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2025/09/06
Latest episode
2026/10/13
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Revealing how language shapes power, markets, and competitive advantage | Expert analysis from workplace dynamics to global strategy thestrategiclinguist.substack.com
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Check latest episodes from The Strategic Linguist Podcast podcast
Linguistics Lounge #4: Linguistics x Philosophy of the Mind
2026/10/13
🛋️ Welcome to the Linguistics Lounge
The Linguistics Lounge is where I talk to other writers on Substack about how language works in their fields and areas of expertise.
From therapy to philosophy, billingualism to localisation—we’ll be learning how language and all of the linguistic frameworks I’ve written about apply to others.
🎥 🎧 A different format: video and audio posts that bring this work to life
I sat down with Ellen Burns, PhD, a philosopher who writes AIs Without Minds on Substack, to talk about language, consciousness, and why the AI industry keeps getting this wrong.
We landed on something she and I have talked about for a while: you can’t reduce language to statistics and then act surprised when the statistics reproduce society’s biases. We need more people in the humanities included in the AI discussion, something a lot of us call for.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
The Linguistics of the Sale: Why “No Pressure” Can Feel Like a Hard Sell
2026/09/29
This breakdown of sales language includes:
* Why the most pressured sales pitch you’ll get this year won’t contain a single command
* How the exit clause and the gift frame, two moves you already know from the meeting room, carry a sales pitch almost all the way to close
* The modality shift: the moment a question about the product becomes a question about you
* The split in the modals: why the seller’s claims come hedged and your obligations never do
* Why a no costs more than a yes in these exchanges, and why that cost was designed in
* Why “what’s the worst that can happen?” only counts one side of a cold email, and what a genuine ask leaves alone
* Where the obligation register shows up in sales, and who ends up paying for it
* Where the same register turns up next: the way AI gets sold
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Let’s Just Chat: What Goffman Discovered About the Frame Around Every Conversation
2026/09/22
This post is about what’s actually happening underneath a phrase you’ve heard a hundred times — “let’s just chat” — and the specific ways a linguistic frame can shift under you before you’ve said a word.
* Why “let’s just chat” can turn a career-affecting conversation into a casual one — and why that’s a specific linguistic move, not just a change of mood.
* The three ways a frame can change hands: one disclosed to both people, one engineered by only one of them, one nobody’s doing at all — and how to tell, in the room, which of the three you’re standing inside.
* Why “difficult,” “negative,” “not a team player” isn’t an improvised reaction to someone naming a frame out loud — it’s a role the frame had built and left empty before that person ever walked in.
* What changes when the thing answering you is a language model: the frame you carry into a prompt shapes what comes back, and nothing on the other end had to read it to return it.
* Where Goffman’s own account runs out — the question he never gets to about a frame, and what it costs to ask it yourself.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Linguistics Lounge #3: Linguistics x Therapy
2026/09/15
Welcome to the Linguistics Lounge 🛋️
The Linguistics Lounge is where I talk to other writers on Substack about how language works in their fields and areas of expertise.
From therapy to philosophy, billingualism to localisation—we’ll be learning how language and all of the linguistic frameworks I’ve written about apply to others.
🎥 🎧 A different format: video and audio posts that bring this work to life
An Introduction to @OrdinaryTherapist
Somebody walks out of their boss’s office and says he was gaslighting them.
A friend says her therapist finally helped her stop people-pleasing.
A colleague calls a bad meeting psychologically unsafe.
Today, this is quite ordinary language.
I spent an hour in the Linguistics Lounge with Ordinary Therapist, a therapist of over sixteen years, working out what happens when clinical vocabulary walks out of the consulting room without the training that built it
1
00:00 — Welcome to the Linguistics Lounge
Introducing the show, the guest, and the link between linguistics, psychology, and everyday communication.
01:12 — Gaslighting: what it actually means
Why gaslighting is a sustained pattern, not a single disagreement—and how casual misuse can minimise real abuse.
07:13 — Narcissism vs. narcissistic traits
The difference between displaying self-centered behavior and having a personality disorder.
12:14 — People pleasing and survival patterns
How people pleasing can begin as protection in childhood, then make authenticity and adult relationships harder.
15:28 — Psychological safety at work
What psychological safety can mean in practice, why leaders can’t simply declare themselves safe, and how workplace language can dilute the idea.
20:30 — The “Let Them” theory and simplified self-help
A critique of reducing complicated emotional situations into easy, one-size-fits-all advice.
23:21 — Life coaching, therapy, and professional responsibility
Training, regulation, lived experience, and the distinction between giving advice and therapeutic support.
26:09 — Bias, worldview, and helping others
Why no one is free of bias, and how therapists work to avoid making a client’s experience fit their own.
30:52 — The precision of therapeutic language
Reflection, emotional attunement, and why clinical communication is a learned skill rather than ordinary conversation.
34:13 — Emotional labor and the limits of quick-fix advice
The intensity of therapy work, individual histories, and why productivity or leadership advice doesn’t land equally for everyone.
39:18 — Caveats, research, and personal truth
The importance of acknowledging limitations, interpretation, and context when discussing research or giving public advice.
41:24 — Social media, disagreement, and scrolling on
Choosing when to challenge bad information—and when it’s healthier to disengage.
44:48 — The “compression tax” of short-form writing
Why a short post can’t contain every caveat, worldview, or nuance behind an argument.
46:27 — The myth that communication is mostly nonverbal
Revisiting the commonly misused Mehrabian statistic and the risks of oversimplifying research.
48:37 — Tone, context, and emotional triggers
How words, volume, body language, and personal history shape how communication is received.
51:29 — Family dynamics replayed in the workplace
Why authority, hierarchy, tone, and interpersonal patterns at work can activate old relational experiences.
53:11 — Accents, status, and snap judgments
How accents can carry assumptions about class, intelligence, belonging, and intent.
55:28 — Voice, presence, and therapeutic context
Why face-to-face interaction matters, and how therapists help people separate immediate fear responses from what is actually being said.
58:15 — Other clinical terms used too casually
ADHD, neurodivergence, introversion, attachment, and “saboteurs.”
59:19 — Closing takeaway: language matters
Labels can be useful, but they carry far more history, context, and meaning than a quick post or casual conversation can hold.
62:22 — Closing
As always, read and subscribe to @thestrategiclinguist on Substack for more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
The Sentence That Works Twice: What Implicature Does to a Listener
2026/09/08
We’ve covered the framework this sits on in Part One, this post will cover where the chasm of meaning gets swallowed in one big gulp by implicature:
* Why a sentence like can sit in a meeting doing real damage while remaining, on paper, a comment about something very normal.
* Three specific constructions — not tone, not delivery, the grammar itself — that let a speaker mean something without the sentence ever committing to meaning it
* Why the usual account of this (”deniability,” “reading between the lines”) undersells what’s actually happening: there is often no single hidden meaning to find, only a range of them, and that range is the whole mechanism
* What it costs the person who has to turn that range into a single reading before they can respond to it — and why “you’re reading too much into that” is the exit the sentence was built with, not a comment on their judgement
* Where the difference sits between a sentence built to hold two meanings open and a person simply being tactful
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
The Unspoken Contract: What Grice Discovered About Conversation
2026/09/01
Today, we’re going to learn about a Grice’s Maxims of Cooperative Speech
* Every message has two layers: what’s said, and what’s meant on top of it. The second does most of the work.
* The maxims aren’t rules for speaking. They’re assumptions you run while listening — and meaning appears when someone breaks one on purpose.
* Implicature isn’t “subtext.” It’s a specific claim you rebuild by inference, and rebuilding it is real work.
* That work isn’t shared evenly. Cooperation assumes equals; most consequential talk isn’t between equals.
* AI breaks the maxims differently — fluent surface, missing uncertainty markers, no way to answer only what was literally asked.
You’re going to want to share this with your work bestie
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Measuring Up: The Curry Powder Test
2026/08/25
When I first started writing about linguistics, I gave myself a break every few posts to be a little more like Rebecca and a little less like The Strategic Linguist. They are, for the record, the same person but TSL is a very specific part of me, my experience and expertise. I teach, I illustrate, I don’t really take a side, I let you see the language for what it is.
Today, we’re taking a little detour and I’m going to share something of me that goes beyond the linguistics and writing.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Damned Either Way: What Robin Lakoff Discovered About Women’s Language
2026/08/18
“Stop hedging,” a manager says, in the kind of feedback session that gets called constructive, “and just tell me what you think.” He isn’t asking her to clarify her level of confidence in the recommendation. What he actually means here: stop giving yourself an exit. Commit. Say it like you mean it.
That’s the workplace definition of hedging, and almost everyone in professional life is using it, I’ve heard it a thousand times: skirting the question without really answering, refusing to land on an answer when you’re unsure, protecting yourself from being wrong by never quite saying anything wrong with pretty words that evade real knowledge.
It gets coached out of people in leadership training.
It gets flagged in performance reviews as a confidence problem.
It is treated, consistently, as a synonym for evasion.
In this post, we’ll be looking at hedging from a social lens:
* Why hedging isn’t evasion. It’s a fully formed claim with its confidence level attached — more information, not less.
* What is the double bind? Hedge, and you’re read as unsure. Don’t hedge, and you’re read as difficult. Same content, opposite penalty.
* Two different Lakoffs, two different questions. George named the hedge. Robin named what it costs the people expected to use it.
* Why no register is safe. The framework doesn’t teach you how to speak — it teaches you to see the filter running.
* Finally, for my Linguistics Lab members why the pattern doesn’t start in a performance review. It starts years before there’s a job on the line.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Right, According to Whom: What Foucault Discovered About Discourse and Power
2026/08/11
A rightsizing announcement. A rejection for "culture fit." A promotion panel that decides someone doesn't quite have "leadership presence."
Three sentences that sound like observations about the world. None of them are — each one is manufacturing the standard it claims to be reporting on.
This episode is about Michel Foucault's account of power: not power as the thing that says no, but power as the thing that produces the categories you get filed inside, and teaches you to keep watch on yourself once it has.
What's covered:
Why Foucault broke with the "sovereign" model of power — the king who forbids — and argued the more effective form of power produces rather than represses
How discourse manufactures categories instead of describing them, worked through three ordinary workplace phrases: "rightsizing," "culture fit," and "leadership presence"
Foucault's three-stage mechanism — surveillance, judgement, normalisation — and how the panopticon shows up in badge-swipe logs, Slack status, and nine-box grids
Why the mechanism doesn't cost the same for everyone: who gets to speak in the unmarked, authoritative register, and who has to supply an account of themselves
Why Bourdieu is almost never far behind Foucault in this newsletter — what linguistic capital explains that Foucault's account leaves open, and how the two close the loop together
Nancy Hartsock's feminist critique of Foucault: what happens to the possibility of resistance when power has no single author and no subject exists prior to it
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Why No One Takes a Position Alone: What DuBois Found in The Stance Triangle
2026/08/04
This breakdown of DuBois’s stance triangle includes understanding:
The three things every stance does at once — evaluate an object, position the speaker, align with whoever’s listening — whether anyone in the room notices or not
What a single word like either is doing grammatically that “I agree” alone never could, and why it isn’t optional
The difference between going first in a room and being right in a room — and why they get treated as the same thing
Why sycophancy is a trained stance pattern, not a character flaw — and what it shares with how the models everyone’s currently arguing with learned to agree with you
Where the vocabulary of confidence (hedges, boosters, certainty) ends and the interactional machine underneath it begins
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
What I'm planning to build for The Linguistics Lab
2026/08/01
Honestly, my plan was to come on here for 15 mins to talk you through what I’m planning to build for my paid tier and so many of you turned up!
Just me. A few notes and one question, what do you need from me?
Thank you Viktoria Verde, PhD, Des Kennedy, Cristina Lozano Argüelles, Steve [Sage-Outlaw-Caregiver] and many others for tuning into my live video!
I still want to hear from you about how I can better support you with my work—write me a comment below to get the conversation started
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Written As If Watched
2026/07/28
Before I start, there are many, many posts that have most of my arguments already written. I am late to this party but I brought snacks now that the good food has been eaten.
I will spare you, and me, the need to repeat so I will stick closely to linguistics. I’ve also written at length about a lot of what is here, so if you’re new know that what is in here sits in my other 100 posts and if you’re not new here, you’ll see the same frameworks applied to a new use case.
I’ve written recently about how linguistic imperialism impacts non-native speakers. While I won’t be using that argument here, this argument includes anyone who uses tools to help them write: a dictionary, a thesauraus, spell check, a LLM.
You do not have to be a non-native English speaker to need the use of tools to write and put your ideas on paper. LLMs didn’t change that.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
The Currency You're Born With: What Bourdieu Discovered About Language as Capital
2026/07/21
The Currency You're Born With
What Bourdieu discovered about language as capital
Two equally qualified candidates sit the same interview. Only one of them was born speaking the accent the panel already trusts.
This episode is about what Pierre Bourdieu called linguistic capital — language as an inherited asset that converts into hiring decisions, promotions, and credibility, whether or not anyone in the room ever calls it capital at all.
What's covered:
Why linguistic capital is inherited rather than earned, and why it only works while it stays invisible
The trap of personal explanation: why "more polished" or "just has presence" is always the wrong level of explanation — the variable doing the work is positional, not personal
Why medical and legal jargon isn't automatically exclusion, and the real distinction between a register built for precision and one that's become a price of entry
How the same linguistic capital converts at different rates depending on who's spending it, and what seniority, race, class, and gender have to do with who set the standard in the first place
Where Bourdieu's ideas of legitimate language and symbolic violence come from, and why IELTS is the clearest live example of both
What Michel Foucault adds: the test doesn't just measure competence, it manufactures the category
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
The Politeness Machine: What Brown and Levinson Actually Discovered
2026/07/14
Someone tells you, calmly, that they’re giving you your time back. Someone else, mid-story, asks: “can I stop you there?” A third person, cornered on a specific and documented harm, tells you it wasn’t their intention. A fourth hedges an idea they’ve been sitting with for three weeks: “I might be wrong, but...”
Four different rooms. Four different speakers. Four sentences that sound, on the surface, like nothing at all — procedural, generous, careful, uncertain.
None of them are doing what they sound like they’re doing.
There’s a fifty-year-old framework that explains all four, and most people who use it correctly have never heard its name. It’s called politeness theory, and the first thing to understand about it is that it has almost nothing to do with manners.
We’re looking at sociolinguistics and linguistic anthropolgy.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
Fluent Enough to Pass: The Standard That Was Never Neutral
2026/07/07
You walk into an exam room.
The test is supposed to measure whether you can use English. The writing section: write a 250-word essay on “the advantages and disadvantages of online learning.” You have 30 minutes. Introduction, thesis statement, three body paragraphs, conclusion. Grammar correct. Vocabulary recognisable. Structure clear. Linear.
You write it. You score well. The test confirms it: you are “proficient.”
Three months later, you’re in a university classroom. A professor asks what you think about a reading. Your classmates interrupt mid-sentence, build on each other’s ideas, speak over the edges of sentences. You wait for your turn. You construct a thesis. By the time you finish your setup, the conversation has moved on.
Later, a colleague asks you for something you need to turn down. You give a clear, direct no, the way the test trained you to write and speak. Your colleague reads it as blunt. Something in the relationship breaks—but your accuracy is flawless.
The test never measured your capacity to do either of these things.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thestrategiclinguist.substack.com/subscribe
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