Advertise on podcast: PropMedia Podcast

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down in the studio with architectural photographer and YouTube creator Jordan Powers. Jordan shares his evolution from shooting weddings and portraits to building a successful real estate photography business, and ultimately transitioning into high-end architectural photography. We dive deep into the fundamental differences between real estate and architectural photography, covering everything from mindset and client expectations to pricing models, licensing, and business operations. Follow Jordan: Instagram: @jrdnpwrs (Jordan Powers without the vowels)Website & YouTube: Jordan PowersSponsor: Pixlmob: Need reliable photo editing? Find human editors tailored to your media business at app.pixlmob.com.Chapter Timestamps: 00:00 - Introduction & Welcome Jordan Powers00:43 - Jordan’s Background: From Weddings to Real Estate01:54 - Getting Started in Real Estate Photography05:23 - Transitioning to Architectural Photography08:45 - The Two Paths: Scaling a Business vs. Deepening the Craft11:35 - Real Estate vs. Architecture: Mindset and Commitments15:58 - High-End Real Estate Exceptions17:40 - Defining Architectural Photography22:39 - Leaving Real Estate Behind to Succeed in Architecture24:40 - Understanding the Client Base (Architects vs. Designers)30:38 - Photo Crediting and Industry Visibility32:28 - Licensing and Upselling Architectural Media37:44 - Pixlmob Sponsor Spot38:24 - The Architectural Photography Journey & Workflow42:21 - Collaborative vs. Documentary Shooting Styles45:01 - Project Timelines, Scheduling, and Payments47:43 - Managing Client Billing and Paywalls48:40 - Lightning Round! (Gear, Travel, Rates, & Revenue)52:57 - Where to Find Jordan & Closing Remarks

Join hosts Matty and Moses (co-founders of Pixlmob and PropMedia) on the Prop Media Podcast as they welcome back legal expert Daniel DeSouza from Copycat Legal. In this episode, they go beyond basic copyright registration to explore how legal rights interact with modern tools, MLS systems, realtors, and emerging AI technologies. Key Topics Covered: AI and Copyright Protections: What the U.S. Copyright Office requires regarding human creation, how disclosures work, and where the line is drawn for AI-edited, twilight, or composite HDR-blended photos.Platform Terms & Ownership: How terms of service function on major AI platforms (OpenAI, Google Gemini, Adobe, Suno) and social media/video sites like YouTube.The MLS & Copyright Conflict: Navigating compilation copyrights, brokerages, regional MLS rules, third-party data aggregators, and how photographers can protect their intellectual property through strong client contracts.Pixlmob Feature Spotlight: A quick breakdown of Pixlmob's free disclosures feature and AI effects tools designed to keep real estate photographers and realtors compliant.Connect with Guest Daniel DeSouza: Website: copycatlegal.com

In this episode of the PropMedia podcast, hosts Matty and Moses sit down with Darryl Stringer, a premier real estate photography coach based in Brisbane, Australia. Darryl shares his journey in the property media industry—starting with film photography in 1998, transitioning to digital in 2003, and ultimately building, scaling, and selling a successful real estate media company before transitioning into full-time business coaching in 2015. In this episode, we cover: The Evolution of Property Media: Darryl's unique perspective on how the real estate media landscape has transformed from shooting film and delivering physical prints to today's era of digital delivery and AI tools.The "3 S's" Framework:Success: How to define what an ideal business looks like for you (pricing, hours, and order volume) before accidentally falling into a burn-out trap.Systems: Why documented standard operating procedures (SOPs), scheduled marketing, and structured hiring processes are crucial for solo photographers and growing teams alike.Shortcuts: How to leverage outsourcing, virtual assistants, established business models, and coaching to accelerate your business growth.Actionable Business Advice: Strategies for overcoming price-raise anxiety, managing your calendar, and breaking big operational goals into manageable steps.Whether you're just starting out, looking to scale a team, or wanting to branch into architectural or hospitality media, Darryl offers practical wisdom and actionable steps to help you build a profitable, sustainable business. Connect with Darryl Stringer: Website: buildaphotographybusiness.comSocial Media: @buildaphotobusiness

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Alok Gupta, the founder of AutoReel—an innovative technology platform that transforms standard real estate listing photos into dynamic social media videos and reels. Alok shares his unique transition from a product manager at Silicon Valley giants like Facebook and Snapchat into a real estate media tech entrepreneur. We dive deep into how real estate photographers and media companies can leverage image-to-video AI to scale their operations, create new recurring revenue lines, and maximize their average order value. We also don't shy away from the tough questions. Alok addresses the industry's biggest elephants in the room: copyright enforcement when realtors pull photos from third-party sites, legal data usage for AI training, and the strict technical guardrails AutoReel uses to prevent hallucinations and maintain property authenticity. Learn more about mapping property media solutions at propmedia.com and pixlmob.com.

In this episode of the PropMedia Podcast, hosts Matty and Moses tackle the age-old question: Is real estate media dying? Every few years, a new technology emerges that triggers panic across the industry—from the release of the latest iPhone camera to the introduction of floor plan tools and virtual tours. Now, in the era of AI and advanced 3D scanning, they explore the ultimate potential disruptor: Gaussian splatting. Join the discussion as they unpack how this game-changing technology dramatically lowers the skill barrier to entry, why the "job to be done" for real estate photographers is about much more than just taking photos, and how media companies can adapt, survive, and skate to where the puck is going. ----- ### Chapter Markers   * **00:00** - Introduction to the PropMedia Podcast   * **00:23** - The Ongoing "Death" of Real Estate Media   * **02:00** - Annual Tech Panics: iPhone Cameras, CubiCasa, & Matterport   * **03:34** - AI Editing and Virtual Staging Threats   * **05:12** - Lowering the Barrier to Entry: Art vs. Convenience   * **10:21** - The "Job to Be Done" in Property Media   * **13:33** - The Landscaper and Hamburger Business Metaphors   * **14:52** - Special Ad: New AI Tools Inside Pixlmob   * **19:52** - Analyzing Past Tech Shifts (DSLRs to Zillow Showcase)   * **20:38** - Deep Dive: What is Gaussian Splatting?   * **24:34** - How Photorealistic 3D Twin Models Change Media   * **27:50** - When the Industry Skill Level Drops to One   * **29:52** - Generating Infinite Media Formats from 3D Data   * **31:31** - Customer Service and Operations: The Keys to Survival   * **34:52** - High-Volume Commodity vs. Bespoke Agency Models   * **38:19** - Will Taste-Making and AI Ad Optimization Win?   * **40:28** - Final Thoughts: Skating to Where the Puck is Going

Are you tired of chasing individual real estate agents one by one? In this episode of the PropMedia Podcast, hosts Matty and Moses sit down for a masterclass in volume growth with Todd Kivimaki, founder of the Spiro platform and one of the country's top operators at WOW Video Productions. Todd shares the exact "top-down" strategy he used to scale his real estate media business across Ohio and surrounding states by shifting his focus from pitching individual agents to securing massive, exclusive deals with entire brokerages. Tune in to learn: The Brokerage Blueprint: How to identify traditional and franchisee-owned brokerages that are primed for partnership.Speaking the Right Language: Why brokers don't actually care about your photography or video quality—and why they only care about growing their market share and recruitment.Structuring Winning Deals: Todd’s exact approach to designing tiered discount packages and framing your services as a powerful recruitment value proposition.Leveraging Mid-Tier Agents: Why you should skip the "Mercedes-driving" top producers at first, and target the year-two, mid-tier agents to win listing presentations and outmaneuver the competition.Scaling for Volume: Honest insights on the operational shifts, systems, and hiring strategies needed when a massive brokerage deal brings in high-volume business overnight.Plus, stick around for a quick look at the latest workflow features from Pixlmob, including their game-changing new inline lot line overlay tool. Whether you are looking to land your first regional contract or take your real estate media business to the next level, Todd’s 20+ years of trial and error will help you rewrite your sales script and build a true media empire. Don’t forget to check out PropMedia.com and Pixlmob.com for more resources to grow your property media business!

Welcome to the Prop Media Podcast! In this special episode, hosts Matty and Moses sit down with internationally recognized architectural photographer Simon Devitt. If you are feeling caught up in the daily hustle of traveling between multiple property shoots and are strictly looking for business principles, this might not be the episode for you. Instead, this conversation invites you to slow down, pause, and explore the philosophy of art, beauty, pace, and what it looks like to bring your soul into your work. Before diving in, we highly recommend visiting Simon's website to look at his renowned portfolio. Seeing his work provides essential context for the discussion, where he details his unique signature approach of artfully incorporating people into architectural spaces and staging natural family moments. **Key topics discussed in this episode include:**   * **Roots & Inspiration:** How Simon's childhood memories of his father's family slideshows in New Zealand sparked his early excitement and lifelong love for photography.   * **The Creative Mindset:** Shifting away from a "commodity" or document-style approach to real estate photography toward a mindset focused on exploration and capturing genuine human elements.   * **Preparation & Process:** Simon's meticulous step-by-step planning process, which begins three weeks out from a shoot, to rule out disruptions and safely manage human interaction on location.   * **The Art of Photo Books:** The slow, tangible, and highly reflective process behind Simon's publishing work, including his very first photo book that took seven years to create.   * **Reconnecting with Photography:** Practical advice for production real estate photographers on how to step away from screens, ignite their personal curiosity, print physical copies of their work, and engage with the world through fresh eyes. Tune in, step out of the rat race for a moment, and enjoy a meditative conversation on the true spirit of being a photographer. *If you enjoyed the episode or want to keep this conversation going, feel free to reach out\!* Chapter Markers: 00:00 - Introduction & Episode Overview 02:01 - Simon's Background & Early Inspiration 05:25 - Incorporating People into Architectural Spaces 11:22 - Client Communication & Strategic Shoot Planning 15:28 - The Reflective Art of Creating Photo Books 19:56 - Real Estate Commodity vs. Artistic Architecture Photography 27:07 - Finding a Balance: Spontaneity, Editing, and the On-Site Environment 40:45 - Practical Creative Advice for Production Photographers 49:33 - Book Publishing & Upcoming Releases 51:56 - Where to Follow Simon & Closing Remarks

In this episode, the co-founders of Pixlmob and PropMedia talk with Devon Pastorius, the head of Narwhal Creative in Windsor, Canada. Known for his work with the PMRE conference and his "zany" creative approach, Devon discusses his transition from traditional real estate media to running a full-scale advertising agency. He shares insights on standing out in a crowded market by thinking like an advertiser and moving beyond standard listing media to build brand equity for clients. ### Chapter Markers:   * **00:00** - Welcome to the PropMedia Podcast   * **01:05** - Devon’s Background: From Copywriting to Real Estate Media   * **02:16** - The Birth of Narwhal Creative   * **03:07** - Shifting from Listings to Agency Work   * **05:10** - Marketing a Brand vs. Marketing a House   * **08:04** - The Problem with "In-House Rockstar" Hires   * **10:01** - How the Pandemic Fueled Digital Media Growth   * **13:42** - Standing Out: Why Are You Making What You’re Making?   * **15:05** - Solving Problems vs. Selling "Flash and Sizzle"   * **17:48** - The Reality of Buyer Behavior and Property Videos   * **19:48** - Thinking Like an Advertiser   * **20:08** - **NEW** Ad: Pixlmob's New In-App AI Photo Effects   * **22:24** - Positioning the Realtor as the Expert   * **25:16** - Becoming Indispensable Through Vertical Integration   * **27:01** - The Best Clients Already Believe in Advertising   * **30:04** - "Zany" Content: Rap Videos and Cinematic Sketches   * **33:22** - Case Study: How a Viral Rap Video Got Four New Clients   * **36:32** - The "One Take" Historic Party Video   * **39:35** - Truth in Advertising: The "Piece of Sh\*t" House Idea   * **42:17** - Challenges of Scaling a Bespoke Business   * **45:49** - Quality of Life vs. Solo Operator Hustle   * **47:44** - Justifying Higher Budgets to Clients   * **51:07** - How to Start the Creative Conversation Today   * **52:33** - The "Vegan Curious" Marketing Concept   * **55:56** - Where to Follow Devon and Narwhal Creative

In this episode, the co-founders of Pixlmob and PropMedia continue their discussion on how they would build a real estate media company from the ground up using principles learned from scaling an international software platform. The conversation explores two distinct "fantasy" business models: a high-end luxury boutique agency and a high-volume production-based company. *Key Discussion Points:* **Luxury vs. Volume Recruitment**: The hosts compare hiring strategies, noting that luxury businesses require highly skilled, technical, and creative staff who can handle high-ticket video production. In contrast, a volume-based model prioritizes reliable, service-oriented individuals who can be trained quickly and integrated into a systematized post-production process. **Customer Service as Lead Gen**: A major focus is placed on the "mindset shift" of viewing customer service as a lead generation tool. The speakers emphasize calculating the long-term value of a client—such as a $5,000 annual account—to justify short-term sacrifices, like refunding a $500 shoot to ensure lifelong retention. **Scaling and Operations**: The discussion covers the logistical challenges of expanding a business regionally. One host advises against scaling beyond an easy day's drive until local systems are battle-tested, allowing the owner to personally intervene if culture or quality begins to slip. **Concierge vs. Commodity**: The speakers differentiate between the "concierge" style service expected in luxury markets—similar to the Ritz-Carlton "vibe"—and the efficient, high-touch response times necessary for a high-volume production business. *Join the conversation as we draft the ultimate real estate media team and apply tech-scaling logic to the local service industry.* Chapters: **00:00 - Introduction and Series Recap**: The co-founders of Pixlmob and PropMedia introduce the concept of applying international software scaling principles to a "fantasy" real estate media business. **01:35 - Recruiting for Luxury vs. Volume Models**: A comparison of hiring strategies, focusing on the technical and creative requirements for a luxury boutique agency versus the systematized, service-oriented needs of a volume-based business. **06:39 - Prioritizing Personality and Customer Experience**: Discussion on hiring for reliability and a "love to serve" attitude, while using post-production systems to maintain consistent quality. **10:11 - Scaling Regionally and the "One Day Drive" Rule**: Advice on the logistics of expansion, emphasizing the importance of battle-testing systems locally before expanding beyond a distance where the owner can personally intervene. **15:09 - Go-to-Market Strategies and the Value of Long-Term Clients**: Exploring referral systems, targeting high-volume agents, and understanding the significant lifetime value of a single real estate client. **20:11 - Operational Touchpoints: Concierge vs. Commodity**: Differentiating between the "high-touch" concierge service required for luxury markets and the rapid-response efficiency necessary for high-volume operations. **23:32 - Customer Service as Lead Generation**: Shifting the mindset to view refunds or sacrifices as a tool for client retention and calculating the "customer lifetime value" to justify short-term losses. **33:01 - Navigating Difficult Clients and Personal Boundaries**: A discussion on the nuances of customer service, including when to set boundaries and the emotional complexities of high-pressure service environments. **36:33 - Conclusion and Future Topics**: Final thoughts on the intersection of local service and software scaling, with a teaser for an upcoming deep dive into go-to-market strategies.

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Albert and Ransome from Blended Sense to discuss their unique "video operating system". Blended Sense is a managed marketplace that matches vetted, professional videographers with businesses across various verticals, including real estate, legal, and medical. Albert and Ransome share insights into their innovative approach to content creation, emphasizing the importance of moving beyond simple listing videos to provide comprehensive brand value. **Key Discussion Points:**   * **The "Sweep" Concept:** Learn about the origins of the "sweep"—a direct matching booking process designed to create a safe and efficient production environment for business owners.   * **Maximizing "Content Juice":** Strategies for extracting the maximum amount of reusable content from a single film shoot to increase ROI for clients.   * **The Henry Ford Model:** How Blended Sense separates filming from editing to ensure high-quality, rapid delivery for business owners while providing supplemental revenue for creatives.   * **Evolving Video Trends:** A look at the rising demand for cinematic listing stories, personal branding, testimonials, and lifestyle content in the real estate industry.   * **The Power of the Brand Kit:** How an upfront brand analysis creates consistency and serves as a powerful retention tool by building long-lasting professional relationships.   * **Vetting and Community:** A behind-the-scenes look at how Blended Sense builds and maintains a global network of over 1,200 trusted professionals.

This episode of the PropMedia Podcast features a discussion with industry veteran Vince Collura on leadership, community-building, and the future of real estate media. **Featured Guests:**   * **Vince Collura**: A veteran with over 23 years of experience in the industry, having held leadership roles at Gotham Photo Company, VHT, Matterport, and Co-Star. He is currently the founder of a unique photography collective.   * **Matty & Moses**: Co-founders of Pixlmob and PropMedia, and hosts of the PropMedia Podcast. **Key Discussion Points:**   * **Building a Community-Centric Business**: Vince explains his transition from running large-scale corporate networks to founding a "collective" based on transparency and community. He emphasizes that despite using contractors, fostering a culture of peer review and shared expertise lifts the quality for everyone.   * **Lessons from Industry Titans**: Reflections on his time at VHT and Matterport, including the importance of representing talent at the executive level and understanding that clients are loyal to people, not just brands.   * **The Role of AI and Automation**: A deep dive into how AI should be used as a "force multiplier" for quality rather than just a tool for commoditization. Vince shares his stance on maintaining human artistic influence in photography and video while leveraging automation for administrative tasks.   * **Market Bifurcation**: Why the real estate media market is splitting between low-cost "commodity" services and high-end "bespoke" creators, and why top-tier agents will always value quality and reliability over pure speed.   * **Truth in Media**: The responsibility of content creators to provide "truth in media" amidst a surge in deceptive AI capabilities and new disclosure legislation. **Connect with Vince:**   * **Instagram**: @thecollective_re ### Chapter Markers   * **00:00 - Introduction and New York Roots**     The conversation begins with personal reflections on living in New York and the unique community response to major events like 9/11 and the 2003 blackout.   * **04:43 - Defining the "Collective" Business Model**     Vince explains the structure of his new venture, describing it as a network centered around transparency and community rather than a traditional corporate hierarchy.   * **10:34 - Influencing Quality Without Corporate Control**     A discussion on how to maintain high standards with independent contractors by using influence, peer reviews, and shared artistic vision instead of strict employee mandates.   * **16:42 - Lessons from Industry Titans (VHT & Matterport)**     Vince reflects on his time at VHT, emphasizing the importance of representing talent at the executive level and understanding that clients are loyal to people, not brands.   * **22:37 - The Pitfalls of Over-Commoditization**     A look at how seeking the lowest cost and highest speed can compromise the quality of media and why top-tier agents value consistency over "Uber with a camera".   * **26:34 - AI as a Force Multiplier**     Vince shares his philosophy on automation: using it to remove administrative "grind work" while keeping human eyes on the creative and artistic aspects of photography.   * **31:47 - Market Bifurcation and the Future of Real Estate Media**     An analysis of how the market is splitting between low-cost commodity services and bespoke creators, and why high-performing agents continue to plan ahead for quality marketing.   * **36:53 - Image-to-Video and "Truth in Media"**     The guests discuss the rise of AI-generated video from stills and the increasing responsibility of content creators to maintain truth and transparency amidst deceptive technology.   * **47:20 - Reflecting on Decades of Industry Evolution**     Vince looks back at 23 years of hype cycles, from the transition of film to digital to the current AI boom, and why it remains an exciting time for small content creators.   * **51:38 - Conclusion and Where to Follow**     Closing remarks and information on how to connect with Vince and the Collective online.

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Scott Golmic, owner of The Real Estateographers in northeastern Florida. Scott shares his journey from professional sports broadcasting and running an ice cream shop to scaling a massive real estate media empire with a team of nearly 10 photographers. Key Discussion Points: Operationalizing for Scale: Scott discusses the critical hire of an operations and client success manager that allowed him to step back from daily scheduling and communication.The Operator to Owner Shift: Insights into transitioning from being involved in every "balloon in the air" to focusing on high-level vision, culture building, and brokerage relationships.Building a Client Training Center: How Scott uses short, "bite-sized" educational videos to onboard new clients and photographers, saving hours of time and building brand trust.Exceptional Customer Service: Why "great" customer service is the ultimate retention tool, even when the media itself is already solid.Strategic Growth: Scott’s "just start" philosophy for referral programs and why speed often beats perfection in a growing business.Bridging the Knowledge Gap: Providing unexpected value by teaching realtors basic technical skills, like how to post Instagram Reels or offering MLS upload services.About the Guest: Scott Golmic runs The Real Estateographers, a distributed team serving several counties in Florida. His background includes shooting for NFL Films and the Pittsburgh Steelers, as well as entrepreneurial ventures in the insurance and food service industries. Follow Scott Golmic: Website: The Real EstateographersInstagram: @therealestateographers

In this second installment of our "Multiverse of Media" series, Matty and Moses dive deep into the operational engine required to scale a real estate media business. Drawing from their experience building international software companies like Pixlmob and PropMedia, they translate high-level business lessons back to the local photography level. In this episode, we discuss: Recruiting at Scale: Why you need to stop hiring just who you know (family and friends) and start leveraging the broader internet to find elite talent.The "Core Number": Identifying the one metric that actually moves the needle for your specific business model, whether it’s shoot efficiency or agent recruitment.High-End vs. High-Volume Operations: A look at two different paths—Moses’s "Middle America" 2,500-shoots-per-year model focused on efficiency, and Matty’s "Luxury Miami" agency focused on bespoke $5,000+ videos.The Power of Delegation: How to use fractional experts, virtual assistants, and management layers to reclaim your time and achieve true business freedom.Retention Economics: Why real estate media is one of the most scalable production businesses due to "sticky" customers and natural viral referrals from social-networking agents.Services & Streamlining: Deciding between a "Five Guys" limited menu of core services versus a high-touch creative agency model.Whether you are a solo shooter hitting a growth ceiling or an aspiring agency owner, this episode provides a roadmap for building a business that protects your values and your sanity. Connect with us: Build your free profile at PropMedia.com or streamline your post-production at Pixlmob.com! Subscribe for weekly interviews with industry-leading photographers, tech innovators, and real estate experts.

In this episode of the PropMedia Podcast, hosts Matty and Moses sit down with Daniel DeSouza, an attorney at Copycat Legal, to demystify the complex world of copyright law for photographers. Daniel explains the fundamental principles of ownership, starting from the moment a shutter clicks, and how real estate photographers can protect their intellectual property from common infringements. Learn about the significant financial stakes involved, including statutory damages that can reach up to $150,000 per image for willful violations. From the tactical benefits of registering with the U.S. Copyright Office to navigating the "innocent infringer" defense, Daniel provides a clear roadmap for turning stolen work into a protected business asset. Chapter Markers: 00:00 - Welcome to the Prop Media Podcast Matty and Moses introduce today's guest, attorney Daniel DeSouza, to discuss copyright law.5 00:42 - Copyright Infringement 101 An explanation of the basics: who owns a photo by default and what legally constitutes infringement.6 02:33 - Common Real Estate Infringement Scenarios A look at typical situations where agents pull photos from the MLS for their own listings or personal branding without permission.7 04:16 - Why Real Estate Infringement is So Common Despite widespread industry education, many agents ignore copyright rules due to laziness or a rush to get a listing to market.8 07:16 - Defining Intellectual Property and Art Daniel breaks down copyright as an original expression of an idea, even in "unlikely" subjects like a bathroom photo.9 10:54 - The Role of Specialized Law Firms How firms specializing in copyright enforcement typically operate on a contingency basis, meaning the photographer pays nothing unless there is a recovery.10 12:50 - Intermission: Like, Subscribe, and Share The hosts encourage listeners to support the podcast and share this episode to help educate the industry.11 14:06 - Understanding Statutory Damages A breakdown of potential payouts, ranging from $750 to $30,000—and up to $150,000 for willful infringement.3 18:03 - Overcoming the Fear of Pursuing Claims Addressing the hesitation photographers feel about being "blacklisted" and why enforcing rights is a valid business decision.12 22:51 - Innocent vs. Willful Infringement How damages are affected when an agent mistakenly believes they have permission to use a photo.13 27:58 - The Importance of Registration Why registering photos with the U.S. Copyright Office is the most vital step in gaining legal leverage.14 30:56 - Timelines and Deadlines for Registration Understanding the three-month publication rule and the three-year statute of limitations for discovery of infringement.15 40:32 - Managing Rights with Employees and Contractors How to ensure a business retains ownership through written work-for-hire agreements.16 41:38 - Edited Photos and Derivative Works Clarifying who owns the copyright when photos are sent to third-party editors or composited.17 45:57 - Next Steps if You Find an Infringement Practical advice on what to do when you discover your work is being used without permission.18 48:54 - Closing Remarks and Contact Information You can learn more about CopyCat Legal by visiting their website at www.copycatlegal.com. Subscribe & Follow: If you enjoyed this episode, please like, subscribe, and hit the bell for weekly updates on all things property media.

What We’d Do Differently Starting a Media Company Today In this episode of the Prop Media podcast, co-founders Matty and Moses take a deep dive into the "multiverse of madness," reflecting on their journey with North 7th and Pixlmob to discuss how they would approach starting a property media company from scratch today. With the experience of scaling a software platform into over 150 countries, they brainstorm two distinct paths: a high-volume scaling model and a bespoke luxury agency. Key Topics Discussed: Strategic Business Models: Choosing between a volume-based production model geared toward stability and a high-end luxury model focusing on travel and multi-thousand dollar shoots.The Power of Location: How choosing the right market—like moving to high-turnover, high-price-point areas such as Florida—can dramatically impact a company's revenue potential.Lean Startup Costs: Why you don't need $20,000 to start; the hosts argue for keeping initial gear light—starting with as little as $1,500 to $2,000—and focusing on immediate revenue.Targeted Lead Generation: Using data to stack-rank the top agents in your market and building relationships through "warm intros" rather than cold calls.Operations & Tech: Selecting an off-the-shelf operating system versus building bespoke delivery platforms for luxury clients.Creative Growth Hacks: The "car wash" mentality of selling to those already invested in media and the benefits of partnering with realtors to leverage their existing connections.Whether you are just picking up your first camera or managing a growing team, this episode provides a strategic roadmap for navigating the property media industry in its current state. Subscribe & Follow: If you enjoyed this episode, please like, subscribe, and hit the bell for weekly updates on all things property media.