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Building a successful brand isn't about chasing trends. It's about solving a real problem, earning your customers' trust, and staying committed to quality every step of the way. In this episode of Real Is Rare, Eric Simpson and Don Grace sit down with Pete and Arianna from GoBiotix, to share the story behind one of the fastest-growing gut health brands in the industry. From Pete's years working in nightlife and struggling with his own digestive health to building a company that now competes with some of the biggest names on Amazon, this conversation dives into the mindset, strategy, and persistence required to build something that truly makes a difference. The discussion covers creating products with purpose, scaling an e-commerce brand, navigating Amazon, expanding into retail and international markets, the importance of strong manufacturing and fulfillment partners, and why solving real customer problems will always outperform chasing the latest trend. Whether you're launching your first business or looking to scale an existing brand, this episode is packed with practical lessons on entrepreneurship, product development, marketing, and building long-term customer trust. Topics covered: How GoBiotix became one of Amazon's top-selling fiber brandsBuilding a business around solving a personal health problemGrowing an e-commerce brand while staying leanProduct development, formulation, and clean ingredientsScaling through Amazon, TikTok, and social mediaThe realities of international expansion and regulatory challengesWhy fulfillment, relationships, and customer service matterThe future of GoBiotix, retail expansion, and new product innovationThis is a conversation about solving real problems, building with intention, and creating products that genuinely improve people's lives - because in business, just like in life, Real Is Rare.

Building a successful supplement brand isn't just about creating great product; it's about building the right systems, making the right partnerships, and knowing when to let go so you can grow. In this episode of Real Is Rare, the Psycho Pharma team returns to Simpson Labs six months after transitioning both their manufacturing and fulfillment under one roof. They share what it was really like handing over decades of logistics, why the move became a turning point for the company, and how it allowed their team to focus on what they do best: building the brand. The conversation also dives into the launch of Vitals, Psycho Pharma's newest daily pre-workout, premium formulation strategies, retail relationships, international expansion, inventory management, and why quality and consistency will always outperform shortcuts. Whether you're launching your first supplement company or scaling an established brand, this episode is packed with real-world lessons on manufacturing, operations, partnerships, and long-term growth. Topics covered: Why the right manufacturing partner can accelerate growthThe benefits of outsourcing fulfillmentLaunching a premium supplement that stands outRetail strategy vs. direct-to-consumer growthScaling internationally without sacrificing qualityManaging inventory while protecting cash flowBuilding a brand through trust, consistency, and long-term thinkingThis is another conversation about building something that lasts—because in business, just like in life, Real Is Rare.

What does it take to build one of the fastest-growing beverage manufacturers in the country? In this episode of the Real is Rare podcast, the guys sit down with the team behind MacroCap Labs—the company helping power some of the biggest protein and functional beverage brands on the market today. From carbonated protein drinks and functional beverages to explosive growth inside Costco, Sam’s Club, and major retailers, this conversation dives deep into the business of innovation, manufacturing, and surviving the chaos of scaling fast. The episode covers everything from protein shortages and flavor innovation to why most brands fail, how great partnerships are built, and what separates companies that last from companies that disappear. But beyond the business talk, this episode is packed with real entrepreneur moments—taking massive risks, betting on yourself when nobody else believes in the vision, learning from failures, and building companies through relentless work ethic and obsession with improvement. If you’re into supplements, beverages, entrepreneurship, branding, or just want an inside look at how major products actually get made and brought to market, this episode is loaded with gems.

REAL IS RARE is back with another BANGER! On this episode, the team sits down with Doug Miller and Dave Rynecki, the powerhouse minds behind the brands Core Nutritionals, Unmatched, Merica Labz + more, for an inside look at what it really takes to build, scale, and evolve multiple successful companies in the supplement industry. From early retail roots to managing a portfolio of brands, this conversation dives deep into the realities of entrepreneurship - navigating rapid growth, making tough decisions, and learning when to double down or pivot. The group breaks down everything from product innovation and licensing deals (including major collaborations like Transformers) to the challenges of inventory, distribution, and staying ahead in a competitive market. More than just business, this episode highlights the importance of team, vision, and authenticity - why having the right people matters, how staying true to your standards builds loyal customers, and what it means to create products you actually believe in. If you’re an entrepreneur, brand builder, or someone looking to understand what it takes to succeed in the supplement space, this episode offers a raw, unfiltered look behind the scenes of an industry that never slows down. Massive thanks to Doug and Dave for making the trip across country and stopping by the LAB! Needless to say we're all excited for what's next...just a tiddy bit!

On this episode of Real is Rare, Eric sits down with actor and Become Nutrition founder Jeff Logan for a high-energy conversation about building a supplement brand with real purpose, real quality, and real results. Jeff talks about the early grind behind Become, the hard lessons from bad manufacturing and costly setbacks, and how staying locked in on hero products like Be Clean and Be Lean helped shape the brand’s growth. They also get into Jeff’s acting journey — from his first background role to landing major parts — plus the discipline it takes to balance Hollywood, business, fatherhood, and wellness all at once. This episode is all about betting on yourself, learning the hard way, and building something real that people actually believe in. Thanks again Jeff for stopping by and revisiting where all the magic happens!

Richard and Ken Montes from NuLiv Science join the show to peel back the curtain on the real business of supplements — from the show floor at LA Fit Expo to the factory floor and all the chaos in between. The crew breaks down how brands actually break through, why transparency in manufacturing is becoming a competitive weapon, and how the old “secret sauce” era is dying fast. This episode gets into everything from rising protein and creatine prices, tariffs wrecking supply chains, and why brands are being forced to rethink formulations, to how patented ingredients, research, and long-term partnerships separate innovators from imitators. Thank you Richard and Ken for coming through to the pop-up podcast at the Ritz! Always a pleasure chatting with you guys. Keep crushing it out there!

This episode comes in swinging! Darren and Eric from Psycho Pharma sit down for a raw, no-filter conversation about building a fan-favorite supplement brand the hard way — loud ideas, heavy testing, and formulas that hit like a riff to the face. From the birth of Edge of Insanity to dialing in high-octane stim blends, product fails, comebacks, loyal die-hard fans, and a brand culture carved straight out of the gym and the mosh pit — this one is all attitude and authenticity. The crew goes deep on manufacturing quality, partnerships, global expansion, GNC momentum, and what it really takes to build something people feel in their chest, not just on a label.  Massive shoutout to Darren and Eric for rolling through with the Psycho fam, hanging with the crew, and stepping in the lab where their products are built. KEEP ROCKIN!

This episode is a masterclass in modern supplement innovation. Dustin Elliott, Chief Branding Officer at NNB Nutrition, joins the show to break down what actually matters right now—next-gen ingredient tech, real clinical validation, and how to ride trends without getting burned. From HydroPrime glycerol and Genius Pure Alpha-GPC to the truth behind GLP-1 hype, post-GLP-1 support, premium creatine, and the future of hydration, Dustin delivers nonstop insight. The conversation wraps with bold takes on longevity ingredients, fermentation, influencer misinformation, sweeteners, and why quality, testing, and branding are becoming the ultimate differentiators in supplements. Thank you Dustin for taking the time to visit and share so much value for the listeners. We're excited for what's next between SL and NNB!

This episode is MUST LISTEN as Eric and Don dive into the origin and success of RTD + supplement giants LIFEAID. Founders Orion and Aaron share their individual stories of humble beginnings, the darkest times of building and the rise of a brand they literally went ALL IN on. From the entrepreneurial gems to the life lessons discussed, you're guaranteed to leave this episode with a bag of value and some good laughs! Thank you to Orion and Aaron for coming out and seeing how we get down here at Simpson Labs - and an even bigger thank you for trusting us with your products. Much love and success to you guys and the brand!

Listen in as Eric and Jesse, our VP of Operations, sit down with Michael Alfaro from Masterfoods Lab - A contract manufacturer and food development company that creates "better-for-you" functional snacks for emerging CPG brands. Michael has an inspiring journey through the world of CrossFit gym operations that sparked the idea of starting a product of his own...instead he created a manufacturer to help do that for others! Tap into to some of his trade secrets in this episode of REAL IS RARE! Thank you Michael for taking the time to come out and see how we do things on the supplement side. Wishing you all the success!

Who better to have as our first official guest on Real is Rare than the one and only, Tom Reilly! Listen in as Tom takes you through his origin in the industry, discusses the trials and tribulations of VMI and how he and his team built their company to be the supplement powerhouse it is today! There are so many gems and great takeaways from this episode with decades of experience between Tom, Don and Eric. A MUST LISTEN! Thank you Tom for joining and being such a loyal customer and even better friend. We wish you all the success in the world!