Advertise on podcast: From The Ground Up Show

What does it actually take to scale a business to $1,000,000,000 in sales in just 12 years—and sustain it? In this episode of From the Ground Up, we sit down with Brian for a rare, behind-the-scenes conversation about rapid growth, disciplined leadership, and the systems required to operate at the highest levels of business. Brian shares how he built and lead a company that reached nine figures—and then ten—without chasing hype or shortcuts. This episode dives into what really drives scalable success: building the right teams, understanding marketing at scale, creating accountability, and staying focused on long-term value instead of short-term wins. Brian also talks about how his perspective evolved over time, why mentorship and developing people became central to his mission, and what separates businesses that grow fast from those that grow right. If you’re an entrepreneur, executive, or business owner who wants insight from someone who’s actually operated at the billion-dollar level—not just talked about it—this episode delivers. Real experience. Real numbers. Real leadership. Press play and hear what it takes to build from the ground up—at scale. #BusinessPodcast #Entrepreneurship #Leadership #ScalingABusiness #BusinessGrowth #BillionDollarBusiness #FromTheGroundUp Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/DWkcJrRAvTM     Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://briangottlieb.com/ https://www.amazon.com/Beyond-Hammer-Approach-Leadership-Performance/dp/B0DGLZ7B4B/ref=sr_1_1?crid=36DIUGZJZMMX2&dib=eyJ2IjoiMSJ9.DSK2lpjypxRLSS518TGXPP9MMyLly2C0F3e3idlc9UQnWQOQJWrizF1PmwSh7hakyaDlETNFTTi2gXWMGS6Yb3IziqJ1ArDFFGZgDUeYFwyU1KATOa3xDb4VgrX_zgaWvETccxRHQVaq704dEzX1slAC5_s9VzFQNxR_a0yjBtL4eo5xT2yMdZNzQVWHbmYRxifZqPpyHuflA1IufWbNzjBZwcYgEA96uif4YJ5HybI.1SnN3LB7I6LJTZaDJHzl5sQ56UUdSMWVEFUwqEMZSf4&dib_tag=se&keywords=beyond+the+hammer&qid=1769200068&sprefix=beyond+the+hammer%2Caps%2C299&sr=8-1

What does it look like to lead a legacy American firearms company with conviction, humility, and purpose? In this episode of From The Ground Up Show, Erick Loden interviews Adam Weatherby, Owner and CEO of Weatherby Firearms, about leadership, stewardship, and the responsibility that comes with carrying a historic family name. Adam shares how his Christian faith and years spent working in ministry shaped his leadership philosophy, decision-making, and approach to people. They discuss maintaining quality at scale, building strong company culture, and leading with integrity in a demanding, highly visible industry. This is an honest conversation about faith, business, and what it means to lead with purpose — not ego.   Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/P-eO8cr7KYE   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://weatherby.com/    #AdamWeatherby #WeatherbyFirearms #FromTheGroundUpShow LeadershipPodcast   #FaithInBusiness #ChristianLeadership #AmericanManufacturing

In this episode of From the Ground Up Show, Erick Loden sits down with Brie Reese, COO of Elite Roofing, Denver Business Journal 40 Under 40 honoree, and a nationally respected coach in the roofing and construction industry. Brie shares her powerful journey from addiction and personal struggle to executive leadership, detailing how recovery, discipline, and radical personal accountability shaped her approach to business and life. From overcoming substance abuse to helping scale one of Denver’s fastest-growing roofing companies, Brie offers a raw and honest look at what it really takes to rebuild—personally and professionally. This conversation goes deep into leadership development, operational scaling, company culture, and the mindset required to lead teams while maintaining integrity, family balance, and long-term vision. Whether you’re an entrepreneur, contractor, or leader navigating growth and adversity, this episode delivers practical insights and hard-earned wisdom from someone who has lived it.   Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/Di3tKOPyXFk   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://elite-roofs.com/ https://www.theroofingacademy.com/ #FromTheGroundUpShow #BusinessPodcast #Leadership #Entrepreneurship #Construction #AddictionRecovery #PersonalGrowth

In this episode of From The Ground Up, Mike Riddle shares the unfiltered story of giving up his teaching career to start and construction company only to watch his construction business unravel during a market crash, navigating bankruptcy, and making the difficult decision to start over from scratch. Mike walks through the hard lessons learned, the mental toll of rebuilding after failure, and what it really takes to regain momentum when experience is the only thing you have left. This conversation dives into resilience, risk, humility, and the long road back—offering practical insight for entrepreneurs, builders, and anyone who’s had to rebuild their life or business when the odds were stacked against them. If you’ve ever faced loss, uncertainty, or the fear of starting over, this episode is proof that success isn’t about avoiding failure—it’s about how you rebuild from it. #Entreprenuer #Construction #FromTheGroundUpShow #Bankrupt #SelfEmployed Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/C4ea8HnaBQ0   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://riddleconstruction.co/

Don’t miss the story that started it all—the journey that inspired From The Ground Up. In this episode, Dave Loden shares how he launched a new business with zero prior experience in a failing market—and turned it into a respected regional force. Along the way, he reflects on the hard lessons, pivotal decisions, and mindset shifts that made it possible. Plus, hear unforgettable stories from his time serving as a Captain in Search and Rescue that shaped his leadership and resilience when it mattered most. #Entreprenuer #Roofing #FromTheGroundUpShow #searchandrescue #SelfEmployed Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/Ql_ot01_9_4   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com  

Grant Gilmore shares his journey building and growing a roofing business from 0 to $20 million in just a couple years. You won't want to miss the life lessons in health, leadership, and humility. Racecars, ego, and emotions, we cover it all.  #Entreprenuer #Roofing #FromTheGroundUpShow #Porsche #SelfEmployed Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/NKY37PdKt4s   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://amw-inc.com/      

Dan Godwin shares his story of becoming a partner at Mohatt Johnson and Godwin as well as some valuable tax advice for entrepreneurs and business owners. #FromTheGroundUpShow #Taxes #Entrepreneur #SelfEmployed Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/Zwr1gMAx0Zo   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com Guest Links: https://www.topfloorcpa.com/  

Reggie Brock of Axis8 joins us for a fascinating conversation. He talks about missed opportunities, including not seizing an opportunity to partner with Mark Cuban on Broadcast.com, life lessons, mistakes and pains, and about optimizing your business by starting with people not processes and designing your business around the why that people bring with them. And, Reggie has a free give-away. You'll have to listen to find out what he is giving away to our listeners. You won't want to miss this one! #SelfEmployed #Entrepreneur #FromTheGroundUp #Team  Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/OUn62irEEJg   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: [email protected] Sponsor Links: [email protected]    

Ryan Pierce shares his journey chasing his passions and dreams to become a champion long distance shooter and nationally renowned  gun smith. Ryan builds custom long-range rifles as good as anyone on the planet and does so working for himself out of his one-man shop. Hear an awesome story of success, grinding it out, and chasing your dreams! Ryan shares his story, lessons learned along the way and from his grandfather, and some great adventures hunting and shooting.  #LongRangeShooting #SelfEmployed #Entrepreneur #FromTheGroundUp Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/u1rLtWFOJMs   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: [email protected] https://piercisionrifles.com/ https://www.facebook.com/piercisionrifles/ https://www.facebook.com/ryan.pierce.637360 563-776-4127 Sponsor Links:  

Randy Brothers Describes his journey from a broken home to early entrepreneurship. Then, things get interesting as he tells of bankruptcy and homelessness before building himself and his business back up to be a roofing magnate only to have that torn down and have to build back a second time. You won't want to miss this story of family, redemption, and hard leadership lessons.  #Faith #SelfEmployed #LeadershipJourney #FromTheGroundUp Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/_xWm2qBcDUU   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://elite-roofs.com/ https://www.theroofingacademy.com/ Sponsor Links:  

Dominick Fraser tells his story of growing up 1 of 7 children in an Scotch Irish family, working the cruise lines, contemplating suicide and eventually launching Frasier Roofing and growing it to $36mm in annual revenue and a top 100 roofing company. You won't want to miss this incredible story! #Faith #SelfEmployed #LeadershipJourney #FromTheGroundUp   Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/B-hCiLDkWcI   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://www.fraserroofingllc.com/ Sponsor Links:      

Erick Horsley describes his experiences growing up, joining the marines, becoming one of the US most elite and highly trained warriors and then transitioning back to civilian life. Hear an incredible story of a life dedicated to service: in his family, community, and nation! You won't want to miss this! Oh, and all the super cool SOCOM gear!!! #FromTheGroundUp #Podcast #Service #SOCOM #SpecialOperations Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: Full Video available on YouTube - https://youtu.be/I1Xpx_8ZUe8   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: Sponsor Links:   

Hear the story of an Air Force Veteran who took a crazy risk and launched the Scraggly Bush Fur Products Company creating such products as the Squallet, the RackPac and the Skoosie. This is one you will not want to miss! A crazy idea turned legitimate business. A childhood friend named scraggly bush. And a dream that became reality.  #BlueCollarLife #FromTheGroundUp #EarnMore #Entrepreneur     Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/g49Mj-3oUBE   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://www.scragglybushfurproducts.com Sponsor Links:  

Join us as we hear Randy Hurtado's story. Born in a rough neighborhood to a single mother, break dancer, fire fighter, IT security specialist, and eventually a hard working owner of a massive construction conglomerate. This is an awesome story that you won't want to miss!  https://fromthegroundupshow.com #BlueCollarLife #TradesTalk #FromTheGroundUp #LeadershipJourney #Faith   Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/vy8U7ayb_Ic   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://dtroofing.net https://thegoodcontractorslist.com/ Sponsor Links:  

Don't miss this rollercoaster ride of a story. Join us as we hear Ty Stollers story from growing up as a turkey farmer, to being swindled in his first business purchase and finally launching and building a regional empire on caulking and waterproofing!  #BlueCollarLife #TradesTalk  #LeadershipJourney #FromTheGroundUp   Connect with From The Ground Up Show:  https://fromthegroundupshow.com https://www.youtube.com/@FromTheGroundUp-k9p https://www.facebook.com/fromthegroundupshow https://www.instagram.com/fromthegroundupshow/ tiktok.com/@from.the.ground.u06 https://x.com/FTGUshow   Watch the video show on YouTube: https://youtu.be/oj4ON1VjQJc   Appear on the Show as an expert guest or ask a question of Erick and one of his guests:  https://fromthegroundupshow.com   Guest Links: https://sawtoothfortified.com/ Sponsor Links: