Advertise on podcast: How Do I Podcast?

Join the waitlist to have LF Studio edit your entire episodes (like this one) here - https://www.howdoipodcast.com/longform-studio And get all 11 of the titles here - Your episode could be the best thing you've ever recorded. But if the title doesn't make a stranger click … they'll never find out. When someone new finds your show on YouTube, about 70% of that decision is the thumbnail. The rest is the title. On Apple and Spotify the title does even more of the work … and when a listener shares your episode with a friend, the title is the biggest thing they see. So I studied the best performing podcast episodes not just with the biggest downloads (because if you have a great guest you’re of course going to get more reach). The episodes that outperformed every other one, and the episodes that got HUGE downloads even with an unknown guest. Today I'm breaking down the best 8, with real examples of each, so you can use them on your very next episode, get the rest of them here - You'll learn 🎙️Why your title matters more than your thumbnail when someone shares your episode 🎙️The titles to use when your guest doesn’t have a huge personal brand 🎙️Which title coaches should use every single time 🎙️The one rule every title needs if you actually want people to listen Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 This entire episode was edited by AI 00:58 What actually gets a stranger to click on your episode 01:34 The 11 title types that outperform every single time 02:56 Title 1 03:49 Title 2 04:38 Title 3 05:39 Title 4 06:55 Title 5 08:48 Title 6 11:28 Title 7 12:45 Title 8 14:35 Why your title matters most when someone shares your episode 15:00 How to know if your title will work 15:33 The one rule every title has to keep Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

Want to build your podcast world? Get the entire brand playbook here https://www.howdoipodcast.com/resources/brand-world And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show  What does it take to build a podcast people recognise before they even see the name? Rachelle Saevil is the founder behind Saevil Row and recently acquired Smack Bang and has built iconic (and memorable) brands for founders, CEOs and C-suite leaders for years. She's also the host of Behind the Fold, a podcast women who are building businesses, chasing their dreams AND raising kids at the same time. From the moment I saw Rachelle’s podcast it caught my eye, not because of the guests (even though they are incredible) but because of the brand that she’d built behind them and today we’re teaching you to do the same and use your podcast to attract the right clients or grow a loyal community. We chat about: 🎙️Why your podcast needs so much more than cover art 🎙️The hotel exercise for building your podcast's brand world  🎙️How to name your show and what to check before you commit 🎙️The trick behind any brand shoot that gives you 10x the content  🎙️What to check if your guests won’t accept your collaboration  🎙️How to keep a weekly show consistent through your busiest seasons You'll hear: 00:00 - Why so many podcasts are forgettable 02:39 - The first questions to ask before you build a podcast brand 05:32 - The hotel exercise: building your podcast's brand world 09:44 - What to wear on camera and build your own set  12:03 - How to name your podcast (and the one thing to check before you commit) 16:39 - The secret to landing incredible guests 20:58 - How to plan a brand shoot that lasts 23:54 - Building a memorable brand  25:21 - if your guests won’t accept your collaboration check this  28:03 - The colours that build trust 29:06 - How to build a podcast that builds your business nad personal brand as well  39:43 - The system to fit a podcast in as a busy founder  46:09 - Reverse engineering your podcast goals  Connect with Rachelle over at  Loved this episode? Listen to our PR episode with Jessy Marshall on Apple, Spotify or Youtube  Apple: https://podcasts.apple.com/us/podcast/the-secret-production-playbook-behind-australias/id1840086977?i=100079730939 Spotify: https://open.spotify.com/episode/14qTIGynCIeXcCIjHbgXMA?si=5c356547d37e4ca8 Youtube: https://youtu.be/YPHDHhO46a4?si=aaLa9OGvXzxV_sNy Have a guest you want to hear from? Question you want answered? Send me a DM over at. www.instagram.com/alyciachapman or https://www.instagram.com/howdoipodcast

What actually goes into producing some of Australia’s biggest podcasts? Jess Smalley has worked behind the scenes as a producer on Mark Bouris' Straight Talk and The Mentor, as well as Two Doting Dads with Matty J and Ash Wicks. After coming from the world of ABC and Triple J radio, Jess transitioned into podcasting and learned firsthand what it takes to build a show’s entire ecosystem from the ground up. From driving subscriber growth on YouTube to doubling Instagram followings and scaling TikTok accounts from scratch, she knows how to turn a simple audio recording into a full-scale brand. If you are a founder or creator looking to use podcasting as a tool to build your personal brand, grow a loyal community, or scale your business, this episode dives into the production strategies, clipping frameworks, and audience-first mindsets that make top-tier shows actually work.  We chat about:  🎙️What a podcast producer actually does behind the scenes  🎙️How Mark Bouris built an ecosystem around his flagship podcast  🎙️Why 60% of your time should be spent in pre-production  🎙️The truth about scripts versus briefing documents  🎙️How to build an entire brand world beyond just clipping podcast episodes  You’ll hear:  00:00 - What a podcast producer actually does  06:21 - Building the Mark Bouris show ecosystem (The Mentor & Straight Talk)  15:18 - Pre-interviewing high-profile guests  19:59 - Scripts vs. briefing documents: How to prep for an interview  28:44 - Format experimentation and recurring segments with Two Doting Dads  41:20 - The single question every founder must ask before starting a show  53:14 - Pre-planning social clips before you hit record  59:30 - World-building outside the studio through skits and socials  01:07:35 - Are podcasts becoming the new version of TV?  01:13:40 - The most effective channels and underrated tactics for podcast growth  Connect with Jess over at https://www.linkedin.com/in/jess-smalley/ or https://www.instagram.com/jess_smalley Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple, Spotify or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry. But they miss the opportunity  They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast. And people come to listen for an episode or two … but then they leave again.  So I wanted to know what the fastest growing guest podcasts in the world are doing … and turn that into a framework that's easy to remember and actually gets you results.  Check out the debrief here for the download and prompts so you can actually put this into action and send me a message over at @howdoIpodcast if you test it out! Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 Am I actually a good interviewer? 01:20 What makes someone return for the host 02:01 The generic podcast advice that will never build an audience or authority 03:43 What your question reveals about you 05:44 The real questions you should be asking 07:37 When should you challenge a guest? 09:24 The words you need to stop saying even though your guest probably loves them 13:08 How to put the four skills together 14:02 The best way to practice before your next interview 15:09 What to do next If you’re ready to take action from this episode, download the Debrief here - https://project-c-2.kit.com/fbcc84ebdf Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most people tell you that you need to wait. Wait until you have enough downloads, a massive audience, an insane guest list. But today’s guest is proof that YOU don’t. You just need a plan. Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredible women. Today we’re going to teach you how to land guests of that calibre but more importantly, how to build a show that once you have those guests … listeners want to come back week after week after week. You’ll hear 🎙️The guest referral and distribution strategy that helped the show grow 🎙️ How to use SEO to get your podcast featured (and the lists you should be building) 🎙️ What brands actually need to hear before they will consider a partnership (and who to reach out to) 🎙️Why impressive guests alone won’t build listener loyalty 🎙️What to do when you have outgrown your podcast’s original topic or identity 🎙️How FSC is turning passive listeners into an active online and offline community If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 - From Stage Fright to Buckingham Palace 00:57 - FSC 2.0: When Your Show Outgrows Its Original Idea 05:35 - When you start to feel cringe … do this 08:57 - The One Guest That Opened the Door to Everyone Else 12:05 - How to leveerage SEO + Guest Distribution for Growth 15:29 - 4,000 Downloads. Then Everything Changed. 20:49 - You’re emailing the wrong person 22:42 - What does a top production team look liek? 25:15 - Listeners Don’t Want Another One-Way Relationship 28:00 - The moment Doone nearly quit 30:44 - Should you Rebrand or Take Your Audience With You? 36:58 - The reason guests don’t build loyalty 40:19 - If Solo Episodes Feel Weird. Try this 41:04 - LinkedIn Is Doing Something Instagram Can’t 42:39 - One Interview, 30 Clips …. and a Built-In Test 51:31 - One Sentence Made Her Dreams Much Bigger 53:38 - Podcast recommendation we’ve never heard before 55:03 - FSC’s Next Era Starts Here Connect with Doone over at https://www.instagram.com/dooneroisin/?hl=en Listen to Female Startup Club on Apple (https://podcasts.apple.com/au/podcast/doone-roisin-podcast-conversations-on-health-wealth/id1488434209) , Spotify (https://open.spotify.com/show/4abb1zaJvy5kM9l0abIxSF) or Watch on Youtube - https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in.  And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht.  If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun.  We talk about 🎙️How to repurpose one podcast into 15+ pieces of content 🎙️What to do the second a clip goes viral 🎙️How to land sponsors for your podcast 🎙️Should you charge guests to be on your show? 🎙️The number one thing you should do before EVER agreeing to have a co-host  You’ll hear: 00:00 - How one episode hit 3 million views 04:17 - The best way to generate leads 07:21 - 3 ways a podcast grew Daniel’s entire business 11:14 - What happens in the 5 minutes after you stop recording 12:11 - 4 million views on a single reel 15:28 - Did giving away $200K actually grow the show? 26:40 - The $25,000 podcasting strategy 30:10 - Taking the podcast on an $80k superyacht 32:51 - The reason the show stalled … and what every podcaster should think about 36:52 - The one repurposing strategy every podcaster should focus on 39:33 - How to repurpose one episode into 15+ pieces of content 43:15 - Posting a reel twice and getting another 110,000 views 45:00 - How much does producing a podcast at this level actually cost? 47:23 - Do this before you start a podcast with a co-host 57:32 - The podcast Daniel would start if he owned a local business 01:02:03 - The 2026 growth play most podcasters are missing Connect with Daniel over at https://www.instagram.com/daniel_beardall Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room.  Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need.  We chat about:  🎙️The 5 words that kill your credibility 🎙️A simple change that will make your guests (and listeners) lean in to every word you say 🎙️The hack for your posture that will make you instantly feel more confident  🎙️What professional speakers and podcasters do to warm up  🎙️And the habit most people do that makes people STOP listening  You’ll hear:  0:00 - Why we got Annelise on the podcast  1:27 - The one thing every great speaker and podcaster does 6:03 - Do this before you start recording 6:45 - Exercises to do before you start recording  8:28 - The breathing technique that will remove your anxiety in 30 seconds  13:44 - Never eat this before recording 16:53 - Why two people can ask the same question but have a completely different podcast episode  20:30 - What Steven Bartlett does to get MORE from his guests  24:30 - The real reason you hate your own voice  28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever  37:31 - These words destroy your credibility  39:37 - If you want to sound like the go-to say your sentences like this  42:00 - If you think you ‘suck’ listen to this  45:54 - The one question that builds instant report  47:22 - How to be memorable  Find Annelise over at  Instagram - @herspeakingcoach Website - https://www.herspeakingcoach.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week.  We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow.  Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear  00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What actually drives huge growth on Spotify 20:54 - The real secret to landing on the Spotify charts 23:58 - The most underused growth strategy in podcasting 28:24 - What the best creators do that everyone else misses 31:59 - How to actually make money on Spotify 34:29 - The sponsorship tool that will change how you run ads 36:18 - $100 million paid out and what creators are really earning 40:54 - What Jordyn would do if she was starting over today 43:53 - Why your back catalogue is your hidden growth engine 45:37 - How to get people to comment, subscribe and stay 49:45 - Keeping community alive as you scale 56:26 - The show Jordyn wishes someone would create Connect with Jordyn over at https://www.linkedin.com/in/jordyn-christensen-875b9a116/ and https://www.instagram.com/jordyn_christensen/?hl=en Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow. We talk about 🎙️ How to grow your podcast (or social media account) quickly in 2026 🎙️ Building a content team and getting them aligned to your vision and goals 🎙️ The one thing you should never use AI for 🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing) 🎙️ How to use AI to build your own content strategy that actually works You’ll hear  00:00 - The one thing every AI still can't fake 01:11 - He'd just made $180 million. So why start a podcast? 04:25 - The one thing he did for every single guest that no other podcaster did 08:36 - The guest who said no for a year and a half 10:47 - Frank’s one rule for success 12:26 - How he prepped for every interview 14:58 - The edit that flopped, and the iPhone video that didn't 20:07 - The one thing you should never let AI do 22:32 - 9 million to 35 million a month. What changed. 24:20 - How to create a content plan thats geared to win 28:27 - 40 posts a day so they could find the one winning combination 37:36 - The DM that sold his business 48:38 - If it wasn't about business, he'd make this instead Connect with Frank over at https://www.linkedin.com/in/frankgreeff/ and https://www.instagram.com/frankgreeff_/?hl=en See Kinso here - https://www.kinso.ai/ check out Chew the Fat on Apple and Spotify (https://open.spotify.com/show/6xOVfqbxp7vCVCTtmU4jt1?si=2cdc187dec1843f6&nd=1&dlsi=dd51bb24600e420b) Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ    Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this).  Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry.  If you’ve ever wanted to know:  🎙️How to Build Trust with your Audience  🎙️Whether YOU should Start Podcast  🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI  🎙️How to monetise your podcast and content  Listen all the way through this one.  0:58 - Why we got Dain on & The Podcast Dain listens to every single week  3:48 - Youtube’s HUGE move on AI generated content  5:43 - The biggest opportunity that’s come from Dain’s Podcast  8:56 - How to use a podcast to build trust with your audience  10:33 - Using your podcast to position YOU as the go-to  17:50 - Why most podcasts never find their audience  21:52 - How to set your podcast up for success from day one  27:59 - Should YOU start a podcast in 2025? 30:03 - The mistakes Dain made when he started podcasting  31:36 - What Dain does after every single episode  37:21 - If you’re nervous about starting a podcast, listen to this  42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2  45:16 - If you’re NOT spending your time on this in 2025, you will fail  45:57 - How to use AI to create content that performs  47:41 - This is the best performing content right now 49:50 - Do founders need to be involved in creating content? 51:41 - How to build and monetise a community   Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here  Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A  Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703 Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn  Want to actually take action from this episode? Download the Debrief here …  Find Dain over at  Instagram - https://www.instagram.com/dainwalker And Agency Podcast  Youtube - https://www.youtube.com/@agencypodcast  Instagram - https://www.instagram.com/agencypodcast_/  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Only 6% of podcasts make it past 10 episodes … and so many of them have so much potential.  Not just potential to monetise but potential to actually help the people listening. So today I’m giving you the 3 step framework that makes podcasting easy AND helps you to find topics that people actually want to listen to.  You’ll learn 🎙️ The five questions that mean you never run out of things to record 🎙️ The outlier method: how a 2,000-follower account pulled 250,000 views, and how to use it 🎙️ The exact calendar to make sure you’re always ahead 🎙️ Exactly what to do when a guest cancels, someone gets sick, or you lose a file 🎙️ The two types of podcasts that are winning right now  Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ    You’ll hear:  00:00 -Over 40% of podcasts started this year have already quit 01:40 -Why 94% never make it past episode 10 02:30 -The three things you have to get right to stay consistent 03:00 -How to know what to record 04:15 -The outlier method (2,000 subscribers, 250,000 views) 06:00 -The five questions that will give you endless content 08:15 - Get daily updates for your podcast + industry 11:00 - The best idea in the world still flops without this 12:00 - What should your recording cadence look like? 16:50 - What to do when it all goes wrong 19:20 - The two types of podcasts winning in 2026 22:45 -The part of podcasting no one talks about 23:00 -Why the payoff is closer than you think Get the AI prompts for macro research and topic ideas here: https://project-c-2.kit.com/46d203bd72 Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Someone less experienced and knowledgeable than you is probably getting recommended by Chat GPT, Claude, Gemini and all of the other tools right now. Why?  Because they’ve implemented a strategy that puts them as the first choice for LLMs when they are looking for brands and products to cite. This week I’m sitting down with Jeremy Cabral, Co-Founder fo Finder and an expert at organic, paid and now AI-led SEO. But that’s not all we talk about, Jeremy and the Finder team are behind some incredible podcasts including incubating Two Broke Chicks AND he shares how he took his account from 800 to over 10,500 in 3 months  You’ll learn 🎙️How AI decides which brand to recommend and which platforms to use 🎙️The websites answer engines cite most often 🎙️The best platform to get other people talking about you 🎙️Why your podcast is invisible to AI and the page that fixes it 🎙️How to use AI to research media opportunities and guests 🎙️Why most company branded podcasts fail and how to do it properly  Loved this episode? Listen to the one with Jessy Marshall on How to Get Everyone Talking About You Here -  https://youtu.be/rlk_fjnoPFo?si=rleY3bwtvSJAjVOk  We Talk About: 00:00 -Why the co-founder of Finder is on a podcasting show 02:07 -Why AI can't see inside your podcast 02:26 -The page that makes your show findable 03:00  - How to get Chat GPT to recommend your brand  03:40 -Google changed its position on AI generated content 06:03 -Where LinkedIn ranks inside answer engines 07:34 -How to use reddit to increase your chance of getting found 09:22 -How to find the threads already ranking for your keywords 12:11 -The tools worth your time 22:00 -Turning your calendar, LinkedIn and messages into a searchable CRM 24:15 -The one thing Jeremy won't use AI for 26:57 -Getting 350,000 views from an 800 follower account 32:28 -Building Two Broke Chicks 33:42 -Why nobody wants to listen to your company podcast 45:03 -Where to find talent for a brand show 46:23 -How to get your entire team invested in growing the podcast  Connect with Jeremy over at https://www.instagram.com/jeremyjcabral/?hl=en and https://www.linkedin.com/in/jeremycabral/  And check out Joe Stolte and his work with AI agents over here - https://www.instagram.com/joestoltelive/?hl=en  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Ever wondered how massive brands get everyone talking about them before they even launch? Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking. We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event.  We chat about:  🎙️The pitch strategy for landing high-profile guests (and how to bypass "no") 🎙️The exact timeline you should use to tease upcoming releases without losing audience interest 🎙️Creative ways to get media attention even if you don’t have a massive following yet You’ll hear:  0:00 - The Secret to Getting Big Brands into Kardashian Hands 2:00 - Milking the Moment: What to Do After Going Viral 3:02 - The 12-Month Hype Engine Behind a Massive Launch 7:58 - What All Podcasters Should Do BEFORE Their Next Release 10:32 - The News Hook Strategy. How to Get Media Attention Without a Following 13:01 - The #1 Mistake Creators Make with AI Pitching 16:15 - Guerilla PR Tactics: Pizza Boxes, Cakes, and Easter Eggs 17:26 - The Goldilocks Window: The Golden Rule for Teasing Content 21:18 - The Call Her Daddy Easter Egg Strategy 23:36 - The 4-Week Playbook for Launching a Brand New Show 28:59 - Turning 24-Hour Stories into Evergreen Content 35:14 - Host Dinners & "Anti-Competitive" Networking Events  47:33 - Why 90% of Podcasts Die After Episode 10 (And How to Avoid It) You can connect with Jessy on instagram @jessymarshall (https://www.instagram.com/jessymarshall/?hl=en) and Hive @hq.hive (https://www.instagram.com/hq.hive/?hl=en) 🧩 Discover Your Human Design: Want to know if you're built to create non-stop projects? Take the free test – [Link Here] If you’re ready to take action from this episode - Download the Debrief here -  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Your follower count doesn’t matter. That’s what leading talent manager (and creator herself) Mikhailla Fitzgerald says. She is head of Huume Management and looks after creators like Steph Pase, Tash Invests and Cass Advantures and today we’re talking about what you should charge and how to win over brands EVEN if you have a tiny audience. As well as what the best creators are offering right now to stand out. You’ll learn 🎙️How a creator with fewer than 25,000 followers secured $8,000 for one reel 🎙️Why follower count shouldn’t determine how much you charge 🎙️The reason you should never send a brand your rate card 🎙️How to pitch brands before you have a manager or talent agency 🎙️The contract clauses that could cost you future brand deals 🎙️When to stop accepting gifted collaborations and ask to be paid 🎙️What to do when a brand ghosts you after asking for your rates We Talk About: 00:00 – Why so many creators have no idea what to charge 02:25 – How a creator with under 25,000 followers secured an $8,000 deal 03:27 – Why small, highly targeted audiences can attract major partnerships 04:31 – The first brands you should approach 05:20 – How to capture a brand’s attention before sending a pitch 06:39 – Why your content should become the pitch 07:20 – What to do when a brand asks for your rates 10:26 – How podcasts with tiny audiences secure five and six-figure deals 12:18 – What to include in a customised pitch deck 17:38 – How to price reels, stories, emails and podcast placements separately 20:14 – The difference between a media kit and a pitch deck 21:16 – The best negotiation tactics 22:43 – How to increase your rate without adding more deliverables 24:26 – Why monetising your podcast too early can damage its growth 26:15 – The clauses that should protect you as your audience grows 28:10 – The reputation clause every creator should know about 29:52 – How brands can own and use your content forever 33:34 – What talent agencies look for before signing a creator 35:30 – When to stop accepting gifted collaborations 37:00 – How to turn past content into a case study brands will pay for 38:46 – What to do when a brand ghosts you after seeing your rates 39:43 – The biggest myth in the creator industry 42:07 – Why Instagram links can hurt your story views Connect with Mikhailla over at  https://www.instagram.com/mikhailla and Huume at https://www.instagram.com/huume.mgmt/?hl=en  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

The first time Simon Beard tried to sell something or run an ad … nothing. But he founded Culture Kings, worked with Drake, Snoop Dogg and ASAP Rocky and ended up exiting for $600 million dollars.  When he first started he was selling at the markets. One day he had sold nothing and changed one part of his process. Not the product, not the price … it was how he presented it … And that’s exactly what I’m talking to him about today. Because as content creators we are constantly packaging episodes, hoping to find a new audience and that someone will subscribe or follow. There is more content than ever before and the wave of AI generated content is just beginning. If you want to become the go-to podcast for your niche stay until the end of this episode. You’ll Learn:  🎙️The reason most creators fail right now  🎙️Should organic content creators and podcasters run ads?  🎙️The psychology of building trust and rapport with your audience in under 3 seconds  🎙️How to overcome your fear of building a personal brand  🎙️How to build a content flywheel  We Talk About:  00:00 - What Simon changed to go from $0 in sales to $1,000 in 30 minutes   01:30 - The routine every creator needs to do before they start making content 03:33 - How to build demand  05:01 - The metrics to pay attention to if you want to grow  06:56 - The Trust Matrix   10:10 - Should you niche?  13:52 - Lo-Fi vs. Green Screen: What Content Actually Converts?  19:30 - Why businesses that create content don’t build loyalty 25:36 - The best performing content right now  29:38 - The $250 Million Hat that No One could try one 33:24 - How to get people wanting more 38:40 - The one AI tool every creator should use See the man behind DOAC Trailers Anthony Smith here  @anthonyr.smith - https://www.instagram.com/anthonyr.smith/?hl=en Connect with Simon @simonbeard - https://www.instagram.com/simonbeard/?hl=en Check out Creator Army - https://www.creatorarmy.com/marketing/landing/creators If you love todays episode check out Part One of this episode with Grace Miller from Diary of A CEO - https://youtu.be/v32vjCgywMw Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast