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Kate Williams is CEO of 1% for the Planet, the global movement founded by Patagonia's Yvon Chouinard that's certified over $820 million in environmental giving - and they're on track to hit their first billion. She's spent the last 11 years scaling a model that proves capitalism can work differently: 1% of revenue (not profit) goes to vetted environmental nonprofits, no matter what kind of year you've had. It means rent for the planet (and its financial discipline) is baked into the P&L. And it's proof that simple actions, done repeatedly, in community, at scale, can aggregate to billions of dollars in impact - without putting a ceiling on what companies can do beyond that. —— This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth —— In this episode, we dive into: → What trends is she seeing in the market? → How is 1% for the Planet different from Patagonia? → Why should nonprofits exist separate from the market? → What has Kate learned from Yvon? (Patagonia’s founder) → Why did the pandemic cause a huge increase in sign-ups? → How is 1% using capitalism’s mechanisms for good? → What are non-profit’s role in climate progress? → Would Kate pick up a call from ExxonMobil? —— Find out more about 1% for the Planet at: https://www.onepercentfortheplanet.org/ Connect with Kate Williams on LinkedIn: https://www.linkedin.com/in/katewilliams87/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ Timestamps 00:00 Non profit’s role in climate 05:42 What is 1% for the Planet? 11:28 Why 1% of Revenue, Not Profit? 18:35 Vetting Nonprofits and Impact Areas 23:47 Dollar-Per-Impact vs Systemic Change 27:29 How can we do capitalism differently? 29:51 How is 1% like a tax? 33:55 Why 1% on revenue, not profit? 40:38 How has Kate grown 1%? 44:37 Why did sign-ups increase in covid? 49:33 What has Kate learned from Yvon (Patagonia founder?) 55:28 Does the ‘green’ movement exclude people? 01:09:45 Being an "N of Many" vs Patagonia's "N of One" 01:06:33 Trends Kate is seeing 01:14:19 “What do you wish more people would ask you?” 01:19:47 “What are you fed up of being asked?” 01:22:00 How to learn more about 1%?

Dr. Renée Lertzman is a climate psychologist who's worked with the likes of Google, Transport for London, the White House,and WWF - and her TED Talk has been viewed over 2 million times. She trains changemakers, organisations, and businesses around the world to stop using outdated models of human behaviour and start applying what we actually know about psychology to create real, lasting change. Most of us are working from an old, outdated understanding of humans as rational, logical beings - and it's killing our effectiveness. Her work is about ditching the "yell, tell, and sell" approach and learning how to create the relational conditions where people can access the care they already have. —— This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth —— In this episode, we dive into: Why you can't make anyone care about climate - and the reframe that actually works: people already care, but something's getting in the way of that care The three things blocking people from acting on climate: feeling powerless, perceived conflicts with identity/heritage, and lack of safety to express vulnerability "Yell, tell, and sell" - the three dominant (and failing) approaches to climate communication: moralising and scaring people, over-educating with facts, and toxic positivity cheerleading Why motivational interviewing works: asking "what's your experience with flying?" instead of "don't you realise how bad flying is for the planet?" The Transport for London cycling campaign that showed a woman riding through a park with flowers - and why honest, gritty messaging (like showing someone drenched and miserable) would actually work better How Renée trained message researchers to talk with conservative Republican climate skeptics using active listening - and by the end of a two-minute script, they were saying "yeah, let's do something about climate" Why that breakthrough research can't get traction - and Renée's frustration that the climate world won't listen to what actually works The question everyone needs to interrogate: what is your theory of change? (Inspiration? Storytelling? Market transformation? Better research? Processing feelings? The arts?) Why charged information that evokes disgust, shame, blame, or guilt actually impairs our prefrontal cortex - we literally can't process the information we're being given The five guiding principles for effective changemaking: attune, reveal, convene, equip, and sustain Why Renée draws the line at having conversations with people who don't recognize her humanity (like Trump) - but why the "messy middle" of people feeling fearful and threatened is where our energy needs to go Her upcoming book The Changemaker Code - a playbook for anyone who cares deeply about the world and wants to be more effective while protecting their own resilience and well-being —— Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ Timestamps 00:00 Psychology of Climate Communication 01:58 How do I make people care reframe 06:31 Creating the conditions for change 11:23 The Air Travel Pilot Project 14:05 Transport for London Cycling example 19:45 Just Stop Oil and the Spectrum of Climate Action 23:14 3 Ineffective Approaches 25:51 Theories of Change: What Really Drives Human Behaviour 29:42 Republican Climate Skeptics Project: Listening Works 40:16 What about Trump? 45:58 Renée’s upcoming book 48:26 The Neuroscience of Change: Why Fear Backfires 50:28 Final Bits: Being Seen and Heard

Mark Shayler has spent 35 years working in sustainability before it was cool - and he's saved his clients over $200 million while doing it. He's an environmental consultant, innovation specialist, and straight-talking force of nature who works with everyone from Coca-Cola to Unilever to tiny manufacturing businesses in Bradford. He believes that, whilst business created most of the world's problems, it's also the thing that can fix them. Mark doesn't do sandals-and-placards environmentalism. He meets companies where they are, speaks the language of profit and loss, and isn't afraid to work with the "bad guys" if it means shifting their trajectory by even half a degree. This is sustainability from the inside out - messy, pragmatic, and unapologetically commercial. In this episode, we dive into: Why "being green" has become a way of beating people down instead of democratising climate action - and how judgment creates division, not progress The evolution of corporate sustainability requests: from "keep me out of prison" to "keep me lean" to "help me care more" to today's "help me stay relevant and attract talent" Why Mark would work with Shein - and exactly what he'd change (regenerative cotton, circular polyester, legitimate leasing instead of borrowing-with-tags-on) The project-level litmus test: if you can't put the company name on your intro slide without embarrassment, don't take the work Why quarterly reporting and employer-tied healthcare in America are the biggest brakes on innovation and brave climate action The "highways department conundrum" - we'll need to see it's too late before we do something about it ("no one's died yet, do you want me to volunteer my 93-year-old nan?") How consumption became an anti-depressant and why we're no happier buying our 10th pair of jeans than our first The fertility of "rapid deposition" - why the last third of life should be about giving knowledge away, not hoarding it (and why Mark's plan is: don't retire, don't die) Why populism and the rolling back of the green agenda isn't about sustainability at all - it's about trust, science, and people being left behind economically The rise of "green hushing" and why we need to reclaim the narrative - ecology and economy come from the same Greek word meaning "home" Finding the rebels and renegades inside organisations - the "weird kids" who take risks and want excitement, not corporate uniformity Why materiality beats moral purity, why movement is a message, and why "for the many, not the few - and you are the many" is the billboard Mark would put up everywhere —— This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth —— Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ —— Find Mark at: https://www.markshayler.com/ And his work at: https://www.thisisape.co.uk/ Timestamps: 00:00 How Mark Explains His Work 03:40 The Problem with Green Washing vs Green Hushing 05:39 Working With "Bad" Companies Like Coca-Cola 08:25 How Mark Judges Which Projects to Take 11:53 Projects He's Said No To 13:45 The Tension Between Good People and Bad Systems 16:30 The Shein Hypothetical 21:37 When Companies Change Beyond Recognition 23:07 How Mark Has Saved Clients $200 Million 26:00 What Green People Get Wrong About Communication 29:15 Why American Healthcare Traps Innovation 32:23 Finding the Rebels Inside Organisations 36:48 Imagination vs Constraint in Sustainability 40:35 The Gentle Stick and Massive Carrot Approach 42:28 Why You Shouldn't Retire 46:03 “Mark, can you help me to…” 49:06 The Threat of Populism to Climate Action 52:03 What Comes After "Mark, Can You Help Me?" 54:47 Will We Roll Back the Green Agenda? 58:00 Patriots vs Jingoists 59:20 If Mark Had a Global Billboard 1:01:15 Why Mark Does What He Does

Professor Mike Berners-Lee is the internationally renowned bestselling author of How Bad Are Bananas?, The Burning Question (co-authored with Duncan Clark), There Is No Planet B, and most recently A Climate of Truth. He's a professor at Lancaster University and works on carbon footprinting through his company Small World Consulting, which has worked with companies like BT, Microsoft, and all 15 UK national parks. A couple of weeks ago, Mike chaired the National Emergency Briefing in Westminster Hall to hundreds of political, business, faith, culture and media leaders. In this episode, we dive into: Why the "energy transition" is actually an "energy addition" - we've grown renewable energy by 2.5x since the first COP, but fossil fuel use has grown 60% in the same period The three things actually needed for energy transition: grow renewables, constrain fossil fuel supply through carbon pricing, AND reduce total global energy demand Why individual carbon footprints don't directly cut global emissions (it's like squeezing a balloon - it pops out elsewhere) - but why they still matter for creating ripple effects and cultural change The psychology of climate denial - from grief transition curves to "disavowal" (when you understand the evidence but live as if you don't) - and how to move past protective mechanisms Why carbon accounting is broken - most companies use random system boundaries that make numbers incomparable, and why we need to count everything in supply chains once and once only The dishonesty crisis: how a "broken trinity" of politics, media and business is dragging each other down instead of raising the game - and why we need a "me too moment" for political deceit Media ownership matters - who owns what you read, their track record, and how subtle influence shapes thinking over time (including a taxonomy of deceit techniques) The week Mike spent investivating Bjorn Lomborg's book The Skeptical Environmentalist that exposed hundreds of errors and scientific dishonesty Bill Gates has "gone bonkers" on climate - from claiming to invent a decades-old formula to missing tipping points entirely, plus his recent memo saying climate isn't the most pressing issue The journey from How Bad Are Bananas? (individual action) to A Climate of Truth (systemic change) - and why we need humanity to undergo "urgent evolution" to become Anthropocene-fit Why narrative is everything right now - this is NOT the time to go quiet on climate action, it's time to stand up, be brave, and talk even louder —— This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth —— Find Mike’s latest book A Climate of Truth Sign the letter for a National Emergency Briefing broadcast: https://www.nebriefing.org/open-letter-keir Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ 00:00 Understanding the Green Spectrum 03:08 Psychological Barriers to Climate Action 05:48 The Shift from Individual to Systemic Change 08:57 The Journey of Climate Literature 11:54 The Need for Economic and Political Reform 14:53 Energy Transition: Myths and Realities 17:45 The Role of Technology in Climate Solutions 21:07 The Influence of Family and Upbringing 23:49 The Importance of Honesty in Climate Discourse 33:42 Media Ownership and Its Influence 36:00 Political Nuance and Environmental Discourse 39:53 Personal Responsibility vs. Systemic Change 43:01 The Ripple Effect of Individual Actions 46:48 The Importance of Narrative in Climate Action 49:30 Challenging Misleading Environmental Narratives 56:14 Psychological Barriers to Climate Action 01:01:40 The Call for Courageous Conversations

Sam Zindel is Managing Director at digital marketing agency Propellernet and founder of GEN R. Gen R is an environmental movement that uses music and art to support nature. He's created a jukebox that plants trees for every song played - and it spent the summer with Fatboy Slim. Sam's mission is to drag environmentalism out of the culture wars and root it back into popular culture where it belongs. No sandals required. No technical jargon. Just fun, accessible climate action that meets people where they already are - at gigs, festivals, and in the pub. In this episode, we dive into: Why 80% of people care about the environment but the climate movement is still stuck in an echo chamber - and how to fix it The story behind the 1959 vinyl jukebox that plants trees, displays holographic bees, and ended up at Fat Boy Slim's Brighton cafe after debuting at Glastonbury Why scaring people with sea level rise or confusing them with "scope 1 emissions" are terrible entry points to climate action The school play moment that changed everything - when an 8-year-old read a story about a hummingbird and called out the adults in the room How Propellornet went from measuring a 91-ton carbon footprint to funding a million trees in three years (and why offsetting for £1,000 felt "appalling") The three core principles of Gen R: individual decisions without judgment, collective responsibility, and accepting imperfect progress Why "movement is a message" - from reusable cup schemes at festivals to train travel included in football tickets The power of imagination over climate denial - even if you don't believe in global warming, who wouldn't want cleaner air at the school drop-off? Why nature is a superpower in climate storytelling and how the Wildling app makes it accessible to everyone (not just National Trust members) Book recommendations: How Bad Are Bananas? by Mike Berners-Lee, From What Is to What If by Rob Hopkins, and Net Positive by Paul Polman Thank you to Ecologi for supporting the podcast. They're the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out ‪@Ecologi_hq‬ at https://tinyurl.com/kfswnxth Follow the jukebox journey at @gen_r_jukebox on Instagram Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ 00:00 The Jukebox that Fatboy Slim hosted 07:40 Engaging Popular Culture for Environmental Change 13:28 Behavior Change Through Storytelling 16:38 Collective vs. Individual Action in Climate Solutions 22:31 Personal Responsibility and Grassroots Action 28:43 Inspiring Hope and Fun in Environmentalism 31:24 The Hummingbird Story that changed Sam’s life 43:09 Awakening to Environmental Responsibility 51:39 Measuring and Reducing Carbon Footprint 58:00 Investing in Nature and Community 01:02:11 The Role of Business in Sustainability 01:09:39 Long-Term Change vs. Short-Term Solutions

Email your MP to get them to attend! Visit https://www.nebriefing.org/ Send them their personalised video invite (already made): https://docs.google.com/document/d/18BWde8rCy2pBFL_Eid-rEJ6XIQqSUEqq_lnj9TZaapI/edit?tab=t.0#heading=h.r7al6r613w88 Nick Oldridge is on a mission to get all 650 UK MPs into Westminster Central Hall for the National Emergency Briefing - a crucial wake-up call about the climate crisis happening in just 23 days from recording. As the co-founder of Climate Science Breakthrough, which created viral videos featuring comedians like Joe Brand and Jonathan Pie translating climate science, Nick knows how to break through the noise. In this episode, we dive into: Why the UK's claimed 50% emissions reduction is "clever accounting" that doesn't include major sources like Drax power station, aviation, or imported goods. The eight expert speakers who'll deliver 10-minute TED-style talks covering everything from food security to NHS collapse to national security threats. How comedy became the unexpected vehicle for climate communication - and why Joe Brand's appearance on Good Morning Britain marked a turning point The shocking perception gap: people think net zero will cost 28% of GDP when it's actually just 0.2% - or £1.30 per person per week. Why shifting to a plant-rich diet could free up land the size of Scotland and why the economic benefits of reaching net zero would save the UK £37 billion annually Nick's "one-way gate" moment with climate scientist Kevin Anderson that transformed him from observer to activist, leading him to invest his children's inheritance into climate action The power of ending on positive solutions, from renewable energy to nature recovery, and why "movement is a message" This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth Find out more about the National Emergency Briefing at: https://www.nebriefing.org/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Will Hayler is the co-founder of Blue Earth Summit, the leading gathering for leaders, investors and changemakers driving a regenerative future. Their headline event is over 3 days with over 7,000 total attendees, 1,500 business attending and attendees with over £10bn of assets under management. The mission of Blue Earth is to “transform the way the world works”. So in this episode, I asked This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth You can learn more about Blue Earth Summit at: https://blueearthsummit.com/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Adam Bastock is the founder of People, Planet, Pint. A sustainability meet-up that he’s scaled globally to 15 countries, with only 1.5 full time employees. In this episode, we cover: Why he’s mellowed on personal actionHow not to get stuck into perfectionismWhat people focus on that doesn’t matterHow gamification works to change behaviourDifference between demand and need in sustainabilityHow thinking of people as light vs. dark green is helpfulThe game that even sustainability professionals get wrongHow climate action can be thought of as a marketing funnelWhy presenting logical facts doesn’t result in logical outcomes This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth You can find out more about Adam on LinkedIn at: https://www.linkedin.com/in/adambastock/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Oliver Dauert is on a mission to make you an impact millionaire. He’s an ecopreneur with a community with over 40,000 people. He’s the founder of Wildya where he helps people do exactly that: ecopreneurs go from idea to impact. Oliver explains why food systems—not energy—are the frontline of biodiversity loss, how shifting to a more “plant-powered” diet creates outsized impact, and why awareness of nature’s decline lags so far behind climate change. We explore the drivers of nature loss (habitat destruction, over-exploitation, pollution, invasive species, and climate change) and what ordinary people can do to make a difference. We also dive into parenthood, community building, and how to actually start conversations about nature with friends and family without turning them off. Oliver shares his take on regenerative agriculture, ecopreneurship, and why being an “impact millionaire” beats chasing unicorn status. This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth You can find out more about Oliver on LinkedIn at: https://www.linkedin.com/in/oliver-dauert-49016075/ Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/ 00:00 What Does “Building a Wilder World” Mean? 02:51 Everyday Examples of Nature Loss 04:32 Simple First Steps to Reconnect with Nature 07:10 Why Biodiversity Awareness Lags Behind Climate 10:08 Kids, Travel & The Spark for Caring About Nature 12:24 The Main Drivers of Nature Decline 15:29 Food Systems & the Impact of Diet 20:19 Becoming More Plant-Powered 21:08 Parenthood & Long-Term Thinking About Nature 25:56 How to Start Conversations About a Wilder World 33:49 What Is Regenerative Agriculture? 38:43 Balancing Work, Life & Time in Nature 44:16 What It Means to Be an Ecopreneur 49:56 Inspiring Ecopreneur Examples (SUGi, Patagonia) 53:50 The Mindset & Habits of Ecopreneurs 58:18 Book & Documentary Recommendations for Nature Lovers 1:07:06 Most Underrated & Overrated Things in Nature

Hannah Cox is running 100 marathons in 100 days across India to raise £1m for climate-affected people through 1% for the planet in a mission called Project Salt Run. She’s also the founder of the Better Business Network (BBN) which is a nationwide network for purpose-driven businesses. We get into why materiality, not moral purity, drives real impact (Hannah shares how a materiality assessment can help your business to have actual impact. Hannah shares the BBN playbook for building inclusive, non-judgmental communities, the “easy, accessible, cool” framework that nudges behavior change at festivals (like the reusable cup token scheme), and why collaboration and asking for help beat lone-wolf heroics. We talk money as fuel not destination, travel and privilege, skepticism of vague net-zero pledges, and why “movement is a message”—plus how to pick your own Project Salt Run and trust your gut when the stakes feel scary. This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/ And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Elliot Coad is the founder of the nature non-profit 30x30 and the climate action platform Ecologi where they raised £10m to be one of Europe's fastest growing startups. We chat about why Elliot chose the non-profit instead of the venture-backed route, Elliot's advice if he was starting over, climate marketing strategies, the balance between personal and collective responsibility and much more! Subscribe to the Climate Unf*cked Substack at https://climateunfucked.substack.com/ Thank you to Ecologi for supporting the podcast. They're the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out at https://tinyurl.com/kfswnxth