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So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans online! I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT With the right messaging and enough time, you absolutely can successfully transition careers, pivot to new offers, or basically do whatever you want in business — even if it's a seemingly unrelated field. SKIM THE SCRIPT – How I went from dietitian to copywriter – Why I spent five years ignoring ALL the signs that I wanted to do something else – How websites became my actual hobby while I was supposed to be seeing clients – My first advice: develop a "why not" mentality and get messy with experimentation – How I went from $900 websites to being booked out months in advance – Why I niched down to health and wellness providers first — then un-niched on purpose – Advice #2: cultivate a regular practice of working on your business, not just in it – Why I secretly stopped being a website designer for four months before I told anyone – How to give context when you're making a pivot (and why you don't have to build in public if you don't want to) LINKS – Check out my portfolio MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram\ — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you: What if you don't actually NEED more visibility?  Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already watching. If you've been spending loads of time and energy trying to go viral, we think that's distracting you from the whole point of your business — making sales!  I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT All of the visibility and the likes and the followers and the "OMG your content is just so good and relatable" — none of that matters if your stuff isn't also converting those people into your actual paying clients. SKIM THE SCRIPT  – Why you probably don't need as much visibility as you think you do – What happens when you have 350K followers but aren't converting – The difference between extra credit content and authority content – Creating content with legs instead of just chasing the algorithm – Your hook matters more than any viral formula – Knowing what people expect from each platform is key WHERE TO FIND JOCELYN – Follow Jocelyn on Instagram, Threads, and Tiktok – Jocelyn's website – Check out her courses Case Study Sprint and Best Seller MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between stuff that nobody tells you about but will 100% make or break your website project. Whether you've been putting off your website redesign or you're just nosy and want to know how a website copywriter does her own site, you're gonna want to tune in! I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your website is your moment, so if you don't make it a priority and make sure it has everything it needs to have, you might miss your moment. SKIM THE SCRIPT  – Why your website should be the central hub of your entire marketing strategy  – The first step I took: auditing my current website using Google Analytics, Search Console, and SEO tools – Using past client surveys to pull out phrases and messaging that resonate – The boring shit that makes a massive impact – Copy before design vs. copy AND design working together  – Your pre-launch checklist  – Why I took my website live a WEEK before I announced it – The coming soon page mistake that will absolutely tank your SEO LINKS  – Grab my freebies The Core Four and Copy Cache! – Follow Kristina (my brand designer) @gemcreativeco – SEO Tools: Google Search Console and Google Analytics – Check out my group program Camp Cornerstone – Get your first month of Showit for free with code HELLOCO MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.  In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.  So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen! I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT I have a new brand and a new website, and I have 4,000 things to say about all of it. SKIM THE SCRIPT  – Why I rebranded multiple times in the first few years of business  – The difference between wanting to rebrand and actually needing to rebrand – Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes – How I chose my brand designer (and why I specifically wanted someone who'd never met me) – The realistic timeline for a rebrand – What happens during the brand design process – Why taking time to reflect before starting made all the difference – What my new brand actually looks like and why it finally feels like me LINKS – Follow Kristina (my brand designer) @gemcreativeco – Read the rebrand BTS on the blog MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple. She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it. We're talking about why SEO feels so intimidating, the basic tools you need to get started, and why you should probably be flipping your content creation strategy. I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT SEO is just not as hard as all the tech bros on the internet are making it seem. SKIM THE SCRIPT – Where to start with SEO if you're brand new  – The difference between Google Search Console, Google Analytics, and Google Business Profile – How to set up the tools you need  – Why SEO gives you another way for people to find you that doesn't require babysitting social media every day – Passive scrolling vs. active searching (and why that matters for your business) – How SEO makes social media fun again by taking the pressure off constant posting – Julie's content strategy: create long-form first, repurpose to five places, show up less – Why you're probably wasting time on six-second reels when you could be writing blog posts WHERE TO FIND JULIE – Follow Julie on Instagram – Follow Julie on Threads – Julie's website –  Check out her Pinterest course – Grab her freebie, SEO Monitoring Tools Guide BONUS RESOURCE — Blog Post: The 10-Minute Showit Sitemap Trick For Boosting SEO MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So naturally, we had to sit down and talk about the question that won't die on Threads: "Which website platform should I choose for SEO?"  We're getting into what truly matters when it comes to your website platform, why you can't just hire someone for "basic SEO setup" and call it a day, and how to make sure your shiny new website doesn't tank your Google rankings. I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT If you're hiring out your SEO without asking any questions, you're going to have a bad time. SKIM THE SCRIPT – Why there's no "perfect" website platform for SEO – Why you need to understand your website platform — not just hire someone who uses it – The WordPress myth that needs to die  – What "basic SEO setup" usually means  – The specific questions you need to ask before hiring a web designer – Why your existing rankings are at serious risk during a website redesign – The heading situation on Showit that makes Sara want to scream – When SEO actually isn't worth your time and money WHERE TO FIND SARA – Follow Sara on Instagram – Follow Sara on Threads – Sara's website – Check out her course Rank for Revenue MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

Hannah from The Wealth Collaborative is here, and she's about to call out the thing nobody wants to admit — a lot of us are playing business instead of actually building businesses. If you've been chasing seven-figure goals just because it sounds good, reinvesting every dollar back into your business because someone told you that's what you're "supposed" to do, or quietly wondering why you're burnt out despite hitting all your revenue targets... this episode is for you (and also maybe for past me, because ouch). We're talking about why "rich beyond revenue" should be the goal we're all chasing and how to reverse-engineer your life goals instead of setting flashy, random numbers that don't even serve you. I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT If you're more worried about making money than thinking about what you're paying to make that money, you might just be playing business. SKIM THE SCRIPT  – "Playing business" vs. being strategic – The difference between chasing revenue and building personal wealth – Why soooo many women entrepreneurs are burned out and broke despite hitting their goals – What it costs you when you reinvest everything back into the business – Why business is meant to be boring (and fun at the same time) – How to know if you actually need that seven-figure year or if you're just saying it – The real ROI of hiring — buying back time vs. making more money – Treating bad investments like tuition instead of failures (Can I get this tattooed in my brain?) – What it means to be "rich beyond revenue" and part of the new money movement WHERE TO FIND HANNAH – Follow Hannah on Instagram – Listen to the New Money Podcast  – Hannah's website MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???) In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones. I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once. SKIM THE SCRIPT – Why Priscilla went from helping people untangle their feelings to helping them untangle their message – The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true) – Why burning it all down isn't always the move... even when you really want to – The guilt of "wasting" years of school and training on something you no longer want to do – Why incremental change is actually harder than just ripping the band-aid off – The difference between "this isn't right for me" and "I just don't want to deal with my inbox today" – How to make space for the next version of yourself while respecting who you used to be – Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer – The permission to evolve without rebranding your whole existence WHERE TO FIND PRISCILLA – Follow Priscilla on Instagram – Subscribe to Priscilla's Substack – Subscribe to her newsletter – Priscilla's website MORE FROM HELLO & CO  — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

Tristan and I have been circling each other on the internet forever, and this was finally our chance to talk face-to-face about being multi-passionate, refusing to niche down, and owning the fact that some of us are just built to do a little bit of everything. She’s a virtual assistant, digital organizer, photographer, content repurposing wizard, and the internet’s unofficial President of “Sure, I Can Do That.”  If you’ve ever felt pressured to shrink yourself into one job title instead of letting your whole skillset breathe, you’re going to love this one. I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT You don’t have to pick a lane if you’re the whole damn highway. SKIM THE SCRIPT – Why Tristan refuses to niche down — and why that actually works – The myth that being multi-passionate is “confusing” (it’s not) – How she built a business by saying “sure, I can do that” – The real overlap between VA work and brand photography – Why messaging is the only thing that actually gets tricky – The truth about offering a lot of services without burning out – When saying yes helps you grow — and when it totally drains you – Why “I can figure it out” is both a gift and a trap – How to know when it’s time to stop doing something – Niching down vs. vibing your way through business (our preferred method) – Outsourcing, boundaries, and helping people get back their time – Why variety is the only thing keeping some of us from boredom WHERE TO FIND TRISTAN – Follow Tristan on Instagram – Follow Tristan on Threads – Tristan’s Website MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

KIM IS HEREEEE! — my favorite functional nutrition therapy practitioner and the person I text on the daily when I’m drinking the veritable ocean water (fine, electrolytes) she recommended. We get into what taking care of yourself actually means when you’re a business owner, a parent, a human, or all three. Spoiler: it’s a lot less about buying gadgets and a lot more about removing barriers, building resilience, and letting your life look how it actually looks. I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Taking care of yourself isn’t about doing more — it’s about doing what actually helps you. SKIM THE SCRIPT – Why most “self-care advice” just adds more to your plate – What resilience really means (and why you need it as a business owner) – How to navigate changing seasons — in your life, your body, and your business – Why your morning routine doesn’t need to be aesthetic to be effective – The difference between needing a system and just needing fewer barriers – Real-life examples: workouts, parenting, sickness season, meal prep, and energy dips – How to know when it’s a “season” vs. a red flag you need to address – Why you are the asset in your business (and what happens when you ignore that) – Signs your creativity tank is empty — and what to do about it – Small ways to loosen your grip, experiment, and prove you won’t break your business by resting WHERE TO FIND KIM Follow Kim on Instagram @rootandbranchnutrition  Follow Kim on ThreadsVisit Kim’s website MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcast, and queen of side quests, to talk about what it actually looks like to juggle multiple businesses — and enjoy it. We dive into how to follow your curiosity without burning out, why your “too many interests” are probably your biggest strength, and how to stop worrying about doing it all “right.” I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT You’re not flaky for having a lot of interests! SKIM THE SCRIPT – How Morgan went from dietitian to designer (and didn’t leave either world behind) – Why “side quests” are the best thing that can happen to your career – How to let your interests coexist instead of compete – Knowing when to start something new vs. when to pause it – Why working for someone else can sometimes add freedom – The case for trusting your gut — even when it doesn’t make sense on paper – How to build a business that leaves room for curiosity – Why your “too many ideas” are probably leading you somewhere – What to do when the logistics kill your enthusiasm – How to know when a side quest is really a full-on new chapter – Hello to my father-in-law, who will never hear this! – How to keep your side quests straight WHERE TO FIND MORGAN Morgan Sinclair DesignsThe Weight Inclusive Innovators PodcastThe Eating Expedition@morgansinclair MY EPISODES ON MORGAN’S PODCAST #164 Writing The Words On Your Website with Amy Hanneke#122 What We Wish You Knew About Your Website with Amy Hanneke MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually be the best thing that’s happened to your business. We unpack how “raw” and “real” visuals are replacing polished templates, what it really means for your design to feel like you, and why trying to look perfect online might be the exact thing holding you back. I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your brand doesn’t have to be perfect to be powerful (and why HONESTY is what will actually take you further). SKIM THE SCRIPT – Why the “perfect Canva template” era is officially over – What “imperfection” in branding actually looks like right now – How to make your visuals feel human without losing professionalism – Why people trust messy, real content more than polished graphics – How to balance timeless design with everyday personality – Staying consistent within the messiness (and why it matters) – Why DIY design can still look professional (if you know where to start) – What happens when your aesthetic doesn’t match your actual energy – The confidence shift that comes when your brand finally feels like you – Michelle’s own rebrand story — and why she’s embracing cozy imperfection WHERE TO FIND MICHELLE Visit Michelle’s NEW! WebsiteFollow @saeladesignstudio on Instagram MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here!

If your client experience starts strong but fizzles the second someone signs the contract, THIS IS AN INTERVENTION. I sat down with Fran, client experience strategist and systems pro, to talk about why your back end matters just as much as your branding — and how the way you work behind the scenes shapes how your clients feel (and talk) about your business. We’re unpacking why “fancy” doesn’t equal functional, how to find the platforms that actually work for your brain, and the one thing your inquiry process is telling people before you ever do. // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your client experience doesn’t start after someone pays you — it starts the second they find you. In this episode, we yap about: – What “client experience” actually means (and why it’s more than pretty emails) – How your inquiry process sets the tone for everything that follows – Why consistency between your website, brand, and systems matters – The 82% stat that proves your inquiry process directly affects sales – How your client experience shapes your experience as a business owner – Why “should” systems don’t work — and how to build your own – Finding the platforms that match your energy (not someone else’s algorithm) – When to DIY, buy templates, or hire help for your systems – The power of a client experience audit (and what it actually uncovers) – How to make your clients feel cared for and make your life easier // TIMESTAMPS 00:00  Intro — defining “client experience” (and why it’s not just systems) 01:38  The two parts of every client experience: internal + external 03:08  When your client experience actually starts 04:13  82% of clients say your inquiry process influences their decision 05:09  How your systems impact your experience of your business 07:11  The ClickUp debate and why “should” systems don’t work 08:44  Why other people’s favorite tools might not be right for you 09:47  How to test and choose the platforms that fit you 11:57  The case for Notion (and why it’s both freeing and overwhelming) 13:18  Why mistakes are part of finding what works 14:22  How to know when it’s time to get help with your systems 16:57  The best time to invest in client experience improvements 18:09  Why your visuals and systems need to feel aligned 19:13  How consistency prevents “client catfish” moments 20:30  What Fran’s client experience audit includes (and why it works) 22:19  Where to find Fran online // WHERE TO FIND FRAN – Visit Fran’s website – Follow Fran on Instagram ***EXCLUSIVE DISCOUNT: use code IDKPOD for $50 off Fran’s Dubsado form templates! // MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here! Dis

THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule wardrobe you actually want to wear. // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your branding isn’t broken — it just needs to be broken in. In this episode, we yap about: – Why traditional brand guidelines weren’t made for modern online business owners – How Canva changed the entire branding landscape – Why it’s normal to feel lost after your rebrand (and how to fix it) – The messy middle no one talks about between “launching your brand” and “actually using it” – What designers can do to help clients use their brands, not just buy them – How seasonal branding keeps your visuals fresh without starting over – The “capsule wardrobe” approach to design (and why it works) – Why a little inconsistency isn’t a problem — it’s a sign your brand’s alive // TIMESTAMPS 00:00  Meet Sophie — designer & Workshy Studio founder 01:38  Why branding hasn’t caught up with the way we actually use it 03:24  How Canva changed everything (for better and worse) 04:39  The “breaking in” period every brand goes through 05:59  What new business owners need to know before hiring a designer 07:04  Why the DIY vs. done-for-you debate isn’t black and white 08:45  How designers can evolve their offers to better support clients 11:28  The real problem with the one-and-done branding model 12:49  Giving yourself permission to be messy in the process 14:53  The “seasonal capsule brand” explained 16:22  Why design decisions drain your energy (and how to simplify them) 17:47  Building flexibility into your color palette 19:08  Balancing consistency with evolution 21:04  Sophie’s hill to die on: branding has to adapt 22:40  Where to find Sophie online // WHERE TO FIND SOPHIE – Visit Sophie’s website – Follow Sophie on Instagram // MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here! Disclaimer: Some links in these show notes may be affili

If your client experience falls apart after someone pays you, this episode is your wake-up call. I sat down with Ashley, founder of Solution Integrators and certified systems queen, to talk about why systems are way sexier than you think — and how the right ones can help you get, keep, and actually enjoy working with your clients.  // I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT Your offers can be high-touch without *you* doing the touching. In this episode, we yap about: – Why your systems should support you as much as they support your clients – How to create a simple, streamlined client experience (without a 47-step onboarding process) – “Repel marketing” — attracting the right clients by being honest from day one – Setting boundaries before the contract is signed – How Ashley books dream clients in her sleep (literally) – Using automation that feels human – The magic of the eight-minute delay and other simple workflow hacks – How to prevent buyer’s remorse in the first 24 hours – Building a client experience that gets you repeat clients and referrals // WHERE TO FIND ASHLEY – Visit Ashley’s website – Follow Ashley on Instagram – Follow Ashley on Threads // MORE FROM HELLO & CO — Visit my website at hellococreative.com — Follow @idkwhoneedsthispod on Instagram — Find me on Instagram — Follow me on Threads (you’re welcome in advance) — Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso) — Have a request or idea for a future episode? Let me know here! Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!