
Advertise on podcast: Pharma Sales
Rating
5from
Categories
This podcast has
186 episodes
Language
EnglishPublisher
AtlasRoutes | Brandon ParksExplicit
No
Date created
2025/08/06
Latest episode
2026/11/06
Average duration
16 min.
Release period
3 days
Description
Welcome to the Pharma Sales Podcast, where we break down different aspects of selling in the pharmaceutical space and go beyond the detail aid. We cover all topics, from the basics to advanced selling tactics, in a short amount of time, making it perfect for the time between visits. The goal is to provide you with insights that help you sell more and achieve your goals in less time. Email [email protected] if you have a question you would like us to cover.
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Check latest episodes from Pharma Sales podcast
How to Become More Coachable in Pharmaceutical Sales
2026/11/06
What separates pharmaceutical sales representatives who continue improving from those who eventually plateau?
It's not always experience, product knowledge, or natural selling ability.
Often, it's coachability.
In this episode of The Pharma Sales Podcast, Brandon explores why being coachable is one of the most valuable skills a pharmaceutical sales representative can develop.
Drawing on his experience as both a representative and a sales manager, Brandon discusses why receiving feedback can feel uncomfortable, how to avoid becoming defensive, and what it takes to turn coaching into measurable improvements in the field.
Learn how to ask for more specific feedback, identify opportunities for improvement, and build the habits that help successful representatives continue growing throughout their careers.
Because the best reps aren't the ones who never need coaching.
They're the ones who know how to use it.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Free Trial: AtlasRx
App Link: AtlasRx App
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
How To Prepare For Calls With Limited Access Offices
2026/11/04
You've spent months trying to see a difficult-to-access provider. You've stopped by the office repeatedly, built relationships with staff, and adjusted your schedule. Then one day, the provider unexpectedly has two minutes.
Are you ready?
In this episode of The Pharma Sales Podcast, Brandon explores two of the biggest mistakes pharmaceutical sales representatives make in limited-access environments: becoming unprepared because they expect rejection, and overselling when they finally get an opportunity.
Learn how to prepare for brief provider conversations, avoid overwhelming providers with too much information, and turn a single successful interaction into a foundation for better future access.
We'll also discuss practical strategies for understanding office schedules, building staff relationships, identifying preferred communication channels, and creating smarter access plans for your most challenging accounts.
Because getting access is only half the battle.
The real goal is creating a reason for the provider to give you time again.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
How to Build More Influence With Less Time in Pharma Sales
2026/11/02
Every pharmaceutical sales representative wants to see results from their provider conversations. But expecting a provider to change their prescribing behavior after one two-minute detail isn't realistic.
Clinical decisions take time. Providers need to evaluate evidence, consider patient needs, and develop confidence in the information they're receiving.
So how do you make an impact when you only have a minute or two?
In this episode of The Pharma Sales Podcast, Brandon explores how pharmaceutical sales representatives can build influence through short, meaningful provider interactions.
Learn why relevance matters more than repetition, how to ask questions that create engagement, and why building trust across multiple conversations is more effective than trying to accomplish everything in one visit.
Because the goal isn't to say everything in two minutes.
It's to make those two minutes matter.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
How to Stay Positive During Difficult Product Launches, New Quarters, and Territory Changes
2026/10/30
Not every product launch takes off immediately. Not every quarter starts the way you planned. And sometimes, despite putting in the work, your results simply aren't moving in the direction you expected.
So how do you stay positive without ignoring reality?
In this episode of The Pharma Sales Podcast, Brandon explores how pharmaceutical sales representatives can maintain confidence, stay motivated, and make smarter decisions during difficult launches, slow quarters, territory changes, and other challenging transitions.
Learn why short-term results don't always tell the full story, how to avoid making emotional changes to your territory strategy, and why small, intentional adjustments can make a bigger difference than completely overhauling your approach.
Because staying positive isn't about pretending everything is going well.
It's about recognizing what you can control, learning from what's happening, and continuing to move forward.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
How to Recognize What Providers Are Really Communicating
2026/10/28
Have you ever walked out of a provider conversation thinking it went great, only to realize during your next visit that the provider wasn't nearly as engaged as you thought?
In pharmaceutical sales, delivering a strong clinical message is only half the equation. The other half is understanding how that message is being received.
In this episode of The Pharma Sales Podcast, Brandon explores how to become more aware of provider engagement, recognize changes in communication, interpret verbal and nonverbal signals carefully, and ask better questions to understand what providers actually mean.
Learn why a nod doesn't always mean agreement, why challenging questions can be signs of engagement, and how to adjust your approach when a conversation isn't going as planned.
Because the best pharmaceutical sales representatives don't simply deliver information.
They pay attention to how it's being received.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
The Role of Storytelling in Clinical Conversations
2026/10/26
Clinical data is the foundation of pharmaceutical sales. But knowing the science and communicating it effectively are two different skills.
In this episode of The Pharma Sales Podcast, Brandon explores how storytelling can help pharmaceutical sales representatives create more meaningful, memorable, and engaging provider conversations.
Learn how to organize clinical information around relevant questions, use approved patient scenarios effectively, explain clinical studies more naturally, and connect evidence to what providers actually care about.
Discover why the best representatives don't simply recite data—they help providers understand it.
Because great storytelling in pharmaceutical sales isn't about replacing science with emotion.
It's about giving accurate clinical information the context it needs to be understood.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Confidence Changes the Conversation Before You Say a Word
2026/10/23
Two pharmaceutical sales representatives can have the same product knowledge, the same clinical training, and the same opportunity with a provider—but have completely different conversations.
Why?
Confidence.
In this episode of The Pharma Sales Podcast, Brandon explores how confidence influences everything from asking questions and handling objections to communicating clinical information and earning meaningful commitments.
Learn why confidence isn't about knowing everything, how preparation creates self-trust, and why becoming comfortable with uncertainty can dramatically improve your provider conversations.
Whether you're early in your pharmaceutical sales career or an experienced representative looking to sharpen your communication skills, this episode offers practical strategies to build genuine confidence in the field.
Because confidence isn't about having the perfect answer.
It's about trusting yourself to handle the conversation.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
How to Build Better Relationships With Office Staff
2026/10/21
Some of the most important relationships in pharmaceutical sales aren't with providers. They're with the people who keep medical offices running every day.
In this episode of The Pharma Sales Podcast, Brandon explores why building genuine relationships with office staff is one of the most overlooked skills in pharmaceutical sales.
From learning names and respecting office workflows to following through on commitments and understanding the challenges staff face, small interactions can have a major impact on your professional reputation.
Discover how to build trust, create stronger office relationships, and become the kind of representative people genuinely enjoy working with.
Because sometimes the relationships that make the biggest difference in your territory are the ones you build before you ever see the doctor.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Why Timing Is Everything in Provider Conversations
2026/10/19
You can have the perfect clinical message, know your product inside and out, and ask all the right questions—but if your timing is wrong, your conversation may still fall flat.
In this episode of The Pharma Sales Podcast, Brandon explores why timing is one of the most overlooked skills in pharmaceutical sales.
From recognizing when a provider is ready to engage to knowing when to ask questions, challenge assumptions, request commitments, and follow up, timing plays a critical role in building stronger provider relationships.
Learn how to read the room, recognize opportunities, and make more intentional decisions during every provider interaction.
Because sometimes the difference between a great conversation and a frustrating one isn't what you said.
It's when you said it.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
The Skill That Separates Good Reps From Great Reps
2026/10/15
Success in pharmaceutical sales isn't just about knowing your product—it's about understanding people.
In this episode of The Pharma Sales Podcast, Brandon explores why emotional intelligence is one of the most valuable skills a pharmaceutical sales representative can develop. Learn how to read the room, recognize emotions behind objections, manage your own emotions under pressure, adapt to different personalities, and build stronger relationships with providers and office staff alike.
If you want to become the representative people genuinely enjoy working with, this episode is for you.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Why Hard Work Isn't Always Productive
2026/10/14
Being busy isn't the same as being productive.
In this episode of The Pharma Sales Podcast, Brandon shares practical strategies to create more productive days in the field. Learn how to start every day with clear objectives, protect your prime selling hours, eliminate time-wasting habits, build momentum, and finish each day in a way that sets you up for success tomorrow.
If you've ever ended the day wondering where the time went, this episode will help you work with greater focus, intention, and efficiency.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Turning Objections Into Better Conversations
2026/10/12
Objections aren't something to fear—they're often the beginning of the most valuable conversations you'll have with providers.
In this episode of The Pharma Sales Podcast, Brandon shares a practical framework for handling objections calmly and confidently. Learn why your first response shouldn't be an answer, how curiosity lowers defenses, why slowing down builds credibility, and how to turn objections into stronger follow-up opportunities.
If you've ever felt flustered when a provider pushed back, this episode will help you change the way you think about objections forever.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
The Presence That Opens More Doors
2026/10/09
Executive presence isn't about having a management title—it's about the habits that earn trust, confidence, and respect.
In this episode of The Pharma Sales Podcast, Brandon breaks down what executive presence really looks like in pharmaceutical sales. Learn how to communicate with confidence, remain calm under pressure, build credibility through consistency, and develop the qualities that make providers, office staff, managers, and teammates naturally trust and respect you.
Whether you're early in your career or preparing for your next promotion, this episode will help you become the kind of representative people remember for all the right reasons.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Better Planning, Better Sales
2026/10/07
Poor territory planning doesn't just waste drive time—it quietly costs you provider conversations, stronger relationships, better follow-up, and long-term success.
In this episode of The Pharma Sales Podcast, Brandon explains why territory planning is one of the highest-return activities in pharmaceutical sales. Learn how thoughtful planning reduces stress, protects your energy, strengthens provider relationships, and gives you the flexibility to capitalize on unexpected opportunities throughout the day.
If you've ever felt like you worked hard but didn't accomplish as much as you hoped, this episode will help you rethink the way you approach every field day.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
The Silent Advantage in Pharma Sales
2026/10/05
Most pharmaceutical sales representatives believe they create value by delivering more information.
The reality? The best reps often say less.
In this episode of The Pharma Sales Podcast, Brandon explores why talking too much can hurt provider conversations, how asking better questions creates stronger engagement, and why listening is one of the greatest competitive advantages in pharmaceutical sales. You'll also learn practical techniques for replacing statements with questions, becoming more curious, and creating conversations providers actually remember.
AtlasRx
AtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.
Learn more: AtlasRx
Connect With The Podcast:
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message.
Email us at: [email protected]
Connect with Brandon: LinkedIn
Podcast reviews
Read Pharma Sales podcast reviews
RE782 2025/09/29
Perfect for the field
Great short podcast to give me tips when I’m in the field. Always gives me a new insight into selling to providers.
CSG1919 2025/09/29
Good for Pharma Reps
Sales tips, quick episodes. Good for when I'm out in the field.
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