Advertise on podcast: Better Your Business

What if growing your business wasn't about doing more, but about showing up more intentionally? In this episode of Better Your Business, Cher sits down with photographer Victoria Mae to unpack the power of strategic personal branding, investing in yourself, and building meaningful business relationships. From Cher’s experience with Victoria's elevated brand photography process to their biggest takeaways from the High Vibe Women event, they're sharing actionable lessons on marketing, confidence, boundaries, networking, and redefining success on your own terms.  In this episode, you'll learn: [00:59] - Cher shares why she decided to invest in Victoria Mae's brand photography services and what made the experience different from previous photoshoots.[02:32] - How Victoria approaches brand photography as a marketing partner, starting with understanding your business vision and goals.[04:14] - Why Victoria's onboarding process focuses on your brand inspiration, competitors, and where you want your business to go.[05:57] - How planning for your future business goals influences the creative direction, styling, and props used in a brand photoshoot.[07:23] - Why understanding a client's insecurities and past photography experiences can make a huge difference in creating photos they'll actually use.[09:47] - How personalized Pinterest boards, intentional props, and wardrobe styling help bring your brand vision to life.[12:06] - Cher shares how Victoria's hands-on guidance and attention to detail made her photoshoot feel effortless.[13:35] - How Victoria's quick photo turnaround and strategic photography packages support personal brand launches and business growth.[16:15] - Cher and Victoria reflect on the High Vibe Women VIP experience, including lessons on planning for a future business exit.[17:49] - Why body language, energy, and self-awareness can influence your confidence and how others experience you.[19:55] - How a simple visualization exercise can help you intentionally shift your energy, self-trust, and mindset.[23:26] - Why maintaining boundaries builds confidence and how abandoning your boundaries can lead to resentment in business.[26:18] - How getting curious about your thoughts and recognizing past accomplishments can help you work through imposter thinking.[28:27] - Why building a memorable personal brand starts with asking yourself what you want to be known for.[30:43] - How experimenting with Instagram content and posting more frequently can take the pressure off social media marketing.[32:39] - Why pitching yourself to podcasts your ideal clients listen to is more effective than focusing only on podcasts within your industry.[33:41] - Why focusing on profitability instead of revenue and learning to ask for what you want are important business lessons.[35:41] - One of the disagreements Victoria had with one of points made by a panelist[38:09] - Why successful entrepreneurs are protecting their creativity from AI, learning to delegate, and creating more meaningful networking conversations.[40:12] - How redefining ambition beyond constant business growth can help you create a more fulfilling life.[41:52] - Why Cher continues to invest in communities outside the real estate industry and how learning from other entrepreneurs has shaped her business.Connect with Victoria: @victoriamaebrands Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • Martina Wilson | https://martinawilson.ca/ @martinawilson.insurance Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

What does it take to quadruple your business without quadrupling your workload? In this episode of Better Your Business, Cher sits down with Amanda Walczyk of Saltbox Mortgages to explore how she grew her annual mortgage volume from $5–7 million to being on track for over $30 million. Amanda shares the relationships, systems, marketing strategies, and intentional investments that helped her scale while maintaining a business that supports her lifestyle. From building referral partnerships and automating workflows to making sponsorships pay off, this conversation offers practical strategies for realtors looking to grow sustainably. In this episode, you will hear: [01:00] - What Amanda does and why finding the right mortgage product goes beyond securing the lowest interest rate.[02:08] - How Amanda transitioned from film and event planning into the mortgage industry.[04:22] - Why transferable skills and strong support systems can set you up for success in a new industry.[05:44] - How Amanda moved beyond consistent but stagnant sales by intentionally building her referral network.[08:49] - How automated home valuation and equity updates keep clients engaged and generate new conversations.[11:26] - Why short, valuable email tips can outperform lengthy newsletters when communicating with referral partners.[13:28] - How Amanda quadrupled her business through automation, team support, and stronger relationships.[15:40] - Why effective marketing starts with understanding what your ideal client actually wants to know.[17:52] - How simplifying industry information makes your expertise more valuable and easier for clients to understand.[20:33] - Why consistently showing up in the right rooms is essential for building a relationship-driven business.[24:23] - How leading with generosity and helping others without expecting referrals can create long-term opportunities.[27:16] - How consistent client touchpoints, personalized gifts, and appreciation events strengthen client retention.[32:01] - Why simple daily habits and inbox management can help create structure in a busy business.[35:18] - How trusting your industry partners and respecting their expertise leads to smoother transactions.[39:46] - How a $10,000 investment in sponsorship and storytelling generated over $50,000 in business.[42:15] - Why consistently investing in the same communities and relationships creates lasting referral opportunities.[44:26] - How to maximize sponsorship ROI by negotiating meaningful speaking opportunities instead of relying on logo visibility.[46:26] - Why providing ongoing value and staying top of mind are essential for sustainable business growth.Connect with Amanda: @saltboxmortgage_agent Website: https://saltboxmortgages.com/  Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • Visual Advantage | https://visualadvantage.ca/ @visual_advantage_ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher sits down with co-founder of The Social Snippet and High Vibe Women Kristina Bartold, to unpack the real mechanics behind building a relationship-based business. Drawing directly from the themes in Cher’s upcoming book, Kristina reveals how intentional networking, radical generosity, and authentic community building scaled her marketing agency to 85+ global clients and turned High Vibe Women into sold-out, high-ticket live events. Whether you are a real estate agent seeking consistent referrals or an entrepreneur looking to get into higher-level rooms, this conversation breaks down how to build win-win partnerships, navigate hard conversations, and create long-term goodwill that pays off for years to come. In this episode you will hear:  [02:12] – Kristina shares the origin story of her agency, The Social Snippet, and describes how travelling to US-based events revealed the unmatched value of in-person community.[04:34] – Recognizing a massive lack of local entrepreneurial spaces for women in Canada, Kristina details how she began laying the foundation for High Vibe Women.[06:43] – Kristina explains why High Vibe Women prioritizes intimate, high-touch experiences and curated masterminds over simply chasing massive room capacity.[08:06] – Rather than making risky upfront investments, Kristina reveals how hosting low-overhead lunches and testing offers allowed her events to scale sustainably.[09:22] – The conversation explores what leading with radical generosity actually means in practice, including why you shouldn't plant a seed with the expectation of an immediate return.[11:45] – Kristina discusses the operational side of reputation, showing how paying speakers and vendors quickly and gathering honest feedback naturally creates organic ambassadors.[14:05] – Handling partnership friction with grace is an essential skill, and Kristina outlines her framework for resolving conflicts and taking ownership when things go wrong.[15:47] – Cher and Kristina examine why awkward business interactions are rarely personal and how acknowledging people's hidden struggles builds deeper empathy.[19:51] – Kristina breaks down her approach to "soft selling," illustrating how showing up authentically with clear offers attracts clients without relying on high-pressure sales tactics.[26:28] – Stepping into motherhood forced Kristina to shift from saying yes to every connection call to practicing strict, season-specific boundary management.[31:18] – Kristina explains how a single conversation in the right room can spark a quantum leap in your business acumen that far outweighs collecting a hundred casual contacts.[36:57] – For entrepreneurs just starting out, Kristina gives three actionable first steps to build authentic relationships through casual coffee chats, active listening, and clear messaging.[38:56] – Becoming a super-connector creates limitless goodwill, and Kristina walks through real-world examples of engineering win-win introductions for peers and partners.[41:52] – Kristina reflects on how quietly supporting mentors Chris and Lori Harder with zero asks or expectations ultimately evolved into valuable coaching opportunities.[50:07] – The hosts unpack the fine line between healthy audacity and annoying entitlement, urging entrepreneurs to develop the self-awareness required to make sensible, respectful asks.[54:09] – Kristina shares her favourite event networking philosophy: prioritizing the attendees sitting beside you in the audience over chasing the speakers on the stage.[55:36] – Cher and Kristina conclude with key reflections on long-term relationship building, inviting listeners to connect online and grab a copy of Cher's upcoming book.Connect with Kristina: @kristina.bartold Thank you to our Sponsors: Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher breaks down exactly how to choose the right coach for your business, without getting distracted by marketing, popularity, or price tags. Inspired by a real conversation with a fellow realtor, Cher walks you through the key questions to ask yourself and any potential coach before making an investment. From understanding what you actually need support with to evaluating coaching styles, structure, and alignment, this episode is your practical guide to making a confident, informed decision. Whether you're feeling stuck, ready to grow, or simply exploring your options, this conversation will help you avoid common pitfalls and find a coach who truly supports your version of success. In this episode you will hear:  [01:47] - A deep dive into identifying what you want to change, the type of support you need, and what success would look like before hiring a coach.[03:55] - Why it’s important to evaluate not just results, but how a coach built their business and whether that path aligns with your desired lifestyle and strategy.[06:48] - An explanation of the different coaching formats and how to determine whether you need strategy, accountability, teaching, or implementation.[08:54] - A breakdown of what “access” to a coach really means, including communication channels, response times, and ongoing support.[11:21] - How call frequency, program length, and structure impact your results and why more time doesn’t always equal better outcomes.[11:52] - What a strong onboarding experience looks like and how it sets the foundation for effective, personalized coaching.[15:55] - A look at offboarding, including progress reviews, next steps, and building independence beyond the coaching relationship.[17:30] - How to assess the true cost of coaching, including ROI expectations, financial impact, and personal readiness for the investment.[20:36] - Why your emotional response matters, including whether you feel clear, supported, and confident after interacting with a potential coach.[22:57] - The importance of choosing a coach whose approach to building a business aligns with your values, preferences, and long-term goals.[24:01] - Cher shares an overview of her current coaching structure options, including weekly and bi-weekly formats, implementation focus, and personalized support.[27:50] - A closing reminder to prioritize fit over hype and revisit these questions whenever you're considering coaching.Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • Casa of Admin | Chelsea @casaofadmin Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with with Maria Tassi, co-founder of The Social Snippet and High Vibe Women, for an honest and powerful conversation about burnout, nervous system healing, and what it really takes to rebuild your energy, mindset, and capacity from the inside out. From naturopathic healing and hypnosis to human design, parts theory, and micro habit shifts, this episode unpacks what it really takes to recover from burnout while building a business and life that actually feels good. If you’ve ever felt overwhelmed, stuck in comparison, or like you’re constantly “not doing enough,” this episode will help you reframe everything from productivity and rest to success, energy, and self-worth. In this episode you will hear:  [02:52] – Maria shares her rock bottom and what this looked like for her in the early days of starting a new business.[04:36] – Maria explains the first step she took toward healing, which was seeking support from a naturopath and beginning to address her physical health.[05:20] – The conversation explores hypnosis and parts theory, and how Maria began working with her subconscious mind instead of identifying with her anxious thoughts.[07:01] – Maria describes how she shifted her mindset by replacing overwhelming thoughts with slightly more supportive and believable alternatives.[08:29] – Maria shares the “mittens moment,” a powerful story about realizing that small, simple choices can instantly improve your daily life.[09:33] – Cher and Maria discuss how micro moments and small decisions compound over time to completely shift your identity and lifestyle.[10:44] – Maria explains how hypnosis works and how it helped her access deeper emotional patterns and begin shadow work.[13:37] – Maria shares how discovering human design opened a completely new understanding of herself and her business partnership.[15:14] – The conversation breaks down the differences between Projectors and Manifesting Generators and how those energy types impact burnout and productivity.[18:28] – Maria talks about struggling with self-comparison and how human design helped her release guilt around productivity and output.[19:37] – Cher and Maria explore how different energy types require different levels of rest and output in order to thrive in business and life.[23:20] – Cher connects the conversation to entrepreneurship, reminding realtors that they are business owners and not employees operating under a traditional structure.[29:56] – Maria explains how she built her capacity from within by showing up consistently, even in small and imperfect ways, over time.[32:08] – The conversation highlights how tiny daily habits, like simple food choices or showing up on social media, can completely change your life over time.[37:01] – Maria and Cher discuss accountability, habit stacking, and the importance of choosing movement or routines you actually enjoy.[38:49] – The question “How can this be more fun?” is explored as a powerful mindset shift for both life and business.[41:12] – Maria shares her growing interest in astrology and intuition, and how these tools help her better understand herself and others.[43:07] – Maria explains how journaling and emotional triggers help her recognize old patterns and become more self-aware in real time.[48:00] – Cher and Maria discuss how strong emotional reactions are often reflections of deeper internal patterns that need healing and attention.Connect with Maria: @_mariatassi Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent= Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with her Chief Content Officer, Kristine, for an honest and practical conversation about social media marketing for real estate agents. They talk about what to do when you only have 30 minutes a week for content, why you should stop worrying about trending sounds before you’ve even established a posting rhythm, and how to create content that actually sounds and feels like you.  In this episode you will hear:  [03:30] – Kristine shares where realtors should actually start if they only have 30 minutes a week for content.[06:26] – Cher and Kristine talk about why chasing trending sounds makes no sense if you aren’t posting consistently yet.[08:58] – Kristine explains why your audience can tell when you genuinely don’t enjoy the content you’re creating.[10:20] – Kristine gets into why showing up and being seen online can feel so uncomfortable for some people.[10:56] – Kristine shares how you can slowly build your confidence with visibility instead of forcing yourself into the spotlight.[15:54] – Cher and Kristine talk about what actually happens when you take the step you’ve been afraid to take.[18:02] – Cher explains her favourite way to get past the “what if people judge me?” spiral.[20:04] – Cher shares how changing the way you talk to yourself about social media can change the way you show up.[23:45] – Kristine asks the question every realtor should answer before deciding that social media “isn’t working.”[26:17] – Kristine explains why Instagram Stories are so important for staying connected with the people who already know you.[29:50] – Cher and Kristine unpack why real estate marketing is different when you’re selling something that requires a huge amount of trust.[31:33] – Kristine shares how speaking to one specific person can make your real estate content feel so much more relevant.[32:23] – Kristine breaks down the three different points of view every realtor can use to make their content stand out.[38:05] – Cher and Kristine talk about how to stand out when it feels like every realtor is saying the exact same thing online.[41:03] – Kristine explains what “The Works” looks like and why having a content partner can take so much off a realtor’s plate.Connect with Kristine: @socialswithkristine Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher dives into one of the most powerful and surprisingly underused tools in a realtor’s business: email marketing. Cher shares the exact strategies, systems, and mindset shifts that helped her turn a simple email newsletter into a consistent, high-converting touchpoint with her audience. From building genuine connection to creating repeatable systems that save time, this episode is your step-by-step guide to making email marketing feel easy, effective, and actually enjoyable.  In this episode you will hear:  [01:07] – She shares how her email marketing workshop unexpectedly launched her Better Your Business platform.[01:59] – Cher explains why email is a reliable, algorithm-free way to stay consistently visible to your audience.[03:50] – Learn the three core elements every email should include: value, proof, and personal connection.[04:30] – Cher breaks down how to tailor your emails to your ideal client’s goals, fears, and lifestyle.[07:19] – She outlines a simple, repeatable email template to make consistency easy and sustainable.[08:23] – Cher explains why overcomplicating your newsletter is the biggest mistake holding you back.[09:30] – Discover how to grow your email list using strategic freebies that attract ideal clients.[11:30] – She walks through creating high-converting lead magnets for both lifestyle and real estate value.[12:23] – Cher shares what to look for in an email marketing platform and why she uses Flodesk.[16:06] – Learn her simple segmentation strategy that avoids overwhelm while still tracking leads effectively.[17:34] – Cher outlines the essential components every email should include, from CTAs to click-through links.[21:00] – She shares a realistic weekly workflow that keeps your email marketing consistent in just one hour.[24:49] – Cher breaks down key analytics like open rates and click rates and how to improve them.[27:14] – A powerful mindset shift on unsubscribes and why they should never stop you from showing up.[29:26] – Cher closes with encouragement to stay consistent and restart quickly if you fall off track.Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of the Better Your Business Podcast, Cher sits down with Phil Maurion from Visual Advantage to unpack what’s really working in real estate marketing right now and what’s quietly hurting your business. From client experience and consistency to AI, media strategy, and attracting the right type of client, this conversation dives into the real behind-the-scenes of building a scalable, relationship-driven business in a fast-evolving industry. Phil shares candid insights on why automation can backfire, how realtors are underutilizing their marketing assets, and the small shifts that can completely change how your listings perform. In this episode you will hear:  [01:47] – Phil shares the early beginnings of Visual Advantage when he was on his own journey to purchasing a home.[05:35] – Phil shares how important first impressions are in real estate and why your media quality directly impacts your credibility and client trust.[07:25] – The reality of client loyalty is broken down, with a focus on how consistency, quality, and reliable systems keep clients coming back.[11:42] – A candid conversation about automation and AI, and why overusing it can actually attract the wrong type of client.[15:02] – Phil shares his experience while growing a business and growing a family at the same time.[19:01] – Phil explains who he wants to hire and the strategy behind that to continue to grow the business.[21:23] – How you attract clients based on how you present your brand, messaging, and overall customer experience.[32:03] – Building a client base through word of mouth and in-person brokerage presentations, rather than relying solely on social media.[42:00] – A deep dive into real estate video marketing, including lifestyle content, attention-grabbing visuals, and storytelling that sells.[44:32] – Creative listing video features from lighting effects to interactive elements that elevate listings and capture buyer attention and how we use AI to generate this.[51:10] – The shift toward shorter, faster-paced video content and how changing attention spans are influencing marketing strategies.[01:00:24] – Phil shares his passion for racing and what he enjoys doing during down time.[01:04:23] – What’s next for Visual Advantage, including a major focus on pre-sale outreach, faster delivery, and elevated customer service.[01:05:00] – Phil breaks down the three key areas of growth: pre-sale, production experience, and post-sale support—and why all three matter.Connect with Phil: Instagram: @visual_advantage_ca Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher breaks down exactly where her real estate deals came from this year—and reveals the simple 3-part marketing strategy behind it all. From community events to social media and email marketing, you’ll learn how to build trust, stay top-of-mind, and become the obvious choice for your ideal clients. If you're a real estate agent looking to grow your business through relationship marketing, this episode is packed with actionable insights you can implement right away. In this episode you will hear:  [00:55] – Cher introduces her simple but powerful 3-part marketing strategy: social media, email, and community events.[01:09] – She walks through her first deal and how years of community involvement turned into a client.[02:15] – You’ll hear how showing up at local events consistently led to multiple unexpected opportunities.[02:50] – Cher shares how referrals from past clients and industry connections continue to drive business.[03:45] – She explains how casual, everyday connections can quietly turn into paying clients over time.[04:07] – Learn why staying visible and consistent builds trust long before someone is ready to hire you.[05:15] – Cher highlights the importance of the “in-between moments” that actually influence buying decisions.[05:48] – She breaks down how to become the obvious choice so clients don’t even consider other agents.[06:48] – The big takeaway: meet more people and stay top-of-mind if you want consistent sales.[10:21] – She explains the difference between transaction count and sales volume—and why it matters.[11:30] – Cher calls out the trap of comparison and why it can hold you back in business.[12:01] – She reinforces that relationship-based marketing truly works when done consistently.[12:33] – She dives into “Value” and how to show up as both a real human and a helpful expert.[13:51] – Cher explains “Proof” and how to demonstrate credibility, even if you’re newer in the industry.[15:05] – She breaks down “Connection” and how sharing personal details builds trust with your audience.[16:30] – You’ll learn why familiarity makes clients choose you faster (without shopping around).[17:21] – Cher explains how to structure your marketing so connections naturally turn into clients.[17:37] – She shares real numbers and growth since 2022 to prove this strategy works.[18:30] – Final thoughts and encouragement to take action and trust the process.Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Megan Schnarr to unpack what it really means to step off the “expected” path and create a life that actually feels good. From navigating burnout and people-pleasing to trusting your intuition and redefining success, this episode is a must-listen for women in real estate who are ready for more. In this episode you will hear:  [00:50] Megan shares her role as a life design coach and explains how she helps women create a version of success that feels aligned, grounded, and intentional.[02:19] A powerful look at how conditioning, expectations, and societal norms keep us stuck on paths we didn’t consciously choose.[04:21] Megan opens up about hitting rock bottom, leaving corporate life, and walking away from people-pleasing to build a life on her own terms.[06:50] Growth isn’t glamorous. This stage is lonely, uncertain, and uncomfortable, but necessary for transformation.[09:13] A powerful metaphor that explains why most people stay in safe, predictable lives and what it really takes to step into the unknown.[11:17] Exploring how we’ve lost connection with our intuition and rely too heavily on external validation.[13:13] Megan introduces the concept of expanding your “surface area of luck” by changing your environment, circle, and exposure to new ideas.[15:20] A practical and relatable breakdown of how intuition feels in the body and why learning to trust it changes everything.[19:00] A mindset shift for high achievers who struggle with overcommitment, delegation, and saying no.[20:41] From childhood strengths to adult careers, Megan explains how we often build identities around what we’re good at, not what we enjoy.[24:50] Even in entrepreneurship, many professionals unintentionally rebuild rigid systems that limit freedom.[27:25] Breaking down manifestation and the reticular activating system (RAS) in a way that actually makes sense.[33:40] A simple but powerful example of how your expectations shape your experiences, both positively and negatively.[41:55] The impact of “speed to lead” culture and constant availability on burnout and emotional regulation.[44:09] Megan shares practical home systems, from daily laundry to meal planning that create more calm and clarity.[48:05] How repeatable systems free up mental space and eliminate unnecessary stress.[50:42] Why clear roles and responsibilities are essential for reducing overwhelm and resentment.[56:11] Small, aligned actions can create meaningful change without risking everything.Connect with Megan: Instagram: @meganschnarr Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Staci Millard, owner of Thrive Accounting, to explore how women in real estate can master their finances, adopt a CEO mindset, and grow their businesses intentionally. Staci shares insights from her journey as an entrepreneur, her approach to accounting and bookkeeping for realtors, and practical strategies for managing money, profits, and investments.  In this episode you will hear:  [01:56] Staci shares her unique journey into entrepreneurship, emphasizing how her experience across multiple businesses shapes her approach to accounting and supporting business owners.[04:43] Staci and Cher discuss where women in real estate often underestimate themselves, highlighting the importance of confidence, mentorship, and exposure to aspirational “rooms” where growth feels normal.[09:30] Staci identifies common financial mistakes realtors make, including overlooking taxes and failing to track profitability, and emphasizes the need for intentional spending and reinvestment.[11:59] The discussion expands to potential investments for realtors beyond transactions, including real estate, angel investing, sponsorships, and building value-driven partnerships.[17:02] Cher and Staci explore the concept of realtors as CEOs, stressing the need to diversify income, manage finances strategically, and approach business with a long-term mindset.[17:45] Staci provides actionable steps for developing a CEO mindset, including building scalable systems, managing finances, and creating income streams that do not rely solely on personal input.[20:14] Staci outlines strategies for managing inconsistent income, emphasizing tracking committed expenses, lifestyle demands, and reverse-engineering sales targets to meet financial goals.[23:50] They discuss how realtors can identify the best marketing strategies for their unique strengths, testing approaches rather than blindly following others’ successes.[34:35] Staci provides expert advice on bookkeeping, write-offs, and accounting for realtors, explaining the importance of intention behind business expenses and separating personal and business finances.[39:40] Cher and Staci explore the psychological impact of inconsistent income and financial management, highlighting systems that help manage stress and create stability.[40:38] Staci offers guidance for women business owners who avoid dealing with money, encouraging small steps, hiring professionals, and intentionally building financial comfort.[45:22] Staci shares her financial rules, focusing on profitability, ROI, and systems that create repeatable results to support long-term business success.[53:39] Staci explains how Thrive Accounting differentiates itself by prioritizing client experience, providing clear, actionable financial reports, and supporting business owners year-round.Connect with Staci: Instagram: @thriveaccounting @staci.millard Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher takes listeners behind the scenes of her journey to writing her first book. She shares the real-life challenges of balancing her career as a realtor, coach, and mom while pursuing a long-held dream of becoming an author. Cher dives into the fears, self-doubt, and procrastination that many entrepreneurs face and offers actionable advice on staying aligned with your goals, defining your version of success, and taking bold steps forward in business and life. In this episode you will hear:  [00:41] Cher explains that this solo episode will focus on her journey writing her first book and the process of manifesting it while balancing life and business.[01:30] Cher reflects on her childhood dream of becoming a writer, inspired by Oprah Winfrey, and shares how she envisioned a life of writing and creating impactful books from a peaceful, intentional space.[04:15] She explains how working with realtors, workshops, and clients helped her identify the theme and structure for her book, emphasizing the importance of aligning the content with her own experiences and audience needs.[06:31] Cher shares the fears and self-doubt she experienced while starting the book, including procrastination and the anxiety of balancing multiple roles, which resonate with many entrepreneurs.[08:47] She discusses redefining success and learning to embrace simplicity, joy, and authenticity in business, encouraging listeners to focus on what truly matters instead of chasing constant growth.[11:16] Cher talks about her mission to create guidance she wished she had when starting her real estate career, providing actionable advice to help others avoid burnout and operate with ease and intention.[14:44] Cher outlines who the book is for, including female realtors, women in business, and corporate professionals, emphasizing the book’s value for anyone looking to simplify, grow, and enjoy their work.[16:06] She candidly discusses how procrastination and perfectionism create challenges when writing a permanent work like a book, and how she navigates these obstacles with intention and planning.[19:54] Cher shares her struggle with time management and blocking writing sessions in her calendar while balancing work, coaching, and family life, providing relatable insights for busy entrepreneurs.[22:52] She explains why she chose to document and share her book-writing journey, emphasizing that showing vulnerability can help others feel less alone and encourage them to start or finish their own projects.[23:41] Cher invites listeners to follow her Instagram series, Blank Page to Bestseller, and encourages engagement from anyone currently writing a book or considering starting one.Connect with Cher: @chergoetz_ Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this episode of Better Your Business, Cher Goetz sits down with Tina Goldrick, a full-time real estate agent with 18 years of experience in the industry. Tina shares how she moved from the casino industry into real estate, what it was like starting in a male-dominated office, and how the culture of collaboration has changed over time. She also opens up about routines, market shifts, client alignment, response time, and the business lessons that came from a challenging year.  In this episode you will hear:  [01:32] Tina’s early days in real estate and what it was like entering a male-dominated industry.[04:47] How Tina’s real estate career evolved through teams, brokerage roles, listings, and eventually going individual.[07:12] The importance of building a real estate business that supports both professional success and family life.[08:10] Tina’s morning routine, from coffee and supplements to dog walks, fitness, and preparing for the day.[11:48] How routine impacts Tina’s mental health, productivity, and ability to stay grounded.[16:11] Tina’s honest take on the current real estate market and how it has shifted since 2024.[18:23] Why sellers need to understand pricing strategy and the risk of chasing a down market.[21:28] The simple business habits Tina has brought back, including handwritten notes, CRM updates, and database touchpoints.[23:32] Why consistent database follow-up still matters in a slower or more balanced market.[25:34] How Tina determines client alignment and why she has become more intentional about who she works with.[31:00] Tina’s biggest business flex: fast response time and staying on top of client communication.[34:58] The hardest season in Tina’s business and the personal and professional shifts that helped her move forward.[38:00] Tina’s experience at The Agency, meeting Mauricio Umansky, and her take on real estate reality TV.[47:12] What newer agents are struggling with and why lead generation, work ethic, and mentorship still matter.[55:36] Tina’s shoutouts to women in real estate and her excitement about expanding with Gale Group in KW.Connect with Tina: Instagram: @tinagoldrick_realestate Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher sits down with Elena Favaro Viana, founding member and managing partner of EFV Legal. Elena shares her unconventional path from international criminal law to building a law firm dedicated to supporting small businesses and entrepreneurs, particularly women. Together, they break down the realities of legal structures in business, including personal real estate corporations (PRACs), and discuss how mindset, strategy, and proper support systems can transform a business. This conversation blends practical legal insight with empowering perspective shifts for realtors and entrepreneurs ready to grow.  In this episode you will hear:  [01:44] Elena’s career journey from international criminal law to launching a successful legal business during the pandemic.[04:21] Why many Canadian entrepreneurs avoid legal foundations and how this mindset limits business growth.[06:09] Understanding business liability from day one and the risks of operating without proper legal protection.[08:48] What a Personal Real Estate Corporation (PRAC) is and how it supports real estate professionals.[10:15] How PRACs enable tax planning strategies and reinvestment into your real estate business.[13:50] When realtors should consider incorporating and how to determine if a PRAC makes financial sense.[16:08] The true cost of maintaining a PRAC and why profitability is key before incorporating.[17:52] Strategic tax planning tips, including choosing a non-traditional corporate year-end.[19:32] Common mistakes when setting up a PRAC and why professional legal guidance is essential.[22:20] The importance of collaboration between your lawyer and accountant for optimal business structure.[27:05] A candid discussion on women in business, mindset, and the tendency to undervalue success.[32:09] Navigating entrepreneurship and motherhood while building a sustainable and fulfilling career.[40:35] Why a PRAC can be a powerful wealth-building strategy for realtors.[43:01] Building a strong professional team to support long-term business and financial growth.[44:40] Vision planning and focused execution as key drivers for scaling your business successfully.Connect with Elena: Instagram: @elenafavaroviana Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f

In this solo episode of Better Your Business, Cher records a solo reflection following her Women in Real Estate Day Retreat. She revisits her personal notes from the original Muskoka retreat and shares the key messages that resonated most from each speaker. Cher walks through insights on defining success, storytelling in business, mindset and belief, and social media strategy.  In this episode you will hear:  [02:10] Andrea Parker’s concept of “Where’s the fun?” and how bringing joy and positivity into serious work environments can shift energy and connection.[04:22] The importance of defining your own version of success and why “success at the cost of yourself isn’t success.”[06:35] The prioritization exercise that forces clarity on what matters most and helps guide more intentional decisions.[08:34] How adding creativity and fun to everyday moments (like family time) can turn simple plans into meaningful experiences.[10:11] Alex’s approach to storytelling, focusing on transformation rather than listing events, and identifying the journey from “before” to “after.”[17:27] Marsha’s perspective on vulnerability creating deeper connections, and Cher’s personal story of sharing openly on social media during a career transition.[20:01] The idea that you can’t outwork a belief you don’t truly hold and how mindset impacts the ability to sustain success.[22:47] Recognizing when strengths like hustle, stop serving you and the importance of adjusting as life evolves.[28:02] The reminder that how you make people feel is more memorable than what you say, especially in client relationships.[29:02] Kristina’s insight that not all money is worth taking, and how social media can intentionally repel the wrong clients to attract the right ones.This episode is a candid recap of the retreat’s most impactful lessons, offering practical reflections on mindset, business growth, and intentional living.  Connect with Andrea: @andreaparkerspeaks Connect with Marsha: @marshavanw Connect with Alex: @streetsays Connect with Kristina: @kristina.bartold Connect with Cher: @chergoetz_ Join the Better Your Business Membership / Grab Resources Mentioned:  https://betteryourbusiness.thinkific.com/collections Thank you to our sponsors: • Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co • Amanda Walczyk | Saltbox Mortgages @saltboxmortgage_agent • EFV Legal | @elenafavaroviana | https://www.efvlegal.ca Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives. Instagram: @chergoetz_ Website: www.athomecompany.ca Email Community: https://athomeco.myflodesk.com/bybpodcast Contact: [email protected] Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f