Advertise on podcast: The Jay & Tony Show Show - Vertically Challenged

Jay goes to Cannes for MIPCOM and comes back with stories of million-dollar beach parties, clueless Hollywood executives, and an entertainment industry that's apparently collapsing while everyone drinks champagne and pretends everything is fine. Tony calls b******t on the entire conference circuit while Jay explains why vertical microdramas are suddenly the hottest thing in the room. From AI-generated shows and the looming bubble nobody wants to acknowledge to TikTok's strategy and the future of mobile distribution, the guys unpack whether Hollywood has any f*****g clue what's coming next. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

Kristen Brancaccio is back with Jay and Tony to talk about directing Screen Time for Issa Rae's company, navigating the sometimes bizarre demands of international microdrama platforms, and why a drunk guy drinking beer in a hospital might be exactly what audiences want. She also shares how Project Greenlight helped launch her career, reveals details about her upcoming horror film Crush Party, and weighs in on whether AI is the future of filmmaking or just an endless factory of digital slop. Turns out there's still something to be said for actual humans making movies. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

Director Kristen Brancaccio has made roughly 21 vertical dramas, worked with Finneas, and survived enough chaotic productions to know a thing or two about getting stuff done. She joins Jay and Tony to talk about directing at breakneck speed, why the microdrama paywall might be doomed, and whether anyone actually understands how these platforms make money. Spoiler: Even the people making the shows don't seem to know. But Kristen has some pretty compelling ideas about where this whole crazy business is headed. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

Susan Rovner is back with Jay and Tony to explain why a little jankiness might actually be a good thing. They dig into A Twist's deals with BET and Kevin Hart, bringing stars like Paris Hilton and Mario Lopez into verticals, and why the next big Hollywood stars might already be on your phone. Plus, AI, zombie musicals, and why Susan would rather shut down her app than make the misogynistic garbage some platforms keep pumping out. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

What happens when a Hollywood powerhouse decides to ditch the old playbook and jump into verticals? Jay and Tony sit down with former Warner Bros. and NBCUniversal executive Susan Rovner to talk about launching A Twist, why the microseries business model needs a rethink, and why good storytelling still beats chasing algorithms. Plus, Susan shares the wild story of how Netflix passed on a fan favorite series twice before it became a monster hit.   Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

In this episode, Jay and Tony pull back the curtain on the chaotic realities of shooting vertical micro-dramas overseas, diving headfirst into the messy intersection of human production and artificial intelligence. After a disastrous experience with a newly hired assistant director forced them into a midnight crisis, Jay recounts how turning to an LLM to generate schedules, call sheets, and script sides essentially saved the shoot from total collapse. Together, the hosts unpack the complex nuances of using AI on set, the backlash against industry slop, and why finding the right balance between technological tools and human crew members is the ultimate challenge for modern producers trying to survive a low-budget schedule. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

Jay and Tony stagger back from a six-microdrama production bender spanning Northern California, Los Angeles, and Colombia with stories, scars, and a rapidly deteriorating relationship with logistics.   They compare the joys of shooting at home, and other uniquely LA ways to turn money into paperwork, with the sweat-soaked chaos of filming in South America, where the challenges are different but somehow no less absurd. Along the way they get into lost Gold Bond, language barriers, banking disasters, cultural whiplash, and the increasingly undeniable fact that vertical content has gone global.   Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

As vertical micro-dramas lurch into the mainstream and everyone pretends they saw them coming, Jay and Tony are back to unpack the booming industry through the only lens that makes sense… production trauma. Well, that and the physical laws governing life. From Hofstadter's Law to The Dunning-Kruger Effect to The Pareto Principle, they break down the universal laws that govern indie sets, impossible deadlines, micro-drama chaos, and the terrifying moment when "we'll figure it out on the day" becomes an actual business model. Then the break down a few principles of their own design, like The Chipotle Doctrine, The Producer Credit Ratio and The Pizza Cheese Principle. Tired, wired, over-caffeinated, and still somehow employed, they wrap another week from the trenches of modern entertainment. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected]

Jay and Tony get into the chaos of directing actors in the microdrama trenches, where forgotten lines, phone distractions, and big movements can derail an entire day.   They break down how performers can actually survive fast-turnaround shoots, why vertical framing turns every eyebrow twitch into a backstory, and how the Kuleshov effect lets audiences project a whole reaction onto one controlled stare. They dive into facial recognition, stress management, and the delicate art of keeping actors emotionally alive without letting the set become group therapy. The takeaway: there is absolutely no crying on the yacht. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Jay and Tony unpack the gold-rush nonsense currently flooding the microdrama business, where every headline has a higher number than the last, and everyone suddenly owns a calculator from Fantasyland.   They dig into the "$150 billion market" claim, how ad spend can shove AI-driven apps up the charts and make it look like a movement, and what is actual business versus beautifully packaged delusion. Along the way, they question whether big names play, and if names like James Franco are real audience drivers or just expensive trade-press confetti. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Instagram:  @vertically_challenged_pod_jtss It's late August, deep summer, and we're buried in production shooting a whole new slate of vertical micro-dramas. Since we didn't have time to record a brand-new episode this week, we're opening up the time capsule and taking you all the way back to September 2014. Long before AI, micro-dramas, and vertical video were things, we were just making TV and recording our very first podcast. Tune in to hear our inaugural 2014 episode, "Don't Kill the Cast," from a time when Tony and I were younger, happier, and talking unscripted TV. Regular programming returns next week! TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Jay and Tony crack open the production notebook for another unfiltered look at what actually happens when you shoot vertical micro-dramas on micro-budgets. One sick crew member triggers a full production domino effect, exposing just how fragile a skeleton crew can be. From there, things devolve into a brutally funny debate about set hygiene, communal crimes, catering politics, and the very real fury of background heavies who apparently not offered enough lean protein. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Recording on location from a sweltering Northern California ranch, Jay and Tony take you behind the scenes of shooting fast-paced vertical microdramas. Pulling direct observations from a pocket notebook on set, they break down the real-world mechanics of producing 9x16 content: why framing for vertical requires completely rethinking insert shots and cutaways, the logistical headache of turning long summer daylight into night shoots, and how the tight margins force tough decisions around AI visual effects. From navigating ravenous background extras decimating craft services to the high art of casting the ultimate oversized "thug" to sell the story, this is a raw, funny, and practical look at what it actually takes to direct, shoot, and survive indie vertical production in the heat of the moment. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Broadcasting straight from the rural trenches of Northern California in 100-degree heat, Jay and Tony give a raw, unfiltered look into the daily chaos of producing vertical micro-dramas. They dive deep into the unique production challenges, from wrestling with lighting to negotiating phone etiquette on set to the hilarious nightmare of extras raiding crew catering. They also explore whether generative AI can solve background shot challenges and share the unpredictable reality of last-minute "thug casting" when you need a convincing villain on the fly. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com

Jay, Tony, and Meagan Johnson continue their deep dive into the evolving vertical drama landscape. In Part 2, they discuss the power of community reviews, the clash between audience demands and app data, and the subtle cultural differences in storytelling tropes between Eastern and Western markets. The conversation turns to the rise of AI in short-form media—exploring everything from Uncanny Valley acting and AI script-writing to niche trends like cat verticals—and concludes with a look at what it takes to build real viewer retention in the digital age. Instagram:  @vertically_challenged_pod_jtss TikTok:  @vertically_challenged_jt YouTube:  @vertically_challenged_pod_jtss Reddit:  @vert_challenge_pod Contact:  [email protected] The Jay and Tony Show:  www.jayandtonyshow.com