performanceThe 5% engagement rate that signals a video is ready for paid spendHow to define content market fit instead of chasing raw viewsRemixing proven formats 10-20% to ride the algorithm without copyingThe $600 retainer plus CPM structure that keeps creators bought inThe 90/10 split: scale your winner, keep testing new formatsStarting paid ads at $100 a day and scaling on ROASWhether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap. Follow Nick on X: @nicholasnlawton  Connect on LinkedIn: linkedin.com/in/nicklawton100 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph. Buying post-viral apps cheap, then scaling them into their biggest winnersWhy removing the onboarding paywall on Celebs made more money, not lessRunning 4,000 fully AI video ads a month for over two yearsWhy AI ads made them grow the human team, not cut itThe "infinite search space" behind how they test creativeTagging every AB test's reasoning to hand decisions to AI agentsDoubling ARPU across the portfolio in 12 monthsSteal their playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his. In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010. The loan structure that lets him buy a $10K/month app for almost none of his own cashHow one hard paywall doubled the trial start rate from 6% to 13%Why the title and subtitle are 80% of ASOThe migraine keyword that turned a $1K app into $8-10K/monthHow a keyword doing just 30 searches nets 100-150 downloads a dayWhy distribution, not features, is the real moatWhether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook. Why ChatGPT reset the pricing anchor to $20/monthThe math: $30M ARR takes 500K payers at $4.99, just 125K at $20The category rule Flo used to become the first women's health unicornWhy 50% year-one resubscription signals a nine-figure assetOrganic benchmarks: 50%+ is great, under 20% means you're on a UA treadmillHow Runna became the front of Strava's funnelThe exit timing mistake that cost MyFitnessPal $100MThe four buyer types and the narrative each one pays forSell before you need to. Let the buyer pay for the peak. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts. Why slideshows outperform talking head UGC across 100 creatorsThe trial month deal structure: 4 videos, 4 stories, link in bio20% one-time commissions that make creators post extra1,000+ DMs a week, opening with "paid promo affiliate deal?"$2.50 cost per download from reposting organic winners on MetaAge-based onboarding that stopped killing signupsFollow Cedric on X: https://x.com/Cedric_Roberge  LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own. In this episode of The Superwall Podcast, Joseph sits down with Marcus to break down the exact system he uses to scale Meta ads without burning through creative budget. Why D2C "talking head" ads fail for apps, and what works insteadThe one thing every app ad must do: prep users for the App Store before they clickThe Reddit plus Claude research pipeline that makes copy feel like mind-readingHow to use emotional language from niche subcultures to let the algorithm do your targetingWhy 400-500 iterations on a single ad format is normal, not overkillThe age-based cost analysis that reveals which audiences actually convert to paidHow Meta's Value Rules let you bid more on high-LTV users without killing reachCampaign architecture: why separating ad sets by format and message unlocks scaleIf you're running a subscription app and treating Meta like a checkbox, this episode will change how you think about paid growth. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days. In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth: Testing Reddit, X, paid ads, and influencers before going all in on the winnerSending 500 DMs a day across verified accounts with 1,000+ followersThe "Paid promo" opener that cuts through flooded inboxesFour deal structures, including his favorite: the minimum view clauseKeeping CPMs at $1 to $2 while RPM runs $3 to $4One video that drove 1M views, $3,000, and his first 10,000 download dayVetting creators by engagement, not follower countFollow Evan on X: https://x.com/EvanYadegari Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet. In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up. Engineering your app to go viral by building shareability into the product itselfWhy apps that help users earn money or get something back crush organic growthThe 1:10 manager-to-creator ratio that keeps top programs profitableEngagement rate benchmarks: 7.5% to spark, 12%+ means you're going viralHow a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rateThe Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMsWhy the best UGC programs on SideShift pay $800/month for 60 cross-posted videosHow payment structure, not content, is what kills most creator programsIf you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook. Guest: @drewlevinn | SideShift Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A. In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth. The first TikTok that drove tens of thousands of signups overnight with zero strategyWhy StudyFetch pays five figures a month for influencers to build brand-new zero-follower accountsHow comments, not views, predict whether a creator will actually convertWhy TikTok outconverts Instagram Reels, and when geography kills your resultsBuilding features designed to look impressive on camera before a single video is filmedThe $100 per 100K views bonus structure keeping hundreds of creators motivatedIf you want to build a creator program that compounds instead of churns, this one's worth your time. Follow Kiran on X: @kdxcreative | LinkedIn Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...