Advertise on podcast: Tell Me About It

I’ve spent 6-figures, sold two cars and an investment property, and been stabbed in the guts twice a day for weeks on end.  This is the episode where I finally tell you what IVF actually involves. I explain how an egg retrieval cycle works, why my ovaries swelled from three centimetres to fifteen, what a frozen embryo transfer really involves, and how our little boy came from the worst cycle we have ever done. My doctor nearly cancelled it twice. I also break down the true cost of IVF in Australia, what Medicare and private health do and do not cover, and why we sold so much to make this happen. You’ll hear about Cam's role in the process, how our scientist inseminates the eggs, and how a miscarriage led me to take a 14 month break for my mental health before trying again. Plus the moment we heard a heartbeat for the very first time. If you are starting IVF, sitting in the two week wait, or supporting someone who is, press play and hear what infertility treatment really looks like. Key Points 00:01:00 Trigger Warning And Intro 00:03:40 The Real Cost Of IVF 00:10:06 The Egg Retrieval Cycle 00:14:20 Cam's Role And Insemination 00:19:00 Miscarriage And A Long Break 00:22:20 Going All In 00:28:40 Nearly Cancelling The Cycle 00:34:20 Watching The Transfer 00:38:28 Test Day And A Heartbeat 00:45:46 What IVF Does To Your Body - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

"Just relax." "Have you tried fish oil?" "At least you can get pregnant". Every single comment in this episode was actually said to me during my IVF journey. I’m sharing my IVF journey in a three-part series, and this week is the one your friends need you to hear. I go through the real things people have said to me while I'm mid-cycle, mid-miscarriage, and mid-life. I explain why each one lands like a brick and what to say instead. I also share the list of everything we've actually tried, from acupuncture and 64 supplements to genetic testing and specialty fertility drugs. That list exists so you understand why "have you tried X, Y, or Z" is the wrong question. I talk about the 196 needles in two months, the car I sold to pay for a cycle, and why nobody goes through this by choice. Whether you're supporting someone through fertility treatment or living it yourself, press play. Tune in to hear about: 💜 Why people deep in IVF rarely have the capacity to ask for help (and one question that can help) 💜 The exact lines I use to shut down a conversation… use these if you’re struggling 💜 Why unsolicited advice hurts most in the exact moment people think it helps 💜 A 4-year list of therapies, tests, and treatments I’ve tried 💜 The counterintuitive yet kind gesture from a near stranger that other people need to model Key moments: 00:00:00 Intro 00:13:04 Your Hard Isn't Hard 00:16:08 The Family Question 00:23:20 Just Stop Stressing 00:28:07 It Wasn't Meant To Be 00:33:00 Manifest A Baby 00:37:31 Have You Tried… 00:47:11 Everything We've Tried 00:51:00 How To Actually Support - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

Nobody hands you a manual for turning childhood abuse, addiction, and burnout into a thriving business, so Claire Burton wrote her own. In this episode of Tell Me About It, I talk with Claire Burton. Claire is the founder and CEO of Evolution Launch Support Services - an NDIS provider built on lived experience. Claire opens up about surviving childhood abuse, a drug addiction that once kept her alive, ten months in rehab, and the burnout from child protection work that nearly broke her body. We also dig into foster care and the broken parts of the child safety system. Claire also shares how she met her wife Megan in an unlikely place, the truth about coming out later in life, facing homophobia on the Gold Coast, and the biggest myths the media spreads about the NDIS and disability support in Australia. Key moments: 00:00:00 Intro 00:01:00 Meet Claire Burton 00:07:55 The nonstop engine 00:17:37 Burnout breaks her 00:23:00 Passion born from pain 00:26:13 Life inside rehab 00:32:34 When excuses end 00:40:56 Taking in Jake 00:48:56 Meeting Megan 01:05:40 Facing homophobia 01:20:00 NDIS myths busted - 👉Connect with Claire Burton https://evolutionlaunch.com.au/ https://www.linkedin.com/in/claire-burton-evolutionlaunchss/ 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

Mikki Auld built a seven-figure salon - and then she did something most owners never dare to do. She made herself unnecessary. In this episode of Tell Me About It, Cait Muir sits down with Mikki Auld (hair colorist, educator, and founder of Paloma Roan and Mikki Auld Education). Her story starts with just $300 in the bank and it ends (so far) with three salons opened, two sold, and a seven-figure salon business that runs without her - all while she lives on the other side of the world. Mikki shares the systems, structures, and mindset shifts that let her step away from the day-to-day grind, and even move to the USA. She also gets real about starting again in a brand new country, building a client base from scratch, and why she keeps betting big on herself, both in business and in life. If you feel chained to your chair, this episode shows you another way. Tune in to hear: 💜 The real story behind building a seven-figure salon from a $300 start 💜 What it takes to create a salon that runs without you 💜 One hire that finally let Mikki step away (It’s NOT another manager) 💜 The surprising reason Mikki took her own name off the salon 💜 The “major retail store” secret she used to operate her salon from day one 💜 How Mikki went from knowing nobody in the US to fully booked in 12 weeks 💜 The old-school marketing move that built over 50% of her US clients 💜 How she landed features in Goop, Marie Claire, and InStyle without paying a cent 💜 How one online course launch made $30,000 overnight 💜 Why every salon owner needs more than one income stream 💜 The link between entrepreneurial brains, creativity, and anxiety Key moments: 00:00:00 Intro 00:01:00 Meet Mikki Auld 00:04:40 Planning the secret move 00:10:20 Skin in the game 00:15:00 Think bigger early 00:21:50 Breakdown after London 00:31:45 Giant Post-it goals 00:40:31 Thirty grand overnight 00:44:12 Old-school flyer marketing 00:59:30 Freezing her eggs 01:16:43 Start again anytime - 👉Connect with Mikki: https://www.instagram.com/mikkiauld - 👉Learn from Mikki: Stand Out Salon Academy - https://www.mikkiauld.com/standout-salon-academy  Stand Out Stylist Blueprint - https://mikki-auld.myflodesk.com/cv6574io8i Free Guide For Salon Owners - https://mikki-auld.myflodesk.com/jlobaaxqxg Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

My viral clip made 18,000 people furious, so I brought in the one man they can't argue with - My husband. Twenty-one weeks ago, one 60-second clip, from my podcast, about healthy relationships and undateable men exploded. It got 4.6 million views, 500,000 likes, and over 18,000 comments. My business grew, my podcast listeners quadrupled, and the manosphere lost its mind. So today, my hubby Cam sits on the couch with me to answer the incels, the "not all men" crowd, and every man baby in my comments. In this episode, we cover: 💜Why my viral dating and relationship clip caused such a huge reaction 💜Healthy masculinity vs toxic masculinity 💜Why “not all men” can miss the point of conversations about women’s safety 💜Why men need to hold other men accountable 💜How misogynistic behaviour becomes normalised in male friendship groups 💜Why women are increasingly choosing to be single rather than settle 💜How financial independence has changed modern dating and relationships 💜What women are actually looking for in relationships today 💜Men’s mental health and the male loneliness conversation 💜Online misogyny, incel culture, red-pill ideology, and the manosphere 💜What respectful, equal and healthy relationships can actually look like          Key moments: 00:00:00 Intro 00:04:20 The clip that exploded 00:08:55 Men must call it out 00:14:20 Therapy changed both of us 00:22:30 Four days of headlines 00:29:21 The prison code 00:36:44 Insults with no substance 00:44:40 Women buying homes 00:54:01 Stop blaming mothers 01:03:13 The real numbers 01:11:16 What feminism actually is - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

I’m sharing the honest reason I’m taking a short break from the podcast - and why stopping before you burn out is not failure, weakness, or quitting. After 40 episodes, 14,000 listens, millions of social media views, a viral podcast clip, chart rankings, business growth, and a whole lot of life happening behind the scenes - you’ll hear season one has really meant to me. You’ll hear everything, including scaling Iconic Coaching, finishing a house, navigating pregnancy loss, dealing with online trolls, going viral, growing a personal brand, and learning to listen to my body. This is not goodbye. It’s a short pause, reset, and a promise that season two is coming back bigger, deeper, and stronger. In this episode, you’ll hear: 💜 Why I'm taking a short break from the podcast 💜 The real-life pressure behind business growth and scaling 💜 Why stopping before burnout matters 💜 What season one of *Tell Me About It podcast* achieved 💜 How one viral podcast clip changed my reach, audience and business 💜  The hidden emotional cost of going viral online 💜 Why women in business need to listen to their body, not just their calendar 💜 What’s coming in season two 💜 How podcasting can build authority, trust and business growth 💜 Why rest is sometimes the most strategic move you can make Key moments: 00:00:00 Intro 00:03:40 Stop Before You Break 00:05:20 Season Two Is Coming 00:09:00 The Guest Lineup Teaser 00:11:00 Season One By Numbers 00:13:00 The Top Three Episodes 00:16:00 Going Top 34 Nationally 00:19:00 Listeners In 95 Countries 00:22:30 The Viral Reel Numbers 00:27:00 The Real Cost Of Going Viral 00:30:40 Reading Eighty Thousand Comments 00:35:00 When Jameela Jamil Comments 00:37:30 The Lesson To Take With You - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

Are you blaming the algorithm, the economy, your clients, or your marketing… when the real problem is what’s broken inside your business? In this episode of Tell Me About It, I sit down with Chrissy Alger, founder of Freedom Mastery and Beast Mode Marketing, for a brutally honest conversation about building wealth, scaling beauty businesses, and creating freedom without burning yourself into the ground. Chrissy shares how she went from having zero experience in the skin industry to scaling a skin clinic to seven figures, nearly going broke multiple times, pivoting during COVID, building a multi-seven-figure coaching business, and becoming one of the most polarising truth-tellers in the beauty industry. If you’re building a beauty business, scaling a salon, or trying to create more freedom as a business owner - tune in to hear the “tough love” you might just need: In this episode, we cover: 💜 Why your marketing might not be the real problem 💜 How low barrier entry marketing exposes broken business systems 💜 The truth about discount clients, bargain hunters, and client conversion 💜 Why salon and clinic owners need better consults, follow-up, and retention 💜 How psychology can improve sales, consultations, and client trust 💜 How Chrissy scaled a skin clinic with no industry experience 💜 What nearly going broke taught her about business, risk, and resilience 💜 How to work less, make more, and build a business that supports your life 💜 Money mindset, rich shaming, tall poppy syndrome, and female wealth Key moments: 00:00:00 Intro 00:02:40 Polarising truth teller 00:04:00 The psychopath mentor 00:05:20 Low barrier marketing 00:08:40 Stop bamboozling clients 00:10:40 Three businesses, zero clue 00:14:40 Council DRAMA 00:19:00 Broke to bougie house 00:24:40 COVID cash machine 00:30:40 Backstabbed 00:43:00 Work addict in recovery 00:47:00 Rest unlocks the money 00:51:00 Schooling that crushes kids 00:55:00 Saving Trevor the greyhound - 👉Connect With Chrissy https://www.chrissyalger.com.au/ https://www.instagram.com/chrissyalger_freedomcreator/ - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

What does it really take to build a beauty business from the ground up?  In this episode of Tell Me About It, Cait Muir sits down with Tash Rowe, founder of Lash Baby Australia. Tash opened her first salon at just 20. Today, Lash Baby Australia includes multiple salons, an online lash supply store, and a lash training academy that helps new lash artists raise the standard of the industry. But her path has been anything but easy. Tash has lived through flooding, COVID shutdowns, supplier scams, toxic workplaces, and the weight of leading a team in her early twenties. She also shares the real story behind her successful beauty business - not the highlight reel. This chat goes deeper than business, too. Tash opens up about leaving a toxic relationship, healing from anorexia, finding her strength again through MMA and the gym - and learning what it feels like to be backed by a partner who actually celebrates her wins. If you’re a salon owner, beauty therapist, female entrepreneur, or a woman rebuilding after a hard chapter, this episode is full of real lessons on client care, resilience, and self-worth. In this episode, we talk about: 💜 The accidental ‘sandwich shop’ moment that pulled Tash into the beauty industry at 16 💜 How Tash opened her first lash salon at 20 (and what she wishes she knew first) 💜 The simple shift that took her from one rented room to multiple lash salons 💜 How Tash launched a lash training academy and supply brand without a perfect plan 💜 What collapsed ceilings, floods, and forced moves taught her about staying in business 💜 The supplier scam that wiped out thousands overnight (and the warning sign she missed) 💜 What actually beats chasing new ones every time… if you want to maximise profits 💜 How MMA, gym training, and a trauma-informed coach helped her feel strong in her body Key moments: 00:00:00 Intro 00:01:20 Meet Tash, lash empire builder 00:04:00 Sandwich shop to salon 00:07:40 The 10-page resignation 00:11:30 Falling for lashes 00:16:50 Becoming the lash fixer 00:18:30 First ceiling crack disaster 00:22:00 Second salon collapses 00:27:30 Training academy launches 00:29:30 The vanishing supplier 00:33:00 Truth about lash damage 00:42:00 Anorexia behind the success 00:44:00 Leaving the toxic relationship 00:45:30 MMA saved her life 00:50:00 The rescue dog story 00:55:30 Finding a real partner 01:00:30 What's next for Tash - 👉Connect with Tash: https://www.instagram.com/lashbabyaus/ https://www.instagram.com/lashbaby.salon/ - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

What does it really take to build a profitable business, lead with confidence, and stop letting fear run the show? This episode is a repost of a podcast I did with Michael McNish on the Balls Deep podcast. We had such a raw, funny, and honest conversation about business growth, salon ownership, and leadership - that I wanted to share it with my audience too.. We talk about the real side of entrepreneurship: the mistakes, the uncomfortable money conversations, the fear of raising prices, the pressure of managing staff, the importance of systems, and the courage it takes to confront what is not working in your business. If you are a salon owner, hairdresser, barber, beauty business owner, coach, entrepreneur, or service provider who wants to grow a profitable business without burning out, this episode is for you. In this episode, we talk about: 💜How I built a multi-million-dollar salon business 💜The biggest mistakes salon owners and service business owners make 💜Why pricing is one of the most important parts of business growth 💜How undercharging can quietly destroy your profit 💜Why business owners need to understand their numbers 💜The fear of raising prices, leading staff, and making hard decisions 💜How to build a business that can run without you 💜How content marketing and podcast clips can generate real business leads 💜What it means to use masculine and feminine energy in business 💜Why doing scary things is essential for growth 💜How business coaching helps owners face the truth and take action Key moments: 00:00:00 Intro 03:00 How one podcast clip pulled 1.2M views 04:30 Masculine and feminine energy in business 12:00 Sales, leadership, and showing up 16:00 Public speaking and confronting fear 22:30 Why Caitlin became a business coach 27:30 The two biggest business mistakes she made 35:00 The biggest fears salon owners face 42:00 The free, cheap, and committed client framework 48:00 How to raise prices without losing clients 1:02:00 Time audits and outsourcing 1:08:00 Outgrowing your partner 1:15:00 The simple steps to get unstuck - 👉Connect with Michael McNish https://youtube.com/playlist?list=PLAp09ZrcqwJL8Nisxn9w3792CtydL5Q6t&si=6brI-3vb5bJnB8q- https://www.facebook.com/michaeldavidmcnish - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

How did one woman build a successful salon, hair extension brand, and hair loss business from the ground up - whilst raising kids? In this episode of Tell Me About It, I sit down with Meghan Hayden, the founder behind Plushlocks and Skalp360. Together, we talk about hairdressing, business growth, motherhood, burnout, hair extensions, female hair loss, and what it takes to keep evolving in the beauty industry. Meghan also shares her journey from not loving school, starting out as a hairdressing apprentice in the “savage era,” moving from Ireland to Australia, and growing multiple businesses. This conversation is for hairdressers, salon owners, beauty business owners, hair extension specialists, and anyone who wants to understand the real behind-the-scenes of building a business in the hair industry. Tune in to hear about: 💜Meghan’s journey from apprentice hairdresser to salon owner 💜Moving from Ireland and the UK to Australia to build a new life 💜The reality of old-school hairdressing apprenticeships 💜Starting a hair extension wholesale business from home 💜Growing a salon team and learning how to manage money 💜The emotional reality of female hair loss 💜Why hairdressers need better education in advanced hair loss solutions 💜Balancing motherhood, business, maternity leave, and burnout Key moments: 00:00:00 Intro 00:04:00 School misfits win 00:07:20 Earning your spot 00:10:23 Moving across the world 00:13:36 Living on nothing 00:17:11 Demoted after maternity 00:22:15 Testing every hair 00:25:40 Falling for numbers 00:28:42 Into hair loss 00:43:42 Hitting burnout - 👉Connect with Megah Hayden https://www.instagram.com/meghan_plushlocks https://plushlocks.com/ - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

The messy middle of business growth can feel like chaos, but it is often where your next level begins. In this episode, we explore why female entrepreneurs outgrow old business models, relationships, routines, and identities - and how to stop shrinking yourself when you know you are meant for more. If things feel uncomfortable, uncertain, or heavier than usual, it doesn’t mean you’re failing. It may mean you are being pushed into a season of growth, clarity, and serious business transformation. So if you are ready to stop apologising for wanting more, start listening to your intuition, and move through the messy middle with more confidence, this episode is for you. Tune in to hear about: ✅Why everything can feel like it is falling apart right before a breakthrough ✅How to reframe chaos as renewal instead of failure ✅Why female business owners often feel guilty for wanting more ✅How to recognise when you have outgrown a business model, job, routine, or relationship ✅The truth about brutal honesty and how it helps you reach your next level ✅Why gratitude and ambition can exist at the same time ✅The simple way to trust the messy middle of personal growth and business growth Key moments: 00:00:00 Intro 00:03:20 What Chaos Really Means 00:06:40 Relationship Shake-Up 00:11:00 Inner Whisper 00:15:20 Hating What You Built 00:18:40 The Era of Brutal Honesty 00:22:40 How Honesty Attracts Abundance - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

After surviving chronic illness, leaving a 25-year marriage, losing her salon business, and coming out later in life - award-winning hairstylist Megan Evans completely rebuilt her life from the ground up. In this episode of The Tell Me About It Podcast, Megan joins your host Cait Muir to talk about a huge range of topics, including: identity, burnout, queer love, salon ownership, chronic illness, the future of hairdressing, and what it really takes to choose yourself. Megan also shares powerful insights into salon culture, client experience, leadership, creativity, and why authentic connection matters more than ever in the beauty industry. Tune in to discover: ✅ What it feels like to come out later in life after years in a traditional marriage ✅ The sneaky signs of burnout and chronic illness - and how it impacts your life ✅ What Megan believes the future of the hairdressing industry depends on (do you agree?) ✅ The unexpected way a FaceTime relationship turned into marriage during COVID ✅ What happened after Megan stepped away from the salon she built over 12 years ✅ How EMDR therapy can impact someone after years of stress and survival mode ✅ The industry that hairdressers are really in… this will surprise you Key moments: 00:00  Intro 00:01:30 Long-awaited reunion 00:05:30 Nearly dying from Crohn's 00:09:20 The perfect day vision 00:12:30 Coming out at 40 00:16:00 Mum chose her ex 00:19:30 FaceTime love story 00:24:30 Letting the salon go 00:43:00 Facing real homophobia 00:49:30 Industry in crisis 01:14:20 Bring back rock stars - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Connect With Megan Evans https://www.instagram.com/meganevans_creative/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

You can journal about wealth, repeat money affirmations, and visualise millions… but if your money mindset and money habits don't change, you'll stay stuck.  This episode reveals how to ACTUALLY build a wealth mindset that works - and why most manifestation advice keeps you broke. If you've ever avoided your bank account, felt suffocated by credit card debt, or wondered why manifesting money isn't working for you - you’ll hear exactly how to turn it around. You'll also hear the messy, uncomfortable, but life-changing reality of going from financial chaos and drowning in debt to financial confidence, freedom, and rich woman energy. Plus how combining money mindset + action + self-trust is what actually creates lasting wealth and abundance. Tune in to discover: ✅ Why avoiding your finances is keeping you stuck in debt (and how to fix it today) ✅ The first step to getting out of debt fast… most people avoid this for years ✅ The truth about manifesting money and what manifestation actually involves ✅ How to rewire your relationship with money for real wealth creation ✅ Why "buying before you're ready" can level up your income and business ✅ The psychology behind paying in full vs payment plans ✅ How setting higher standards forces your life, income and lifestyle to rise Key moments: 00:00  Intro 00:01:00 Manifestation Skeptics 00:03:20 The Debt Diagnosis Moment 00:06:40 Buy Before Ready 00:09:40 Pay In Full Energy 00:13:20 Living As If 00:15:00 The Business Class Standard 00:19:00 Clout vs Soul Spending 00:23:00 Reward Yourself Like Staff 00:24:40 Setting Non-Negotiable Standards 00:27:20 Manifesting Plus Action - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

What happens when chronic illness, fertility struggles, and a hysterectomy force you to let go of the life you planned… and rebuild from scratch? In this episode of the Tell Me About It podcast, your host Cait Muir sits down with Nikki Roberts - a former high-achiever turned chronic illness advocate. Together they unpack her journey through endometriosis, multiple surgeries, hysterectomy, miscarriage, and navigating life with invisible disabilities. You’ll hear stories ranging from medical gaslighting and traumatic healthcare experiences to the emotional toll of losing fertility and redefining success. You’ll also hear how Nikki transitioned from a science-driven mindset to embracing holistic healing, nervous system regulation, and a more intuitive approach to health. Tune in to discover ✅What it really feels like to live with chronic illness and invisible disability ✅The emotional impact of hysterectomy, menopause, and fertility struggles ✅Why so many women experience medical gaslighting… and how to actually advocate for yourself ✅The link between trauma, stress, and physical health (nervous system dysregulation) ✅Moving from perfectionism and burnout to acceptance and slower living ✅The gap between Western medicine and holistic healing approaches ✅Why women’s pain is often dismissed - and what needs to change ✅Using humor and storytelling as powerful coping tools Key moments: 00:00  Intro 00:01:00 Meet Nikki Roberts 00:02:23 Janice the ovary 00:06:00 Two uteruses three kidneys 00:11:38 Pap smear horror story 00:19:30 Hysterectomy grief 00:32:14 Science meets woo-woo 00:36:30 BMI scale exposed 00:41:30 Palliative ward wake up 00:54:20 What RA actually is 00:58:30 Spinal surgery 01:04:00 Losing Erin 01:17:00 Mermaid energy 01:22:00 Redefining success If you've ever been told your pain is “normal” or your dreams need to shrink to match your diagnosis - press play. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Connect With Nikki Roberts https://www.instagram.com/mamas.rheum/ https://www.instagram.com/fullysick.life/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

If you’re constantly being asked to “just do a quick favour,” lowering your prices to keep clients happy, or feeling weird about charging what you’re actually worth… you NEED to hear this. Right now, with tighter budgets and more competition, it’s easy to slip into undercharging, over-delivering, and giving away your expertise for free just to stay relevant. But that pattern doesn’t build a sustainable business - instead, it builds resentment, burnout, and clients who don’t value what you do. This episode is a direct, honest conversation about what’s really happening when you discount your work, why free advice isn’t as harmless as it seems, and how pricing impacts more than just your income. Tune in to discover ✅Why discounting your services can quietly damage your business ✅The difference between being flexible vs. devaluing yourself ✅What people are really saying when they ask for “free advice” ✅How undercharging creates imbalance, resentment, and burnout ✅Why higher prices often lead to better clients and stronger results ✅The connection between money, energy, and sustainable business growth ✅What changes when you start treating your expertise like it actually matters Key moments: 00:00  Intro 01:20  Why discounting without reason is a hill worth dying on 02:00  Meeting someone's budget vs. being bargained down 03:40  What your prices are really telling the universe 05:00  The "quick question" problem 06:40  What people are actually saying when they ask for free 08:40  The one-line script that redirects unpaid requests 09:00  The PT example: tiered support done right 10:40  Money as energy exchange 11:40  Why incomplete exchanges breed resentment 15:00  The $650 coaching call I was excited to pay 16:40  If premium prices trigger you, read this 19:00  Why higher prices create higher perceived value 20:40  Skin in the game: why paid clients actually do the work 21:40  What happened when I raised my prices 30% 22:40  Know your worth, then add tax - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ Support the show - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au