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Welcome back to another episode of The Express Checkout Podcast! This week, we're back after a little hiatus (news alert: we got acquired by Morning Brew!), and we've got an extra fun episode for you in our fancy new studio. We're kicking things off with Coke and Pepsi's latest functional soda wars and the booming "hard sports drink" category. Then, we're diving into the Whole Foods 2027 Trends Report (check out the full report here)—what we loved (Beautrition, Dish Reinvention, Yoshoku Effect, The Bean Boom), what missed the mark (Ingredient Minimalism, Zero Waste 2.0, Terroir's New Territory), and the two massive trends Whole Foods left out entirely. 👀 Let's get into it → The Breakdown: 0:00 - Intro and why things look/sound different... 1:46 - Our fave finds of the week 4:53 - The new Coke vs. Pepsi battle 12:44 - The "hard sports drink" boom 16:12 - Whole Foods 2027 Trends Report: The four trends that we liked (Beautrition, Dish Reinvention, Yosoku Effect, and The Bean Boom) 33:28 - Trends that missed the mark for us... (Ingredient Minimalism, Zero Waste 2.0, Terroir's New Territory, Bitter Done Better) 40:42 - The trends we'd add to the list 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast! This week, we’re sitting down with wildly impressive Tristan Walker, who built and sold Walker & Company (the parent company behind Bevel) to Procter & Gamble. He also sits on the board of Shake Shack and recently joined Collaborative Fund to help launch Collab Holdings—a private equity arm built for consumer brands that don’t fit the traditional VC/PE playbook. He also runs Heirloom Leathercraft, a trade school and atelier bringing fine handcraft back to America. He walks us through building Bevel from a personal shaving problem to a national brand, the difficult decision to sell to P&G, and why he now believes most founders shouldn’t take VC money in the first place. We also dig into what makes a CPG brand “durable,” why Gen Z is increasingly skeptical of private equity, and whether AI can ever replicate intuition. 👀 Let’s go! The breakdown: 0:00 - Intro + Tristan’s background and new role3:42 - Building Bevel: from personal problem to national brand6:35 - The P&G acquisition and life after11:45 - Launching Collab Holdings20:27 - What makes a durable CPG brand27:48 - Good brands, bad capital, and the true cost of VC money35:16 - Heirloom Leathercraft and bringing fine handcraft back to America42:30 - Outro 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast!This week, we're sitting down with Aaron Butterworth, Senior Specialist in Product Development at Häagen-Dazs, who's been developing flavors for the brand for over 20 years!She walks us through the entire journey of making ice cream for a massive brand, from brief to shelf—including the "ice cream charcuterie" brainstorming process (as dreamy as it sounds), why some great flavor ideas can never survive a factory, and how Häagen-Dazs's commitment to a clean label shapes everything about the product.Plus, we're tasting two new flavors on air (!!!!), getting the inside story on Häagen-Dazs's discontinued non-dairy line, and learning how the brand thinks about trends. The breakdown:0:00 - Intro + Aaron’s role at Häagen-Dazs3:01 - The flavor development process7:44 - How to make ice cream factory-friendly12:00 - “Overrun” and what’s not in the ice cream16:00 - Where flavor ideas come from23:34 - The science of texture25:14 - Behind the (discontinued) non-dairy experiment35:31 - Tasting our fave new flavor + what’s next PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here!!! :) 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast! This week, we’re catching up on a bunch of launches from the past few weeks, from David Protein’s new ready-to-drink milkshake, to the Liquid Death’s founder’s new brand and Beyond Meat’s latest (bizarre) attempt to regain relevancy. Plus, we’re getting into what “peak function” looks like, why “supplements for your supplements” might be the next big thing, and more. Let’s get into it → The Breakdown 0:00 - What we’ve been loving lately 4:55 - David Protein milkshakes and $250M raise 10:43 - Liquid Death’s founder’s new business 17:36 - Bero’s NA beer goes premium in glass 22:05 - Girl Scout Cookies x BARK and Partake 25:53 - Alec’s Ice Cream x Purely Elizabeth 29:19 - Beyond Meat’s bizarre new direction 38:46 - Folgers goes functional 43:38 - Optimum Nutrition’s NA protein beer 46:17 - Supplements for your supplements PS. If you’re in NYC and interested in attending our seasonal trends event on 10/6, you can request to join us here :) 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

This week on the pod, we’re thrilled to be joined by Adam Terry, CEO and co-founder of Cantrip and On the Brightside—and absolute WEALTH of knowledge on all things THC regulation and functional beverages. Adam walks us through his journey in the cannabis beverage industry and pivot into a new kind of functional drink. He explains why the low-dose THC hypothesis didn’t pan out, the science behind the new functional ingredient he’s betting on, and the tricky retail landscape of functional beverages. This is a great follow-up episode to our interview with Jake Bullock, CEO and co-founder of Cann—offering some updates and rare insights into the ever-changing THC regulatory environment! The breakdown 0:00 - Intro and Adam Terry’s background 1:56 - The low-dose THC hypothesis 6:13 - The hemp ban and birth of On the Brightside 7:14 - What is kanna? 9:09 - Educating consumers on an unknown ingredient 13:20 - Retail strategy: soda, function & shelf placement 19:55 - Kanna vs. other functional ingredients 24:01 - The science: why kanna is more pro-social than THC 27:50 - Rethinking the functional beverage category 37:22 - The future of Cantrip & hemp ban outlook 🎧 Love the show? Subscribe to the Express Checkout podcast wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast! This week, we’re sitting down with Arthur Leopold, CEO and co-founder of Agentio, the buying platform for creator media. We dive into how creator marketing has evolved beyond the old influencer model and why most digital attention now lives with creator content (yet there’s still a spend gap). We also get into the non-obvious creator matches that drive real results—like how a lobster fisherman became a top performer for Grüns—and why the best brands treat creators as a channel, not a one-off campaign. If you want to learn more about Agentio click below! Book a demo today!! Let’s get into it! The Breakdown 0:00 - What is Agentio? 2:54 - What is creator marketing? 4:53 - Influencer vs creator 6:59 - Making content that resonates 8:13 - CPG brand success stories 11:06 - The creator spend gap 16:19 - Activating creators the right way 18:52 - Creator partnership formats 23:18 - The future of creator marketing 27:10 - Creators building their own brands 28:27 - Outro 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast! This week, we’re talking about AG1’s entrance in the greens gummy space, the decaf coffee movement, and why Alex Cooper’s beverage brand couldn’t make it. Plus, we’re getting into the headlines on Liquid Death’s weirdest new collabs, Goldfish going gluten-free, Purely Elizabeth’s acquisition and so much more. Stick around to the end for a fascinating interview with Jacques Spitzer, founder and CEO of Raindrop Agency—the creative agency behind brands like Grüns, Native, Poopourri, Magic Spoon, and so many more. We get into what it means to be an “aspirational” brand, and how the best brands are thinking about creative content. Let's get into it! The Breakdown 0:00 - What we’re been obsessing over 5:27 - AG1 enters the gummy game 11:32 - The decaf coffee movement is here 20:49 - Alex Cooper’s Unwell Beverage shuts down 28:00 - Liquid Death’s wildest stunts yet? 33:40 - Goldfish finally goes gluten-free 36:10 - Zero-sugar candy from David Protein’s founder 41:00 - Ferrero acquires Purely Elizabeth 46:04 - Interview with Jacques Spitzer of Raindrop Agency 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Express Checkout Podcast! This week we’re exploring sexual wellness's leap into mainstream beauty retail with plusOne launching at Ulta, and how it differs from Sephora’s wellness strategy. Check out our full deep dive on sexual wellness here! Then, we dig into the laundry care category's unexpected glow-up, K-beauty's big Sephora takeover via Olive Young, the protein soda showdown, and how apple is quickly becoming the new pumpkin spice. Let's get into it! The Breakdown 00:00 Intro 07:43 Ulta launches sexual wellness with plusOne 15:31 The luxe laundry care boom 28:04 K-beauty comes to Sephora via Olive Young 32:02 Protein soda wars 44:30 Apple is the new pumpkin spice 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of Express Checkout (surprise! new name)!! This week, we sit down with Troy Bonde, Co-Founder of Sauz, the brand that's rewriting the rules of the $10 billion tomato sauce category. Troy takes us through his wild journey—from a COVID-era hand sanitizer dropshipping hustle to building Sauz into a nationwide brand at Target and Sprouts, backed by $22 million in funding. We dig into how Sauz found its brand moat, the story behind the name, their viral "pimping Troy out" social campaign, the new Basic Basil marinara launch, and what's next for the brand. Let’s get into it! The breakdown: 0:00 - Intro 0:36 - Introducing Troy 1:08 - From hand sanitizer to pasta sauce 5:35 - Learning CPG through angel investing 7:47 - Breaking category norms 11:33 - The story behind the name “Sauz” 14:37 - The California Naturals tomato lip balm collab 19:16 - Launching Basic Basil marinara 24:44 - Sauz’s viral social media strategy 29:31 - Measuring repeat purchase and loyalty 31:25 - Scaling distribution: Target, Erewhon, and beyond 39:17 - Closing thoughts 🎧 Love the show? Subscribe to Express Checkout wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Curious Consumer! This week we dive into coconut water's surprising resurgence—why a 2010 darling is suddenly back in the spotlight and what brands are doing to capitalize on it. Check out our full deep dive on coconut water here! Then, we dig into how the PB&J wars are heating up, a new squeezy peanut butter, Smash Foods’ fresh $18M raise, and the truth about Gen Z drinking habits. Let's get into it!The Breakdown 00:00 Intro 02:12 Why coconut water is the hottest bev right now 14:29 The PB&J wars heat up 22:14 Squeezy PB launches in US 24:42 $18M for jam 28:11 Gen Z is indeed drinking again 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Kristina Garrido, Director of Emerging Categories at Whatnot. Whatnot is the fastest-growing livestream shopping platform in the U.S currently valued at nearly $12 billion. The app has processed 1 billion orders since its founding, across collectibles, beauty, and now food.In this episode Nate (just Nate, no Jenna today) also recaps his incredible 24 hours at Target’s HQ for their Food & Beverage Discovery Day where he had the opportunity to chat with SVP of F&B merchandising, John Conlins. Plus some fun CPG news including Coca-Cola’s “Spricy” trademark, Final Boss Sour’s $4M raise, and Fairlife’s production pause after a massive ransomware attack. Lets’s get to it! The Breakdown 00:00 Interview with Kristina Garrido, Director of Emerging Categories at Whatnot 13:34 24 Hours at Target HQ 25:01 Spicy Sprite?! 26:49 Final Boss Sour’s sick $4M raise 30:21 Fairlife shuts down 31:27 Outro 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Curious Consumer! We're excited to share a fascinating full-episode interview with Jake Bullock, the Co-Founder and CEO of Cann—the pioneer of the microdose THC beverage category. Jake breaks down the whole hemp-derived THC beverage landscape, from how it came to be (and Cann’s role in that) to the regulatory threat it now faces with the impending November ban. Plus, he shares how Cann is responding with a new product launch that just came out this week: Cann 0mg. Let’s get into it! The breakdown:0:00 - Intro1:34 - How Cann created the microdose THC beverage category5:52 - Navigating the dispensary channel and the 2018 Farm Bill11:11 - Cann's original vision for distribution13:16 - The regulatory threat: What the 2026 hemp ban means17:08 - The industry's push for federal regulation19:15 - Introducing Cann Zero MG (0MG)26:58 - Distribution strategy for 0MG31:04 - Lobbying efforts34:11 - Closing thoughts 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Curious Consumer! We're excited to kick off this week's show with an interview with Tara Bosch, the founder of SmartSweets (exited) and the new better-for-you potato chip brand, Snackish.We then get into some of the themes we saw at this week's Fancy Food Show (starting at minute 17), including real sugar/real indulgence, the continued premiumization of frozen food (and restaurant-to-CPG pipeline), Indian flavors, and flavor-packed sauces. Then, we run through some of the most interesting headlines in CPG this week: how Refresh is trying to make gum cool again, the intimate wellness brand that wants to bring sexual care products to Sephora, the real fridge cig, and more. The breakdown:0:00 - Interview with Tara Bosch, founder of SmartSweets and Snackish17:04 - The Fancy Food Show recap and themes34:11 - Can functions make gum cool again?38:38 - The wellnessification of intimate care44:04 - There's still room for a cool ready-to-drink vodka seltzer49:16 - Nutribolt IPOs 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to another episode of The Curious Consumer! Today, Jenna is joined by Mike Messersmith, CEO of Lasso Labs—a Harvard-born food tech startup using a patented fiber spinning platform to create high-protein, high-fiber foods with cleaner labels and no compromise on texture or taste. Mike shares his journey from legacy CPG to Chobani and Oatly (both at their peaks) to food tech founder, how the tech actually works, and why he believes the future of food will be won by changing the process, not just the recipe. Plus, we’re getting into the protein reckoning unfolding across the grocery store right now—why the whey shortage is a symptom of a much bigger industry shift, how Lasso’s tech could meet that demand, and combatting fear-mongering around processed foods. Let’s get into it! Chapters: 0:00 Introduction to Lasso 1:47 Mike’s background: PepsiCo, Chobani, and Oatly 3:58 From dairy to oat milk: category creation and disruption 11:49 What is Lasso and how the technology works 13:59 Inputs, outputs, and product applications 23:38 Building a brand vs. a B2B food tech company 26:28 Why big food companies haven’t cracked this yet 27:14 The whey protein shortage and what it really signals 34:02 Ultra-processed foods: separating fear from facts 38:47 Food physics vs. food chemistry 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe

Welcome back to The Curious Consumer! This week, we're getting into e.l.f's foray into haircare, Tom Brady's Good Nut (this is not a joke), how AG1 is striving to stay relevant, the bubble-free boom, and the derm-as-creator skincare brand that's taking off in Target. Chapters:0:51 e.l.f. enters haircare8:40 Tom Brady's Good Nut and coconut water's rise16:32 AG1 Pro and the greens powder wars25:13 Svedka's new soda water29:03 REMEDY's $20M raise 🎧 Love the show? Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. 📧 Get the inside scoop Subscribe to Express Checkout, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at expresscheckout.co. 🗣️ Let’s connect! Follow us for behind-the-scenes content, quick tips, and more: @expresscheckout 💬 Join the conversation Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at [email protected] :) ⭐ Help us grow If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us! Get full access to Express Checkout at www.expresscheckout.co/subscribe