Advertise on podcast: Found-HER with Kimberley Hiebert

What happens when you put five ambitious female founders around one table and give them permission to talk about the real, unfiltered side of entrepreneurship? In this episode of Found-HER, I'm joined by my powerhouse business besties Kristina Bartold, Staci Millard, Nicole Crone, and Kaila Pilecki for a hilarious, honest, and refreshingly candid conversation about navigating the messy middle of building a business. We're talking about why vanity metrics don't define success, how to stay motivated when business feels heavy, and why building genuine relationships and leading with generosity will take you further than simply chasing your next big opportunity. From podcasting and networking to knowing when to make the ask, we're sharing the lessons we've learned from being in the trenches of entrepreneurship. But we also get into the deeper founder mindset work that nobody prepares you for: perfectionism, comparison, scarcity, and that never-ending feeling of when will it be enough? I open up about my own struggles with enoughness while building a legacy franchise brand, and we unpack why moving the goalpost of success can rob us of the joy we've already earned. Because here's the thing: you can be grateful for what you've built and still want more. If you're a female founder who's constantly chasing the next milestone, navigating a tough season, or learning to celebrate the wins along the way, this conversation is your reminder that success isn't just about where you're going, but who you're becoming in the process. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert! Connect with the Guests Kristina Bartold Website: https://www.thesocialsnippet.com/ Instagram: https://www.instagram.com/kristina.bartold/ LinkedIn: https://www.linkedin.com/in/kristinabartold/ High Vibe Women: https://www.highvibewomen.ca/ Staci Millard Thrive Accounting: https://thriveaccounting.co/ Instagram: https://www.instagram.com/staci.millard/ Thrive Accounting Instagram: https://www.instagram.com/thriveaccounting/ LinkedIn: Staci Millard Small Business School Podcast: Listen here Nicole Crone My Aligned Purpose Instagram: https://www.instagram.com/myalignedpurpose/ My Aligned Purpose: https://www.myalignedpurpose.com/ My Aligned Purpose Podcast: Listen here Instagram:https://www.instagram.com/nicolecrone__ LinkedIn: https://www.linkedin.com/in/coachnicolemclellan/ Kaila Pilecki My Aligned Purpose Instagram: https://www.instagram.com/myalignedpurpose/ My Aligned Purpose: https://www.myalignedpurpose.com/ My Aligned Purpose Podcast: Listen here Instagram: https://www.instagram.com/kailapilecki_/ LinkedIn: https://www.linkedin.com/in/kailapilecki/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if becoming great at sales wasn't about having the perfect pitch, but simply letting go of what other people think? In this episode of Found-HER, I sit down with my hilarious and unapologetically confident business bestie, Kaila Pilecki, co-founder of My Aligned Purpose, for an honest conversation about selling without shame, building wealth, and growing a business you love. Kaila shares how she went from fundraising to coaching women entrepreneurs on sales, profit, and confidence. We talk about why sales don't have to feel sleazy, the power of practicing the ask, and how shifting your mindset around rejection can completely change the way you show up in business. We also get into Kaila's current messy middle of scaling her coaching business beyond seven figures, navigating the limitations of referral-based growth, and realizing that just because you can do everything doesn't mean you should. Kaila opens up about knowing when to ask for help, the magic of having the right business partner, and why building a community of women who genuinely champion each other is her secret sauce. If you're a female founder ready to stop playing small, sell with confidence, and build something bigger than yourself, this conversation is for you. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert! Website: https://www.myalignedpurpose.com/ Instagram: https://www.instagram.com/kailapilecki_/ LinkedIn: https://www.linkedin.com/in/kailapilecki/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if the secret to building a successful business wasn't working harder, but building one that actually supports the life you want to live? In this episode of Found-HER, I sit down with Cher Goetz, realtor and coach, for an honest conversation about ditching hustle culture, challenging outdated industry expectations, and building a profit-first, lifestyle-first business. Cher shares how she went from navigating motherhood, burnout, and the pressures of real estate to creating a thriving business rooted in authenticity, community, and genuine human connection. We talk about why relationships will always outperform appearances, the power of showing up unapologetically as yourself, and why you don't need the fancy car, perfect image, or endless hustle to build something extraordinary. We also get into the numbers behind building real financial freedom, including Cher's powerful approach to reverse-engineering revenue goals from the profit you actually want to keep, and how intentional time blocking can help you build a business around your life instead of the other way around. Cher opens up about her current messy middle of writing her first book, overcoming perfectionism, and learning to embrace imperfect action. If you're a female founder feeling the pressure to do it all, this conversation is your reminder that you get to define what success looks like, and you get to build it your own way. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert! Website: https://www.chergoetz.com/ Instagram: https://www.instagram.com/chergoetz_/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if building a bigger, more impactful business wasn't about doing more, but getting crystal clear on what actually matters? In this episode of Found-HER, I sit down with Andrea Reindl, founder of Legacy Creative and business and brand development expert, for an honest conversation about building a profitable, sustainable business that aligns with who you are. Andrea shares her powerful income, influence, impact framework, why so many female founders lead with impact at the expense of their own success, and the uncomfortable truth about how women invest in themselves compared to men. We talk about breaking old conditioning, making bold financial decisions, and why profitability isn't selfish; it's what makes lasting impact possible. We also get into the messy middle of building a personal brand versus a legacy business, working with your natural strengths, and why chasing every new marketing trend might actually be holding you back. Andrea shares the power of getting laser-focused, saying no to good opportunities, and building a business around one clear problem. I even share some expensive lessons we've learned while growing our franchise system. If you're feeling pulled in a million directions, this conversation is your reminder that you don't have to do everything to build something extraordinary. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert! Website: https://legacycreative.com/ Instagram: https://www.instagram.com/andreareindl/ https://www.instagram.com/legacycreative_/ LinkedIn: https://ca.linkedin.com/in/andreareindl linkedin.com/company/legacy-creative/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if you didn't have to choose between building a successful career, chasing your biggest dreams, and actually enjoying your life? In this episode of Found-HER, I sit down with executive coach, corporate powerhouse, and entrepreneur Janell Karst for an honest conversation about making bold moves without burning yourself out. From leaving home at 15 to building a successful corporate career while launching her own coaching business, Janell shares why she's proudly an “AND” person and why women don't have to give up one dream to pursue another. We talk about smashing those “someday goals” you've been quietly holding onto, making one bold move every week, and creating space for what matters by learning what to delegate, outsource, or simply say no to. We also get into the messy middle of ambition, motherhood, and the moments that force us to rethink what success really looks like. Janell opens up about realizing her family was getting the most exhausted version of her, navigating self-doubt as she steps onto bigger stages, and why rejection, discomfort, and investing in yourself are all part of becoming the woman you're meant to be. If you've been waiting for more time, more confidence, or the perfect moment to go after something that lights you up, this conversation is your reminder that you don't have to wait for someday. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what bold move you're finally ready to make! Website: https://www.janellkarst.com Instagram: https://www.instagram.com/janellkarst/ The Badass Planner: https://www.janellkarst.com/planner Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What happens when you decide to believe in what’s possible before you have any proof it will work? In this episode of Found-HER, I sit down with one of my real-life besties, children’s book publisher and author Miriam Laundry, to talk about the belief that has shaped her life, business, and impact. Miriam shares how losing her 17-year-old niece to suicide became the catalyst for writing her first children’s book, why she set a goal to empower 100,000 children to believe in themselves, and how that mission eventually grew into a publishing company helping aspiring authors bring their own dreams to life. We talk about starting messy, making expensive mistakes, finding mentors, and why sometimes the message you’re creating for other people is exactly the one you need yourself. We also get into the power of surrounding yourself with people who can hold a bigger vision for you, especially when the people closest to you don’t understand what you’re building yet. Miriam and I talk about masterminds, taking action before you feel ready, quieting the “big bad bully” in your own mind, and why believing in yourself might be one of the most important skills you can build as a founder. If you’ve been sitting on a dream or waiting until you have everything figured out, this conversation is your reminder that you’re allowed to start messy and figure it out along the way. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to start believing is possible. Website: https://miriamlaundry.com/ Instagram: https://www.instagram.com/miriamlaundrypublishing/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What happens when two founders who have built, scaled, exited, and started again sit down and talk about what it actually takes to build a profitable business? In the first installment of She Said, She Said, I sit down with Staci Millard for the conversations that usually happen behind closed doors: profit versus impact, why women need more reps talking about the numbers, what it really takes to earn market share, and why getting scrappy can make you a stronger founder. We talk margins, customer acquisition costs, profitability, and the reality that wanting a small piece of a massive market isn’t a strategy, you still have to know exactly how you’re going to earn it. Staci and I also unpack why creating impact and making money don’t have to compete with each other, and why building a sustainable business means finding ways to serve without constantly giving away your time. This is the unpolished side of entrepreneurship that doesn’t always make it onto social media, but it’s where some of the most important founder conversations happen. That’s exactly what She Said, She Said is about. Stay tuned for the next conversation, and if this one made you think differently about profit, impact, or how you’re building your business, send it to another business owner who needs to hear it. Listen to Staci’s Podcast: https://smallbusinessschool.buzzsprout.com/  Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if building a successful business isn’t the same thing as building personal freedom? In this episode of Found-HER, I sit down with serial entrepreneur, author, and Fairway Divorce Solutions founder Karen Stewart to talk about money, personal net worth, and why women need to take an active role in creating their own financial future. Karen shares lessons from building eight companies, selling five, navigating her own difficult divorce, and witnessing firsthand how often women give up dollars to keep the peace. We get into why knowing your numbers matters, the difference between business wealth and personal wealth, and why freedom, not simply a bigger business, is the goal. We also unpack Karen’s Decision Advantage Formula and the simple “pause, check, choose” framework she uses to make big decisions without getting trapped in fear, overthinking, or regret. This conversation is a powerful reminder that a disappointing outcome doesn’t mean you made the wrong decision, and that trusting yourself, setting clear boundaries, and intentionally building your personal wealth can create more choices in every area of your life. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what decision you’re ready to trust yourself to make. Website: https://www.karenstewart.com/ LinkedIn: ​​https://www.linkedin.com/in/karenhstewart/ Instagram: https://www.instagram.com/karenhstewart/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if some of your biggest growth, impact, and legacy are still ahead of you? In this episode of Found-HER, I’m talking about what it looks like to be a Grammy and a founder, starting over in your 50s, and building something big even when the people around you don’t understand why you’re not ready to “retire.” I share why my husband and I chose to invest in building a franchise system and a legacy for our family, and why this season of entrepreneurship feels more expansive than ever. If you’re in your 30s or 40s trying to balance motherhood, business, relationships, and yourself, this is your reminder that you don’t have to maximize everything right now. The messy middle is a season, and there can be so much freedom, possibility, and even quantum leaps waiting on the other side. And if you’re in your 50s, 60s, or beyond, you are absolutely allowed to start again, dream bigger, and build something epic. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to start, build, or dream bigger about.  Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What happens when the life that looks right on paper isn’t actually the life you’re meant to live? In this episode of Found-HER, I sit down with my real-life bestie Nicole Crone, co-founder of My Aligned Purpose, to talk about her journey from teacher to entrepreneur and the moment she finally stopped ignoring her intuition. Nicole shares how heartbreak and a year away from teaching led her to a completely different path, eventually building a thriving coaching business rooted in community, collaboration, and the belief that there is enough success to go around. We also unpack the leap from paycheck to profit, the self-trust it takes to go all in, scaling from one-to-one work to one-to-many, and Nicole’s unexpected transformation into motherhood after years of believing she didn’t want children. This conversation is a reminder that you’re allowed to change your mind, trust what’s pulling you forward, and build a life and legacy that actually feel like yours.Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to go all in on next. Website: https://www.myalignedpurpose.com/ Instagram: https://www.instagram.com/nicolecrone__/ https://www.instagram.com/myalignedpurpose/ Podcast: https://www.youtube.com/c/MyAlignedPurpose Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if the messy middle of scaling feels so hard because we’ve been thinking about it all wrong? In this episode of Found-HER, I sit down with Miranda Lievers, co-founder and former COO of Thinkific, where she helped grow the company from four people around a table to a team of hundreds and a billion-dollar IPO. Now a founder coach and advisor, Miranda shares what that journey taught her about growing alongside your company, building a people-first culture, navigating changing roles and titles, and creating the kind of feedback loops that allow your team and leadership to get better as the business grows. We also unpack what Miranda calls “the scaling fallacy”: the belief that scaling is simply about SOPs, systems, and doing more of what worked at startup. Miranda explains why the messy middle is actually its own stage of business, why you shouldn’t systemize something until you’ve done it enough times to know it works, and why founders have to grow personally just to keep pace with the companies they’re building. We close with a powerful conversation about stepping away, rediscovering yourself beyond the business, and Miranda’s realization that she “wouldn’t give up the understanding of me for anything.” If you’re building a legacy business and trying to find your footing somewhere between scrappy startup and true scale, this conversation will make you feel deeply seen. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re navigating in your messy middle. Website: https://mirandalievers.com/ https://torchtheplaybooks.com/ Instagram: https://www.instagram.com/mirandalievers/ LinkedIn: https://www.linkedin.com/in/mlievers/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if the thing that grows your business isn’t a better ad or prettier branding, but the story behind what you’re building? In this episode of Found-HER, I sit down with Kelsey Irvine, CEO and co-founder of Birch Babe, to talk about growing a family-run Canadian skincare brand from farmers markets and homemade labels to nearly 800 retail locations. Kelsey shares how her background in advertising, film, and directing shaped the brand, what she’s learned about building a business alongside her mom and sister, and why one of her biggest founder realizations has been discovering just how capable she really is. We also get into the messy middle of scaling: making expensive mistakes, knowing when to let something go, trusting yourself when the experts don’t get it right, and getting out from behind your computer to actually talk to your customers. Kelsey shares how going back to in-person markets revealed that people connected more deeply with Birch Babe’s story than its polished branding, ultimately turning that story into a strategy that helped fuel their growth. If you’re building something big and questioning whether you have what it takes to figure out the next level, this conversation is your reminder that you’re more capable than you think. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re building next. Website: https://birchbabe.com/ Instagram (Birch Babe): https://www.instagram.com/birchbabe Instagram: https://www.instagram.com/kelseylirvine/ LinkedIn: https://www.linkedin.com/in/kelsey-irvine-4b348159/ Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

You know those moments that completely blindside you and throw everything you thought you knew off course? In this episode, I unpack why the things you don’t see coming can actually become the catalyst for your biggest quantum leaps. From my cancer diagnosis to unexpected shifts in relationships, I share how these moments have challenged my sense of safety, identity, and control, and the process I’ve learned to move through: shock, bargaining, acceptance, and ultimately, recalibration. The real growth isn’t in bypassing the hard stuff, it’s in turning inward and asking what the moment is here to reveal about you. I share why understanding your patterns, checking in with the wounded parts of yourself, and learning to feel grounded in a new reality can transform a blindside into expansion. If you’re navigating your own messy middle or simply want to be better prepared for the next unexpected turn, tune into this episode, share it with your business bestie, and come tell me your “I didn’t see that coming” story on Instagram @Kimberley.Hiebert. Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

What if the thing holding your business back isn’t strategy, but your willingness to be seen? In this episode of Found-HER, I sit down with Katrina Owens, personal branding and public relations consultant, founder of Big Brand Energy Live, and host of the Fame Ready podcast. Katrina works with female entrepreneurs who are ready to own their expertise, speak on bigger stages, land media opportunities, and treat the work they’re building like the big deal it is. We talk about why you’ll never feel completely ready for visibility, how experimenting in public builds confidence, and why sharing the human side of your founder journey can create a community that genuinely wants to cheer you on. We also get into the line between being authentic and oversharing, why knowing what you want to be known for should guide your personal brand, and how bigger visibility requires stronger boundaries as your business grows. Katrina shares why the messy middle never really disappears, but learning to become the “eye of the storm” can help you stay grounded while everything around you expands. If you’ve been waiting until your positioning, pitch, confidence, or brand feels perfect, this is your reminder to start before you feel ready. Tune in to the full episode, share it with your business bestie, leave a review, and connect with me on Instagram @Kimberley.Hiebert to tell me what you’re ready to get more visible about. Website: https://katrinaowens.com/ The Six-Figure Personal Brand: https://www.amazon.ca/dp/B0HC4LQ25Z Instagram: https://www.instagram.com/katrinaowenspr/ Instagram (Big Brand Energy Live): https://www.instagram.com/bigbrandenergylive/ TikTok: https://www.tiktok.com/@katrinaowenspr LinkedIn: https://ca.linkedin.com/in/owenskatrina Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D

After 35 years of building businesses and leading teams, I’ve realized no one ever really taught me how to lead. In this episode, I unpack the three leadership gaps founders often carry without realizing it: the vision gap, feedback gap, and identity gap. I share how these blind spots can affect your team, your decisions, and your ability to grow into the leader your business needs. I also walk through a few simple exercises to help you uncover where your own gaps may be hiding, because scaling a legacy business requires being willing to outgrow yourself on purpose. Every leader has gaps; growth comes from getting curious enough to find them. Tune in now, subscribe to the Found-HER newsletter, and share this episode with a business bestie who’s growing into her next level. Links: Hey Bestie, Sign Up for Our Found-Her Newsletter! Website: https://found-her.ca Instagram: https://www.instagram.com/kimberley.hiebert LinkedIn: https://www.linkedin.com/in/kimberleyhiebert Door Gurus: https://doorgurusfranchise.com Substack: https://kimberleyhiebert.substack.com/subscribe?params=%5Bobject%20Object%5D